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Score 8.8 out of 100
Top Rated


Recent Reviews

Useful tool to improve SEO

9 out of 10
September 16, 2021
We use Ahrefs to monitor how our website is doing in terms of traffic, keywords, content, and other SEO statistics. Ahrefs allows us to …
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Popular Features

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  • Competitive analysis (63)
  • Backlink management (63)
  • Keyword analysis (62)
  • SERP ranking tracking (61)

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per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://ahrefs.com/plans-pricing


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Features Scorecard



SEO Channels


SEO Platform & Account Management


Product Details

What is Ahrefs?

Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals.

Ahrefs all-in-one SEO toolset can help users with:
  • Competitor research: unveil competitor's organic keywords, backlink strategies and PPC keywords
  • Link Building: find the strongest backlink opportunities in a niche
  • Keyword Research: get maximum relevant keyword ideas and see how hard it would be to rank
  • Website Audit: find what SEO issues a website has and learn how to fix them
    Content Research: discover the most popular content on any topic and find the best ideas for content
  • Rank Tracking: track search rankings along with competitors'
  • Mentions Monitoring: get email alerts every time a brand is mentioned online.
The vendor states the Ahrefs database has 8 billion keywords and 421 billion indexed pages, and that this enables Ahrefs is able to provide maximum data and accuracy to its users.

Ahrefs Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO
  • Supported: Social SEO
  • Supported: Mobile SEO
  • Supported: Global SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support

Ahrefs Screenshots

Screenshot of Analyze backlinks and keywords of any website to find opportunities for your organic traffic growthScreenshot of Check your website for 100+ pre-defined SEO issuesScreenshot of Get relevant keyword ideas supported by accurate SEO metricsScreenshot of Find the most shared and linked-to content on any topicScreenshot of Track your and your competitors' search rankings

Ahrefs Video

Ahrefs Demo

Ahrefs Competitors

Ahrefs Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish, Spanish, French, Italian, Portuguese, Russian, Chinese, Japanese, Dutch, German, Turkish, Swedish, Polish

Frequently Asked Questions

Ahrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as “the largest index of live backlinks.”

Semrush, Moz Pro, and BrightEdge are common alternatives for Ahrefs.

Reviewers rate Competitive analysis and Global SEO highest, with a score of 8.8.

The most common users of Ahrefs are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.


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Reviews and Ratings




(1-25 of 70)
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Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Linkbuilding campaigns
  • General SEO resultts
  • Content marketing results
  • Competitor research
  • Price. Their free version gives you some info, but you need a paid account to get the most out of the platform, and it's more expensive than most content marketing tools.
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Keyword research
  • competitive analysis
  • SERP history
  • There's so much you can use it for! I know that I'm personally barely scratching the surface of its capabilities
  • Would love to see some integrated help guides
  • PPC features could be more robust
September 16, 2021

Useful tool to improve SEO

Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Keyword search: know your strengths and weakness of keywords
  • Content explore: you can see what great content is out there
  • Compare your site with your competitors
  • It's been great, sometimes you have to watch the tutorial to learn how to use the tools though as it gets a little complicated.
  • Nothing else I can think of
Katie Goh | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Click rate metrics for each keyword
  • Content gap analysis
  • Best link database I've used
  • Useful keyword and link filtering in all reports
  • URL rating distribution is a bit confusing and not as useful as Domain rating distribution would be. All sites I've reviewed with this tend to have a very poor distribution here.
  • New and lost referring domains links is a bit confusing as well. I've never seen any tool do this chart in a way that makes sense. Dramatic rises and loses tend to send people down the wrong path of investigation. A weighted version (based on DR) would likely be more useful.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Finding LSI Keywords
  • Competitive backlinks hunting
  • Domain rating and Url Rating for metric to measure site performance
  • Finding Lsi Keywords
  • competitive Backlinks hunting
  • DR and UR metric to measure website performance
  • Traffic values and Anchor text
  • Referring domain and Ahrefs own Crawler Rank
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Really big amount of data (keywords)
  • Very accurate numbers and details about analyzed URL
  • Rankings which are trustworthy
  • Integrations - Ahrefs still has too few ready to use integrations with other services
  • Notification settings
  • Design for mobile devices
Bella Castilla | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • I have been using this platform in my organization to develop several SEO tools to help to grow our website much.
  • It has all the main features which include competitor research, keyword research, website audit, content research, and rank tracking.
  • I have been using all these functions in the organization for several purposes. It provides complete information and complete performance details of the SEO.
  • It provides us the detailed keyword research with volume, CPC, and other information.
  • The main drawback of Ahrefs that is not easy to use at first.
  • There is a huge steep learning curve which makes it difficult to understand at first.
  • Secondly, it is lacking in content optimization solutions, they need to build a strong optimization tool to speed up the work while content optimization is done by automated tools.
Ari Roth | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Historical backlink indexing
  • Fresh / new backlink indexing
  • Relevant data on broken links / top pages to fix up
  • Anchor text data
  • I found it difficult to navigate which version of the data I'm looking at - exact URL, prefix, full domain w/ or w/o subdomains. I'd like this to be selected in the initial search rather than being automatically selected for you and then allowing you to change it (if you even realized it was an issue to begin with).
  • I'd love if there was a URL / domain ranking over time graph like there is for new / lost links. This way, it's not just a counting metric, but a metric on impact. I'd need to know that we lost 1 authoritative news media link more than I need to know that we lost 5-10 spammy scraper links from dark corners of the internet.
  • I'd love impactful alerts for link metrics as alluded to in the previous bullet. Meaning, I don't want to only find out we lost an important link when I see the rankings drop - I want to know about it when it happens for faster processing of the fix (if one exists).
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Learn from competitors: How do they perform? Which keyword could you also rank for? Which backlinks might be easy to get?
  • Track your ranking progress very easily
  • Finding new keywords with strong traffic and a good fit in general
  • It is on the more expensive end of tools we compared
  • The feature set on content discovery and optimization should be strengthened
Mike Koolwijk | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Great filtering options
  • Big updated index data is all fresh
  • Fast competition keywords
  • Speed, sometimes when scanning big sites it can be really slow
  • Outdated look and feel on some parts (but hey you have great functions)
  • It tend to be overwhelming for new users or people new to SEO (but based by price this is also a more advanced tool)
  • Rank tracking is not that great only every 7 days on a lite plan...
Andrea Hester | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Excellent help resources, blog articles, and tutorials
  • Almost all features have info tooltips that provide useful explanations and ideas for practical application
  • Easy to export reporting functionality
  • Easy to set up recurring site audits for multiple sites
  • The rank tracker feature is a particularly useful tool for monitoring performance among competitors over a length of time
  • Keyword research reporting is better in some other tools I've used
  • Cost of this tool is a bit high and may be prohibitive to some, but it's worth it for companies like ours that heavily rely on its use
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Client Backlink monitoring.
  • Competitor off-page SEO strategy research.
  • Content ideas based off of strongest backlinks.
  • Weaker keyword research abilities compared to competitors.
  • Steep learning curve to understand full capabilities.
  • Expensive.
Michael Glover | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Showing keyword volumes and how difficult they are to rank for
  • Tracking backlinks to specific pages
  • Tracking how we are performing with keywords we want to rank for
  • Auditing/crawling our site to ensure it's adhering to technical SEO standards
  • Search volumes are usually on the low side to what they get in reality
  • Site audit tool is a little hard to navigate compared to other crawl tools like Screaming Frog
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Shows us which websites link to our content and how valuable those links are for SEO.
  • Shows us keywords we'll be able to rank for and what type of content is needed.
  • Accurately measures our search rankings for existing content.
  • Their customer service, while friendly, can be slow to solve problems.
  • Their UI is hardcore and takes awhile for new users to penetrate.
  • Guided flows would be useful - so new users know where to look first.
Kenny King | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Backlink checker - Ahrefs has a huge database of links and will help you keep track of new links and research competitor's links.
  • Keyword research - Finding keywords is the most important step in any SEO campaign. Ahrefs will help you find the perfect keyword to rank in Google.
  • Google features - Ahrefs is one of the best tools to find Google Features, included Featured Snippets, Knowledge Panels and more. See what features your site triggers in Google as well as which you competitors trigger.
  • Traffic stats are always slightly off. I know it's impossible to get perfect stats, but closer to actual stats would be a great feature.
  • Internal link opportunities. While Ahrefs has an internal link report, a nice feature would be suggestions for internal links, similar to their Top Pages feature, but for internal links.
  • More filters on referring domains report. Our company uses the referring domains report every day. Having more filters would help us determine which links are moving the needle more accurately.