Name: Amobee Brand Intelligence
Rating: 9 (1 reviews)
Author: Amobee

Communications Outsourcing

Help Desk

Web and Video Conferencing

Customer Support

Text Editors

Development

Business Intelligence (BI)

Collaboration

Desktop Publishing

Diagramming

Interactive Voice Response (IVR)

Meeting Management

Operational Analytics

Project Portfolio Management

Enterprise

Accounting

Blockchain Payments

Cryptocurrency Mining

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employer of Record (EOR)

HR Management

Payroll

Stock Option Plan Administration

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Archiving

Cloud Storage

Continuous Delivery

Data Fabric

Endpoint Encryption

Enterprise Backup

File Sync and Share

Firewall

Fraud Detection

IT Service Management (ITSM)

Infrastructure Capacity Planning

Integration Platform as a Service (iPaaS)

Network Operating Systems

Network Performance Monitoring

Network Traffic Analysis (NTA)

Network Virtualization

Phishing Detection and Response

Virtual Desktop Infrastructure (VDI)

Voice Recognition

Web Application Firewalls

Web Scraping

Zero Trust Security Solutions

Information Technology

A/B Testing

Ad Serving & Retargeting

Advertising Agency

All-in-One Marketing

Business Card Scanning

Content Management

Digital Experience Platforms (DXP)

Email Marketing

Graphics

Location Intelligence

Marketing Automation

Social Media Management

Survey & Forms Building

Translation

Web Analytics

Marketing

Professional Services Automation

Project Management

Professional Services

Customer Relationship Management (CRM)

Proposal

Sales

Operational Technology (OT) Security

Security

Auto Repair

Camp Management

HIPAA Compliance

Homeowner's Association (HOA) Management

Legal Research

Municipal

Trucking Software

Vertical-Specific

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### Campaign Management
Users also appreciate Amobee's continuous evolution to enhance its campaign management features, with the platform's team being commended for their support and responsiveness to user feedback. The ease of creating and optimizing campaigns, along with the valuable real-time tools for performance analysis, are highlighted as key strengths of Amobee's campaign management capabilities. Additionally, the platform's integration with third-party data vendors and strong RTB functionality for video ad campaigns across different regions are noted as advantageous features by users.

### Creative Campaign Execution
Users have expressed satisfaction with Amobee's cloud functionality that enables them to actively participate in the creative process and make necessary adjustments in real time. They appreciate the platform's user-friendly interface and the ability to monitor multiple ad campaigns effortlessly. While some users have raised concerns about data security and potential third-party access to confidential information, overall, Amobee seems to provide a modern and unique experience for creative campaign execution.

### Performance Metrics
Users appreciate the ease of tracking various aspects of their campaigns with Amobee, from win rates to identifying factors impacting delivery. While some users find room for improvement in the granularity of real-time data and the visual representation of campaign performance, overall, the platform's performance metrics capabilities are seen as valuable for optimizing campaigns. Users also highlight the platform's reliability in reporting and the ability to forecast campaign performance, making it a preferred choice for monitoring and optimizing ad campaigns.

### Real-Time Analytics
Users generally appreciate Amobee's real-time analytics capabilities, highlighting the value of the real-time tool in identifying delivery hindrances and improving campaign performance. While some users suggest improvements in displaying real-time performance graphs and enhancing the granularity of real-time data flyouts, overall, the consensus is that Amobee's real-time analytics feature is a valuable asset for monitoring and optimizing campaigns efficiently. The ability to track pacing trends, access real-time numbers, and collaborate with clients in real time has been particularly praised by users, contributing to a positive user experience and effective marketing management.

Amobee Brand Intelligence has proven to be a valuable tool for businesses seeking efficient contextual targeting solutions. Users have praised its ability to effectively reach their target audience and improve campaign performance. The BI insights provided by Amobee have played a crucial role in informing targeting strategies for various tactics, allowing clients to make data-driven decisions. Additionally, the platform's integration with different data and supply partners has helped users solve under-delivery issues and execute orders for various targeting aspects. The real-time tool offered by Amobee has been instrumental in tracking all aspects of campaigns and defining pacing trends. Clients have also appreciated the platform's smooth operation compared to other platforms they have used, making it convenient for setting up and tracking ad campaigns, as well as pulling reports and optimizing them to meet their KPIs. Overall, Amobee Brand Intelligence has proven to be a trusted solution that effectively addresses business problems related to audience targeting, campaign performance, and communication between teams.
 
Turn, a part of Amobee, provides valuable cross-platform programmatic capabilities for businesses looking to improve brand awareness and perception. Users have found Turn helpful in leveraging first-party data for precise targeting and building custom PMPs with premium partners. Additionally, Turn's optimization capabilities based on specific metrics have helped users achieve cost-per-traffic goals while shifting focus from low funnel to upper funnel awareness-driving media. The platform's comprehensive ad-serving features, including mobile, desktop, video, and SSP solutions, have been beneficial for businesses seeking an all-in-one approach for efficient ad campaign distribution. Users have found Turn's one-stop-shop approach convenient and effective in meeting their ad campaign distribution needs. Moreover, Turn has enabled businesses to optimize campaigns mid-campaign to achieve media goals and positive digital ROI. By providing comprehensive solutions for audience targeting, ad distribution, and campaign optimization, Turn has become a valuable partner for businesses aiming to drive results and improve their overall marketing efforts.
  


Helpful and Friendly Support Team: Users have consistently praised the Amobee support team for their exceptional assistance. Many reviewers have mentioned that the support team is prompt, friendly, and always ready to help with any issues or questions that arise.

Highly Effective Targeting Capabilities: The targeting capabilities of Amobee Brand Intelligence have received high praise from both the team and clients. Numerous users have expressed satisfaction with the platform's ability to provide valuable insights and target specific audiences effectively.

Constant Evolution and User-Friendly Adaptations: Users appreciate that Amobee is constantly evolving to be better and more user-friendly. They particularly value how the team makes adaptations to the platform based on user feedback, ensuring that it remains up-to-date and aligned with their needs.

Unintuitive User Interface: Several users have found the user interface of Amobee Brand Intelligence to be unintuitive and confusing, making it difficult to use efficiently. They have expressed frustration with the lack of visual graphs or visuals to quickly assess campaign performance and pace. Some users have also mentioned that the campaign home page is dated and lacks graphs or visuals, which further adds to the difficulty in evaluating campaign performance.

Limitations in Optimization Options: Users have experienced limitations in optimization options within the software. They have pointed out that the forecaster is not always accurate and slow to load, hindering their ability to make informed decisions. Additionally, some users have found bulk-editing line items for optimizations to be challenging and mentioned that certain features are outdated. These limitations limit their flexibility in optimizing campaigns effectively.

Inaccurate Reporting Metrics: Several users have raised concerns about inaccurate reporting metrics provided by Amobee Brand Intelligence. Specifically, they have highlighted issues with spend cost and advertiser invoice not being well-represented in the reports. This discrepancy leads to confusion and difficulties when analyzing campaign performance. Some users even had to cross-check with third-party data for accurate reporting, adding an extra layer of effort and time-consuming tasks.


Amobee Brand Intelligence is a social listening tool that aims to help marketers gain a deeper understanding of consumer trends and sentiments through analysis of current and historical content consumption and sentiment from many channels across the web.

Managed Services + SaaS

Essential

Value

Premium

OutboundEngine

Amobee Brand Intelligence

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content Marketing’s basic premise is to provide some valuable information that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to's, Q&A’s, photos, etc. Content marketing software is designed to assist in building this content by scouring the web for relevant articles and managing and organizing marketing assets.

Content Marketing

Amobee

Content Creation

Features related to the creation of content for marketing purposes.

Ideation

Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

Approval workflows

Allows users to lay out and track, in some cases automatically, workflows for content approval.

Content collaboration

Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

Content calendar

Allows users to schedule and plan the creation and/or distribution of content.

Network for content licensing/production

Includes access to a database of content that can be licensed or a talent network for licensed content production.

Payment/Resource management

Allows users to budget for content creation costs and/or make payments to contractors, agencies, etc.

Content Publishing

Features related to the organization and distribution of marketing content.

Content hub

Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

Forms / Gated content

Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.

Embedded CTAs

Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.

Content distribution

Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.

Content promotion

Includes tools for promoting content by connecting to paid and earned media channels.

Content automation

Allows users to set up automated distribution, personalization and/or curation.

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

Audience profiling and targeting

Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.

Closed-loop tracking and reporting

Tracks the impact of content on the buyer’s/customer’s journey and ROI.

Content performance analytics

Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.

Campaign optimization dashboard

Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.

Competitive analytics

Provides a view on competitors' content performance and/or strategy for comparison.

Content production analytics

Analytics around time and money spent for content production.

Page-level engagement analytics

Analytics around audience engagement with individual pages of content, for a granular look at content performance.

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Amobee Brand Intelligence

Overview

What is Amobee Brand Intelligence?