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Airship

Airship
Formerly Urban Airship

Overview

What is Airship?

Airship is a mobile app experience platform that helps brands optimize the mobile app lifecycle from discovery to loyalty while driving customer value, inside and outside the app. Airship powers cross-channel journeys, experimentation, no-code experiences & App Store Optimization.

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Reviewer Pros & Cons

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Pricing

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Airship

Airship

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What is Airship?

Airship is a mobile app experience platform that helps brands optimize the mobile app lifecycle from discovery to loyalty while driving customer value, inside and outside the app. Airship powers cross-channel journeys, experimentation, no-code experiences & App Store Optimization.

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Airship?

Mobile app customers are 3x more valuable than non-app customers on average. Airship, the mobile app experience company, enables brands to capture that value.



Airship App Experience Platform

The Airship platform provides an end-to-end solution for capturing value across the entire customer app lifecycle — from acquisition and activation to engagement and loyalty. It starts with Airship's app store optimization (ASO) solutions promoting app discovery and downloads. Then Airship's unified cross-channel journey orchestration, intelligent content creation, and experimentation solutions allow app teams to bridge inside-the-app experiences with outside-the-app messaging to capture customer value everywhere. Marketers and product managers get work done in minutes instead of months with Airship's no-code native app experience editor — bypassing developer support and app updates.


Airship Customers

From world-leading brands to up-and-coming innovators, Airship customers like Chipotle, The Home Depot, Air France, NBCUniversal, Allstate, and Vodafone understand two important things: the huge value potential of mobile apps and what it takes to capture that value.


Airship Features

  • Supported: Push Notifications
  • Supported: In-App Messaging
  • Supported: In-App Messaging: Scenes
  • Supported: In-App Messaging: Surveys
  • Supported: In-App Messaging: Stories
  • Supported: Message Center
  • Supported: Preference Center
  • Supported: iOS Live Activities & Android Live Updates
  • Supported: App Store Optimization (ASO)
  • Supported: Enterprise-grade Email
  • Supported: Two-way SMS
  • Supported: Web Notifications
  • Supported: Mobile Wallet
  • Supported: Open Channel
  • Supported: App Experience Editor
  • Supported: Cross-Channel Journeys
  • Supported: Segmentation
  • Supported: Unified Channel Coordination
  • Supported: Contact Management
  • Supported: Personalization
  • Supported: A/B and Multivariate Testing for Messaging, Journeys, App Store Optimization and Feature Flags
  • Supported: Dynamic Experimentation
  • Supported: Generative & Predictive AI
  • Supported: Performance Analytics
  • Supported: Real-Time Data Streaming
  • Supported: Open & Flexible APIs
  • Supported: Partner Integration Recipes

Airship Screenshots

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Airship Video

Airship Mobile App Solutions

Airship Integrations

Airship Competitors

Airship Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal - AMER, EMEA & APAC
Supported LanguagesEnglish

Airship Downloadables

Frequently Asked Questions

Airship is a mobile app experience platform that helps brands optimize the mobile app lifecycle from discovery to loyalty while driving customer value, inside and outside the app. Airship powers cross-channel journeys, experimentation, no-code experiences & App Store Optimization.

Braze, MoEngage, and CleverTap are common alternatives for Airship.

The most common users of Airship are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(30)

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
October 27, 2020

A tried and true platform for Push & In-App Messaging

Verified User
Team Lead in Research & Development
Marketing and Advertising Company, 51-200 employees
Score 7 out of 10
Vetted Review
Verified User
Use Cases and Deployment Scope
We have integrated many different Push platforms into our client's mobile apps, and Airship is the most tried and true in my eyes. It effectively allows our clients to send automated and segmented Push notifications to their users in a an accurate and timely manner, and the development required for to integrate Airship is straightforward. We have even worked directly with the Airship team to implement a custom solution for one of our client's needs.
Pros and Cons
  • Automated Push Notifications
  • Ability to effectively create tags for segmentation purposes
  • Reporting of user interaction with sent push messages
  • Better clarity on what can and can't be tracked in terms of user interactions with apps
Likelihood to Recommend
Airship is a great tool for Push Message and In-App Message marketing efforts, and their message center is fully flushed out (unlike many other platforms I have worked with). They have also gotten better over the last year or two in aligning things a bit more efficiently across iOS and Android. I have not personally used Airship for anything other than their Mobile App offerings, so I can't comment on their SMS or Web Notification capabilities, but I have heard negative things about their email offering. To me Airship is first and foremost a mobile app tool, and everything else is secondary, so that makes sense.
Return on Investment
  • Retargeting app users
  • Increased app engagement
  • Timely marketing capabilities
Alternatives Considered
I have also worked with Vibes, Salesforce, Pendo, and Swrve for mobile app marketing efforts, and I always come back to airship as delivering the best Push and In-App messaging capabilities. If you want a full service platform for Push and In-App messaging rather than configuring these channels through something that is no cost such as Firebase, then i would recommend Airship.
Usability
6
The interface takes a bit getting used to in order to know how to take advantage of everything. Some of the analytics that are available are particularly hard to find, so it's important to pay attention when customer support reviews everything, but everything I'd want and need in terms of Push and In-App messaging is all there.
Support Rating
9
I have not had to interact much with customer support as I have been able to find the vast majority of the answers I'm looking for within their documentation, which I very much appreciate because it saves me a lot of time. Customer support has been responsive and helpful for the most part during the couple of interactions I've had.
Other Software Used
Firebase, Atlassian JIRA Align (formerly AgileCraft), Slack, Microsoft Teams, Zoom
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