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Albacross is a powerful tool that has proven invaluable for export companies looking to optimize their lead allocation. By providing …
Overview
What is Albacross?
Swedish company Albacross offers an account-based marketing and B2B sales tool via their eponymous platform which gathers company info from site visitors, so marketers may learn which companies are investigating their products.
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What is Albacross?
Swedish company Albacross offers an account-based marketing and B2B sales tool via their eponymous platform which gathers company info from site visitors, so marketers may learn which companies are investigating their products.
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What is Albacross?
Albacross Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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(13)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Albacross is a powerful tool that has proven invaluable for export companies looking to optimize their lead allocation. By providing insights into the lead potential of website visitors, Albacross allows users to effectively allocate their resources. Users have found it particularly beneficial due to its unobtrusive nature for site visitors and ease of management through a centralized online dashboard. Although Albacross offers workflow and campaign features, many users have found the leads feature to be the most valuable.
In the past, Albacross was criticized for being a bit clunky, but recent updates have made it much more intuitive and user-friendly. This improvement has been well-received by users who appreciate its good data accuracy and easy setup process. The tool is widely utilized by companies running Account-Based Marketing campaigns as it helps identify accounts that engage with ads and visit their website.
Companies also leverage Albacross to gain insights into visitor origin and organization, making it an excellent lead generation tool. Additionally, Albacross allows users to extract contact information from larger companies, which further enhances their lead generation efforts. For export departments, Albacross proves invaluable in tracking website visitors, analyzing page views, and informing marketing strategies. Its primary use case revolves around gathering leads and initiating follow-ups with companies that have visited the website.
Efficient Onboarding Process: Many users have found the Wordpress plugin easy to set up and start using immediately, especially if they already had a WordPress site. This indicates that the onboarding process for the plugin is smooth and efficient.
Intuitive Data Organization: Some reviewers appreciate the intuitive data organization and tagging features of the plugin. This suggests that the plugin allows for easy categorization and organization of data, making it simpler for users to find and access the information they need.
Continual Product Development: Reviewers highlight the ongoing product development of the plugin. This implies that the developers regularly update and improve the plugin, ensuring it remains up-to-date and relevant to users' needs.
Lead Management Features: Limited Folder Management for Older Leads Some users have found the lead management features to be similar to CRM, but they feel that there could be improvements in folder management for older leads. Integrations: Inconsistent Data and Lack of Options Several reviewers experienced issues with integrations, stating that the software does not always pull up proper data and that the data can sometimes be inaccurate. They also mentioned that more integrations would be helpful. User Experience: Steep Learning Curve and Lack of Clear Explanations A number of users mention that the software can be complicated to use when getting started, and there is no clear explanation of concepts.
Users have made the following recommendations for Albacross based on its ability to provide targeted marketing information:
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Users have recommended Albacross as a one-stop solution for targeted marketing. It effectively captures user habits on a website and provides helpful information about who, when, where, and what. Customers appreciate the platform's comprehensive data that aids in understanding customer behavior and preferences.
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Customers have praised Albacross for its ability to accurately identify potential leads and prospects. They appreciate the platform's comprehensive data that aids in understanding customer behavior and preferences.
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Reviewers have found Albacross's user interface to be intuitive and easy to use. They appreciate its simple navigation and smooth functionality, which allows them to quickly access valuable insights about their website visitors.
Overall, users recommend Albacross for its powerful capabilities in targeted marketing analysis, accurate lead identification, and user-friendly interface.
Attribute Ratings
Reviews
(1-5 of 5)Companies can't remove reviews or game the system. Here's why
As an export company, our website has a global audience. However, many visitors are enthusiasts and not actual buyers.
We use Albacross to help us determine the lead potential of our website visitors so we can better determine how to use our limited reach-out resources. So, for us, Albacross functions as part of the sale and marketing team.
Albacross is unobtrusive for the site visitor and fairly easy for us to manage from a central online dashboard. While Albacross also has workflow and campaign features, we have only used the leads feature - even this is a worthwhile investment for us.
A few years ago, Albacross was still a little bit 'clunky' and the incoming data sometimes to organize well; however, Albacross has continued to develop the service and it is a lot more intuitive and easy to use now.
We use Albacross to help us determine the lead potential of our website visitors so we can better determine how to use our limited reach-out resources. So, for us, Albacross functions as part of the sale and marketing team.
Albacross is unobtrusive for the site visitor and fairly easy for us to manage from a central online dashboard. While Albacross also has workflow and campaign features, we have only used the leads feature - even this is a worthwhile investment for us.
A few years ago, Albacross was still a little bit 'clunky' and the incoming data sometimes to organize well; however, Albacross has continued to develop the service and it is a lot more intuitive and easy to use now.
- Wordpress plugin makes it easy to set up and start using immediately (if you have a WP site)
- Intuitive data organisation and tagging
- Continual product development
- Integration with Hubspot workflows
- Lead management features similar to CRM
- Folder management for older leads
- A single sale for us can be worth a large sum, so even one or two leads a year makes Albacross a good investment for us; however, we've found hundreds of leads over the years.
- Albacross has helped us be more strategic with lead management as it curates leads in accordance with our objectives / targets, i.e., it forces us to consider link between potential lead and core business so we can better use and align resources
March 02, 2021
Great data and UX/UI
I use Albacross for our company and our clients. As we run ABM campaigns, it is mandatory to know what accounts engaged with the ads and visited website. Albacross successfully solves this challenge.
As well, they have good data accuracy and easy setup.
As well, they have good data accuracy and easy setup.
- Data accuracy
- Workflows
- Lead segmentation
- Integrations
- Hard to define. It's just a part of our operations
More or less, Albacross is similar to their competitors but they have a great support, better data accuracy (subjective), and easy setup.
Albacross is a lead generation tool that helps us identify who's visiting our website. It's not your typical cold outreach lead gen tool. It's a tool that records web visits from companies. It's a great way to find who your visitors are and where are they coming from. It provides analytics of where they are coming from and their organization. You can also extract contact info if the company is big enough.
- Track companies IP's who are visiting.
- Provides analytics about where they came from and what they did on your site.
- You can find contact info such as name, number and email.
- Unintuitive UI/UX.
- Doesn't always pull up proper data.
- Data can sometimes be inaccurate.
- Could use more integrations.
- Increase leads.
- Can slow site by a tiny bit cause of script code that you have to enable.
- See what kind of people are visiting your site.
I selected Albacross because it has better UI/UX and provides better data retrieval from visitors who are visiting your website.
October 17, 2019
With Albacross you get priceless info
We use Albacross for the whole export department of the organization. Albacross helps us see who visited our website, what pages they viewed and how long they stayed on our website.
- Weekly alert emails of new activity.
- Company profile, address, and an email list of contacts of site visitors.
- Detailed analysis of which pages were visited and how long. This is very insightful.
- It would be nice to have a direct link on the page that visitors have viewed, so I could quickly check out the site myself.
- It is hard to copy-paste the link on the viewed pages report to actually see which page has been viewed.
- A little complicated to use the whole software when you get started, no clear explanation of concepts.
- We have gained knowledge of new potential customers.
- We learned about competitors visiting our site and could take precautions in our quotes to customers with this information.
- The potential for the direct targeted advertising campaign is huge!
- Matomo Analytics (formerly Piwik) and Google Analytics
Albacross is the only solution that actually shows the profile of the site visitor if it's a company. This is priceless.
I installed Albacross in order to track website visitors better and get more information for account-based marketing planning. It is used across the whole organization. The main problem it solves is it provides insightful information on what is normally unknown website visitors and helps to inform marketing strategy for our company.
- Tracks and identifies highly-engaged website visitors.
- Provides host server information of website visitors which allows us to identify potential sales opps.
- Makes account-based paid marketing more efficient.
- No way to delete or block website visits from your own server or known users within your organization.
- Positive ROI through one closed deal identified from Albatross.
- Still uncertain on ROI from account-based marketing campaign developed from Albacross data.
I'm not aware of Albacross competitors because I discovered the product randomly and decided to test it out with my surplus marketing budget in 2018. I selected the product because it was on sale and have no experience with other website tracking/lead gen products other than Google Analytics which does not provide much data at the user-level.