Name: Animoto
Rating: 8.7 (16 reviews)
Author: Animoto

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### Video Editing Tools
User consensus seems to be that Animoto's video editing tools make creating and editing videos easy and efficient. Reviewers appreciate the intuitive user interface that simplifies the video editing process, especially for beginners. However, some users express concerns about the limited number of templates and customization options available in Animoto. Despite these limitations, many users find Animoto's video editing tools suitable for quick and basic video creation, particularly for social media and marketing purposes. The drag-and-drop editing feature, built-in templates, and music library are highlighted as key strengths of Animoto's video editing capabilities. While some users mention the need for more advanced editing features and customization options, overall, Animoto's video editing tools are praised for their user-friendly nature and efficiency in creating professional-looking videos.

### Photo and Image Editing
Users generally praise Animoto for its ease of use and versatile features in creating captivating videos from uploaded photos and images. The consensus among reviewers is that Animoto's photo and image editing capabilities are user-friendly and efficient, allowing for the creation of visually appealing slideshows and videos without the need for extensive technical skills. Users appreciate the variety of templates, stock photos, and customization options available, which enable them to tailor their visual content to suit their specific needs. While some users have expressed minor concerns about limitations in customization features, overall, Animoto's photo and image editing functionality is regarded positively for its ability to streamline the video creation process and produce professional-looking results.

### Creative Content Creation
Reviewers unanimously praise Animoto for its dynamic and engaging content creation capabilities. Users consistently highlight the platform's ability to facilitate the creation of visually appealing and captivating videos with ease. The intuitive interface and vast library of templates and music options make it simple for both beginners and experienced users to produce high-quality content. While some users mention limitations in customization and music selection, the overall sentiment leans towards Animoto being a valuable tool for creative content creation. The platform's user-friendly features and efficient workflow contribute to its positive reputation among content creators looking to produce compelling videos for various purposes.

### Music and Audio Integration
Users generally praise Animoto's music integration capabilities, highlighting the ease of adding music to their videos and the vast library of songs available. While some users express a desire for a wider selection of music options, many appreciate the quality of the royalty-free music provided by Animoto. The ability to customize the audio elements within their videos is seen as a valuable feature by users, allowing them to set the mood and enhance the overall impact of their visual content. Despite some limitations in music selection, users find Animoto's audio integration to be a beneficial aspect of the platform, contributing to the creation of engaging and professional videos.

### Social Media Integration
Users consistently highlight Animoto's social media integration capabilities as a key strength of the platform. They appreciate the ease with which videos can be shared across various social media channels, allowing for quick and efficient dissemination of content. The ability to directly publish videos on platforms like YouTube, Instagram, Facebook, and Twitter is seen as a valuable feature that streamlines the marketing process. Additionally, users find that Animoto's integration with social media platforms enhances their ability to engage with audiences and drive traffic to their content effectively.

### Video Sharing and Distribution
Users generally praise Animoto's video creation and sharing capabilities. The platform's video sharing and distribution features are highlighted for their ease of use and efficiency. Users appreciate the ability to quickly upload and share videos on various social media platforms like Facebook and YouTube. While some users mention limitations in customization options and music selection, overall, Animoto's video sharing and distribution functionality is well-received for its simplicity and effectiveness in reaching a wider audience.

### Templates and Design
Users have varying opinions about Animoto's templates and design features. Some users appreciate the ease of use and the variety of templates available, allowing them to quickly create visually appealing videos for personal and business use. They find the drag-and-drop interface and built-in templates to be efficient and user-friendly. However, there are also users who express dissatisfaction with the limited customization options and the dated look of some templates. They feel that the templates can be restrictive and lack the flexibility needed for more creative projects. Despite these mixed reviews, it is evident that Animoto's templates and design capabilities play a significant role in shaping user experiences with the platform.

### Customization and Personalization
User feedback on Animoto's customization and personalization features is quite diverse. While some users appreciate the range of attractive fonts, color customization options, and high-quality videos, others express dissatisfaction with the limited music selection, editing styles, and template options. The consensus seems to be that while Animoto offers some customization capabilities, there is room for improvement in providing more diverse templates, music choices, and advanced editing features to cater to a wider range of user preferences. Additionally, users highlight the need for enhanced technical support and language options for a more personalized and effective customer experience.

### Marketing and Advertising
Users generally praise Animoto for its robust marketing and advertising capabilities, citing its user-friendly interface, diverse templates, and stock media options as key strengths. The platform's ability to streamline the video creation process for marketing campaigns and social media promotions is highly valued by users. While some express minor limitations in terms of customization and template variety, overall, Animoto is recognized for its effectiveness in enhancing marketing strategies through compelling video content.

### User Accessibility and Usability
Users consistently highlight Animoto's intuitive user interface and straightforward video creation process as standout features. The platform's user accessibility and usability are commended for enabling quick and hassle-free video production. Reviewers emphasize the simplicity of dragging and dropping elements, changing music, and adding voice-overs, underscoring Animoto's user-friendly design. The general sentiment leans towards a positive outlook on the platform's ease of use and accessibility for creating engaging video content.

### Promotional Content
Users generally agree that Animoto's video creation capabilities have significantly boosted their sales and marketing efforts. The consensus among reviewers is that the promotional content features offered by Animoto have proven to be a valuable asset in driving sales and engaging customers. While some users have noted minor drawbacks such as limited effects and occasional issues with text placement, the overall sentiment leans towards the positive impact of Animoto's promotional content tools on enhancing sales strategies and increasing revenue.

### Professional Video Production
User consensus seems to be that Animoto excels in professional video production capabilities. Reviewers appreciate the ease of creating polished videos quickly, enhancing their social media presence and marketing efforts. The availability of templates, music library, and user-friendly interface contribute to a streamlined process for generating professional-looking content. While some users mention limitations in customization options for more advanced editing needs, the overall sentiment leans towards Animoto being a valuable tool for efficiently producing high-quality videos for various purposes.

### Educational Use
Users consistently highlight Animoto's educational use capabilities as a valuable tool for enhancing classroom instruction and student engagement. The platform's features, such as creating entertaining videos for educational purposes, have been well-received by educators and tutors alike. The ability to easily communicate complex concepts through visually appealing presentations has been a key factor in improving student learning retention and overall academic performance. Additionally, the user-friendly interface and essential video production tools make Animoto a practical and effective resource for teachers, tutors, and students seeking to elevate their educational experiences.

Effective Communication Tool: Users find that Animoto serves as an excellent tool for effective communication, thanks to its innovative use of visuals. They appreciate the ability to test and modify their videos, allowing them to gain a deeper understanding of their audience.

User-Friendly Interface: Many users and reviewers have expressed positive opinions about Animoto, praising its creativity, adaptability, and ease of use. They value the intuitive interface, diverse range of templates, and the option to customize videos with personal elements such as music and voice-overs.

Time-Saving Solution: The accessibility and user-friendliness of Animoto are greatly appreciated by users. It is considered a convenient option for both beginners and individuals without prior video editing experience. Users love how quickly they can create, edit, and enhance their videos by adding music.

Users recommend trying the trial version of any tool before purchasing. They find Animoto to be a simple and fully featured video solution. Users highly recommend Animoto for creating online videos for marketing purposes, making videos for various marketing purposes, and creating presentations in the classroom. They suggest Animoto for making good cartoon and animated videos with little effort and find it very easy to use. Users recommend Animoto for social media, as well as for business people, teachers, tutors, and students. They highly recommend Animoto for its ease of use and eye-catching videos. Users also suggest using Animoto in conjunction with screencastomatic for recording content. They appreciate the diversity of instruments and ease of use offered by Animoto. Users find it worth purchasing and using for good video editing as it saves time and is cost-effective compared to competitors. Despite slow customer support, users consider Animoto to be a great product for making professional marketing videos. Additionally, users find it user-friendly and fun for video editing, suggesting it as a good option for beginner presentation makers and for creating animations in less time. Overall, users recommend giving Animoto a try for creating unique animation videos, especially for marketing purposes. However, they note that it may not be a true animation creator and suggest looking elsewhere if that feature is important.


Cons:
Limited customization options: Users have mentioned that Animoto is not completely customizable, despite some improvements over time. Some templates in Animoto can be very restrictive and may not be suitable for users with specific ideas for their videos. Some users find it difficult to manipulate certain templates to achieve the desired appearance.

Expensive pricing: Users feel that the cost of Animoto is higher compared to other similar apps. They consider Animoto relatively expensive compared to other tools and believe that the premium plan is expensive for smaller organizations and SMBs. Users also find the monthly plan incredibly expensive and suggest revising the template options for the cost.

Limited templates and features: Users find that there are a limited number of templates in Animoto and some templates are not well organized for easy editing. They feel that the software has limited features, including limited editing options and image adjustments. The lack of variety in templates and effects limits their video creation options.

Animoto has proven to be a versatile tool for a wide range of users, allowing them to create professional videos without the need for expensive software or hiring professionals. Users from various industries, such as education, marketing, and small businesses, have found value in leveraging Animoto's features. For educators, Animoto goes beyond traditional lectures by enabling them to create engaging procedure and protocol videos for students and staff. The software is also highly praised for its ability to produce videos for marketing campaigns, reducing the reliance on specialists and costly resources.

Small businesses have benefited from Animoto's ease of use and fun interface, enabling them to upgrade their branding quickly. With a wide range of font styles, templates, and customizable color options, Animoto helps make videos visually appealing. Additionally, non-profit organizations have found Animoto to be helpful in solving marketing voids by engaging viewers and potential customers through videos on social media and blogs/websites.

Animoto's convenience extends beyond specific industries. Many users have found it useful when they need to embed videos on websites, emails, or social media channels but don't have access to a designer. The software allows users to create professional video ads in minutes with fantastic music.

However, some users have switched to other tools after finding that Animoto did not fully meet their needs or lacked certain features they desired. Despite this feedback, many users appreciate the software's ability to quickly create professional-looking social media videos and easily share them with their marketing team. Moreover, Animoto has been instrumental in delivering communications and big screen videos at events like Innovation Festivals.

Overall, Animoto offers a user-friendly experience that empowers individuals across various industries to produce professional videos effortlessly. While some improvements could be made based on user feedback regarding additional features and customization options, its accessibility and time-saving capabilities make it an attractive choice for those looking to enhance their video production workflow.

New York-based Animoto offers their video editing platform supporting individual video creators and businesses with different tiers of service up to their business plan for marketing teams wishing to create high quality to distribute across social media sites.

Free

Professional

Team

Apple offers iMovie as a video editing platform supporting video creators with high quality effects, support for 4k resolution, audio editing, and other features supporting the creation of videos and movies.

Free Tier

Vimeo is a video experience platform. They enable anyone to create high-quality video experiences to connect and bring ideas to life. They proudly serve their growing community of nearly 300 million users — from creative storytellers to globally distributed teams at the world's largest companies.

Starter

Standard

Advanced

Animoto

Video editing software provides a platform for producing and uploading a high-quality video with tools for editing, clipping or applying effects to video and associated audio as well as exporting the finished product into the desired file type.

Video Editing

Likelihood to Recommend

Support Rating

Microsoft Powerpoint

Adobe Stock

Copywriter + Marketing Strategist

Animoto 2021-02-09 11:12:50

Adobe After Effects

Social Media Marketing Manager

Animoto 2021-07-20 00:50:11

Dropbox

Adobe PhotoShop

Google Drive

FileZilla

Pixlr

Chief Digital Training Officer

Animoto 2020-04-23 10:52:42

WordPress

SeoSamba for Wordpress Enterprise edition

Videxio, a Pexip Service MERGED

BILL Spend & Expense

Chief Creative Officer

Animoto 2018-12-07 16:36:41

Animoto 2018-11-13 10:50:04

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Editing features

Free version

Number of templates

Don't always work

Make the product

Premium version

Multiple photos

Visual tool

Quite expensive

User control

Video editor

User interface

Easy to use

Background music

User friendly

Easy to understand

Quick learning

Video editing

Learning curve

Simple user

Home

Video Editing Software

My agency uses Animoto to create short (15 sec - 2 min) videos for clients. Typically these videos are to showcase their products or services in a dynamic way and then shared on social media, in marketing emails, at trade shows, or on their websites.

Very quick learning curve compared to software like iMovie.
Music library makes it easy to add background music.
Allows you to add/change overall aesthetic, fonts, transitions, etc. very quickly with almost no know-how.
Also includes stock image library for when user doesn't have a good image/video clip on hand.

Placement of text on videos is too limited--placement options don't always work well with images, video behind it.
Limited arrangement of images (various grid options for multiple photos) doesn't always work well for every video.
Sometimes you're wishing there were more user-control over individual transitions or animations of elements within a frame.

Hundreds of thousands of views for our brand clients on social..
Great attention-grabber and ambiance setter when played on large screens at expos/tradeshows.
Generated increased sales for a number of snack clients.

Microsoft Powerpoint, iMovie, Adobe Stock

A startup company must attract attention from its target audience at its inception, and Animoto does this. Video clips can be created in less time using this software because it includes many features. This product has features that enhance our videos so that they deliver the right message to our target audience, which in turn leads to more business for us.

It uses less RAM memory.
No additional download is required for this online video editor
Good for beginners so certification is required

As it is online so sometimes it lags but I think in future updates this problem will be solved
limited editing features that sets boundary for us.
Its premium version has more features but it is quite expensive

Uses Less Ram Memory
Can be taught to anyone easily
Good music library.

we created many video clips that deliver the exact message we want to the audience leads to more business and more profits for us.
Good for beginners to start making their own videos
free version of this software put watermark while exporting videos.

We use Animoto to create short, interesting videos for social media. We also use this software in our training courses, to demo it as an example of an easy to use solution for creating interesting video.

Online editor, no download required.
Music library to add sound to your video.
User friendly tools in the interface.

Templates are somewhat limited.
Editing features have limits.
Watermark appears on free version.

It's had a positive impact in that it saves a ton of time in creating nice video that looks professional.

Canva, Camtasia, FileZilla, Adobe Photoshop, Pixlr, Dropbox, Google Drive

We do a lot of training for creatives which means we need to make that training pretty creative too. We use Animoto to design demos, how tos and video shorts that get the message across quickly and that inspire our audience to apply what they grasped for the video shorts on their own. It helps us avoid constraints that occur in training sessions, and opens up even more creative thinking. It’s a great tool for opening a world of possibilities with our creativity students.

Makes training more engaging for our creativity students
Easy to use, so we can get the message of what they need to learn across without the constraints.
Adoption - we can create a video short of a concept we need to better clarify in literally minutes.

Great visual tool that lets you intelligently communicate what you are seeking to explain to your audience. More features I might suggest would be anything that makes it more interactive with the viewer in real-time.
For the price , it is a great deal as is.

Positive as it is so simple to use, and even helps discover where a creative student would benefit far more with a more focused visual.
Positive as it is - seriously easy to drop in content and create a video short on any topic, in literally minutes!

SeoSamba for Wordpress Enterprise, Videxio Cloud Videoconferencing, Divvy

Animoto is used most in our marketing division, specifically w/in our Millennial strategic business unit (SBU). We have a "Who I Am" forum where our target audience answers that singular question. Not surprisingly, many struggle with narrowly defining that answer. We offer that they submit a video that captures the answer, but those can be challenging for them too. 

So, we use Animoto to encapsulate, in pictures, that answer for them because it's very easy for this audience to send us a few of their favorites. We have found that, once we upload those pics in Animoto and add some of the text they do share, 100% of those we send the "Animoto'd" video back to them are able to say "Yes - that's exactly who I am!" It has really had an impact on getting this audience to open up and define their "Who I Am" more clearly.

Helps any audience Tell Their Story: A handful of still pics can be uploaded, then in just a few clicks you can add music, choose a theme, tweak as needed: done!
Visually augments the creative process of defining exactly the message marketing is looking to capture. While words can mean different things to different people, visuals are a very effective communication tool. Animoto lets you test, change, test again and learn so much more about your audience in the process.
Our "Who I Am" use of Animoto that drove a higher rate of engagement with our millennial audience that we're challenged with defining the answer to that question.
Endless applications in every division: Product Engineering, who want to design their GoToMarket strategy, HR who would use it in a Promotion/Employee Awards program or Training Departments.

I would suggest taking the limits off how many images can be used. Images are the core purpose and only serve to make the product more successful at delivering to its true purpose.
Adding even more templates. We wanted to find guitar music and though we really liked what we chose, we did not feel there were enough choices.

100% of those in our target audience, who struggled to answer our Who I Am question, converted to "Yes - that's who I am" once we started using Animoto.
Used it to testfly proposed changes to our own internal processes too which helped gather greater input into those changes we might not have caught beforehand.

SeoSamba for Wordpress Enterprise, Google Drive, Videxio Cloud Videoconferencing

Animoto

Overview

What is Animoto?