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Amperity

Amperity

Overview

What is Amperity?

Amperity, headquartered in Seattle, offers their customer data platform, supporting raw data ingestion from all sources of customer data, identity resolution driven by AI, and delivery of enriched customer data to the marketing tools that need them.

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Learn from top reviewers

A fantastic Analytics CDP

Rating: 9 out of 10
September 5, 2023
IncentivizedVetted ReviewVerified User
We use Amperity's CDP for single customer view profiles. It is one of the best analytics CDPs with a highly refined data model that provides real-time actionable insights. We ...
Continue reading
Verified user
Manager
Amperity2 years of experience

Custora Poweruser for a B2C Online Floral Company

Rating: 9 out of 10
August 31, 2018
IncentivizedVetted ReviewVerified User
Custora is primarily used by our retention marketing team to support outbound customer communications. These are primarily through email, mobile app push notifications, and oc...
Continue reading
Verified user
Director
Amperity1 year of experience
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Pricing

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Amperity

Amperity

N/A
Unavailable

What is Amperity?

Amperity, headquartered in Seattle, offers their customer data platform, supporting raw data ingestion from all sources of customer data, identity resolution driven by AI, and delivery of enriched customer data to the marketing tools that need them.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Amperity?

The vendor states that Amperity’s mission is to help people use data to serve the customer. The company aims to transform the way brands connect, identify, and understand their customers by leveraging AI to deliver a comprehensive and actionable customer 360 in less than 90 days. This view is designed to improve marketing performance, fuel accurate customer insights, and enable world-class customer experiences. A visual interface and SQL engine enable the accessibility of customer data across the company -- technical teams are freed from endless integration and data management, and business teams have direct access to the customer 360, analytics, and activation capabilities they need to build long-term customer loyalty and drive growth.

Amperity Competitors

Amperity Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews From Top Reviewers

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Amperity has proven to be a valuable tool for businesses looking to consolidate and enhance their customer data. Users have praised the platform for its ability to create unique customer profiles by stitching together customer attributes from multiple data sources. With Amperity, companies can gain a comprehensive understanding of their customers' behaviors and preferences, enabling them to personalize their marketing efforts and target specific customer segments. The platform's identity resolution feature has been particularly beneficial, automating the process and reducing the need for manual list pulls. Additionally, users have found value in Amperity's segmentation tool, which allows for audience building, churn campaigns, and deeper customer insights. By leveraging multiple sources of data through Amperity, businesses have seen improved personalization, higher conversion rates, and more efficient email segmentation.

Furthermore, Amperity's predictive model has been instrumental in identifying potential customers and driving engagement through personalized offers and recommendations. Users have also highlighted the platform's ability to target VIP customers, those at risk of churning, and customers likely to purchase certain product categories. Amperity's customer data management capabilities have supported outbound communications across various channels such as email, mobile app push notifications, and social media platforms. Moreover, the platform provides a single customer view and real-time actionable insights, empowering businesses to make informed decisions based on detailed reports and analytics. Many reviewers have commended Amperity for streamlining sales processes, improving productivity, and facilitating effective collaboration within organizations. The software's user-friendly interface, customization options, integration capabilities with other tools, and responsive customer support have further contributed to its positive reception among users.

Easy to Use and Set Up: Several users have found Stitch to be easy to use and set up orchestrations for sending data to destinations. The user-friendly interface and intuitive design of the platform have made it accessible even for non-technical individuals. Helpful Support: Many reviewers appreciated the assistance and support provided by the Amperity team. Users were happy with the knowledge, responsiveness, and competence demonstrated by both the implementation and support teams at Amperity, making their experience with the platform positive. Valuable Data Insights: Multiple users mentioned that Amperity's product provided them with valuable insights into their customer data. Reviewers praised its ability to curate customer data, build segments, identify winback opportunities, drive higher retention rates, and understand customer behavior. This comprehensive view of customers has allowed businesses to optimize their marketing strategies effectively.

Long Query Execution Times: Many users have expressed frustration with the long query execution times in Amperity, which can be particularly frustrating when compared to other platforms like Snowflake. This issue has been reported multiple times and negatively impacts user experience and productivity.

Delayed Discovery and Implementation Phases: The discovery and implementation phases of Amperity have taken longer than initially promised for some users, resulting in delays in utilizing the platform effectively. These extended timelines have caused frustration as it hinders users from leveraging the benefits of Amperity in a timely manner.

Limited Analytics and Data Visualization Capabilities: Users have found that Amp360 has limited capabilities when it comes to analytics and data visualization. This limitation restricts their ability to gain comprehensive insights from their data, hindering effective decision-making processes. The need for more advanced analytics features and enhanced data visualization options has been highlighted by multiple reviewers.

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(1-2 of 2)

A fantastic Analytics CDP

Rating: 9 out of 10
Incentivized
September 05, 2023
Verified User
Manager in Marketing
Banking Company, 10,001+ employees
Vetted Review
Verified User
Amperity
2 years of experience
Use Cases and Deployment Scope
We use Amperity's CDP for single customer view profiles. It is one of the best analytics CDPs with a highly refined data model that provides real-time actionable insights. We also use it for real-time advertisement bidding by linking to the Google ads platform. Its unique ID feature has been really helpful in collating data into a single view from disparate sources.
Pros
  • Real-time insights are spot on with minimal millisecond differences
  • Customer profile creation is on point with very good data unification capabilities
  • Data ingestion from multiple sources and cleaning of PII data
  • The insights engine is highly refined even having behavioural insights capability
Cons
  • Campaign features need to be developed in-house for a complete, seamless CDP package
  • Message delivery and targeting features need to be refined further
  • Support for on-prem deployment and support for multiple hosting options
  • Improved service quality and more frequent feature rollouts
Likelihood to Recommend
Amperity is best suited for enterprises looking for refined analytics CDPs. It does not have campaign or delivery capabilities but makes up for that through the plethora of third-party integration it offers. The pricing is very attractive and it offers various usage-based tiers which are ideal for even small and mid-sized enterprises. Lastly, the software itself is very easy to use and marketers will enjoy the dashboard UI/UX and various reporting features it has.
Most Important Features
  • Predictive modelling which can guess the customer's next move
  • Data unification from various disparate sources into a single profile
  • Support for zero-party and first-party data, especially since third-party data is getting sunsetted
  • Accurate loyalty analysis and churn prevention analytics features that provide detailed customer journey and next-best-action insights
Amperity Feature Ratings
Customer Data Management (9)
96.66666666666666%
9.7
Account Scoring
90%
9.0
Customer Data Governance
100%
10.0
Data Connectors
90%
9.0
Data Enhancement
100%
10.0
Data Ingestion
100%
10.0
Data Storage
100%
10.0
Data Visibility
100%
10.0
Event Data
90%
9.0
Identity Resolution
100%
10.0
Audience Segmentation & Targeting (4)
90%
9.0
Standard visitor segmentation
90%
9.0
Behavioral visitor segmentation
100%
10.0
Traffic allocation control
90%
9.0
Website personalization
80%
8.0
Tag Management (8)
91.25%
9.1
Tag library
100%
10.0
Tag variable mapping
90%
9.0
Ease of writing custom tags
90%
9.0
Rules-driven tag execution
90%
9.0
Tag performance monitoring
90%
9.0
Page load times
100%
10.0
Mobile app tagging
90%
9.0
Library of JavaScript extensions
80%
8.0
Return on Investment
  • Increased audience understanding and segmentation capacity for profile building
  • Enabled better targeting for social media campaigns
  • Increased ROI of digital ads spent and helped attribute for every dollar spent
  • Increased efficiency of the marketing team by providing detailed insights
Alternatives Considered
Amperitiy's data model is much more refined compared to the competition which makes it ideal for firms looking for a no-nonsense CDP. However, it lacks campaigns and delivery features when compared to some other CDP providers like mParticle and Clevertap. The pricing is good and the usage-based pricing ensures that even small to mid-sized teams can afford it. Support can be improved though.
Other Software Used

Custora Poweruser for a B2C Online Floral Company

Rating: 9 out of 10
Incentivized
August 31, 2018
Verified User
Director in Marketing
Retail Company, 11-50 employees
Vetted Review
Verified User
Amperity
1 year of experience
Use Cases and Deployment Scope
Custora is primarily used by our retention marketing team to support outbound customer communications. These are primarily through email, mobile app push notifications, and occasionally through social media channels (Facebook, Instagram). It helps us immensely with segmentation for a variety of our campaigns where we can become more targeted around aligning promotions with customers who showcase more applicable behaviors.

Custora also helped us build out our lifecycle marketing strategy. Through it's out of the box lifecycle triggers, it has allowed us to automate a lot of these types of messages. Additionally we have seen a lot of wins with using it's persona based segments to vary creatives.

Our acquisition marketing team also uses Custora extensively for lookalike audiences for paid media campaigns. We specifically use the higher value tiers as targets for these types of programs
Pros
  • Very clean user interface that allows a non-technical marketer to set up detailed segments for outbound marketing campaigns
  • Lifecycle triggers that are automatically programmed to set up triggered campaigns. One of the big benefits here is that they are individualized based off of a cusotmer's past purchase patterns
  • Reporting and analytics dashboards are great and allow a team that is resource constrained to quickly gauge status of customer retention
Cons
  • Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
  • We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement
Likelihood to Recommend
I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer.

Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize
Amperity Feature Ratings
Customer Data Management
N/A
N/A
Audience Segmentation & Targeting
N/A
N/A
Tag Management
N/A
N/A
Return on Investment
  • Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
  • We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications
Alternatives Considered
Bluecore was a solid platform, but Custora is differentiated in that it provides individualized triggers for customers based on their past purchase history
Other Software Used
BounceX, Sailthru, Braze (formerly Appboy), Domo
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