Name: Akoonu
Author: Akoonu, Inc.

Customer Engagement

Help Desk

Web and Video Conferencing

Customer Support

Functional Testing

Development

Business Intelligence (BI)

Collaboration

Contract Analysis

Enterprise Search

Enterprise

Accounting

CTRM

Financial Research

Financial Risk Management

Finance and Accounting

Applicant Tracking

Compensation Management

Corporate Learning Management

HR Management

On-Demand Payment

Payroll

Resume Parsing

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

3D Printers

3D Printing

API Design

Cloud Migration

Cloud Storage

Component Content Management

Configuration Management

Data Pipeline

Database DevOps

DevOps

Disk Cloning

Fraud Detection

Integration Platform as a Service (iPaaS)

Interoperability

M2M Application Development

Managed Public Cloud Infrastructure

Network Performance Monitoring

Product Implementation Services

Relational Database Management Systems

SaaS Backup

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Content Marketing

Data Management

Digital Experience Platforms (DXP)

Email Marketing

Location Intelligence

Marketing Attribution

Marketing Automation

Referral Marketing

Search Marketing Intelligence

Social Media Management

Social Media Publishing

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Intelligent Virtual Assistant

Sales Enablement

Sales Training

Sales

Data Loss Prevention

Security

Awards Management

Construction Accounting

Construction Takeoff and Estimating

Digital Forensics

Fleet Management

Hospital Management

Insurance Agency Management

Veterinary

Vertical-Specific

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Akoonu for Pipeline Reviews and Forecasting is a software solution designed to assist B2B Sales teams using the Salesforce platform in improving deal-winning capabilities and forecast accuracy. The vendor claims that Akoonu caters to businesses of various sizes, from start-ups to Fortune 100 enterprises. According to the vendor, sales professionals, sales managers, sales operations teams, and B2B companies across different industries rely on Akoonu to gain insights, analyze their pipeline, and make informed decisions.

**Key Features**

**Pipeline Reviews**: According to the vendor, Akoonu provides views for sales representatives, managers, and executives to gain a comprehensive understanding of their pipeline. Users can analyze pipeline trends, inspect individual deals, and update deal information.

**Forecasting**: The vendor states that Akoonu is a native Salesforce solution specifically built for enterprise sales teams. It aims to streamline the process of submitting, tracking, and inspecting sales forecasts, providing a complete and user-friendly enterprise sales forecasting solution.

**Accurate Forecasts**: According to the vendor, Akoonu leverages data insights and advanced analytics to help sales teams provide more accurate forecasts. The vendor claims that this can enable sales professionals to make informed decisions and improve the reliability of their sales projections.

**Effective Pipeline Management**: The vendor claims that Akoonu offers visibility and insights into the pipeline, assisting sales teams in effectively managing and prioritizing deals. The vendor states that this ensures efficient resource allocation and helps sales teams meet their targets.

**Seamless Workflow Support**: According to the vendor, Akoonu provides seamless workflow support for forecasting, simplifying the process for sales teams. The vendor claims that this eliminates manual data entry, reduces administrative tasks, and allows sales professionals to focus on building relationships and closing deals.

**Customizable Views**: The vendor states that users can customize their views in Akoonu to align with their specific needs and preferences. This flexibility allows sales teams to focus on relevant information and track their progress towards sales targets.

**Data Analysis and Insights**: According to the vendor, Akoonu provides robust data analysis and insights, enabling sales teams to identify trends, patterns, and potential bottlenecks in their pipeline. The vendor claims that this empowers sales teams to make data-driven decisions and take proactive measures to optimize their sales process.

**Collaboration and Communication**: The vendor states that Akoonu facilitates collaboration and communication among team members by providing a centralized platform for deal discussions, document sharing, and progress updates. The vendor claims that this fosters teamwork and ensures alignment towards closing deals successfully.

**Integration with Salesforce**: According to the vendor, Akoonu seamlessly integrates with the Salesforce platform as a native solution. The vendor claims that this eliminates the need for manual data transfer and ensures that sales teams have access to real-time and accurate information.

**User-Friendly Interface**: The vendor claims that Akoonu offers a user-friendly interface that is intuitive and easy to navigate. According to the vendor, sales professionals can quickly adopt the platform and leverage its features without extensive training or technical expertise.

Akoonu is a robust content marketing tool that helps users conduct research, build customizable frameworks to automate the marketing lifecycle, and integrate easily with third-party sales and marketing tools.

Business Plan

Essentials Plan

Enterprise Plan

Agency Plan

Freelancer Plan

Freelancer Pro

Managed Services + SaaS

Akoonu

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content Marketing’s basic premise is to provide some valuable information that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to's, Q&A’s, photos, etc. Content marketing software is designed to assist in building this content by scouring the web for relevant articles and managing and organizing marketing assets.

Akoonu, Inc.

Content Creation

Features related to the creation of content for marketing purposes.

Ideation

Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

Approval workflows

Allows users to lay out and track, in some cases automatically, workflows for content approval.

Content collaboration

Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

Content calendar

Allows users to schedule and plan the creation and/or distribution of content.

Network for content licensing/production

Includes access to a database of content that can be licensed or a talent network for licensed content production.

Payment/Resource management

Allows users to budget for content creation costs and/or make payments to contractors, agencies, etc.

Content Publishing

Features related to the organization and distribution of marketing content.

Content hub

Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

Forms / Gated content

Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.

Embedded CTAs

Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.

Content distribution

Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.

Content promotion

Includes tools for promoting content by connecting to paid and earned media channels.

Content automation

Allows users to set up automated distribution, personalization and/or curation.

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

Audience profiling and targeting

Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.

Closed-loop tracking and reporting

Tracks the impact of content on the buyer’s/customer’s journey and ROI.

Content performance analytics

Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.

Campaign optimization dashboard

Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.

Competitive analytics

Provides a view on competitors' content performance and/or strategy for comparison.

Content production analytics

Analytics around time and money spent for content production.

Page-level engagement analytics

Analytics around audience engagement with individual pages of content, for a granular look at content performance.

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Akoonu

Overview

What is Akoonu?