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What is Appcues?

Appcues is online software for creating in-product experiences such as user onboarding, feature announcements, etc. without writing any code. (The vendor believes it's the non-technical people who oftentimes have the best information about a software user's needs and desires.) The…

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Recent Reviews

TrustRadius Insights

Appcues has proven to be an invaluable tool for a variety of users across different teams and industries. With its ability to automate …
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7 out of 10
April 23, 2021
[Appcues] is a product in the digital adoption space, we at FINGENT use this service to test and train different application to ensure the …
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Navattic’s interactive product demo ft. Natalie Marcotullio | Behind The Experience Ep. 10

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Product Details

What is Appcues?

Appcues is online software for creating in-product experiences such as user onboarding, feature announcements, etc. without writing any code. (The vendor believes it's the non-technical people who oftentimes have the best information about a software user's needs and desires.) The goal of using Appcues is to improve product engagement within the user's own customer base.

Appcues Competitors

Appcues Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Appcues has proven to be an invaluable tool for a variety of users across different teams and industries. With its ability to automate onboarding through interactive walkthroughs, users have been able to effectively guide new customers through their platforms. This feature has helped in streamlining the onboarding process, reducing the need for manual intervention and ultimately improving the overall user experience.

In addition, Appcues has empowered customer success, customer support, and sales teams to assist non-technically savvy customers with setting up their accounts. By enabling the creation of in-app messaging without requiring engineering involvement, these teams have been able to easily provide step-by-step guidance and support to trial account users or those using free versions of services. This has resulted in a smoother onboarding experience for these customers, increasing their satisfaction and reducing the likelihood of them encountering any roadblocks.

Moreover, Appcues has found great utility in SaaS web applications by allowing the implementation of user onboarding features, feature tours, and help tooltips on-the-fly. Its intuitive UI has made it easy for non-technical users to quickly onboard and utilize the product. Users have also appreciated Appcues' ability to target specific users or groups for customized features and tours. This level of customization has allowed for more personalized experiences, ensuring that users receive information and guidance that is relevant to their specific needs.

Furthermore, Appcues has proven useful for conducting NPS surveys and tutorials across entire companies. Users have reported an increase in their product's NPS over time as they were able to effectively gather feedback from their customers and use that information to make necessary improvements. Additionally, Appcues' CRM integration capabilities have facilitated seamless communication and information sharing among teams, enhancing collaboration and efficiency.

Overall, organizations like FINGENT have utilized Appcues to test applications and train users in the digital adoption space. By leveraging its features such as graphical overlays, A/B testing, and continual pivoting, users have been able to ensure the usability of their applications and improve the overall user experience. Appcues has proven to be a valuable asset for teams across various industries, assisting them in achieving their goals of effective onboarding, personalized guidance, and continuous improvement.

Effortless Flow Creation and Testing: Users have found it effortless to create flows and test them in real-time with Appcues. This has eliminated the need for implementing flows on production first, saving time and resources.

Insightful Analytics: Reviewers appreciate the insightful analytics provided by Appcues, which help them understand how users behave and interact with their flows. This information enables them to make necessary changes for maximum impact.

Easy Segmentation: Many users praise the ease of use of Appcues' segmentation feature. It allows them to target each user separately and personalize the experience, enhancing user engagement and satisfaction.

Limited customization options for banners and pop-ups: Some users have expressed that they wish Appcues offered more features and customization options for theming banners and pop-ups, allowing them to create a more unique and tailored user experience.

Lack of comprehensive tutorials and onboarding documentation: Several reviewers have mentioned that while Appcues is easy to use once you figure it out, they were disappointed by the lack of tutorials provided upon logging in. They feel that quick setup guidance or simple onboarding documentation would be helpful for new users.

Need for improved organization in the management console: A number of users have mentioned that they find the way Appcues are organized in the management console to be less than intuitive. They suggest that improvements could be made to make it more user-friendly and easier to navigate.

Based on user reviews, here are the three most common recommendations for Appcues:

  1. Onboarding and Assistance: Users recommend Appcues for easily onboarding new customers and suggest reaching out to customer success for assistance. They also advise starting small and iterating workflows to ensure a smooth onboarding experience.

  2. Informing Users and Engaging Attention: Appcues is recommended for informing users about new features or collaborations. Users find it simple and affordable for engaging users and grabbing their attention. However, they mention that some technical capability is required to set up the SDK and data flows.

  3. Integration and Support: Users emphasize the importance of proper integration with Appcues to maximize its benefits. They suggest working with developers to ensure a seamless integration process. Additionally, users appreciate the quality of customer support provided by Appcues, highlighting their responsiveness in addressing queries and issues.

These recommendations highlight the user-friendly nature of Appcues, its effectiveness in onboarding customers, its ability to inform and engage users, and the importance of integration and support for a smooth experience.


(1-7 of 7)
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Score 7 out of 10
Vetted Review
Verified User
  • It is effortless to create flows and test them out in real-time instead of implementing them on production and then doing so.
  • It provides insightful analytics of how users behave and interact with your flows which helps you change them to maximize impact.
  • Segmentation has never been easy. You can get into the nitty-gritty and target each user separately.
  • I wish the survey had more options other than NPS. In that as well, we miss conditional branching options.
  • If somebody inadvertently skips a step, there is no option to provide a list of steps in the flow to the user from which they can choose to start their tour again.
  • I feel that many more features can be introduced in the theming of banners and pop-ups.
April 23, 2021


Score 7 out of 10
Vetted Review
Verified User
  • Training
  • Beta testing
  • Overall user experience
  • Performance needs to be optimised
  • Sometimes my device gets hot when using Appcues
Tim Aderman | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
  • As a whole, Appcues is very easy to use.
  • You can build templates to easily style future modal windows and tooltips.
  • They have great customer service! Any time I've had a question our support rep always gets back to me with solutions.
  • Appcues doesn't allow you to track clicking the X in the top right corner to close a modal window. So, if a user clicks the X you can't build criteria around it to say "if someone clicks the X then do/don't show the modal again next time." You can only build criteria around buttons.
  • The checklists are great to have, but I feel they could have a lot more functionality options. Example: If you wanted to have a checklist item direct someone to another page, it would be great to be able to check that item off without having to fire an event off of a flow.
  • The NPS tool is nice, but I feel it could be more robust. We ultimately will be using a different NPS tool.
Score 10 out of 10
Vetted Review
Verified User
  • Implement application/feature/release tours for web applications.
  • Make changes directly on production without the need to stage them in Dev or QA.
  • Target tours, tooltips, and onboarding messages to users, groups of users, customers or any developer defined criteria.
  • There are certain limitations of where tooltips can be placed, depending on the application is built.
  • The way 'appcues' are organized in the management console can be a little more user-friendly.
Jared DeLong | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Appcues makes the setup process extremely simple. Rather than having to build all of the cues and flows into our app, we simply installed the Appcues code which essentially lays over top our app and allows us to build any new flows we'd like and push them live without having to consult our engineers.
  • Appcues provides a variety of cue options to display to users. There are tooltips, slide outs and full modals. This allows us to target users on different pages without being too invasive.
  • Their targeting and reporting is also superb. We're able to show flows to certain users based on URL paths and other actions they've taken within our app. We can also see some great reports of users who have completed our flows and metrics on where they stopped if they did not complete a flow.
  • We were extremely surprised that there are not any Appcues used in Appcues. The app is pretty easy to use, once you figure out how to use it. There were not any type of tutorials when we logged in that quickly walked through how to setup a flow.
  • Appcues has lots of support articles, however they are almost so numerous that it was hard to find simple onboarding documentation that we found useful.
  • The different tooltips and product actions are great, but being able to customize the different cues a little bit more by changing sizes and aspect ratios could be an improvement.
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