Alexa

Alexa

About TrustRadius Scoring
Score 8.1 out of 100
Alexa

Overview

Recent Reviews

Alexa is Great.

8 out of 10
June 01, 2021
We use Alexa to test company websites and make optimization improvements. Alexa allows us insights into the workings of the website …
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What is Alexa?

Alexa is a web analytics toolkit built around traffic metrics to drive competitive intelligence and strategic insight.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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What is StatCounter?

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Product Details

What is Alexa?

Alexa is a web analytics toolkit built around traffic metrics to drive competitive intelligence and strategic insight.

Alexa Video

How to Use Alexa.com’s Content Exploration Tool to Help Improve the Performance of Your Content

Alexa Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Comparisons

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Frequently Asked Questions

What is Alexa?

Alexa is a web analytics toolkit built around traffic metrics to drive competitive intelligence and strategic insight.

What is Alexa's best feature?

Reviewers rate Support Rating highest, with a score of 9.

Who uses Alexa?

The most common users of Alexa are from Small Businesses (1-50 employees) and the Information Technology & Services industry.

Reviews and Ratings

 (53)

Ratings

Reviews

(1-10 of 10)
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Score 9 out of 10
Vetted Review
Verified User
Review Source
Alexa for Business is a service that allows us to increase our productivity. Our team can use Alexa as a smart assistant to be more productive in meeting rooms, at their desks, and even with the Alexa devices we already use at home. We also learned to measure and increase the use of existing meeting rooms. In the current moment of the pandemic, we have better organized the workspace.
  • Communication between people on the team.
  • Interactive personal assistant.
  • Better workspace management.
  • Could have a feature for group chats.
  • Alexa has some problems hearing nearby voices.
  • Website suggestions are irrelevant sometimes (should have user evaluation functionality for the answer, improving accuracy).
Virtual assistants at work are still new features and have a lot to improve. 
The more features we have, the more we want new features. 
In small environments we have "noise" between virtual assistants, making use inappropriate. 
But in more distributed environments it is very good.
We still have a lot to learn (both, us and our Alexas).
June 01, 2021

Alexa is Great.

Patricia Pouncey | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Alexa to test company websites and make optimization improvements. Alexa allows us insights into the workings of the website platform, and gives us the data we need to make optimal change management improvements. Our clients appreciate the services we provide by using Alexa, and we benefit by providing amazing results to our customers.
  • Traffic Rankings
  • SEO Keywords Suggestions
  • Competitor information
  • First Page Layout
  • More free features
  • larger website URL input box
Some customers may want something more robust.
BENAOUN Mahdi | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We are using Alexa for a while now. It helps analyze our site ranking and improve it accordingly. It's used all across our engineering department. IBM's set of features has helped us widely and saved much time and effort. That's why I would recommend it to anyone who needs insights about their website.
  • Site ranking to how well out website is going.
  • SEO audit tools to improve our SEO and Metadata.
  • Site comparisons to stay ahead of our competitors.
  • On page SEO checker.
  • Keywords difficulty.
  • Competitor back link checker.
I recommend Alexa for small businesses where you don't need much customization. Otherwise, I think big companies should implement their own tools.
Katie Bindert | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
Review Source
I currently use Alexa for both personal and business use. I absolutely love Alexa for so many reasons, but the main one would have to be it’s versatility!
  • Music--I listen to so much more music because of Alexa; I'm not exaggerating when I say I use it all day every day.
  • Timers--This may seem small, but Alexa makes setting and using timers ridiculously easy; it’s definitely one of my favorite features.
  • Reminders--Another one of my favorite features is how easy it is to set reminders! It has helped me stay on top of the things I need to get done!
  • Alexa has some trouble hearing your voice sometimes, so that can be a bit frustrating!
  • Alexa is connected to the cloud (and is supposed to know pretty much everything Google does) yet she still has trouble answering simple questions sometimes.
I would definitely recommend--and have recommended--Alexa to any one of my colleagues. She is just too versatile for anyone not to absolutely love!
KAJAL AGARWAL | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
There are two different things with the name of Alexa. Here we are gonna talk about Alexa, the ranking website, not the Amazon Alexa, the Voice Assistant. Having this cleared, Alexa ranking helps our organization to track our deliverables and keep an eye on each application we release in the store. We have 80+ skills and applications launched, however, to keep track of the traffic and its small data, it makes a difference and helps with analytics. We just have 3-4 peers at the table weekly to discuss the Alexa ranking and its dynamics.
  • Real time analytics
  • Page ranking
  • Quality check-up
  • Data delivery
  • Dashboard
  • Time zone mismatch with UTC
Well suited for small orgs with high engagement through web-app and websites to perform analytics on the go using the toolbar, and it performs well for what it is meant for.
It is well structured for Internet analytics and traffic data.
Shivani Sharma | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Best in Industry standard for website ranking. Whatever website you go to, whatever website traffic you generate, one must visit Alexa ranking for all the websites they visit. One must not get confused with Amazon Alexa which is a virtual assistant. We use Alexa mostly for tags and marketing tactics for web analytics. All of us try to make our global Alexa rank so good that we must get hit by customers in the genre. SEO tools and Competitive Analysis tools are helpful.
  • Website Ranking.
  • SEO tools with Tags manager and suggester.
  • Site Comparisons.
  • Finding websites within the genre.
  • Hidden costs may end up losing lot of money, Pricing model is not good
  • API calls fail sometimes
  • Website suggestions are irrelevant sometimes
Alexa is well suited for marketers, SEO practitioners,bBusiness growth development. Toolbars, On Page SEO management, keyword and tag management are some of the best features which could help you grow business. Alexa ranking sometimes gives irrelevant tags and keywords. There are chances where you find a keyword suggestion on Alexa and the same keyword would bring no profit on other websites.
Sanyam Jain | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use the Alexa ranking scheme throughout the organization. Most importantly when delivering the website we have to make sure it matches the standards. Additionally, it helps to guess and analyze the page rank of the website which is live and on production. Web analytics and SEO is a major use case of Alexa in our org. We fetch data and other web scraping tasks using top Alexa rank pages.
  • SEO, web traffic analytics, trends, website popularity, visitor engagement.
  • Page ranking and webpage standards.
  • Ad campaigns.
  • Keyword tags suggestions.
Being an Amazon product, it is very reliable and efficient. Well suited for SEO, web traffic analysis, web page ranking, global ranking and standard of the website, quality of the webpage. Toolbar and add-ons can help you to easily track the website ranks.
It is easy and user-friendly.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Alexa is used by all employees in our company to track metrics on various media websites. It helps us build comprehensive real-time and monthly reports for our clients using accurate analytics/data that support our efforts in media relations and other areas of PR. With the numbers Alexa provides we can better track progress, challenges, opportunities, and more.
  • It sources website analytics for most websites we're interested in tracking.
  • Each website's dashboard is easy to understand and pull numbers from.
  • We can get very nitty gritty with the numbers we're pulling or keep it simple by just pulling basic website visitor stats.
  • Not all websites are included, and there isn't always a rhyme or reason for who is or isn't in Alexa.
  • It would be great to have more subset URLs tracked vs. only the main website URL. This could really help companies track more direct correlation between numbers and work being done.
Alexa is perfect for PR agencies tracking analytics for their client reporting -- especially if media relations is a core competency for them. We use Alexa almost exclusively for our media relations efforts and showing the reach of our media coverage, the potential of a media opportunity, and more to our clients.
Ann Le | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We are in the preparation phase to launch different ad campaigns and expand our business to the next level. Learning about Alexa is one of the steps to prepare for our goals. We want to create a meditation mobile app serving the company's mission with Alexa. However, right now, our main focus is to increase traffic to our website and build a strong reputation before officially using Alexa. But it is on the list.
  • It is easy to navigate through Amazon Developer
  • Even for a non coder, it is very thorough and easy to go through setting up steps
  • Testing for Alexa is also awesome since you can use simulated websites for it instead of buying the actual device
  • Although it is easy to build an Alexa skill, in the end there is still some Java script coding involved. More instruction on that could help users finish building a skill. I had to spend a day looking up what things are for the final step. It was a bit time consuming
A solopreneur could easily use Alexa to start a business with low start-up cost and high ROI since Amazon has an enormous customer base. The person could conveniently find their group of customers that would be in need of their service. Technology students who want to excel in building phone application, Alexa would be a good practice.
Jimmy Mack | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source
Our organization used Alexa to try and identify website traffic trends so we could better understand who was coming to our website, where they were going, how long they were staying and what content resonated most. Our goal was to use the data to be able to provide better content for our users.
  • Web traffic analysis
  • Inbound link analysis
  • Keyword traffic - helped improve SEO
  • Metrics aren't as accurate as Google Analytics
  • Would like a more detailed drill down of site visitor geography
  • Site keyword functionality not as robust as SimilarWeb
If you are looking to begin an initial dive into website competitive analysis on a relatively low budget, then Alexa is a good option. They have a number of different options, so you can pick the plan that is right for you depending if you want to focus only on basic web traffic analytics or focus more on SEO.