Not a great panel management tool
VC was used to deliver a research panel function to customers. It allowed email communications directly with the panelists instead of …
Overview
What is Alida CXM?
Alida CXM (formerly Vision Critical) is designed to enable users to listen to direct & indirect sources of customer feedback, perform automated actions on collected feedback and have complete visibility into key customer experience metrics so users can create exemplary…
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What is Alida CXM?
Alida CXM (formerly Vision Critical) is designed to enable users to listen to direct & indirect sources of customer feedback, perform automated actions on collected feedback and have complete visibility into key customer experience metrics so users can create exemplary customer experiences day…
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Product Details
- About
- Integrations
- Competitors
- Tech Details
What is Alida CXM?
Alida CXM (formerly Vision Critical) is designed to enable users to listen to direct & indirect sources of customer feedback, perform automated actions on collected feedback and have complete visibility into key customer experience metrics so users can create exemplary customer experiences day after day. Alida CXM offers a holistic customer experience platform that brings in both operational and experiential data, integrates this data with the tools to collect, understand and action customer feedback along with the ability to analyze data and monitor trends in one integrated solution.
Alida CXM Video
Vision Critical is Now Alida
Alida CXM Integrations
- Salesforce Sales Cloud
- SAP CRM discontinued
- Tableau Desktop
- Adobe Marketo Engage
- Zendesk Suite
- Calendly
- The Okta Identity Cloud
- Klaviyo
- Veeva CRM
- AppDirect Monetization Suite
- Campaign Monitor by Marigold
- monday.com
- Oracle PeopleSoft HCM
- Intercom
- ServiceNow Customer Service Management
- Twilio Segment
- Squarespace
- Pipedrive
- Oracle Fusion Service
- Sugar Sell (SugarCRM)
- Oracle Siebel CRM
- Freshservice
- Freshdesk
- ADP Workforce Now
- NICE CXone
- SAP SuccessFactors
- New Relic
- Wufoo
- Mailchimp
- Namely
- Salesforce Marketing Cloud
- Agile CRM
- Adobe Commerce (Magento Commerce)
- Adobe Experience Cloud
- Microsoft Dynamics 365 ERP
- Virtual Incentives
- Hubspot
- Qualtrics XM
- Momentive (SurveyMonkey)
- BMC Remedy
- Epicor
Alida CXM Competitors
Alida CXM Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Reviews and Ratings
(15)Attribute Ratings
Reviews
(1-7 of 7)Companies can't remove reviews or game the system. Here's why
November 20, 2018
Not a great panel management tool
VC was used to deliver a research panel function to customers. It allowed email communications directly with the panelists instead of sending out standard company emails.
- I don't think it did anything "particularly" well.
- As a self service survey creation tool, it lacked question types and logic functionality found in SurveyMonkey/SurveyGizmo etc.
- As a self service panel tool, the functions of panel management was not up to par with some other providers. Almost prefer to jet let the VC rep/team do most of the work you typically would do yourself.
- There were functions such as panel feedback and communications that was not even mentioned or shown to us until after we decided to stop using VC for our needs.
March 14, 2014
Vice President Of Market Research
Score 8 out of 10
Vetted Review
Verified User
We use it to help clients build, and maintain panels. We often support clients in the entertainment industry who want a slick panel presentation.
- It is a highly visual product
- It supports numerous skip, and piping options
- It is easy to use
- It is weak on statistical analysis
- Documentation could also be improved
March 14, 2014
A nice alternative if you have simple needs
Score 4 out of 10
Vetted Review
Verified User
The survey creation tools were intuitive but creating reports was definitely not. Also managing Panelists was more difficult than it needed to be. Overall a decent product that works for small panels but not the greatest option.
- Creates and delivers surveys easily
- Contacts panelists easily and quickly
- Report creation
- Survey response exporting
Score 9 out of 10
Vetted Review
Verified User
We use Vision Critical's Sparq platform across the organization to manage a consumer insights community and survey our viewers about a variety of topics (programming, marketing, advertising, etc.) We also use it for forum discussions to create deeper insights. The tool is managed by our corporate research team, but many other researchers have access to program surveys and reports for their own departments.
- Sparq is great as a single tool to manage relationships with some of our most avid fans. It allows us to survey them, send emails, and provide information about how their feedback is being used.
- The survey programming platform has a little bit of a learning curve but is quite flexible and provides a good respondent experience.
- Vision Critical has greatly improved the reporting capabilities of the tool. It is quite easy to quickly generate custom cross-tab reports.
- The customer support, and the collaboration from our account team has been very good.
- I wish the product was more friendly to video surveys. It does support video, but there are restrictions on file size, and you can't maximize the size of the screen when watching a video.
- I wish the product was more customizable. We have taken several measures to make changes to customize the product for our specific needs. It has turned out well, but it hasn't always been a smooth process.
- I wish all of the reporting capabilities were rolled into one master reporting module. Within the tool, there are several different report areas. Each has its advantages, and like I said earlier, it is easy to generate quick reports. However, for more in-depth analysis, I sometimes want to use features from each of those report areas, and it would be very helpful if all the features I want were in one place.
March 08, 2014
Great product, once you get the hang of it
Score 7 out of 10
Vetted Review
Verified User
We use Vision Critical to draft and deploy surveys to a broad sample base as well as our Vision Critical Panel. Within our panel we manage a panel portal and occasionally create discussion forums for panel members. Our research team primarily uses the program to field regular tracking studies or ad-hoc requests from internal clients. Particularly with our panel it helps to quickly field requests without purchasing sample from a third party.
- The team is helpful in creating complicated survey logic
- The team is accommodating in creating interfaces that suit our desired look
- The team keeps in regular contact in order to effectively manage our requests and goals
- I appreciate the possibilities of Vision Critical but in writing surveys the tool is not intuitive and takes some time to get used to.
- Given that we are a media company we have also had to find ways to adjust to media file size limits when including videos.
- Overall, with time I became very proficient and find uses for all the different aspects of the product, but for training others wish that some aspects were more user friendly.
March 07, 2014
A Critique, Visualized
Score 5 out of 10
Vetted Review
Verified User
We use VC as a survey tool for special requests that generally come from other departments, but we are the only department in our organization that uses it. We are generally looking for consumer opinions or behaviors around either specific artists or music, or potential marketing opportunities across types of consumers/music fans. Male vs. female breakdowns and age are always important, but we also filter our data to look at a variety of product buyers, genre groups etc... It helps our organization plan successful product releases, and get specific feedback after recent product releases.
- The ability to cross-tab and filter in dynamic report is pretty flawless.
- Additionally, the various export formats in the report module are each useful in their own way.
- Their client relations is really nice, they are always quick to respond to issues or additional help needed.
- They do a great job on their end of finding panelists when we need additional people for a survey.
- The functionality when creating a new questionnaire is rather clunky, particularly when there are a few conditional factors in the logical flow; being able to see those factors and how they apply with some sort of other logical layout would really help when creating a longer survey.
- There are quite a few steps that aren't intuitive when launching a survey, for instance all the various dates (launch date, reserve date, survey date, etc etc etc). If there were a description field if you hovered above labeled areas of sections that explained what this field was for that would really help
- It doesn't help either that the entire site is grey; it's a cold environment to be in for a long time, and the simple design makes it seem more clunky than it probably really is.
March 06, 2014
Excellent Survey and Panel tool
Score 9 out of 10
Vetted Review
Verified User
The company used Vision Critical as an online research tool. I was basically the only person using Vision Critical. It allowed our company to gain insight on new technologies in business and education by surveying our community panels. We created revenue from the sponsored surveys, and were able to use stats found in these surveys in publications.
- Very easy to learn. Everything is fairly intuitive.
- Great customer service. As I learned the software, I had lots of questions, ranging from survey methods to technological design questions, and Vision Critical provides a lot of online support, as well as personal support over the phone and online. They even created regular reports for us to show the health of our panels
- If you can see that you won't meet the number of responses you need, Vision Critical can help get your survey out to their very large panels and get your response rate up.
- Vision Critical easily integrates your panels/respondents and surveys into one tool - very manageable! You can easily see previous communications, surveys, newsletters, etc., and see response rates for certain segments, all in one tool.
- Some things on Vision Critical allow for customization, but other pieces seem cumbersome. Based soley on the survey piece of this software, I would rate it better than most basic online survey tools (surveyMonkey or Zoomerang), but not as customizable as some of the more advanced solutions (like Qualitrics)
- The tool in Vision Critical that allows you to see survey data and reports is unwieldy and complicated to use.