mPulse, from Akamai, is a real-time end-user digital experience monitoring solution (or RUM, for real user monitoring) that enables the user to capture user experience data, optimize website performance, and measure ROI.
Features, with the goal of providing granular visibility & optimal performance:
- Real-time insights - Data from every user event collected as it happens, stored 13 months for historical analysis.
- Actionable metrics - Analyze key metrics sitewide to optimize digital business. Includes Google Core Web Vitals.
- Predictive analysis - Identify how updates could impact site performance with advanced “what-if” analysis.
- Bot management - Distinguish human traffic from bots and monitor the impact of bots on business metrics.
- Anomaly detection - Automatically spot unusual behavior and prevent potential problems.
- Third-party visibility - Monitor and manage third-party resources for ads, analytics, and more. Optimize as needed.
Akamai describes the benefits of their solution as:
- Get in-depth visibility into user behavior - Analyze users’ interactions with web features and correlate them to business outcomes.
- Discover how website changes impact revenue - See which features have the greatest impact on revenue through custom dashboards.
- Find and fix website performance problems - View how resources like images and scripts impact usability. Take action to optimize.