Appcues is online software for creating in-product experiences such as user onboarding, feature announcements, etc. without writing any code. (The vendor believes it's the non-technical people who oftentimes have the best information about a software user's needs and desires.) The goal of using Appcues is to improve product engagement within the user's own customer base.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Marketing Associate in Customer Service at Mercer-Mettl (501-1000 employees employees)
Pros
It is effortless to create flows and test them out in real-time instead of implementing them on production and then doing so.
It provides insightful analytics of how users behave and interact with your flows which helps you change them to maximize impact.
Segmentation has never been easy. You can get into the nitty-gritty and target each user separately.
Cons
I wish the survey had more options other than NPS. In that as well, we miss conditional branching options.
If somebody inadvertently skips a step, there is no option to provide a list of steps in the flow to the user from which they can choose to start their tour again.
I feel that many more features can be introduced in the theming of banners and pop-ups.
Most Important Features
Based on the plan that users sign up for, we can take them through different flows suitable for them instead of just showing a general walkthrough for everything.
The fact that you don't need coding skills to program all the flows. After your tech team has integrated Appcues with your website or SaaS platform, any non-tech person can go wild with their creativity.
The surveys that we conduct through Appcues help us gauge customer satisfaction and track it periodically to improve it.
Return on Investment
Because of automated onboarding, no longer human resources go into giving online demos to our clients. Appcues takes care of this for us.
Based on flow analytics, we have understood the features or product steps in which users get confused and thus require rework or improvement.
Appcues is so great at what it does that our product managers have to stop putting in the effort to create intuitive products in the first place!
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Director of Marketing in Marketing at Breeze Church Management (11-50 employees employees)
Pros
As a whole, Appcues is very easy to use.
You can build templates to easily style future modal windows and tooltips.
They have great customer service! Any time I've had a question our support rep always gets back to me with solutions.
Cons
Appcues doesn't allow you to track clicking the X in the top right corner to close a modal window. So, if a user clicks the X you can't build criteria around it to say "if someone clicks the X then do/don't show the modal again next time." You can only build criteria around buttons.
The checklists are great to have, but I feel they could have a lot more functionality options. Example: If you wanted to have a checklist item direct someone to another page, it would be great to be able to check that item off without having to fire an event off of a flow.
The NPS tool is nice, but I feel it could be more robust. We ultimately will be using a different NPS tool.
Most Important Features
Modal window to provide users information
Walkthroughs to onboard new users
Ability to collect in-app feedback
Return on Investment
Helped us increase user engagement within our product.
Has helped us increase the number of users actually reading important information vs. us emailing them.
Has helped us increase conversions of our trials to sign ups by helping our users see the value of our product more quickly.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info