A fantastic Analytics CDP
Use Cases and Deployment Scope
We use Amperity's CDP for single customer view profiles. It is one of the best analytics CDPs with a highly refined data model that provides real-time actionable insights. We also use it for real-time advertisement bidding by linking to the Google ads platform. Its unique ID feature has been really helpful in collating data into a single view from disparate sources.
Pros
- Real-time insights are spot on with minimal millisecond differences
- Customer profile creation is on point with very good data unification capabilities
- Data ingestion from multiple sources and cleaning of PII data
- The insights engine is highly refined even having behavioural insights capability
Cons
- Campaign features need to be developed in-house for a complete, seamless CDP package
- Message delivery and targeting features need to be refined further
- Support for on-prem deployment and support for multiple hosting options
- Improved service quality and more frequent feature rollouts
Most Important Features
- Predictive modelling which can guess the customer's next move
- Data unification from various disparate sources into a single profile
- Support for zero-party and first-party data, especially since third-party data is getting sunsetted
- Accurate loyalty analysis and churn prevention analytics features that provide detailed customer journey and next-best-action insights
Return on Investment
- Increased audience understanding and segmentation capacity for profile building
- Enabled better targeting for social media campaigns
- Increased ROI of digital ads spent and helped attribute for every dollar spent
- Increased efficiency of the marketing team by providing detailed insights
Alternatives Considered
mParticle
Other Software Used
Google Ad Manager, Flex Surveys, Snowflake
