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Score 9.3 out of 100


Recent Reviews

Great Culture Boost

8 out of 10
January 30, 2018
We use Ambition to track our daily call metrics, and ranks. We also use it to play a theme or anthem, chosen by the account manager, when …
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Per month (average 30 users)



Per month (average 30 users)



Per month (average 30 users)

Entry-level set up fee?

  • Setup fee optional
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  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Details

What is Ambition?

Ambition is coaching and gamification software for sales teams. Whether sitting across the sales floor or across the globe, Ambition is designed to give sales leaders the tools they need to coach their teams, motivate performance, and hold their reps accountable to goals — all in real time.

  • Run structured 1:1 and team coaching sessions -- synced with Zoom!
  • Display the metrics that matter on centralized dashboards and TVs
  • Set Slack and email alerts that trigger immediate action -- proactively
  • Spin up sales and fantasy-style competitions to drive productivity

Ambition integrates with CRMs and sales stacks to turn overwhelming data into easy-to-see, actionable insights — no math or spreadsheets required.

This is to drive better visibility on a sales floor, more motivation and accountability for reps, and smarter sales sales teams can close more deals.

Ambition Features

Sales Gamification Features

  • Supported: Sales contest templates
  • Supported: Custom sales contests
  • Supported: Team competitions
  • Supported: Multiple competitions
  • Supported: Contest flexibility
  • Supported: Sales rep view
  • Supported: Mobile game functionality
  • Supported: Game notifications & updates
  • Supported: Sales game integration to Salesforce
  • Supported: Sales performance reporting
  • Supported: TV streaming

Additional Features

  • Supported: Metric dashboards
  • Supported: Integrations with Salesforce, Slack, Zoom, and more
  • Supported: Scorecards at the rep, team, and organization level
  • Supported: Proactive alerts to email, Slack, and TVs
  • Supported: SSO
  • Supported: Analytics and saved reports
  • Supported: Ambition 1:1 and team coaching platform

Ambition Screenshots

Big Screen Leaderboards, Big Time Results. Drive energy to your sales floor with real-time leaderboards, contests, and automated custom alerts.Data-Based Decision-Making, 24/7. Robust analytics helps you measure, in real-time, so you can improve. Unlock efficiency ratios for every rep and team in a single glance, so you know exactly who to coach on what.Sales Management Dashboards, Built To Win. Proactive alerts and real-time dashboards to power your sales floor. Lead confidently with critical, real-time insights into individual and team performance.Competitions To Drive Productivity (And Culture!). Sales is a whole lot more fun when you’re winning. Compete on smart metrics with contests you can spin up in minutes.  Incentivize your reps to win challenges, win fantasy leagues, and win deals.Your Sales Playbook, At Your Fingertips. Not all KPIs are created equal. Help your reps understand the daily activities that pace them to quota. Transform your sales culture from focusing solely on logging activities into improving the efficiency of activities with activity and objective scorecards that are proven to improve quota attainment.Measurable 1:1 Sales Coaching. 1:1 coaching for people-first organizations. Sales coaching sessions that are scheduled, held, and measured all in one place means that you can reduce your software stack, but increase the number of levers you have to pull when it comes to managing your team.

Ambition Video

Meet Ambition

Ambition Integrations

Ambition Competitors

Ambition Customer Size Distribution

Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)70%
Enterprises (more than 500 employees)30%

Ambition Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo


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Frequently Asked Questions

What is Ambition?

Ambition is a sales gamification software solution offered by Ambition Inc.

What are Ambition's top competitors?

LevelEleven and Hoopla are common alternatives for Ambition.

What is Ambition's best feature?

Reviewers rate Sales contest templates and Custom sales contests and Team competitions highest, with a score of 10.

Who uses Ambition?

The most common users of Ambition are from Mid-sized Companies (51-1,000 employees) and the Computer Software industry.

Reviews and Ratings




(1-4 of 4)
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Score 10 out of 10
Vetted Review
Verified User
Review Source
Our sales department utilizes the gamification software from Ambition. This software helps motivate our sales team as it helps increase competition.
  • Gamification Software
  • Sales Performance Management
  • Sales Insights
  • It can be a little hard to navigate different metrics that you are ranking people by but that's really minor.
Ambition is great for goal setting, particularly within your sales department.
They are always quick to answer any questions that you may have.
Score 6 out of 10
Vetted Review
Verified User
Review Source
Who: one of our enrollment (sales) teams uses Ambition to track their daily activities, see how their manager's team is performing compared to others, and share fun stories/photos/content across the floor.

How: Ambition connects to our CRM, Salesforce. Reports from Salesforce connect to Ambition to show

This helps us incentivize performance via social reinforcement. High performers get rewarded by seeing their high metric attainment, and low performers can strive to reach that level.
  • Connect to our CRM, Salesforce.
  • Easily display on a shared TV screen in the office to share key metrics and content.
  • Help our sales team see the results of their hard work, and compare to their peers (if you set it up that way).
  • Customization: Ambition offers specific features that can be hard to adapt to the exact metrics or content you want to show.
  • Reminders: I'd like to opt into notifications via email of key milestones, reminders to change content, etc.
  • Expensive: it's an expensive product for what you get. We don't offer incentive comp, so it's helpful to have a tool like this to socially celebrate success.
Well suited: environments that crave social affirmation, social competition, or other organizations that can't incentivize success via compensation.

Not well-suited: environments that support several similar roles that have different metrics. Example: we have 5 similar roles at my company that would benefit from Ambition, and each of these teams sits close to each other. It's challenging to customize Ambition to display multiple different roles with different metrics, rewards, and content. If you display the content on a screen in your office, it's best suited for only one role/team. Otherwise, you'll likely need to deploy Ambition to different teams separately, via a different account.
January 30, 2018

Great Culture Boost

Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Ambition to track our daily call metrics, and ranks. We also use it to play a theme or anthem, chosen by the account manager, when he or she hits a designated goal. It's an excellent addition to our company's culture and morale. We have a roughly 25' wide projector playing the Ambition ticker at all times. I definitely recommend it for any competitive work environment.
  • Tracks metrics and goals
  • Keeps the floor buzzing and motivated
  • Improves Morale
  • It goes down about once or twice a week
Every single sales floor should have Ambition. Period. If you track call numbers, set goals, or have minimum metrics you should be using this software.
Evan Carlson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Ambition is used as a KPI tracker and gamification system that keep sales associates on track with their critical KPI's in a public way. It is being used solely in the sales department. Ambition is used to keep sales associates focused on mission critical tasks and a point system that rewards the right work through gamification.
  • Quadrant tracking of input and output based on employee
  • KPI tracking with customized point weighting system
  • Music that plays when one meets their KPI goals such as exceeding 100 points for the day or winning new business or converting a lead into an opportunity
  • Adding more insight for individuals to take action on the data.
Ambition is well suited for a sales team that deals with frequency touch points to their leads and customers.