Ahrefs

Ahrefs

Top Rated
About TrustRadius Scoring
Score 8.7 out of 100
Top Rated
Ahrefs

Overview

What is Ahrefs?

Ahrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as...
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Recent Reviews

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • Keyword analysis (62)
    8.4
    84%
  • Backlink management (63)
    8.4
    84%
  • Competitive analysis (63)
    8.3
    83%
  • SERP ranking tracking (61)
    8.1
    81%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Lite

$99.00

Cloud
per month

Standard

$179.00

Cloud
per month

Advanced

$399.00

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://ahrefs.com/plans-pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services
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Product Demos

How to Use Ahrefs for SEO and Competitor Research
13:26
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Features Scorecard

SEO

7.9
79%

SEO Channels

7.7
77%

SEO Platform & Account Management

8.2
82%
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Product Details

What is Ahrefs?

Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals.

Ahrefs all-in-one SEO toolset can help users with:
  • Competitor research: unveil competitor's organic keywords, backlink strategies and PPC keywords
  • Link Building: find the strongest backlink opportunities in a niche
  • Keyword Research: get maximum relevant keyword ideas and see how hard it would be to rank
  • Website Audit: find what SEO issues a website has and learn how to fix them
    Content Research: discover the most popular content on any topic and find the best ideas for content
  • Rank Tracking: track search rankings along with competitors'
  • Mentions Monitoring: get email alerts every time a brand is mentioned online.
The vendor states the Ahrefs database has 8 billion keywords and 421 billion indexed pages, and that this enables Ahrefs is able to provide maximum data and accuracy to its users.

Ahrefs Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO
  • Supported: Social SEO
  • Supported: Mobile SEO
  • Supported: Global SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support

Ahrefs Screenshots

Screenshot of Analyze backlinks and keywords of any website to find opportunities for your organic traffic growthScreenshot of Check your website for 100+ pre-defined SEO issuesScreenshot of Get relevant keyword ideas supported by accurate SEO metricsScreenshot of Find the most shared and linked-to content on any topicScreenshot of Track your and your competitors' search rankings

Ahrefs Video

Ahrefs Demo

Ahrefs Competitors

Ahrefs Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish, Spanish, French, Italian, Portuguese, Russian, Chinese, Japanese, Dutch, German, Turkish, Swedish, Polish

Frequently Asked Questions

Ahrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as “the largest index of live backlinks.”

Semrush, Moz Pro, and BrightEdge are common alternatives for Ahrefs.

Reviewers rate Global SEO highest, with a score of 8.6.

The most common users of Ahrefs are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

 (328)

Ratings

Reviews

(1-25 of 70)
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Score 10 out of 10
Vetted Review
Verified User
Ahrefs is the top tool that I have used for SEO. This tool has a huge database that helps me to do in-depth analysis & research. There are many features that I like in Ahrefs. some of the are backlinks gap as it provides me a quick report that shows the backlinks gap between my website and competitor's website, also if you want to do keyword research then Ahrefs is best as it has the option of phrase match that will show you more identical keywords of your search, I am a big fan of Ahrefs using since 4 years.
Score 9 out of 10
Vetted Review
Verified User
Ahrefs is probably the best tool out there for tracking backlinks. We use Ahrefs to track which sites link to us, what content they're linking to, and our overall link counts. Our marketing team uses it to measure content ROI and general impact of our content marketing strategies. We also use it for competitor research.
Score 9 out of 10
Vetted Review
Verified User
Our fulfillment and SEO project managers use Ahrefs more than the rest of the team, but as a digital marketing agency, every department (admin, leadership, sales, account managers) need SEO support or to do keyword research from time to time. We also own a website so our writers will use it periodically to ensure they're including the right keywords in the content they're creating.
September 16, 2021

Useful tool to improve SEO

Score 9 out of 10
Vetted Review
Verified User
We use Ahrefs to monitor how our website is doing in terms of traffic, keywords, content, and other SEO statistics. Ahrefs allows us to get better insights about our website and how our business can improve based on those stats. It is used by our marketing team mostly.
Katie Goh | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use Ahrefs primarily on the consumer marketing team, but also for our B2B team as well. We use it regularly to discover keyword opportunities and content gaps. The data and metrics used are the best I've seen. Once I used the Ahrefs database of keywords and links, I found myself using SEMRush and Moz less and less.
Score 8 out of 10
Vetted Review
Verified User
Ahrefs is All in one Digital marketing Empire tools Featuring Keyword Explorer, Site Explorer, Content Explorer, Site Audit and Rank Tracker
Its provides site Explorer2.0 with backlink profile with a different metric of the Backlink profile, anchor text, Referring domain, Ahrefs Rank, Traffic Value and organic Traffic
Keyword Explorer Provides many Filters like an overview of queries, Same term keywords, Phrase match, keyword difficulty, CPC, Search volume.
I have used this site to rank my website Seo group buy
Seogbtools.dev is a Premium Seo tools sharing platform that provides Group buy Seo tools at a very cheap price
Score 9 out of 10
Vetted Review
Verified User
Modern online promotion strategies and analysis is impossible without data provided by services like Ahrefs. If my customers demand an effective SEO strategy I always recommend Ahrefs subscription, both for competitor and inhouse websites analysis, potential keywords for content strategy etc. Ahrefs helps with understanding how a company can get top ranked positions in search engines via analyzing backlink profiles of those who are already in TOP5.
Bella Castilla | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Overall, it has been proved as the best solution to have in the niche of SEO tool creation. A perfect platform to search, optimize and manage different results easily. Quick support with all the features related to the increment of business with a new set of techniques is amazing. I would definitely recommend this to other businesses to have this in their ecosystem to better analyze their websites and check the flaws in the strategy.
Ari Roth | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
My company is a reputation management agency focusing on Google search results. As such, SEO diagnostics are part of our jobs. When a result moves up or down significantly, it's important that we be able to identify a source of the movement if one exists. Ahrefs, at the time of purchase, had the best link index of the other tools we considered (Majestic & Moz).
Mike Koolwijk | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
In the beginning we used Ahrefs a lot for link building, but by time they kept adding other tools making it [one] of the [most] complete SEO tools on the market. We mainly use it in our team of online marketers to check for opportunities in keywords and backlinks.

The main future we use is the "site explorer" With [one] click you see the overall performance of a page (also competition). Their backlinks, traffic, ranking score and many more. By seeing this data you can look for new backlinks from this list, by checking broken links or outdated links.

With this we can do quick and easy analyses on competitions and their link profiles, or existing link profiles.
Andrea Hester | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
As director of operations for a web development company, I oversee use of Ahrefs as a tool for providing our clients with comprehensive SEO analysis reporting and recommendations for technical and on page improvements. Along with several other tools, Ahrefs is essential for analyzing our clients' website performance and identifying SEO opportunities.
Carl Pieri | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Ahrefs is being used to help us monitor our traffic, how we are ranking for certain keywords and what keywords we would like to go after next. It helps us keep an eye on our own work but also our competitors and the available green space that we have yet to explore at this time.
Score 9 out of 10
Vetted Review
Verified User
We use Ahrefs as a key part of our SEO strategy. It is essential in guiding our link-building strategies and as we have begun to master the software we have used more and more of its features including keyword research and competitor analysis.
Alex Chaidaroglou | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Ahrefs is being used in order to improve our SEO. In fact, everything we do regarding our SEO goes through Ahrefs. It is being used by the marketing department and it helps us target keywords, find backlink opportunities, audit our website, and more. On top of that, Ahrefs' free course on SEO and their tutorials have helped us tremendously in getting the most out of our SEO efforts.
Ramon Khan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Ahrefs is great for competitive research ranging from everything to content analysis, keyword research to backlink research and even keyword tracking. Not only that, their team makes amazing content that shows you how to use the tools to solve different issues for your business wich is great.
Mike Blumenthal | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use Ahrefs to gain a birdseye view of a websites link profile as well as new and lost links. Over time, we can assess the result of link garnering efforts, where successful links are coming from and which pages generated them.

We also use it for internal link analysis by page.
Score 10 out of 10
Vetted Review
Verified User
I typically utilize Ahrefs on a weekly basis to primarily check on my client's backlink profile as well as their competitors. It's useful for me as it helps me develop and monitor my client's off-page SEO strategy. As a company, the SEO department and the PR department are the primary user of this platform, however, our Content department additionally utilizes it as an alternative to Semrush.
Michael Glover | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Ahrefs to research, plan and measure our SEO strategy. It's used by the marketing team to identify keywords to go after, track our backlink profile, see our performance in search, and also track specific keywords that have high value to us as a company.
Score 8 out of 10
Vetted Review
Verified User
We use to inform all our content production decisions - what keywords to target, where to look for guest post opportunities and how to break down each article into sections and topics.

Before Ahrefs, all the above was done by intuition and guesswork - and wasn't very effective. Now we're able to take a scientific approach to SEO.
Alex Panagiotopoulos | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I use it mainly as an SEO practitioner, a content creator, and as a client manager. It helps me track some overall, big-picture metrics for how different client websites are performing. It helps me research content ideas. It helps me monitor if competitors are doing anything noteworthy. And it helps me perform link outreach and prospect for opportunities on the behalf of clients. It also helps me manage our own web presence.
Kenny King | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Ahrefs Site Explorer is being used to do in depth keyword research for new content. Our company uses the Keyword Difficulty score to decide what content should be written for our site that will rank in search engines and bring in targeted traffic. We also use it for its extensive backlink database to keep track of new links and look at competitor's links to stay ahead of the game for SEO.
Score 8 out of 10
Vetted Review
Verified User
We use Ahrefs to supplement our SEO and backlinking efforts. We track domain-level metrics, use the site explorer, content explorer and competitive analysis tools, and to some extent, we track keywords and use the keyword research tools. We track only a few different domains and utilize a lower-tier package.
February 28, 2020

Wonderful Product

Score 10 out of 10
Vetted Review
Verified User
Ahrefs Site Explorer is used by the SEM department in my company as a means to find organic keywords people used to land on our websites. This allows us to target those keywords in our content, giving us one up on our competition. Ahrefs is also very beneficial when doing link building. We can use their link intersect to see what backlinks our competitors have that we don't and go after them.
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