Name: Amazon Pinpoint
Rating: 8 (9 reviews)
Author: Amazon AWS

Help Desk

Web and Video Conferencing

Customer Support

AI Development

Beta Testing

Performance Testing

Virtual Reality

Development

Business Intelligence (BI)

Collaboration

Emissions Management

Integrated Workplace Management (IWMS)

Intellectual Property (IP) Management

Online Notary

Enterprise

Accounting

Accounts Receivable

Crypto Tax

Payment Gateway

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

3D Printing

AI Governance

Cloud Storage

Custom Software Development Services

Data Deduplication

Data Science

Database-as-a-Service (DBaaS)

Fraud Detection

Game Engine

Integration Platform as a Service (iPaaS)

Intranet

Migration

Network Performance Monitoring

Open-Source Database

SaaS Management

Service Virtualization

Time Series Databases

Value-Added Resellers (VARs)

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Data Management

Ecommerce Personalization

Email Marketing

Marketing Automation

Mobile Advertising

Press Release Management

Product Intelligence

Social Media Management

Survey & Forms Building

Video Streaming

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Point of Sale

Sales Enablement

Sales Training

Sales

Secure Service Edge (SSE)

Security

Banking

Digital Forensics

Equation Editors

Geographic Information

Hospital Management

Insurance Agency Management

Insurance Claims Management

Intelligent Document Processing

Medical Office EMR & EHR

Physical Therapy

Veterinary

Vertical-Specific

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### Mobile Analytics
Users generally praise Amazon Pinpoint's mobile analytics capabilities. The reviews highlight the effectiveness of the tool in providing real-time customer insights and segment-wise audience engagement. While some users find the abundance of data beneficial for evaluating business results comprehensively, others mention that the wealth of information can be daunting for new users. Despite this, the overall consensus leans towards the positive impact of Amazon Mobile Analytics in helping businesses grow and increase profits through targeted practices.

### Customer Engagement
While some users praise Amazon Pinpoint for its customer engagement capabilities and the insights it provides, others have expressed mixed opinions. Some users find the tool effective in engaging customers on websites and reaching potential customers, while others feel that there is room for improvement in enhancing customer engagement strategies. The ability to apply rich analytics tools and gain real-time customer insights is seen as a valuable feature by many users, contributing to a more comprehensive understanding of customer behavior and preferences.

### Communication Strategies
Users generally appreciate Amazon Pinpoint's ability to create and send various types of messages efficiently. However, some users have expressed concerns about the limited customization options for certain types of messages or campaigns. While the platform offers versatility and options for communication templates, there are suggestions for expanding the choices in basic templates to enhance the overall messaging experience. Despite these minor drawbacks, Amazon Pinpoint is praised for its effectiveness in facilitating active communication and organizing communication efforts, particularly for art educators looking to engage with their community.

### Campaign Management
Some users appreciate Amazon Pinpoint's campaign management features for facilitating community-building and communication in educational settings. However, there are concerns raised about limitations in customization options and the inability to modify user journeys mid-campaign. The platform's character limit for content fields is also seen as restrictive by some users. Despite these drawbacks, Amazon Pinpoint's campaign management functionality remains a valuable tool for organizing and executing targeted campaigns.

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

Google Analytics 360

Woopra provides real-time customer analytics. It begins by tracking users across digital touch points (website, mobile app, help desk, marketing automation, etc.) and building a comprehensive behavioral profile for each user. These Customer Profiles are Woopra's building blocks, which are used to generate custom analytics reports, funnel analytics, retention analytics, and more.

Woopra

Amazon Pinpoint

Mobile Analytics Tools support analysis of mobile and web applications and may correlate data across different applications and platforms. Mobile web analytics platforms supply insights about how site visitors using applications via smartphones or tablets experience the app in their mobile device's browser. App analytics for native smartphone applications allow developers to study user interaction with the app, and leverage this data to guide development.

Mobile Analytics

This presentation was recorded prior to re:Invent. In this session, we discuss how to build immersive customer journeys using the newly launched Amazon Pinpoint Journeys. In this fast-moving session, we cover marketing on AWS and how we built Amazon Pinpoint Journeys on AWS. We also provide a live demo to demonstrate the flexibility that Amazon Pinpoint Journeys can provide.

AWS re:Invent 2019: Build immersive experiences with Amazon Pinpoint Journeys (EUC230-P)

AWS Pinpoint Tutorial - How to Track Mobile App Usage in AWS

Leveraging Amazon Pinpoint Analytics to Improve Application Performance and User Experience | AWS

AWS What's Next, S1|E1

Enable SMS and digital customer service channels in Amazon Connect - AWS Online Tech Talk

How to Send Bulk sms using Amazon Pinpoint Campaign 2020 amazon connect

AI-powered Social Sentiment Marketing with Amazon Pinpoint - AWS Online Tech Talks

Likelihood to Recommend

Amazon strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy online. By giving customers more of what they want - low prices, vast selection, and convenience - Amazon continues to grow and evolve as a world-class e-commerce platform.

Founded by Jeff Bezos, the Amazon.com website started in 1995 as a place to buy books because of the unique customer experience the Web could offer book lovers. Bezos believed that only the Internet could offer customers the convenience of browsing a selection of millions of book titles in a single sitting. During the first 30 days of business, Amazon fulfilled orders for customers in 50 states and 45 countries - all shipped from his Seattle-area garage.

Amazon's evolution from Web site to e-commerce partner to development platform is driven by the spirit of innovation that is part of the company's DNA. The world's brightest technology minds come to Amazon.com to research and develop technology that improves the lives of shoppers and sellers around the world.

Salesforce Sales Cloud

Salesforce Marketing Cloud Social Studio (discontinued)

Adobe Campaign

Salesforce Marketing Cloud Email Studio, on marketing cloud

Amazon Simple Notification Service (SNS)

iSchool Alumni Board-President

Amazon Pinpoint 2021-06-01 13:50:49

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Daily reporting

Text messaging

Home

Mobile Analytics Tools

We used to use Adobe Campaign for years and now we utilize Amazon Pinpoint in order to satisfy our marketing platform needs. We use it in order to send our texts, emails, and mobile pushes. Being able to integrate with Amazon Elastic Compute Cloud as our backend servers has been way easier while working on one platform. For us, it has addressed consolidating on one platform as well as cost efficiency and a removal of a third-party software and support system.

Text messaging
Lambda integration
Marketing

Re-subscription
Clearer daily reporting
Better opt out

Faster deliverability
Lack of integration with third-party software
Well-documented and great support

Adobe Campaign, Salesforce Marketing Cloud Email Studio, Amazon Simple Notification Service (SNS)

Amazon Pinpoint

Overview

What is Amazon Pinpoint?