Name: AO Campaign
Author: AO UK

Help Desk

Web and Video Conferencing

Customer Support

Changelog

Mind Mapping

Development

Audit

Business Intelligence (BI)

Calibration Management

Collaboration

Communications Platform as a Service (CPaaS)

Embedded Business Intelligence (BI)

Environmental, Social, and Governance (ESG)

Interactive Voice Response (IVR)

Enterprise

Accounting

Payment Gateway

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Onboarding

HR Management

Payroll

Recruitment Automation

Succession Planning

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Storage

Data Observability

Desktop Outsourcing

Electronic Data Interchange (EDI)

Fraud Detection

IT Service Management (ITSM)

Industrial IoT

Integrated Development Environment (IDE)

Integration Platform as a Service (iPaaS)

Managed Print

Metadata Management

Network Access Control (NAC)

Network Function Virtualization (NFV)

Network Performance Monitoring

Relational Database Management Systems

Remote Support

Security Awareness Training

Solid State Drives

Static Application Security Testing (SAST)

Traffic Switching

Virtual Private Network (VPN)

VoIP Monitoring

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Business Card Scanning

Content Management

Digital Analytics

Email Management

Email Marketing

Marketing Automation

Marketing Resource Management

Presentation

Real-Time Interaction Management

Social Media Management

Survey & Forms Building

Video Streaming

Web Analytics

Webinar

Marketing

Business Caller ID

Project Management

Professional Services

Customer Relationship Management (CRM)

Lead Generation

Sales Email Tracking

Sales

Certificate Lifecycle Management

Security

Forestry

HIPAA Compliance

Home Health Care

Insurance Agency Management

Vertical-Specific

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AO Campaign is a suite of applications provided by AO UK Ltd to streamline Product Information Management (PIM), Digital Asset Management (DAM), and the distribution of products and associated assets across various mediums. AO Campaign caters to businesses of all sizes and is utilized by marketing professionals, advertising agencies, retail companies, travel industry, medical and pharma sectors, retailers, manufacturers, and more.

**Training**: AO UK offers diverse training methods, including on-the-job learning, mentoring, in-house training, online conferencing, and bespoke group training. These methods ensure comprehensive knowledge of the AO Campaign system across various user roles.

**Custom Solutions Development**: AO UK provides tailored software development and customization services to meet specific customer requirements. The development team specializes in content management systems, booking systems, web applications, and more.

**AO UK Customer Portal**: The AO UK Customer Portal offers self-service videos, online manuals, and a support ticketing system. Customers can access training resources to enhance their proficiency in using AO Campaign, while the support ticketing system facilitates efficient support request management.

**360-degree Training**: AO UK offers comprehensive training that encompasses not only role-specific skills but also a holistic understanding of the entire business. This approach promotes consistency, data ownership, and a better grasp of company expectations and procedures.

**Improved Employee Performance**: Adequate training empowers employees to perform their roles more efficiently, ensuring synchronized system usage and consistent data management. This leads to enhanced satisfaction, morale, and overall performance.

**Overcoming Weaknesses**: AO UK's training program identifies and strengthens employees' weaknesses, fostering a consistent level of knowledge and reducing dependence on others. This results in a knowledgeable staff capable of working independently and assuming additional responsibilities.

**Consistency**: AO UK's training methods ensure a uniform experience and background knowledge among employees, particularly regarding fundamental policies and procedures. This promotes consistency in their work and adherence to company expectations.

**Increase Productivity and Maintain Standards**: AO Campaign's training courses and services enhance productivity by improving process efficiency and ensuring successful project outcomes. Training includes market standards, enabling employees to maintain high-quality standards in their work.

**Increased Innovation**: Ongoing training and market awareness foster creativity and the generation of new ideas within teams. Employees acquire new skills and insights through training, leading to increased innovation in strategies and directions.

**Reduced Employee Turnover**: Training and investment in employees contribute to higher job satisfaction and reduced employee turnover. This leads to cost savings in recruitment and ensures a knowledgeable workforce.

Extensis headquartered in Portland, Oregon offers Portfolio, their digital asset management (DAM) platform.

Connect Fonts

Connect Assets

Extensis Portfolio

Lite

Plytix

AO Campaign

Digital Asset Management Software enables users to store, share, and control access to digital assets such as images and documents. Some products also enable image manipulation.

Digital Asset Management

AO UK

DAM Features

Features commonly found in dedicated Digital Asset Management (DAM) Software.

Uploading assets

Ingestion of digital assets into a DAM platform can typically be made individually or in bulk and can occur through a native browser interface. Drag-and-drop features can streamline file ingestion.

Downloading assets

Downloads allow for role-based file conversions into multiple formats. Download settings can be configured to ensure compliance with licenses and copyrights. Assets may also be embedded into design files (like Adobe) for auto-updating other assets when versioning occurs.

Asset storage

Centralized storage capacity and accessibility for centralized storage of marketing and brand assets. These can be anything from documents, audio files, videos, images, creative files (Adobe, etc.), etc. Outdated assets can be archived.

Asset sharing

The ability to share and distribute assets with internal or external partners using sharing links attached to emails and messages, as well as portals. Data and assets can also be syndicated to third parties. Some DAMs enable asset publishing directly to end-user sites for more efficient distribution.

Asset search

Provides users with access to content and branded assets through filters and predictive keyword searches. Search filters may include file formats, date ranges, and metadata values. Advanced metadata and custom field options allow for assets to include unlimited details that allow for rich search parameters.

Tagging system

The ability to label assets with keywords makes them easier to find. Tagging can be automated and may offer bulk tagging capabilities.

Content editing

Templates and text editors facilitate the creation and publication of branded copy as well as asset cropping and modification. Version tracking should also be available for assets with duplicate names, along with their usage history. Some DAMs offer integration with editing tools so that high-fidelity edits can be made outside the DAM and automatically synced back as a new or updated version.

Embed codes

Blocks of HTML code that facilitate the inclusion of videos from third-party sources on websites.

Metadata

Descriptive information about data that can be indexed to assets to facilitate discovery and automation. This also allows asset use cases to be identified.

Collections

Enables users to create and share customizable asset collections with internal or external partners.

User access

Time or role-based access to stored and downloadable assets. This helps ensure that content is both up to date and accessible to only authorized individuals or groups for a predetermined amount of time.

DAM Integrations

Key integrations for Digital Asset Management can include out-of-box software integrations with CMS, CRM, PIM, Marketing Automation, etc.

DAM API

APIs act as an interface between apps and enable the creation of customized integrations that connect DAM platforms to other software. Digital assets can also be accessed and managed through other tools in a user's tech stack.

Workflow automations

Collaborative workflow with role-based permissions as well as tracking and monitoring of asset usage, requests, and assignments.

Related asset discovery

Automated ranking capabilities driven by metadata enable the quick discovery of assets related to those being visualized by users. The different assets that users have assigned to a particular product may also be displayed, facilitating connections between assets and products.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Data exportability

Data can be exported via a CSV or Excel file for further reporting and analysis outside of the tool.

Content analytics

Allow users to track digital asset usage and user engagement metrics across multiple channels.

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Digital Asset Management Software

AO Campaign

Overview

What is AO Campaign?