VC was used to deliver a research panel function to customers. It allowed email communications directly with the panelists instead of sending out standard company emails.
- I don't think it did anything "particularly" well.
- As a self service survey creation tool, it lacked question types and logic functionality found in SurveyMonkey/SurveyGizmo etc.
- As a self service panel tool, the functions of panel management was not up to par with some other providers. Almost prefer to jet let the VC rep/team do most of the work you typically would do yourself.
- There were functions such as panel feedback and communications that was not even mentioned or shown to us until after we decided to stop using VC for our needs.
I had better experience using VC as a full service provider when I first had a chance to work with them 10 years ago. Most recently, using VC as a self service panel management experience was very disappointing.