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Score 8.3 out of 100


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Boost Marketing with Animoto

July 28, 2021
A startup company must attract attention from its target audience at its inception, and Animoto does this. Video clips can be created in …

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  • No setup fee


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Details

What is Animoto?

New York-based Animoto offers their video editing platform supporting individual video creators and businesses with different tiers of service up to their business plan for marketing teams wishing to create high quality to distribute across social media sites.

Animoto Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo


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Reviews and Ratings




(1-7 of 7)
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Shelly Saxena | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
Animoto helped us in making attractive videos for our various events and webinars. I have made some amazing videos for our event. It is such a useful and easy tool for making videos and editing photos for our Instagram, Facebook, etc. Its user interface is very easy, with lots of free templates that helped us to make the video in less time frame and more attractive.
  • Create videos in a less time frame
  • Amazing free templates
  • User interface is very easy
  • More free Templates should be there without watermark
  • Less Creative fonts in the tool
  • It lag sometimes while editing the videos
It is a very easy tool that can make short videos in a shorter time frame. Attractive templates make the work more effective and efficient. It has the audio option too if you don't have your own music or don't know which will go more perfect with the video you can select it from the music options, its music well goes with the video. Animoto has fewer free templates with the watermark so the premium is the must it lag sometimes which makes the work bit hard.
Rekha Singh | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
A startup company must attract attention from its target audience at its inception, and Animoto does this. Video clips can be created in less time using this software because it includes many features. This product has features that enhance our videos so that they deliver the right message to our target audience, which in turn leads to more business for us.
  • It uses less RAM memory.
  • No additional download is required for this online video editor
  • Good for beginners so certification is required
  • As it is online so sometimes it lags but I think in future updates this problem will be solved
  • limited editing features that sets boundary for us.
  • Its premium version has more features but it is quite expensive
This software can be taught to beginners very well because it is very easy to use and it has good music library features that help to make the video more attractive. Good in making video transitions and it uses less memory than doesn't affect computer performance hence leads to improve overall productivity.
Neeraj Kumar | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
In order to deliver the right message to our targeted audience, we use Animoto to create short, dynamic, creative video clips. This software is also used in our training programs because its user interface is easy to understand for beginners--that saves a ton of time in our training program.
  • A good stock of music
  • A simple user interface for everyone to understand
  • Online video editor
  • A limited number of templates
  • You cannot make subtle changes to one frame
  • It sometimes crashes; I suggest an update on this issue
It's an online editor, so no external source is needed. It's easy with its features to make a creative video with a mindset to attract your target audience. The program is great for newbies and those who just want to make a fun video. Within minutes you'll have your photos and videos ready.
Mitchell Terpstra | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
My agency uses Animoto to create short (15 sec - 2 min) videos for clients. Typically these videos are to showcase their products or services in a dynamic way and then shared on social media, in marketing emails, at trade shows, or on their websites.
  • Very quick learning curve compared to software like iMovie.
  • Music library makes it easy to add background music.
  • Allows you to add/change overall aesthetic, fonts, transitions, etc. very quickly with almost no know-how.
  • Also includes stock image library for when user doesn't have a good image/video clip on hand.
  • Placement of text on videos is too limited--placement options don't always work well with images, video behind it.
  • Limited arrangement of images (various grid options for multiple photos) doesn't always work well for every video.
  • Sometimes you're wishing there were more user-control over individual transitions or animations of elements within a frame.
Animoto is great for small to mid-sized business looking for control over their own video marketing. Allows someone with initiative and "scrapbooking mentality" to create professional-looking videos with ease. If you have even the smallest of marketing budgets, Animoto is perhaps the most worthwhile investment--that is, if you're able to get decent photographs or video clips to build from.
Allison Chaney | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Animoto to create short, interesting videos for social media. We also use this software in our training courses, to demo it as an example of an easy to use solution for creating interesting video.
  • Online editor, no download required.
  • Music library to add sound to your video.
  • User friendly tools in the interface.
  • Templates are somewhat limited.
  • Editing features have limits.
  • Watermark appears on free version.
Animoto is great for small businesses or businesses, organizations or people with limited budgets. It allows you to create a professional looking video without having to invest in a lot of software or time learning advanced tools. The templates make it easy to start from a framework that someone else designed, and it helps set a foundation for a professional looking video.
We haven't actually needed much support so that in itself says a lot about the software. It was easy to use and had great tool tips that guide you through the tool so you don't even need to reach out to support. There are help files that are there when needed, and some of these are helpful to us as well because again, we didn't have to reach out and wait for support.
Chris McCarthy | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We do a lot of training for creatives which means we need to make that training pretty creative too. We use Animoto to design demos, how tos and video shorts that get the message across quickly and that inspire our audience to apply what they grasped for the video shorts on their own. It helps us avoid constraints that occur in training sessions, and opens up even more creative thinking. It’s a great tool for opening a world of possibilities with our creativity students.
  • Makes training more engaging for our creativity students
  • Easy to use, so we can get the message of what they need to learn across without the constraints.
  • Adoption - we can create a video short of a concept we need to better clarify in literally minutes.
  • Great visual tool that lets you intelligently communicate what you are seeking to explain to your audience. More features I might suggest would be anything that makes it more interactive with the viewer in real-time.
  • For the price , it is a great deal as is.
We use it in standard trainings for creators. We also use it for exceptions training where a certain concept is either more difficult for some creators to grasp, or too nascent yet and needs a more focused visual explanation.
Jackie Bassett | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Animoto is used most in our marketing division, specifically w/in our Millennial strategic business unit (SBU). We have a "Who I Am" forum where our target audience answers that singular question. Not surprisingly, many struggle with narrowly defining that answer. We offer that they submit a video that captures the answer, but those can be challenging for them too.

So, we use Animoto to encapsulate, in pictures, that answer for them because it's very easy for this audience to send us a few of their favorites. We have found that, once we upload those pics in Animoto and add some of the text they do share, 100% of those we send the "Animoto'd" video back to them are able to say "Yes - that's exactly who I am!" It has really had an impact on getting this audience to open up and define their "Who I Am" more clearly.

  • Helps any audience Tell Their Story: A handful of still pics can be uploaded, then in just a few clicks you can add music, choose a theme, tweak as needed: done!
  • Visually augments the creative process of defining exactly the message marketing is looking to capture. While words can mean different things to different people, visuals are a very effective communication tool. Animoto lets you test, change, test again and learn so much more about your audience in the process.
  • Our "Who I Am" use of Animoto that drove a higher rate of engagement with our millennial audience that we're challenged with defining the answer to that question.
  • Endless applications in every division: Product Engineering, who want to design their GoToMarket strategy, HR who would use it in a Promotion/Employee Awards program or Training Departments.
  • I would suggest taking the limits off how many images can be used. Images are the core purpose and only serve to make the product more successful at delivering to its true purpose.
  • Adding even more templates. We wanted to find guitar music and though we really liked what we chose, we did not feel there were enough choices.
If you have a really good idea, and you'd like to either ensure others value it too, Animoto is the ideal solution.

For example, you want your team to change the way they work on a certain project. Create the scenario in Animoto on how that change would create exactly the work-life they really want. Then, collect feedback as perhaps your really good idea could actually be made even better. Then, redo the video with those changes and replay it to that same audience. You'll get much better adoption from your team when you do execute that change.