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Amazon Personalize

Amazon Personalize

Overview

What is Amazon Personalize?

Amazon Personalize uses machine learning algorithms to create recommendations that respond to the specific needs, preferences, and changing behavior of users in real-time, to drive increased customer engagement.

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Pricing

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What is Amazon Personalize?

Amazon Personalize uses machine learning algorithms to create recommendations that respond to the specific needs, preferences, and changing behavior of users in real-time, to drive increased customer engagement.

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  • No setup fee

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  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Amazon Personalize?

Amazon Personalize Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(8)

Reviews

(1-2 of 2)
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KAUSHIK DEBNATH | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Personalized Machine Learning used to deploy API for meeting demands of customers. The day-to-day business needs are on-boarded to Amazon Personalize to meet business increased demands. The capability enhances user experience too in a more sophisticated way. We see more potential growth in customer business with the use of Amazon Personalize.
  • Easily implement personalized
  • Personalize every touchpoint
  • High-quality delivery in real-time
  • More features
  • More in-built applications
  • More frequent updates
  • New user recommendations can be sometimes not easy
Well suited for vast business needs, Less suitable when planning for small limited business requirements. However, if the business is vast & the business requirements become vast, its easy to comprehend with Amazon Personalize, as most of the functions would be pre-built & as users, we can customize to our needs to meet business demands.
  • personalized ad placements
  • marketing communication improved
  • Real-time recommendations
  • Prioritizing business goals
  • Batch recommendations
Easy to integrate with existing applications, Easy to personalize for new users, Batch deploy, good recommendations and good suggestions based on current requirements, business goals get easy prioritized based on user needs and recommendations, it can work with existing tools and easily adapt the details and requirements from the existing tools.
Avinash Saklani | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
It is one of Amazon Web Services' best machine learning services for website recommendations. I created a fashion store website for a client in which I used the Amazon Personalize API to provide the best recommendations based on the visitor's preferences. It enables clients to select the best products and generates a personalized search as a result. Amazon Personalize is simple to set up and quickly maintain each dataset, so you never have to worry about manually updating the data whenever visitors log in to your website.
  • Personalized Search.
  • Best Recommendations.
  • Maintaining the Dataset of Clients.
  • Repetitive Recommendations.
  • Needs to improve the search speed.
  • Costly to purchase.
When I compared Amazon Personalize to others, I discovered that it has all of the features that I require as a developer. It is simple to create personalized recommendations for clients. Furthermore, it stores client data in an encrypted format that is not shared with the parent company Amazon. As a result, there is no risk of a data breach. It makes clients feel more secure and knowledgeable about the product they want to buy.
  • Communication and Personalization Support.
  • User Friendly.
  • Accurate Recommendations of the Products.
  • Increase number of sales.
  • Interest from the clients.
  • Great Customer Support service.
In comparison to other options, Amazon Personalize is excellent. It analyses the customer's interaction with the application using Machine Learning. It has improved genre-based recommendations, resulting in highly personalized ad placements. Amazon Personalize generates metadata that stores all of the details of the articles, products, videos, and so on, making it easy to update them repeatedly. Overall it is excellent and highly recommended.
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