Animoto Reviews

7 Ratings
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Score 9.0 out of 100

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Reviews (1-2 of 2)

Chris McCarthy | TrustRadius Reviewer
December 07, 2018

Animoto - Perfect for Training, Demos and Concept Adoption!

Score 10 out of 10
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We do a lot of training for creatives which means we need to make that training pretty creative too. We use Animoto to design demos, how tos and video shorts that get the message across quickly and that inspire our audience to apply what they grasped for the video shorts on their own. It helps us avoid constraints that occur in training sessions, and opens up even more creative thinking. It’s a great tool for opening a world of possibilities with our creativity students.
  • Makes training more engaging for our creativity students
  • Easy to use, so we can get the message of what they need to learn across without the constraints.
  • Adoption - we can create a video short of a concept we need to better clarify in literally minutes.
  • Great visual tool that lets you intelligently communicate what you are seeking to explain to your audience. More features I might suggest would be anything that makes it more interactive with the viewer in real-time.
  • For the price , it is a great deal as is.
We use it in standard trainings for creators. We also use it for exceptions training where a certain concept is either more difficult for some creators to grasp, or too nascent yet and needs a more focused visual explanation.
Read Chris McCarthy's full review
Jackie Bassett | TrustRadius Reviewer
November 20, 2018

Animoto - Agile Video Tool For Capturing What Your Audience Wants!

Score 10 out of 10
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Animoto is used most in our marketing division, specifically w/in our Millennial strategic business unit (SBU). We have a "Who I Am" forum where our target audience answers that singular question. Not surprisingly, many struggle with narrowly defining that answer. We offer that they submit a video that captures the answer, but those can be challenging for them too.

So, we use Animoto to encapsulate, in pictures, that answer for them because it's very easy for this audience to send us a few of their favorites. We have found that, once we upload those pics in Animoto and add some of the text they do share, 100% of those we send the "Animoto'd" video back to them are able to say "Yes - that's exactly who I am!" It has really had an impact on getting this audience to open up and define their "Who I Am" more clearly.

  • Helps any audience Tell Their Story: A handful of still pics can be uploaded, then in just a few clicks you can add music, choose a theme, tweak as needed: done!
  • Visually augments the creative process of defining exactly the message marketing is looking to capture. While words can mean different things to different people, visuals are a very effective communication tool. Animoto lets you test, change, test again and learn so much more about your audience in the process.
  • Our "Who I Am" use of Animoto that drove a higher rate of engagement with our millennial audience that we're challenged with defining the answer to that question.
  • Endless applications in every division: Product Engineering, who want to design their GoToMarket strategy, HR who would use it in a Promotion/Employee Awards program or Training Departments.
  • I would suggest taking the limits off how many images can be used. Images are the core purpose and only serve to make the product more successful at delivering to its true purpose.
  • Adding even more templates. We wanted to find guitar music and though we really liked what we chose, we did not feel there were enough choices.
If you have a really good idea, and you'd like to either ensure others value it too, Animoto is the ideal solution.

For example, you want your team to change the way they work on a certain project. Create the scenario in Animoto on how that change would create exactly the work-life they really want. Then, collect feedback as perhaps your really good idea could actually be made even better. Then, redo the video with those changes and replay it to that same audience. You'll get much better adoption from your team when you do execute that change.
Read Jackie Bassett's full review

Animoto Scorecard Summary

About Animoto

New York-based Animoto offers their video editing platform supporting individual video creators and businesses with different tiers of service up to their business plan for marketing teams wishing to create high quality to distribute across social media sites.
Categories:  Video Editing

Animoto Technical Details

Operating Systems: Unspecified
Mobile Application:No