AnyTrack

AnyTrack Conversion Data Platform is a software solution designed for marketers to track, attribute, and send conversion data across various ad platforms. According to the vendor, AnyTrack caters to businesses of different sizes, from small businesses to large enterprises. The platform is used by digital marketing professionals, performance marketers, eCommerce companies, lead generation agencies, and ad agencies.

Key Features

One Tag: According to the vendor, AnyTrack provides a Tag that automatically tracks, attributes, and syncs conversions across marketing tools. Users do not need coding skills to set up the Tag, and real-time validation aims to ensure accurate conversion tracking. The vendor claims that AnyTrack offers instant setup for quick implementation.

AutoTrack Events: AnyTrack is said to automatically track events like outbound clicks and form submissions without manual coding. The platform detects offer links and forms, potentially saving time for users. The vendor claims that AnyTrack seamlessly integrates with existing marketing and analytics tools.

AutoTag & SubId's: According to the vendor, AnyTrack automatically tags offer links and forms to ensure accurate funnel tracking and attribution across marketing tools, channels, affiliate networks, and advertisers. The setup process is claimed to be seamless and does not require redirects. AnyTrack is said to be compatible with any CMS (Content Management System).

Analytics Connection: The vendor states that AnyTrack allows users to connect all their pixels and analytics tools to the same conversion data, enabling them to leverage it across multiple ad networks. According to the vendor, the Google Analytics integration provides granular data for in-depth analysis, and the Facebook Conversion API can be easily set up with one click. The vendor claims that the integration process is simplified with one-click setup.

Affiliate Networks: AnyTrack is said to offer easy integration with over 60 affiliate networks. The vendor claims that API or Postback URL integrations are available for seamless tracking. Users can also request custom integration. The vendor claims that manual setup is not required, saving time and effort.

Traffic Sources: According to the vendor, AnyTrack syncs the entire customer journey, regardless of the traffic source, allowing users to optimize for every type of conversion. The instant setup aims to ensure quick implementation. The vendor claims that automatic funnel tracking provides valuable insights into the customer journey. AnyTrack offers an optimized URL Tracking Template to streamline tracking across different traffic sources.

Custom Audiences: AnyTrack enables users to build custom audiences based on real conversion data, according to the vendor. Users can create custom audiences to target the right ads to the right audience at the right time. The vendor claims that targeting based on conversion type can help with scaling and lead to increased conversions and ROI through precise audience targeting.

Run Smart Campaigns: According to the vendor, AnyTrack's granular audience data allows users to run campaigns simultaneously across multiple ad networks. Users can gain insights into what drives conversions and make data-driven decisions. Multi-channel campaigns can be executed efficiently, and valuable insights on traffic can be obtained for optimization purposes.

Granular Conversion Data: The vendor claims that AnyTrack provides actionable insights on the value of content by correlating content and product conversion data. Optimization based on product data is possible, according to the vendor.