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Albacross

Albacross

Overview

What is Albacross?

Swedish company Albacross offers an account-based marketing and B2B sales tool via their eponymous platform which gathers company info from site visitors, so marketers may learn which companies are investigating their products.

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Recent Reviews

TrustRadius Insights

Albacross is a powerful tool that has proven invaluable for export companies looking to optimize their lead allocation. By providing …
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Pricing

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What is Albacross?

Swedish company Albacross offers an account-based marketing and B2B sales tool via their eponymous platform which gathers company info from site visitors, so marketers may learn which companies are investigating their products.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Albacross?

Albacross Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(13)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Albacross is a powerful tool that has proven invaluable for export companies looking to optimize their lead allocation. By providing insights into the lead potential of website visitors, Albacross allows users to effectively allocate their resources. Users have found it particularly beneficial due to its unobtrusive nature for site visitors and ease of management through a centralized online dashboard. Although Albacross offers workflow and campaign features, many users have found the leads feature to be the most valuable.

In the past, Albacross was criticized for being a bit clunky, but recent updates have made it much more intuitive and user-friendly. This improvement has been well-received by users who appreciate its good data accuracy and easy setup process. The tool is widely utilized by companies running Account-Based Marketing campaigns as it helps identify accounts that engage with ads and visit their website.

Companies also leverage Albacross to gain insights into visitor origin and organization, making it an excellent lead generation tool. Additionally, Albacross allows users to extract contact information from larger companies, which further enhances their lead generation efforts. For export departments, Albacross proves invaluable in tracking website visitors, analyzing page views, and informing marketing strategies. Its primary use case revolves around gathering leads and initiating follow-ups with companies that have visited the website.

Efficient Onboarding Process: Many users have found the Wordpress plugin easy to set up and start using immediately, especially if they already had a WordPress site. This indicates that the onboarding process for the plugin is smooth and efficient.

Intuitive Data Organization: Some reviewers appreciate the intuitive data organization and tagging features of the plugin. This suggests that the plugin allows for easy categorization and organization of data, making it simpler for users to find and access the information they need.

Continual Product Development: Reviewers highlight the ongoing product development of the plugin. This implies that the developers regularly update and improve the plugin, ensuring it remains up-to-date and relevant to users' needs.

Lead Management Features: Limited Folder Management for Older Leads Some users have found the lead management features to be similar to CRM, but they feel that there could be improvements in folder management for older leads. Integrations: Inconsistent Data and Lack of Options Several reviewers experienced issues with integrations, stating that the software does not always pull up proper data and that the data can sometimes be inaccurate. They also mentioned that more integrations would be helpful. User Experience: Steep Learning Curve and Lack of Clear Explanations A number of users mention that the software can be complicated to use when getting started, and there is no clear explanation of concepts.

Users have made the following recommendations for Albacross based on its ability to provide targeted marketing information:

  1. Users have recommended Albacross as a one-stop solution for targeted marketing. It effectively captures user habits on a website and provides helpful information about who, when, where, and what. Customers appreciate the platform's comprehensive data that aids in understanding customer behavior and preferences.

  2. Customers have praised Albacross for its ability to accurately identify potential leads and prospects. They appreciate the platform's comprehensive data that aids in understanding customer behavior and preferences.

  3. Reviewers have found Albacross's user interface to be intuitive and easy to use. They appreciate its simple navigation and smooth functionality, which allows them to quickly access valuable insights about their website visitors.

Overall, users recommend Albacross for its powerful capabilities in targeted marketing analysis, accurate lead identification, and user-friendly interface.

Attribute Ratings

Reviews

(1-6 of 6)
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Joshua Jagelman | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Wordpress plugin makes it easy to set up and start using immediately (if you have a WP site)
  • Intuitive data organisation and tagging
  • Continual product development
  • Integration with Hubspot workflows
  • Lead management features similar to CRM
  • Folder management for older leads
Newaz Chowdhury | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Track companies IP's who are visiting.
  • Provides analytics about where they came from and what they did on your site.
  • You can find contact info such as name, number and email.
  • Unintuitive UI/UX.
  • Doesn't always pull up proper data.
  • Data can sometimes be inaccurate.
  • Could use more integrations.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Weekly alert emails of new activity.
  • Company profile, address, and an email list of contacts of site visitors.
  • Detailed analysis of which pages were visited and how long. This is very insightful.
  • It would be nice to have a direct link on the page that visitors have viewed, so I could quickly check out the site myself.
  • It is hard to copy-paste the link on the viewed pages report to actually see which page has been viewed.
  • A little complicated to use the whole software when you get started, no clear explanation of concepts.
Nick Kretz | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Tracks and identifies highly-engaged website visitors.
  • Provides host server information of website visitors which allows us to identify potential sales opps.
  • Makes account-based paid marketing more efficient.
  • No way to delete or block website visits from your own server or known users within your organization.
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