Amazon Personalize

Amazon Personalize

Score 9.2 out of 10
Amazon Personalize


What is Amazon Personalize?

Amazon Personalize uses machine learning algorithms to create recommendations that respond to the specific needs, preferences, and changing behavior of users in real-time, to drive increased customer engagement.
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What is Amazon Personalize?

Amazon Personalize uses machine learning algorithms to create recommendations that respond to the specific needs, preferences, and changing behavior of users in real-time, to drive increased customer engagement.

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  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Details

What is Amazon Personalize?

Amazon Personalize uses machine learning algorithms to create recommendations that respond to the specific needs, preferences, and changing behavior of users in real-time, to drive increased customer engagement.

Amazon Personalize Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Reviews and Ratings



(1-5 of 5)
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Score 10 out of 10
Vetted Review
Verified User
We already using all Amazon environment. Amazon Personalize is giving us opportunity to get feedback from our internal team and customers. With that feedbacks, we are focusing on our weak sides and try to fix them so quickly to give best experience to our internal and external customers. That is why Amazon Personalize doing a great job.
  • Easy to use
  • Get accurate data
  • Nothing for now
Thanks to Amazon Personalize, we are getting strong and accurate data. That data giving us a great opportunity to see our weak points to improve and fix internally. This work schedule with these feedback and data, actually best way to improve our work and getting bigger in market. That is why Amazon Personalize is great tool for us.
  • Easy to use
  • Capable with other Amazon products
  • Giving accurate data to improve our work
  • Getting real and strong feedback to solve our problems
KAUSHIK DEBNATH | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Personalized Machine Learning used to deploy API for meeting demands of customers. The day-to-day business needs are on-boarded to Amazon Personalize to meet business increased demands. The capability enhances user experience too in a more sophisticated way. We see more potential growth in customer business with the use of Amazon Personalize.
  • Easily implement personalized
  • Personalize every touchpoint
  • High-quality delivery in real-time
  • More features
  • More in-built applications
  • More frequent updates
  • New user recommendations can be sometimes not easy
Well suited for vast business needs, Less suitable when planning for small limited business requirements. However, if the business is vast & the business requirements become vast, its easy to comprehend with Amazon Personalize, as most of the functions would be pre-built & as users, we can customize to our needs to meet business demands.
  • personalized ad placements
  • marketing communication improved
  • Real-time recommendations
  • Prioritizing business goals
  • Batch recommendations
Easy to integrate with existing applications, Easy to personalize for new users, Batch deploy, good recommendations and good suggestions based on current requirements, business goals get easy prioritized based on user needs and recommendations, it can work with existing tools and easily adapt the details and requirements from the existing tools.
Score 9 out of 10
Vetted Review
Verified User
We were looking for a platform to generate user segmentation based on their platform usage. Our platform provides billing and invoicing applications to various kinds of businesses. As a by-product, we generate transactional data that we wanted to use to segment usage data in groups around their hours of operation, transaction amounts, and product/service types.
  • Ingest virtually unlimited quantities of transactional data.
  • Provide world-class training capabilities.
  • Provide a free-tier to start your project.
  • Getting started may be hard for someone without prior machine learning experience.
  • IDE tools may help business users utilize these tools without the help of a programmer.
Amazon Personalize is well suited for business cases where you need to produce quality predictions and/or machine learning models using high amounts of data. It's convenient if you have a technical team with programming capabilities (ie. Python). Amazon Personalize may not be a good fit if you don't have technical capabilities in your team, as these are needed to really use it a full capacity.
  • Support for real-time recommendations.
  • Ease of integration with other tools using APIs.
  • Support for analyzing unstructured information (ie. texts).
  • We managed to analyze huge amounts of data from transactional records.
  • We produced 5 different user/profile segments for our marketing team.
  • We learned how to power marketing predictions using machine learning.
AWS Batch, AWS Lambda, Amazon S3 (Simple Storage Service)
Avinash Saklani | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
It is one of Amazon Web Services' best machine learning services for website recommendations. I created a fashion store website for a client in which I used the Amazon Personalize API to provide the best recommendations based on the visitor's preferences. It enables clients to select the best products and generates a personalized search as a result. Amazon Personalize is simple to set up and quickly maintain each dataset, so you never have to worry about manually updating the data whenever visitors log in to your website.
  • Personalized Search.
  • Best Recommendations.
  • Maintaining the Dataset of Clients.
  • Repetitive Recommendations.
  • Needs to improve the search speed.
  • Costly to purchase.
When I compared Amazon Personalize to others, I discovered that it has all of the features that I require as a developer. It is simple to create personalized recommendations for clients. Furthermore, it stores client data in an encrypted format that is not shared with the parent company Amazon. As a result, there is no risk of a data breach. It makes clients feel more secure and knowledgeable about the product they want to buy.
  • Communication and Personalization Support.
  • User Friendly.
  • Accurate Recommendations of the Products.
  • Increase number of sales.
  • Interest from the clients.
  • Great Customer Support service.
In comparison to other options, Amazon Personalize is excellent. It analyses the customer's interaction with the application using Machine Learning. It has improved genre-based recommendations, resulting in highly personalized ad placements. Amazon Personalize generates metadata that stores all of the details of the articles, products, videos, and so on, making it easy to update them repeatedly. Overall it is excellent and highly recommended.
Score 10 out of 10
Vetted Review
Verified User
We use Amazon Personalize to make bespoke experiences for our users. Rather than having a team of expensive engineers who are experienced with ML, ride the shoulders of the giant, that is, Amazon.
  • Real time recommendations based on user activity & engagement.
  • Speed to market when it comes to iterations & refinements.
  • Pricing could be better.
Amazon Personalize has really made it possible for our product team to run experiments that allow for quick feedback loops. Using the learnings, we continue to refine our approach to customers so that their personalized experiences can become even more bespoke & delightful.
  • Robust integration points across our tech stack (website, app, email marketing, etc.)
  • We were able to reduce our bounce rate significantly by personalizing our landing pages to the location that our users are visiting from.
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