Name: How to Use Alexa.com’s Content Exploration Tool to Help Improve the Performance of Your Content
Uploaded: 2020-02-26T18:28:54.000Z
Duration: 7 min 59 s
Description: How to Use Alexa.com’s Content Exploration Tool to Help Improve the Performance of Your Content

Customer Success Management Training

Customer Training

Help Desk

Web and Video Conferencing

Customer Support

Accessibility Testing

Beta Testing

Feature Management

Functional Testing

PHP Frameworks

Virtual Reality

Development

Online Proctoring Software

Virtual Classroom

Education

Business Intelligence (BI)

Calendar

Collaboration

Demand Planning

Document Generation

Emissions Management

Intellectual Property (IP) Management

Whistleblowing

Enterprise

Accounting

Accounts Payable

Travel Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

API Management

Cloud Storage

Configuration Management

Custom Software Development Services

Enterprise Printing

Fraud Detection

Integration Platform as a Service (iPaaS)

Managed Detection and Response (MDR)

Managed Public Cloud Infrastructure

Network Behavior Analysis

Network Performance Monitoring

Open-Source Database

Scale-Out Storage

Storage as a Service (STaaS)

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Email Marketing

Employee Advocacy

Market Research

Marketing Attribution

Marketing Automation

Press Release Management

Product Intelligence

Social Media Management

Survey & Forms Building

Video Streaming

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales Incentive Compensation Management

eCommerce Analytics

Sales

Cloud Security Posture Management

Security

Aviation

Church Management

Equation Editors

Financial Services CRM

Internet of Medical Things

Physical Therapy

Revenue Cycle Management (RCM)

eDiscovery

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

Semrush

Google Analytics

Google

Ahrefs

Webtrends Analytics

Webtrends

SAP Conversational AI (discontinued)

Parse.ly

Amplitude Analytics

Amplitude

Adobe Analytics

Adobe

Google Analytics 360 (discontinued)

Chartbeat

Kissmetrics

Coremetrics / IBM Digital Analytics (discontinued)

Discontinued Products

Lead Forensics

Alexa.com or Alexa Internet was a web analytics toolkit built around traffic metrics to drive competitive intelligence and strategic insight. A subsidiary of Amazon, Alexa.com has been shut down and is no longer available, since May 2022.

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

Google Analytics 360

Free

Smartlook

Alexa Internet (discontinued)

Web analytics is the process of analyzing the behavior of visitors to a Web site. The use of Web analytics enables a business to attract more visitors, retain or attract new customers for goods or services, or increase the dollar volume each customer spends.

Likelihood to Recommend

Likelihood to Renew

Support Rating

How to Use Alexa.com’s Content Exploration Tool to Help Improve the Performance of Your Content

Content Exploration gives marketers visibility into what topics, articles, and sites an audience is most engaged with, so they can optimize their own content for success. 

Try Content Exploration and get complete access to Alexa.com's marketing tools by signing up for a free trial of the Advanced plan: https://try.alexa.com/advanced-plan

Web Analytic features such as SEO tracking, user engagement tracking, pageview tracking, and behavior analysis.

Traffic Reporting

This feature enables users to understand how many individuals are visiting their website, the sources from which they've arrived, and what time they are most likely to visit.

Lead Conversion Tracking

This tool allows you to follow a user's path through your website until they complete a certain action, like making a purchase or signing up for a newsletter, enabling you to understand what leads to conversions.

Behavior Analysis

This feature helps analyze and make sense of user patterns such as the actions users take on the website, including clicking on different pages, filling out forms, or how long they stay on a particular page.

Bounce Rate Measurement

This feature measures the number of users who visit only one page on your website before leaving, helping to identify issues with content quality or website design.

Device and Browser Reporting

This enables an overview of the type of devices or browsers users are using to access your website, helping in improving website design, usability, and visibility.

Pageview Tracking

A feature that records and provides data on a specific page's popularity and the number of times it has been viewed by users.

Event Tracking

This enables the tracking of specific actions or 'events' on your website, such as button clicks, form submissions, and engagement with other interactive elements.

Reporting in real-time

This feature provides immediate data and analysis about web traffic and user behavior, facilitating real-time decision making.

Referral Source Tracking

This feature tracks the original source of your web traffic, informing you where your users are coming to your site from whether it be through other websites, social media, etc.

Customizable Dashboards

This feature allows users to personalize their view of data and reports to focus on specific metrics that best fit their business needs.

Oracle JD Edwards World, discontinued

Oracle JD Edwards EnterpriseOne

Browseo

SEO Monitor

Software Developer

Alexa 2021-05-19 10:47:59

Adobe Marketo Engage

SnapApp (discontinued)

Uberflip

HubSpot CRM

Principal, Digital Demand Generation

Alexa 2021-05-26 18:44:57

Evernote

SurveyMonkey

Slack

UiPath Automation Platform

Adobe Acrobat

Brackets

Firebase

Android

Google Keep

Voice User Experience Specialist

Alexa 2020-04-21 15:00:57

Google Ads

Google Trends

Microsoft Power BI

BI Brainz

Meta Business Manager

Research and Data Analyst

Alexa 2019-05-07 08:23:58

Google Ad Manager

RPA Consultant

Alexa 2020-02-16 21:50:23

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

End to end

Hidden costs

Wrap up

Easy to build

Page layout

End up

Java script

Free features

Pricing model

Offline mode

Time analytics

Web traffic

Real time analytics

Real time

User groups

Dashboard is easy

New ideas

Easy to understand

Incredibly simple

Traffic analysis

Home

Web Analytics Tools

We are using Alexa for a while now. It helps analyze our site ranking and improve it accordingly. It's used all across our engineering department. IBM's set of features has helped us widely and saved much time and effort. That's why I would recommend it to anyone who needs insights about their website.

Site ranking to how well out website is going.
SEO audit tools to improve our SEO and Metadata.
Site comparisons to stay ahead of our competitors.

On page SEO checker.
Keywords difficulty.
Competitor back link checker.

Audience overlap.
SEO audit tools.
Site comparisons

Reduced costs
Decreased efforts
Improved our site ranking
Increased monthly traffic

Browseo, Oracle JD Edwards EnterpriseOne, SEO Monitor

We use Alexa to test company websites and make optimization improvements. Alexa allows us insights into the workings of the website platform, and gives us the data we need to make optimal change management improvements. Our clients appreciate the services we provide by using Alexa, and we benefit by providing amazing results to our customers.

Alexa Internet (discontinued)

Overview

What is Alexa Internet (discontinued)?