TrustRadius Insights
Albacross is a powerful tool that has proven invaluable for export companies looking to optimize their lead allocation. By providing …
Overview
What is Albacross?
Swedish company Albacross offers an account-based marketing and B2B sales tool via their eponymous platform which gathers company info from site visitors, so marketers may learn which companies are investigating their products.
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What is Albacross?
Swedish company Albacross offers an account-based marketing and B2B sales tool via their eponymous platform which gathers company info from site visitors, so marketers may learn which companies are investigating their products.
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- Premium Consulting/Integration Services
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Product Details
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- Tech Details
What is Albacross?
Albacross Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Reviews and Ratings
(13)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
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- Recommendations
Albacross is a powerful tool that has proven invaluable for export companies looking to optimize their lead allocation. By providing insights into the lead potential of website visitors, Albacross allows users to effectively allocate their resources. Users have found it particularly beneficial due to its unobtrusive nature for site visitors and ease of management through a centralized online dashboard. Although Albacross offers workflow and campaign features, many users have found the leads feature to be the most valuable.
In the past, Albacross was criticized for being a bit clunky, but recent updates have made it much more intuitive and user-friendly. This improvement has been well-received by users who appreciate its good data accuracy and easy setup process. The tool is widely utilized by companies running Account-Based Marketing campaigns as it helps identify accounts that engage with ads and visit their website.
Companies also leverage Albacross to gain insights into visitor origin and organization, making it an excellent lead generation tool. Additionally, Albacross allows users to extract contact information from larger companies, which further enhances their lead generation efforts. For export departments, Albacross proves invaluable in tracking website visitors, analyzing page views, and informing marketing strategies. Its primary use case revolves around gathering leads and initiating follow-ups with companies that have visited the website.
Efficient Onboarding Process: Many users have found the Wordpress plugin easy to set up and start using immediately, especially if they already had a WordPress site. This indicates that the onboarding process for the plugin is smooth and efficient.
Intuitive Data Organization: Some reviewers appreciate the intuitive data organization and tagging features of the plugin. This suggests that the plugin allows for easy categorization and organization of data, making it simpler for users to find and access the information they need.
Continual Product Development: Reviewers highlight the ongoing product development of the plugin. This implies that the developers regularly update and improve the plugin, ensuring it remains up-to-date and relevant to users' needs.
Lead Management Features: Limited Folder Management for Older Leads Some users have found the lead management features to be similar to CRM, but they feel that there could be improvements in folder management for older leads. Integrations: Inconsistent Data and Lack of Options Several reviewers experienced issues with integrations, stating that the software does not always pull up proper data and that the data can sometimes be inaccurate. They also mentioned that more integrations would be helpful. User Experience: Steep Learning Curve and Lack of Clear Explanations A number of users mention that the software can be complicated to use when getting started, and there is no clear explanation of concepts.
Users have made the following recommendations for Albacross based on its ability to provide targeted marketing information:
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Users have recommended Albacross as a one-stop solution for targeted marketing. It effectively captures user habits on a website and provides helpful information about who, when, where, and what. Customers appreciate the platform's comprehensive data that aids in understanding customer behavior and preferences.
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Customers have praised Albacross for its ability to accurately identify potential leads and prospects. They appreciate the platform's comprehensive data that aids in understanding customer behavior and preferences.
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Reviewers have found Albacross's user interface to be intuitive and easy to use. They appreciate its simple navigation and smooth functionality, which allows them to quickly access valuable insights about their website visitors.
Overall, users recommend Albacross for its powerful capabilities in targeted marketing analysis, accurate lead identification, and user-friendly interface.
Attribute Ratings
Reviews
(1-6 of 6)Companies can't remove reviews or game the system. Here's why
- A single sale for us can be worth a large sum, so even one or two leads a year makes Albacross a good investment for us; however, we've found hundreds of leads over the years.
- Albacross has helped us be more strategic with lead management as it curates leads in accordance with our objectives / targets, i.e., it forces us to consider link between potential lead and core business so we can better use and align resources
March 02, 2021
Great data and UX/UI
- Hard to define. It's just a part of our operations
- Increase leads.
- Can slow site by a tiny bit cause of script code that you have to enable.
- See what kind of people are visiting your site.
October 17, 2019
With Albacross you get priceless info
- We have gained knowledge of new potential customers.
- We learned about competitors visiting our site and could take precautions in our quotes to customers with this information.
- The potential for the direct targeted advertising campaign is huge!
- Positive ROI through one closed deal identified from Albatross.
- Still uncertain on ROI from account-based marketing campaign developed from Albacross data.
May 31, 2019
Albacross - A great way to find business leads!
- Its certainly helped me with finding leads and following up with them.
- Without this app, it would have been harder to get some of these leads.