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What is Appcues?

Appcues is online software for creating in-product experiences such as user onboarding, feature announcements, etc. without writing any code. (The vendor believes it's the non-technical people who oftentimes have the best information about a software user's needs and desires.) The…

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Appcues has proven to be an invaluable tool for a variety of users across different teams and industries. With its ability to automate …
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7 out of 10
April 23, 2021
[Appcues] is a product in the digital adoption space, we at FINGENT use this service to test and train different application to ensure the …
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Navattic’s interactive product demo ft. Natalie Marcotullio | Behind The Experience Ep. 10

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Product Details

What is Appcues?

Appcues is online software for creating in-product experiences such as user onboarding, feature announcements, etc. without writing any code. (The vendor believes it's the non-technical people who oftentimes have the best information about a software user's needs and desires.) The goal of using Appcues is to improve product engagement within the user's own customer base.

Appcues Competitors

Appcues Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Appcues has proven to be an invaluable tool for a variety of users across different teams and industries. With its ability to automate onboarding through interactive walkthroughs, users have been able to effectively guide new customers through their platforms. This feature has helped in streamlining the onboarding process, reducing the need for manual intervention and ultimately improving the overall user experience.

In addition, Appcues has empowered customer success, customer support, and sales teams to assist non-technically savvy customers with setting up their accounts. By enabling the creation of in-app messaging without requiring engineering involvement, these teams have been able to easily provide step-by-step guidance and support to trial account users or those using free versions of services. This has resulted in a smoother onboarding experience for these customers, increasing their satisfaction and reducing the likelihood of them encountering any roadblocks.

Moreover, Appcues has found great utility in SaaS web applications by allowing the implementation of user onboarding features, feature tours, and help tooltips on-the-fly. Its intuitive UI has made it easy for non-technical users to quickly onboard and utilize the product. Users have also appreciated Appcues' ability to target specific users or groups for customized features and tours. This level of customization has allowed for more personalized experiences, ensuring that users receive information and guidance that is relevant to their specific needs.

Furthermore, Appcues has proven useful for conducting NPS surveys and tutorials across entire companies. Users have reported an increase in their product's NPS over time as they were able to effectively gather feedback from their customers and use that information to make necessary improvements. Additionally, Appcues' CRM integration capabilities have facilitated seamless communication and information sharing among teams, enhancing collaboration and efficiency.

Overall, organizations like FINGENT have utilized Appcues to test applications and train users in the digital adoption space. By leveraging its features such as graphical overlays, A/B testing, and continual pivoting, users have been able to ensure the usability of their applications and improve the overall user experience. Appcues has proven to be a valuable asset for teams across various industries, assisting them in achieving their goals of effective onboarding, personalized guidance, and continuous improvement.

Effortless Flow Creation and Testing: Users have found it effortless to create flows and test them in real-time with Appcues. This has eliminated the need for implementing flows on production first, saving time and resources.

Insightful Analytics: Reviewers appreciate the insightful analytics provided by Appcues, which help them understand how users behave and interact with their flows. This information enables them to make necessary changes for maximum impact.

Easy Segmentation: Many users praise the ease of use of Appcues' segmentation feature. It allows them to target each user separately and personalize the experience, enhancing user engagement and satisfaction.

Limited customization options for banners and pop-ups: Some users have expressed that they wish Appcues offered more features and customization options for theming banners and pop-ups, allowing them to create a more unique and tailored user experience.

Lack of comprehensive tutorials and onboarding documentation: Several reviewers have mentioned that while Appcues is easy to use once you figure it out, they were disappointed by the lack of tutorials provided upon logging in. They feel that quick setup guidance or simple onboarding documentation would be helpful for new users.

Need for improved organization in the management console: A number of users have mentioned that they find the way Appcues are organized in the management console to be less than intuitive. They suggest that improvements could be made to make it more user-friendly and easier to navigate.

Based on user reviews, here are the three most common recommendations for Appcues:

  1. Onboarding and Assistance: Users recommend Appcues for easily onboarding new customers and suggest reaching out to customer success for assistance. They also advise starting small and iterating workflows to ensure a smooth onboarding experience.

  2. Informing Users and Engaging Attention: Appcues is recommended for informing users about new features or collaborations. Users find it simple and affordable for engaging users and grabbing their attention. However, they mention that some technical capability is required to set up the SDK and data flows.

  3. Integration and Support: Users emphasize the importance of proper integration with Appcues to maximize its benefits. They suggest working with developers to ensure a seamless integration process. Additionally, users appreciate the quality of customer support provided by Appcues, highlighting their responsiveness in addressing queries and issues.

These recommendations highlight the user-friendly nature of Appcues, its effectiveness in onboarding customers, its ability to inform and engage users, and the importance of integration and support for a smooth experience.


(1-7 of 7)
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Score 8 out of 10
Vetted Review
Verified User
Appcues is used by my company to enable NPS surveys and for tutorials on our products. It is used across the whole company for all our products--three products in total. In fact, with the tutorials in place, our product NPS has increased over the last two and a half years.
  • NPS surveys
  • Announcements
  • Tutorials
  • Fewer bugs (by far the most important point)
  • Faster customer care
  • Easier tutorial deployment process
It is best suited for NPS surveys and for tutorials. Our NPS surveys enabled us to set up user interviews and then help increase our NPS over time. We use Appcues for our tutorials as well as announcements. All new features go through this process. And tutorials about those features are set up to increase feature usage and get feedback.
Duncan Hernandez | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Our organization uses Appcues for subsetting. It's very helpful for narrowing down information and it really helps us learn about our customers. Good tool for managing communication and sending information to our CRM. Also, being able to track the net promoter score is great. Really intuitive UI so non-technical people get onboard quickly.
  • NPS
  • Customer Learning
  • Customization
  • Text options
  • Documentation
  • Pricy
It is great for segmentation. Demographics are key for trying to get new information about our customers and the tool really helps get the information quickly and makes it easy to digest new findings.

It's pretty expensive, so start-ups may shy away from this product. It does come with a lot of features that make it worthwhile.
Score 7 out of 10
Vetted Review
Verified User
Our Customer Experience Team is using Appcues to onboard new customers onto our B2B SaaS platform. We use it to automate onboarding by showing interactive walkthroughs with the help of various kinds of graphical overlays that take over your existing user interface to guide the user throughout the platform in an intuitive manner.
  • It is effortless to create flows and test them out in real-time instead of implementing them on production and then doing so.
  • It provides insightful analytics of how users behave and interact with your flows which helps you change them to maximize impact.
  • Segmentation has never been easy. You can get into the nitty-gritty and target each user separately.
  • I wish the survey had more options other than NPS. In that as well, we miss conditional branching options.
  • If somebody inadvertently skips a step, there is no option to provide a list of steps in the flow to the user from which they can choose to start their tour again.
  • I feel that many more features can be introduced in the theming of banners and pop-ups.
It is well suited for SaaS products or services that have a highly complex user interface. Through Appcues, you can ensure that people discover all the existing and new features and make them understand the value of your product as soon as possible to address the evergreen issue of churn. But if your user interface is really messed up, you should change the product itself instead of using a tool like Appcues to explain everything on the screen.
April 23, 2021


Score 7 out of 10
Vetted Review
Verified User
[Appcues] is a product in the digital adoption space, we at FINGENT use this service to test and train different application to ensure the usability of the applications we develop.
  • Training
  • Beta testing
  • Overall user experience
  • Performance needs to be optimised
  • Sometimes my device gets hot when using Appcues
[Appcues] is a great service for self learning a software to train people a software and to beta test software applications. I see lots of possibilities for training that people who are not great with technology using Appcues but still the pricing is not the best in the other services in the digital adoption space
Tim Aderman | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
We use Appcues within our church management SaaS product to do product walkthroughs, collect survey/feedback forms, and notify users of new features or information. Appuces allows the marketing and product teams to create in-app messaging without having to go through engineering. This makes it much easier to do continual A/B testing and faster pivoting.
  • As a whole, Appcues is very easy to use.
  • You can build templates to easily style future modal windows and tooltips.
  • They have great customer service! Any time I've had a question our support rep always gets back to me with solutions.
  • Appcues doesn't allow you to track clicking the X in the top right corner to close a modal window. So, if a user clicks the X you can't build criteria around it to say "if someone clicks the X then do/don't show the modal again next time." You can only build criteria around buttons.
  • The checklists are great to have, but I feel they could have a lot more functionality options. Example: If you wanted to have a checklist item direct someone to another page, it would be great to be able to check that item off without having to fire an event off of a flow.
  • The NPS tool is nice, but I feel it could be more robust. We ultimately will be using a different NPS tool.
Appcues works well for building in-app walkthroughs, modal windows to pop up information to users, and collect feedback from users. It's very easy to use, but it can be cumbersome at times and you do run into roadblocks that force you to create workarounds. For more purposes Appcues works great.
Score 10 out of 10
Vetted Review
Verified User
Appcues is used within SaaS web applications that our business provides to internal users and customer users alike. The main problem Appcues addresses are the ability to implement user onboarding features, feature tours and help tooltips on-the-fly directly into your production web application. This mitigates from having to effectively hardcode these user-oriented features into your Development, QA, and Production environments and lets you make changes to them immediately, without having to push changes through each environment. Appcues also lets you target these features (tours, tooltips, user onboarding, etc.) to specific users, groups of users, customers, etc.
  • Implement application/feature/release tours for web applications.
  • Make changes directly on production without the need to stage them in Dev or QA.
  • Target tours, tooltips, and onboarding messages to users, groups of users, customers or any developer defined criteria.
  • There are certain limitations of where tooltips can be placed, depending on the application is built.
  • The way 'appcues' are organized in the management console can be a little more user-friendly.
Appcues is well suited for web applications with small development teams that don't employ continuous integration to make updates to their application. If your application release methodology employs continuous integration, then Appcues may not be as useful because making changes to production can be expedited in the event of a typo or issue with the tooltip(s) or other user onboarding feature, but in my opinion, it's useful even in CI environments.
Jared DeLong | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Appcues is currently being used by our customer success and customer support departments as well as our sales team for customers signing up for our trial accounts and our free versions of our services. There are many features within our app and our customer are oftentimes not technically savvy, so Appcues helps guide our new customers through setting up their account.
  • Appcues makes the setup process extremely simple. Rather than having to build all of the cues and flows into our app, we simply installed the Appcues code which essentially lays over top our app and allows us to build any new flows we'd like and push them live without having to consult our engineers.
  • Appcues provides a variety of cue options to display to users. There are tooltips, slide outs and full modals. This allows us to target users on different pages without being too invasive.
  • Their targeting and reporting is also superb. We're able to show flows to certain users based on URL paths and other actions they've taken within our app. We can also see some great reports of users who have completed our flows and metrics on where they stopped if they did not complete a flow.
  • We were extremely surprised that there are not any Appcues used in Appcues. The app is pretty easy to use, once you figure out how to use it. There were not any type of tutorials when we logged in that quickly walked through how to setup a flow.
  • Appcues has lots of support articles, however they are almost so numerous that it was hard to find simple onboarding documentation that we found useful.
  • The different tooltips and product actions are great, but being able to customize the different cues a little bit more by changing sizes and aspect ratios could be an improvement.
Appcues is perfect for in-app messaging and guiding users through completing product actions. They could improve the usability of the product and the overall UX / UI for new users. Their ability to customize a theme is great for an app that needs to setup something very professional quickly. The flows also look beautiful and feel like part of our app. We're glad we chose Appcues, it's just taken us awhile to fully implement it.
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