Ahrefs Reviews

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Score 9.1 out of 101

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Reviews (1-25 of 39)

Patricio A. Quiroz profile photo
Score 9 out of 10
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Pros and Cons

  • The Backlink Tool from Ahrefs is great; you can see who your competitors are linking to and how they are receiving those backlinks.
  • The site explorer is great to do an overall analysis of your competitors, from checking their domain ranking to keywords they rank for.
  • The content explorer is great for finding popular topics in your industry to brainstorm ideas for articles and guest posts.
  • Domain ranking changes over time.
  • Ads receiving the most traffic.
  • More filters for backlink profile.
Read Patricio A. Quiroz's full review
Andrew Clark profile photo
Score 8 out of 10
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Pros and Cons

  • Great web-crawling and site-crawling features.
  • Link building seems to be their specialty, and tracking and monitoring backlinks is excellent with Ahrefs.
  • It's an all-in-one solution, with plenty of tools for SEO work, eliminating the need for additional tools.
  • Complexity. Ahrefs is great & powerful, but not always the easiest to understand. You have to know what you're doing to get real value.
  • There's variable tool quality. As with any all-in-one solution, the quality of each individual tool varies. I'd highly recommend the trial to figure out if Ahrefs will fit your specific needs.
  • Price. It's just a little on the high side, as the "Lite" plan is fairly limited, and the next plan up is almost double the cost. There are certainly more affordable options out there, but you often get what you pay for with these things.
Read Andrew Clark's full review
Chris Kirksey profile photo
Score 10 out of 10
Vetted Review
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Pros and Cons

  • I love how the Ahrefs Site Explorer has the content breakdown so that you can analyze each pages content quality and word count.
  • How it checks resources such as images, Javascript and CSS are really useful.
  • The way you can create a to-do list of fixes is awesome.
  • no cons
Read Chris Kirksey's full review
Nathan Sichilongo profile photo
Score 9 out of 10
Vetted Review
Verified User
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Pros and Cons

  • Crawl link depth is probably the best feature of Ahrefs. Being able to crawl more sites means that users have access to more data than the nearest SEO link competitor. Crawl depth is important for good SEO and Ahrefs checks that box off with a bold mark!
  • Ahrefs has many tools you can use. Site explorer, keyword explorer, content explorer, rank tracker, site audit checker tools and more just to name a few. While I personally do not use most of the tools available, its good to know that they are available to use when needed. The depth of tools makes this the swiss army knife for SEO professionals.
  • Ahrefs allows you to keep track of your site links, rankings, and keywords with a 15-minute delayed-crawl rate. This means you can keep track of changes and monitor sites closer to real-time than you would with other tools. In the SEO world, that is as close to perfection as it gets. I have tried several other SEO management tools and Ahrefs beats them at this.
  • Ahrefs pricing is fair, but honestly it is a put off for smaller SEO teams. If there was a smaller package that would allow SEOs to have access to core tools and then pay more for other tools (as needed), it would make more sense.
  • Despite giving you access to multiple tools, Ahrefs Site Explorer does not allow you to use them simultaneously. This is rather odd as one may want to get a report for a site while monitoring the keywords for the same site. It would be easier if the tools were linked in some way and could be used in sync it would be helpful
  • A mobile app would be nice! There are countless times I have wanted to use Ahrefs on the go, and having to log in on a laptop is not always ideal. The basic functions can easily be included in a mobile app that can be made available to users.
Read Nathan Sichilongo's full review
Katie Goh profile photo
Score 10 out of 10
Vetted Review
Verified User
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Pros and Cons

  • Click rate metrics for each keyword
  • Content gap analysis
  • Best link database I've used
  • Useful keyword and link filtering in all reports
  • URL rating distribution is a bit confusing and not as useful as Domain rating distribution would be. All sites I've reviewed with this tend to have a very poor distribution here.
  • New and lost referring domains links is a bit confusing as well. I've never seen any tool do this chart in a way that makes sense. Dramatic rises and loses tend to send people down the wrong path of investigation. A weighted version (based on DR) would likely be more useful.
Read Katie Goh's full review
Krupali Mandavia profile photo
Score 9 out of 10
Vetted Review
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Pros and Cons

  • Competitor Analysis
  • Content Explorer
  • Organic Keywords
  • Website Audit
  • The Traffic of Website should be shown as a whole instead of just showing the organic traffic.
  • Site Audit should focus on all the aspects of the websites.
  • I still prefer Google Adwords for exploring Keywords.
Read Krupali Mandavia's full review
Tim Colling profile photo
Score 10 out of 10
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Pros and Cons

  • Backlinks reporting and analysis: does this at least as well as, and probably better than, Majestic.
  • Linking domains reporting and analysis: does this better than Majestic.
  • Keyword research: powerful and insightful tools for analyzing and selecting keywords for marketing campaigns.
  • Ahrefs does not have a feature similar to the Topical tagging in Majestic. Adding that would be a big improvement.
  • Pricing: Ahrefs is just plain *expensive* compared to competing products.
Read Tim Colling's full review
Lauren Ericksen profile photo
February 11, 2019

Awesome Ahrefs

Score 9 out of 10
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Pros and Cons

  • Providing information about domain ranking
  • Retrieving major gaps from our site compared to others
  • Listing organic keywords that lead to our websites
  • When adding in URLs or domains to check backlinks or major gaps, it sometimes gives you wrong information about the links so maybe putting a description or an example of when you need to select Prefix or domain for the drop down menu would be helpful.
Read Lauren Ericksen's full review
No photo available
Score 8 out of 10
Vetted Review
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Pros and Cons

  • Keyword search: know your strengths and weakness of keywords
  • Content explore: you can see what great content is out there
  • Compare your site with your competitors
  • It's been great, sometimes you have to watch the tutorial to learn how to use the tools though as it gets a little complicated.
  • Nothing else I can think of
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Mitch Lee profile photo
September 04, 2018

Best All in One SEO tool

Score 10 out of 10
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Pros and Cons

  • Backlink data: Ahrefs continues to provide the best backlink data in the industry when compared to other tools. Other players are playing catching up, but as a first mover, Ahrefs is ahead of the game by far.
  • Keyword data: Ahrefs provides extremely valuable keyword data. Though I rank them second in this category, the data that they provide is comparable to the first ranked player.
  • Content Explorer: I don't think other industry tools (SEO specific) has a content explorer as useful as Ahrefs. Their content explorer works great for identifying top content and trends for multiple industries.
  • Rank Tracker: This rank tracker is better than the average tracker and Ahrefs provides a large limit for tracked keywords. Though they have moved away from daily updates, the rank tracker is great for bench marking progress.
  • Can't export graphs: some graphs within the tool would be useful as an export. Unfortunately, exporting them is not an option.
  • No "blanket" reporting options: though Ahrefs is excellent for gathering and exporting intel/data, there are no blanket SEO reports provided. Exporting data is great, but simple report exporting would make it better.
Read Mitch Lee's full review
Ari Roth profile photo
Score 9 out of 10
Vetted Review
Verified User
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Pros and Cons

  • Historical backlink indexing
  • Fresh / new backlink indexing
  • Relevant data on broken links / top pages to fix up
  • Anchor text data
  • I found it difficult to navigate which version of the data I'm looking at - exact URL, prefix, full domain w/ or w/o subdomains. I'd like this to be selected in the initial search rather than being automatically selected for you and then allowing you to change it (if you even realized it was an issue to begin with).
  • I'd love if there was a URL / domain ranking over time graph like there is for new / lost links. This way, it's not just a counting metric, but a metric on impact. I'd need to know that we lost 1 authoritative news media link more than I need to know that we lost 5-10 spammy scraper links from dark corners of the internet.
  • I'd love impactful alerts for link metrics as alluded to in the previous bullet. Meaning, I don't want to only find out we lost an important link when I see the rankings drop - I want to know about it when it happens for faster processing of the fix (if one exists).
Read Ari Roth's full review
Joshua Titsworth profile photo
Score 10 out of 10
Vetted Review
Verified User
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Pros and Cons

  • Their backlink database is still one of the most up to date we've seen when compared to similar tools.
  • The user interface is very intuitive and easy to learn.
  • They provide you with a lot of great information and the ability to set a date range can really help you narrow things down.
  • Anchor text alert notifications for a specific domain would be nice to have.
  • Would also be nice to set a specific client domain and then be able to pick 5 competitor sites to compare it to instead of entering in the client site and then 4 competitors to compare.
  • Adding emails to forward the exports to from running a report would be good too.
Read Joshua Titsworth's full review
Jordan Comstock profile photo
September 18, 2018

Ahrefs rocks for links

Score 10 out of 10
Vetted Review
Verified User
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Pros and Cons

  • Link data. How many links you have and where they point to
  • Overall their data seems the most complete on keywords and rankings compared to other tools
  • Broken link identifier is valuable for broken link building
  • Price. A little too pricey for small start ups.
  • Download row keyword limits with different plans. Other services I have used allow unlimited keyword downloads.
  • Felt like there were so many features and tools, that I never took advantage of the whole platform. More training may help.
Read Jordan Comstock's full review
Amanda Tessier profile photo
Score 9 out of 10
Vetted Review
Verified User
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Pros and Cons

  • Backlink reports detail gains and losses, which is particularly useful if you're trying to remove bad backlinks.
  • It reviews on-page elements and helps identify how a page could be improved (such as load time.)
  • The tracking capabilities let us see historical data about how website rankings have improved or declined.
  • Ahref's keyword analyzer is not as strong as its competitors. Depending on the plan you have, it may limit to number of queries attributed to the property you're researching.
Read Amanda Tessier's full review
JC Matthews profile photo
Score 10 out of 10
Vetted Review
Verified User
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Pros and Cons

  • Keyword Tracking - This is awesome because if you have specific keywords you want to rank for, Ahrefs has an awesome tracking tool that allows you to track just those keywords.
  • Site Audit - This is a new feature and it works wonders, this will help you to see if there are any on-page seo issues with your site like load speeds or redirects that go into a never ending loop.
  • Keyword Research - This feature allows you to check Keyword Difficulty, Cost Per Click and Volume of keywords. This is a great tool for researching what to write about.
  • Backlink Checker - Ahrefs updates almost daily with new backlink data so you are able to get a clear picture of who is linking back to you.
  • Depending on your plan, how often your Keyword Rankings Update and the amount of times you can search domains are limited, if they could increase this number it would be great.
Read JC Matthews's full review
Caleb Kingston profile photo
Score 10 out of 10
Vetted Review
Verified User
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Pros and Cons

  • Site auditing tool. This finds (thousands) of issues for us and makes it easy for us to understand how to fix them to improve search engine rankings.
  • Organic Rankings. Being able to see number of websites and pages linking to ours and view exactly who is linking and what links got broken or lost is a great way to keep the link building growth healthy.
  • The keyword research tool is AMAZING! This is a huge influencing tool when talking to future potential clients. We're able to show them generally where they are against their competitors and how we can outrank them.
  • Honestly, I'm having a hard time finding cons. I guess the price increase in switching plans, I find a little steep. Maybe there should be more plans in between what they have but even thought it's been a bit much, we've still found it worth it.
Read Caleb Kingston's full review
Anshul Chawla profile photo
Score 8 out of 10
Vetted Review
Verified User
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Pros and Cons

  • Information regarding the internal and external linking of a website.
  • broken links in a website
  • source and medium of incoming traffic on a website
  • DA ranking, PA ranking, spam score etc,
  • no real time information
  • less of accuracy
  • high price
Read Anshul Chawla's full review
Evan Kubitschek profile photo
Score 8 out of 10
Vetted Review
Verified User
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Pros and Cons

  • Ahrefs has a fantastic link index - one of the largest of any of the tools I've used. It's also updated regularly, and picks up new links much faster than competitors.
  • The reports available in Site Explorer are built with SEO practitioners in mind - they're the exact reports I need to check the health of our campaigns and optimizations. It's an elegant dashboard.
  • The fee only covers a single user license. Other tools (that cost less, at that) will allow multiple users. Right now the delta isn't high enough for me to switch, but if I had to consider a larger team we may give up the tool.
Read Evan Kubitschek's full review
No photo available
Score 10 out of 10
Vetted Review
Verified User
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Pros and Cons

  • Discovering organic keywords to your site
  • Discovering the best pages on your site based on certain metrics
  • Seeing all your backlinks
  • It's really costly - this is a con if you're a small agency. Not a feature, but really worth pointing out. Other than that, it's an extremely solid tool that's worth the money. I can't see any other cons.
Read this authenticated review
No photo available
Score 8 out of 10
Vetted Review
Verified User
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Pros and Cons

  • Linkbuilding campaigns
  • General SEO resultts
  • Content marketing results
  • Competitor research
  • Price. Their free version gives you some info, but you need a paid account to get the most out of the platform, and it's more expensive than most content marketing tools.
Read this authenticated review

Feature Scorecard Summary

Keyword analysis (31)
8.7
Backlink management (33)
9.4
SERP ranking tracking (31)
8.1
Page grader (29)
8.1
Competitive analysis (32)
9.2
Site audit / diagnostics (30)
7.6
Site recommendations (29)
7.1
Task management (16)
5.8
Local SEO (23)
8.2
Social SEO (27)
6.7
Mobile SEO (21)
7.5
Global SEO (27)
8.7
Multi-domain support (27)
8.9
Integration with web analytics tools (21)
8.0

About Ahrefs

Ahrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as “the largest index of live backlinks.”