Custora Poweruser for a B2C Online Floral Company
Custora is primarily used by our retention marketing team to support outbound customer communications. These are primarily through email, …
Amperity
Amperity
Amperity
Overview
What is Amperity?
Amperity, headquartered in Seattle, offers their customer data platform, supporting raw data ingestion from all sources of customer data, identity resolution driven by AI, and delivery of enriched customer data to the marketing tools that need them.
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What is Amperity?
Amperity, headquartered in Seattle, offers their customer data platform, supporting raw data ingestion from all sources of customer data, identity resolution driven by AI, and delivery of enriched customer data to the marketing tools that need them.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Product Details
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- Competitors
- Tech Details
What is Amperity?
The vendor states that Amperity’s mission is to help people use data to serve the customer. The company aims to transform the way brands connect, identify, and understand their customers by leveraging AI to deliver a comprehensive and actionable customer 360 in less than 90 days. This view is designed to improve marketing performance, fuel accurate customer insights, and enable world-class customer experiences. A visual interface and SQL engine enable the accessibility of customer data across the company -- technical teams are freed from endless integration and data management, and business teams have direct access to the customer 360, analytics, and activation capabilities they need to build long-term customer loyalty and drive growth.
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Amperity Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
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Reviews and Ratings
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August 31, 2018
Custora Poweruser for a B2C Online Floral Company
Custora is primarily used by our retention marketing team to support outbound customer communications. These are primarily through email, mobile app push notifications, and occasionally through social media channels (Facebook, Instagram). It helps us immensely with segmentation for a variety of our campaigns where we can become more targeted around aligning promotions with customers who showcase more applicable behaviors.
Custora also helped us build out our lifecycle marketing strategy. Through it's out of the box lifecycle triggers, it has allowed us to automate a lot of these types of messages. Additionally we have seen a lot of wins with using it's persona based segments to vary creatives.
Our acquisition marketing team also uses Custora extensively for lookalike audiences for paid media campaigns. We specifically use the higher value tiers as targets for these types of programs
Custora also helped us build out our lifecycle marketing strategy. Through it's out of the box lifecycle triggers, it has allowed us to automate a lot of these types of messages. Additionally we have seen a lot of wins with using it's persona based segments to vary creatives.
Our acquisition marketing team also uses Custora extensively for lookalike audiences for paid media campaigns. We specifically use the higher value tiers as targets for these types of programs
- Very clean user interface that allows a non-technical marketer to set up detailed segments for outbound marketing campaigns
- Lifecycle triggers that are automatically programmed to set up triggered campaigns. One of the big benefits here is that they are individualized based off of a cusotmer's past purchase patterns
- Reporting and analytics dashboards are great and allow a team that is resource constrained to quickly gauge status of customer retention
- Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
- We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement
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- Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
- We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications