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Formerly Urban Airship


What is Airship?

Airship is a mobile app experience platform that helps brands optimize the mobile app lifecycle from discovery to loyalty while driving customer value, inside and outside the app. Airship powers cross-channel journeys, experimentation, no-code experiences & App Store Optimization.

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What is Airship?

Airship is a mobile app experience platform that helps brands optimize the mobile app lifecycle from discovery to loyalty while driving customer value, inside and outside the app. Airship powers cross-channel journeys, experimentation, no-code experiences & App Store Optimization.

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Product Details

What is Airship?

Mobile app customers are 3x more valuable than non-app customers on average. Airship, the mobile app experience company, enables brands to capture that value.

Airship App Experience Platform

The Airship platform provides an end-to-end solution for capturing value across the entire customer app lifecycle — from acquisition and activation to engagement and loyalty. It starts with Airship's app store optimization (ASO) solutions promoting app discovery and downloads. Then Airship's unified cross-channel journey orchestration, intelligent content creation, and experimentation solutions allow app teams to bridge inside-the-app experiences with outside-the-app messaging to capture customer value everywhere. Marketers and product managers get work done in minutes instead of months with Airship's no-code native app experience editor — bypassing developer support and app updates.

Airship Customers

From world-leading brands to up-and-coming innovators, Airship customers like Chipotle, The Home Depot, Air France, NBCUniversal, Allstate, and Vodafone understand two important things: the huge value potential of mobile apps and what it takes to capture that value.

Airship Features

  • Supported: Push Notifications
  • Supported: In-App Messaging
  • Supported: In-App Messaging: Scenes
  • Supported: In-App Messaging: Surveys
  • Supported: In-App Messaging: Stories
  • Supported: Message Center
  • Supported: Preference Center
  • Supported: iOS Live Activities & Android Live Updates
  • Supported: App Store Optimization (ASO)
  • Supported: Enterprise-grade Email
  • Supported: Two-way SMS
  • Supported: Web Notifications
  • Supported: Mobile Wallet
  • Supported: Open Channel
  • Supported: App Experience Editor
  • Supported: Cross-Channel Journeys
  • Supported: Segmentation
  • Supported: Unified Channel Coordination
  • Supported: Contact Management
  • Supported: Personalization
  • Supported: A/B and Multivariate Testing for Messaging, Journeys, App Store Optimization and Feature Flags
  • Supported: Dynamic Experimentation
  • Supported: Generative & Predictive AI
  • Supported: Performance Analytics
  • Supported: Real-Time Data Streaming
  • Supported: Open & Flexible APIs
  • Supported: Partner Integration Recipes

Airship Screenshots

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Airship Video

Airship Mobile App Solutions

Airship Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal - AMER, EMEA & APAC
Supported LanguagesEnglish

Frequently Asked Questions

Airship is a mobile app experience platform that helps brands optimize the mobile app lifecycle from discovery to loyalty while driving customer value, inside and outside the app. Airship powers cross-channel journeys, experimentation, no-code experiences & App Store Optimization.

Braze, MoEngage, and CleverTap are common alternatives for Airship.

The most common users of Airship are from Enterprises (1,001+ employees).
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Reviews and Ratings


Attribute Ratings


(1-8 of 8)
Companies can't remove reviews or game the system. Here's why
September 28, 2023

Airship [Mostly] Soars

Score 8 out of 10
Vetted Review
Verified User
At NBC Local we use Airship's API to power our internal push dashboard in WordPress. This is used by digital producers to send news pushes. We pull Airship push analytics into DOMO, our internal data dashboard.
As an Audience Retention Manager, I use Airship to send re-engagement pushes, using Airship's predictive churn functionality. I also check cohorts in PA for retention data.
  • Customer support
  • Analytics
  • Reengagement options
  • Make it easier to manager an account with multiple apps
  • Data in PA tool often loads very slowly
  • Streamline journey steps
It's great for news pushes and reengagement pushes. AXP features are not available in our contract tier so I can't review those.
Kailash Nagarajan | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We at Vodafone use Airship in our Product to send Push notifications to customers to engage with our App. We use customer segmentation, and different criteria to send condition based notifications for customer engagement.
Although trivial currently, this is a very important use-case to let us know about how the customer use our product.
  • The marketing push notifications are very effective, and it gives us free hand to define different business criteria to target user groups
  • The user experience or the message content could differ from Android and iOS, and this is a huge benefit for us
  • As an Architect, troubleshooting an issue is very detailed and the time it takes to troubleshoot an issue is considerably less from our previous product
  • The messaging journey, rather than going via various screens - would be good to have them in a single page
  • Would be good to know if the Product supports WatchOS And Android watch notifications
For Vodafone, the major advantage is to use customized push notifications for different user groups, and this enables us to use segment and use target based notifications for a given sample of users.
We believe we have not fully explored or used the potential of Airship for other use cases yet
September 13, 2023

Founder and Managing Member

Mike Mehlmann | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use Airship to deliver targeted messages and surveys using email, push and in-app notifications to customer journey's and cohorts. Our messages deliver product information and marketing beneficial to customer satisfaction and retention.
  • Audience Segmentation
  • Customer Journey segmentation
  • Customer Support
  • Email functionality - Search by customer name
  • Creative portal to design and layout notifications and emails. Saving drafts sometimes does not work
  • In box delivery rates in e-mail need improving
Very well suited to push and in-app notifications. Needs to add more easy to use email functions
Carolin Wichmann | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
With the momox app, users can easily and quickly sell their second hand books & media and fashion to us. We use Airship to send campaign & content push messages, as well as push automations (with and without voucher - generic and personalized) and setup in-app messages. Target is to get loyal customers who sell regularly over our platform.
  • Simple setup of push messages + automations
  • Most important push + reporting features available
  • Friendly and individual customer support
  • Regular launch + optimization of features
  • High customer engagement over Airship
  • Voucher handling (for voucher cases which can appear several times in customer life, workaround is possible but laborious)
  • Automatic push retargeting can be improved
  • Automated AB-Testing reminder setup
Airship is the perfect choice for all companies that want to regularly reach and engage their app users via push and in-app messages and push automations. It is simple in handling and delivers all important and up-to-date functions and features (also predictive & AI features).
Score 10 out of 10
Vetted Review
Verified User
We use Airship daily for our business and have assistance from their team if we need any help. They are very responsive and accommodating.
  • User Friendly.
  • Fast Responses.
  • Many Capabilities.
  • Testing Delays.
  • Not Being Able To Find Solutions To ALL Ticket Issues.
  • More Ways To Schedule Out Messaging.
When I have any questions or need assistance with requests, I can count on any of the Airship team to help out and get me what I need. If they do not have exactly what I need, they will assist in finding things similar and won't leave us with a "no" answer.
Firman Syamsudin | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Targeting customers for our marketing communications is essential and becoming more important when you have quite a big amount of things to share with them. you can not just do a mass blast of all your communications to each and every one of your users. selecting the right customers to receive the suitable communications such as promotions, new partnerships, fresh information need to be communicated with customers who are likely to be interested in receiving them, and in the end act upon those messages. Airship helps me a lot in selecting who to send the messages to, when to send it, and even how to better communicate with variety groups of customers. because no matter how we wanted them to be uniform, they are each a different human being with their own perceptions and way of thinking. using Airship as a tool to help us communicate our messages to our customers has been quite easy and enables us to have a better focus on how to adapt and improve the way we communicate things.
  • Segmenting customers based on their response and activities
  • Having a connector to our other existing platforms
  • Easy-to-use user interface to compile messages
  • Ability to trigger messages via custom events and real time performance measuring
  • The automated A/B testing winner selection and application should be added
  • The flexibility of message shape, specifically incorporating transparency so messages do not need to be a rectangular shape
  • Faster and more reliable servers around the globe
  • Making more detailed use cases and tutorials to be followed can simplify things for users
If you do have many things to communicate to your customers and needs an extra personalization in it. airship is the way to go. if you simply want to send your message in general and blast them to all your customers regardless, there are many other alternatives to go for. But if you do care about how you communicate with your customers and how they will take action upon your messages you would probably need to start thinking ahead about prevent mass sending the same message to everyone.
Score 7 out of 10
Vetted Review
Verified User
We have integrated many different Push platforms into our client's mobile apps, and Airship is the most tried and true in my eyes. It effectively allows our clients to send automated and segmented Push notifications to their users in a an accurate and timely manner, and the development required for to integrate Airship is straightforward. We have even worked directly with the Airship team to implement a custom solution for one of our client's needs.
  • Automated Push Notifications
  • Ability to effectively create tags for segmentation purposes
  • Reporting of user interaction with sent push messages
  • Better clarity on what can and can't be tracked in terms of user interactions with apps
Airship is a great tool for Push Message and In-App Message marketing efforts, and their message center is fully flushed out (unlike many other platforms I have worked with). They have also gotten better over the last year or two in aligning things a bit more efficiently across iOS and Android. I have not personally used Airship for anything other than their Mobile App offerings, so I can't comment on their SMS or Web Notification capabilities, but I have heard negative things about their email offering. To me Airship is first and foremost a mobile app tool, and everything else is secondary, so that makes sense.
Brian L. Clark | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use Urban Airship for push notifications on breaking news stories. It's used by a few members of our editorial staff. When news breaks and we get a story on our site, we send out the push notifications to bring readers back to our content. It helps drive traffic and engagement.
  • It's very fast. As soon as we hit send, it arrives on our phone and tablet apps immediately.
  • The interface is clear. We generally copy and paste the headline right into the box. The font and font size, along with the background, make it easy to read so that we avoid any typos. That's important because we're working quickly.
  • It gives you good and usable analytics to track engagement.
  • It's 100 percent reliable. We've never had an issue with it.
  • The interface can be a little confusing. In the upper right corner of your dashboard, you'll see "New Push Message" and "New Message" ... Seems odd to have two choices. Then, after you push "New Message" you can copy and paste your text, but then there are about three more buttons before you get to the point of sending it. That just might be how it's integrated with our app so other markets might be different. But, if you have the instructions, it's fairly quick.
  • Again, this could be just the way it's integrated with our app, but when a user clicks on the alert on their phones, it goes to the web site and not to the specific story. So, we have to make sure the story is in a prominent place on our site (Latest News, mainstage).
  • It would be nice to have small photos in our push notifications.
It's well-suited when you want your content to get out quickly. It's best for breaking or big news. We do weigh what types of stories we want to push. We don't want to overuse it, but we want to take advantage. We don't find it appropriate using it between the hours of 11 p.m. and 6 a.m. We sent out a push one time around midnight, and we got a comment back that it woke somebody up and scared them.
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