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Alexa is a web analytics toolkit built around traffic metrics to drive competitive intelligence and strategic insight.https://dudodiprj2sv7.cloudfront.net/product-logos/9S/JQ/KF955Q23BAO8.JPEGAlexa, a wonderful application for your businessWe are in the preparation phase to launch different ad campaigns and expand our business to the next level. Learning about Alexa is one of the steps to prepare for our goals. We want to create a meditation mobile app serving the company's mission with Alexa. However, right now, our main focus is to increase traffic to our website and build a strong reputation before officially using Alexa. But it is on the list.,It is easy to navigate through Amazon Developer Even for a non coder, it is very thorough and easy to go through setting up steps Testing for Alexa is also awesome since you can use simulated websites for it instead of buying the actual device,Although it is easy to build an Alexa skill, in the end there is still some Java script coding involved. More instruction on that could help users finish building a skill. I had to spend a day looking up what things are for the final step. It was a bit time consuming,8,I am ready to write a full blown Alexa skill application to make money I got exposed to the Web development environment of Amazon web service by learning Alexa,,Microsoft Azure, DatabricksGreat tool for PR/media trackingAlexa is used by all employees in our company to track metrics on various media websites. It helps us build comprehensive real-time and monthly reports for our clients using accurate analytics/data that support our efforts in media relations and other areas of PR. With the numbers Alexa provides we can better track progress, challenges, opportunities, and more.,It sources website analytics for most websites we're interested in tracking. Each website's dashboard is easy to understand and pull numbers from. We can get very nitty gritty with the numbers we're pulling or keep it simple by just pulling basic website visitor stats.,Not all websites are included, and there isn't always a rhyme or reason for who is or isn't in Alexa. It would be great to have more subset URLs tracked vs. only the main website URL. This could really help companies track more direct correlation between numbers and work being done.,9,It helps us show the ROI and reach of our work. Since implementing Alexa into our tracking and reporting, along with other tools, we've seen greater retention with our clients b/c we are able to better show the reach and results of our labor.,Compete,Critical Mention, Cision PR Software, Sprout SocialAlexa - Good Competitive Web Analytics for BeginnersOur organization used Alexa to try and identify website traffic trends so we could better understand who was coming to our website, where they were going, how long they were staying and what content resonated most. Our goal was to use the data to be able to provide better content for our users.,Web traffic analysis Inbound link analysis Keyword traffic - helped improve SEO,Metrics aren't as accurate as Google Analytics Would like a more detailed drill down of site visitor geography Site keyword functionality not as robust as SimilarWeb,5,Gave us a better understanding of who was coming to our site and way Allowed us to create better content by monitoring site visitor behavior and seeing where they spend their time Increased site traffic due to SEO/keyword tools,SimilarWeb PRO, Google Analytics and Quantcast Measure,MailChimp, Emma, Sprout Social
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Alexa
20 Ratings
Score 8.2 out of 101
TRScore

Alexa Reviews

Alexa
20 Ratings
Score 8.2 out of 101
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Ann Le profile photo
June 22, 2018

Review: "Alexa, a wonderful application for your business"

Score 8 out of 10
Vetted Review
Verified User
Review Source
We are in the preparation phase to launch different ad campaigns and expand our business to the next level. Learning about Alexa is one of the steps to prepare for our goals. We want to create a meditation mobile app serving the company's mission with Alexa. However, right now, our main focus is to increase traffic to our website and build a strong reputation before officially using Alexa. But it is on the list.
  • It is easy to navigate through Amazon Developer
  • Even for a non coder, it is very thorough and easy to go through setting up steps
  • Testing for Alexa is also awesome since you can use simulated websites for it instead of buying the actual device
  • Although it is easy to build an Alexa skill, in the end there is still some Java script coding involved. More instruction on that could help users finish building a skill. I had to spend a day looking up what things are for the final step. It was a bit time consuming
A solopreneur could easily use Alexa to start a business with low start-up cost and high ROI since Amazon has an enormous customer base. The person could conveniently find their group of customers that would be in need of their service. Technology students who want to excel in building phone application, Alexa would be a good practice.
Read Ann Le's full review
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August 16, 2018

Alexa Review: "Great tool for PR/media tracking"

Score 9 out of 10
Vetted Review
Verified User
Review Source
Alexa is used by all employees in our company to track metrics on various media websites. It helps us build comprehensive real-time and monthly reports for our clients using accurate analytics/data that support our efforts in media relations and other areas of PR. With the numbers Alexa provides we can better track progress, challenges, opportunities, and more.
  • It sources website analytics for most websites we're interested in tracking.
  • Each website's dashboard is easy to understand and pull numbers from.
  • We can get very nitty gritty with the numbers we're pulling or keep it simple by just pulling basic website visitor stats.
  • Not all websites are included, and there isn't always a rhyme or reason for who is or isn't in Alexa.
  • It would be great to have more subset URLs tracked vs. only the main website URL. This could really help companies track more direct correlation between numbers and work being done.
Alexa is perfect for PR agencies tracking analytics for their client reporting -- especially if media relations is a core competency for them. We use Alexa almost exclusively for our media relations efforts and showing the reach of our media coverage, the potential of a media opportunity, and more to our clients.
Read this authenticated review
Jimmy Mack profile photo
April 06, 2018

Review: "Alexa - Good Competitive Web Analytics for Beginners"

Score 5 out of 10
Vetted Review
Verified User
Review Source
Our organization used Alexa to try and identify website traffic trends so we could better understand who was coming to our website, where they were going, how long they were staying and what content resonated most. Our goal was to use the data to be able to provide better content for our users.
  • Web traffic analysis
  • Inbound link analysis
  • Keyword traffic - helped improve SEO
  • Metrics aren't as accurate as Google Analytics
  • Would like a more detailed drill down of site visitor geography
  • Site keyword functionality not as robust as SimilarWeb
If you are looking to begin an initial dive into website competitive analysis on a relatively low budget, then Alexa is a good option. They have a number of different options, so you can pick the plan that is right for you depending if you want to focus only on basic web traffic analytics or focus more on SEO.
Read Jimmy Mack's full review

Alexa Scorecard Summary

About Alexa

Alexa is a web analytics toolkit built around traffic metrics to drive competitive intelligence and strategic insight.
Categories:  Web Analytics

Alexa Technical Details

Operating Systems: Unspecified
Mobile Application:No