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Amobee Brand Intelligence has proven to be a valuable tool for businesses seeking efficient contextual targeting solutions. Users have …
Overview
What is Amobee Brand Intelligence?
Amobee Brand Intelligence is a social listening tool that aims to help marketers gain a deeper understanding of consumer trends and sentiments through analysis of current and historical content consumption and sentiment from many channels across the web.
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What is Amobee Brand Intelligence?
Amobee Brand Intelligence is a social listening tool that aims to help marketers gain a deeper understanding of consumer trends and sentiments through analysis of current and historical content consumption and sentiment from many channels across the web.
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Amobee Brand Intelligence has proven to be a valuable tool for businesses seeking efficient contextual targeting solutions. Users have praised its ability to effectively reach their target audience and improve campaign performance. The BI insights provided by Amobee have played a crucial role in informing targeting strategies for various tactics, allowing clients to make data-driven decisions. Additionally, the platform's integration with different data and supply partners has helped users solve under-delivery issues and execute orders for various targeting aspects. The real-time tool offered by Amobee has been instrumental in tracking all aspects of campaigns and defining pacing trends. Clients have also appreciated the platform's smooth operation compared to other platforms they have used, making it convenient for setting up and tracking ad campaigns, as well as pulling reports and optimizing them to meet their KPIs. Overall, Amobee Brand Intelligence has proven to be a trusted solution that effectively addresses business problems related to audience targeting, campaign performance, and communication between teams.
Turn, a part of Amobee, provides valuable cross-platform programmatic capabilities for businesses looking to improve brand awareness and perception. Users have found Turn helpful in leveraging first-party data for precise targeting and building custom PMPs with premium partners. Additionally, Turn's optimization capabilities based on specific metrics have helped users achieve cost-per-traffic goals while shifting focus from low funnel to upper funnel awareness-driving media. The platform's comprehensive ad-serving features, including mobile, desktop, video, and SSP solutions, have been beneficial for businesses seeking an all-in-one approach for efficient ad campaign distribution. Users have found Turn's one-stop-shop approach convenient and effective in meeting their ad campaign distribution needs. Moreover, Turn has enabled businesses to optimize campaigns mid-campaign to achieve media goals and positive digital ROI. By providing comprehensive solutions for audience targeting, ad distribution, and campaign optimization, Turn has become a valuable partner for businesses aiming to drive results and improve their overall marketing efforts.
Helpful and Friendly Support Team: Users have consistently praised the Amobee support team for their exceptional assistance. Many reviewers have mentioned that the support team is prompt, friendly, and always ready to help with any issues or questions that arise.
Highly Effective Targeting Capabilities: The targeting capabilities of Amobee Brand Intelligence have received high praise from both the team and clients. Numerous users have expressed satisfaction with the platform's ability to provide valuable insights and target specific audiences effectively.
Constant Evolution and User-Friendly Adaptations: Users appreciate that Amobee is constantly evolving to be better and more user-friendly. They particularly value how the team makes adaptations to the platform based on user feedback, ensuring that it remains up-to-date and aligned with their needs.
Unintuitive User Interface: Several users have found the user interface of Amobee Brand Intelligence to be unintuitive and confusing, making it difficult to use efficiently. They have expressed frustration with the lack of visual graphs or visuals to quickly assess campaign performance and pace. Some users have also mentioned that the campaign home page is dated and lacks graphs or visuals, which further adds to the difficulty in evaluating campaign performance.
Limitations in Optimization Options: Users have experienced limitations in optimization options within the software. They have pointed out that the forecaster is not always accurate and slow to load, hindering their ability to make informed decisions. Additionally, some users have found bulk-editing line items for optimizations to be challenging and mentioned that certain features are outdated. These limitations limit their flexibility in optimizing campaigns effectively.
Inaccurate Reporting Metrics: Several users have raised concerns about inaccurate reporting metrics provided by Amobee Brand Intelligence. Specifically, they have highlighted issues with spend cost and advertiser invoice not being well-represented in the reports. This discrepancy leads to confusion and difficulties when analyzing campaign performance. Some users even had to cross-check with third-party data for accurate reporting, adding an extra layer of effort and time-consuming tasks.