Name: Real time CDP Explained | Algonomy
Uploaded: 2023-01-02T10:04:36.000Z
Duration: 3 min 5 s
Description: This video describes Algonomy’s Real-time CDP helps drive moments-based marketing with instant activation of unified view and deep customer insights.

Communications Outsourcing

Help Desk

Web and Video Conferencing

Customer Support

Push Notifications

Development

Student Management

Education

Business Intelligence (BI)

Collaboration

Dropshipping

Enterprise Search

Manufacturing Execution

Procurement

Project Portfolio Management

Enterprise

Accounting

Accounting and Tax Services

Financial Research

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employer of Record (EOR)

Freelance Management

HR Management

On-Demand Payment

Payroll

Resume Parsing

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Application Virtualization

Authentication

Cloud Storage

Digital Experience Monitoring (DEM)

Disaster Recovery

Disk Cloning

Fraud Detection

IT Asset Management

Identity Management

Integration Platform as a Service (iPaaS)

M2M Application Development

Network Operating Systems

Network Performance Monitoring

OpenStack Cloud

Server Virtualization

Smart Contracts

Testing Services

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Call Tracking

Content Management

Demand-Side

Email Marketing

Graphics

Identity Resolution

Marketing Automation

Product Management

Referral Marketing

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Construction CRM

Customer Relationship Management (CRM)

Proposal

Sales Coaching

Trade Promotion Management

Sales

Cloud-Native Application Protection Platforms

Security

Auto Repair

Catering

Emergency Notification

Nonprofit Advocacy

Population Health Management

Retail Execution

Smart Cities

Trucking Software

Vertical-Specific

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Algonomy Real-time Customer Data Platform

Customer Data

Algonomy (previously Manthan-RichRelevance) is a global leader in algorithmic customer engagement powering digital first strategies for retailers and brands. With industry-leading retail expertise connecting demand to supply with a real-time customer data platform as the foundation, Algonomy enables 1:1 omnichannel personalization, customer journey orchestration and customer analytics. Headquartered in San Francisco and Bangalore, our global presence spans over 20 countries.

Algonomy (Manthan-RichRelevance)

REAL-TIME CDP FOR PERSONALIZED 1:1 ENGAGEMENT

This video describes Algonomy’s Real-time CDP helps drive moments-based marketing with instant activation of unified view and deep customer insights.

Real time CDP Explained | Algonomy

Welcome to the world of real-time contextually relevant customer engagement. In this video, we’ll walk you through how Algonomy’s Real-time CDP helps you drive moments-based marketing with instant activation of unified view and deep customer insights.

Customer Data Management

Allows customer data platforms (CDPs) to function as a central hub and single source of truth for customer data.

Account Scoring

This may include scoring for leads, customer accounts, buying intent, and personas.

Customer Data Governance

Includes consent management to comply with GDPR and data privacy standards as well as protect PII information.

Data Connectors

Functionality that enables users to forward or syndicate data to other platforms or systems and connect to internal or external services using APIs.

Data Enhancement

Includes bulk or automated data cleansing, appending missing data from contact lists and inbound leads, and the ability to process data with an optimized number of fields.

Data Ingestion

The ability to collect, validate, standardize, and map customer data from first or third-party sources.

Data Storage

Data consolidation and warehousing capabilities.

Data Visibility

The ability to visualize usage and account data, including funnel and pipeline and front and back-end visibility.

Event Data

Refers to the overall quality and tracking of cross-channel event data linked to actions taken by specific user accounts.

Leverages centralized data flow to identify and sync leads, prospects, and customer accounts and deduplicate user information while addressing issues such as third-party cookie deprecation.

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

Standard visitor segmentation

Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.

Behavioral visitor segmentation

Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.

Traffic allocation control

Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.

Website personalization

Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.

Tag Management

Tag library

The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.

Tag variable mapping

The software allows users to manipulate data and map it to known variables in the tag without custom development.

Ease of writing custom tags

The software allows users to create and implement custom tags when a certain tag is not among the available templates.

Rules-driven tag execution

The software allows for flexible tag firing based on multi-part load rules, as well as tag sequencing and dependencies.

Tag performance monitoring

The software tracks things like tag load time, blocking tags, uptime / response time, and tag killing, and sends alerts.

Page load times

The tag management software has helped improve page load speeds.

Mobile app tagging

The software can manage tags for mobile apps as well as websites.

HTML5 support

Custom tags (parameters)

Provides custom tagging capabilities through parameters.

Custom tags through JavaScript/HTML own tags

Synchronous tag support

Asynchronous tag support

Auto-detect tag from code snippet

Auto-detecting of tags from code snippets.

Automatic tag compression

Library of JavaScript extensions

The software offers a library of pre-built JavaScript functions for use with tags and load rules for data manipulation, UI functionality or data collection.

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Customer Data Platforms (CDP)

Algonomy Real-time Customer Data Platform

Overview

What is Algonomy Real-time Customer Data Platform?