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AppFollow

AppFollow

Overview

What is AppFollow?

AppFollow in Helsiki offers their software for app store optimization (ASO), as well as replying to app user reviews and ratings.

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Recent Reviews

TrustRadius Insights

AppFollow has proven to be a valuable tool for app developers and marketers looking to optimize their app's performance and increase …
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Pricing

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What is AppFollow?

AppFollow in Helsiki offers their software for app store optimization (ASO), as well as replying to app user reviews and ratings.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is AppFollow?

AppFollow Video

Site of AppFollow: http://appfollow.io Blog of AppFollow: https://appfollow.io/blog Follow us on YouTube!

AppFollow Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(5)
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Attribute Ratings

Reviews

(1-3 of 3)
Companies can't remove reviews or game the system. Here's why
Nika Grigoreva | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It was used in Marketing for App Store Optimization and research.
  • Monitor app performance across markets and keyword ranking
  • Tool for reviews and customer support
  • Tool for app page optimization
  • Analytic tool for organic traffic
  • Add more countries
  • App Featuring for Google Play
AppFollow is a great tool if you have an ASO manager on the team. It offers a lot of services and tools for app store marketing.
SEO (2)
100%
10.0
Keyword analysis
100%
10.0
Competitive analysis
100%
10.0
SEO Channels (1)
100%
10.0
Mobile SEO
100%
10.0
SEO Platform & Account Management (2)
N/A
N/A
Multi-domain support
N/A
N/A
Integration with web analytics tools
N/A
N/A
  • AppFollow helps to improve organic growth for the App Store and Google Play.
  • AppFollow helps to measure organic traffic.
AppFollow is on the same level as AppTweak, but has fewer market insights than AppAnnie.
Fast and supportive feedback from support. They usually answer the same day. They have webinars and updates about new features for their clients.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use AppFollow to help import our Apple reviews into Zendesk so our agents can respond to them. We then also use AppFollow to help QA our agents and track changes with different deployments.
  • Imports reviews to Zendesk.
  • Provides date specific reporting.
  • Allows you to quickly see positive and negative reviews.
  • Allows you to track how your responses are affecting your review score.
  • Connecting with Zendesk and getting started can be a bit confusing.
  • The interface can be hard for a new client to navigate.
We use AppFollow only for customer service, but it has a lot of features that would be great for the marketing and development team. A good bit of the features we do not use, as there is simply not a use case for it. The best feature that we get from AppFollow is the ability to import Apple reviews into Zendesk for agents to respond to. This has been a great time saver for us.
  • Zendesk Integration
  • Review Change Tracking
SEO (8)
12.5%
1.3
Keyword analysis
100%
10.0
Backlink management
N/A
N/A
SERP ranking tracking
N/A
N/A
Page grader
N/A
N/A
Competitive analysis
N/A
N/A
Site audit / diagnostics
N/A
N/A
Site recommendations
N/A
N/A
Task management
N/A
N/A
SEO Channels (4)
N/A
N/A
Local SEO
N/A
N/A
Social SEO
N/A
N/A
Mobile SEO
N/A
N/A
Global SEO
N/A
N/A
SEO Platform & Account Management (2)
100%
10.0
Multi-domain support
100%
10.0
Integration with web analytics tools
100%
10.0
  • Increased efficiency.
  • Allows us to respond to reviews faster.
  • Allows us to target negative reviews when an update is made.
Sam Lepak | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
AppFollow is used by our mobile app company evaluating our app store metadata and keyword positions in both the Android and iOS app stores. We also have AppFollow integrated with Slack therefore we are able to get real-time app reviews on our product. Currently, only our marketing department uses AppFollow ASO research and tests. AppFollow for us addresses our all our app store needs from benchmarking against competitors to viewing our rankings in international markets, and integrating with other business apps and sending email detailed reports.
  • One of AppFollow's core features is their keyword rankings. With both our Android and iOS app I'm able to view the keyword and position of our app for that keyword. I'm also able to toggle the dates and see the history positioning. Not only is this available for US app stores but global app stores. This is extremely helpful when A/B testing.
  • Another key feature to AppFollow is their integrations. Being able to integrate AppFollow with Slack has been extremely helpful. With this integration, we are able to see reviews in real-time and respond to them right from Slack.
  • We don't check AppFollow every day. With that said, it's important for us to get daily and weekly reports from AppFollow about our ASO performance. You can easily check which reports you would like, how often, and where to in a matter of seconds.
  • Even with the paid plans, you don't get many keywords. We were on the Essential plan for a few months but began to realize that we weren't getting that many keywords, only 3x more than the free plan. We decided to look into higher volume keyword tools because of this restriction.
  • I'm not sure if this is a feature or not, but it would be extremely helpful to be notified if one of our apps becomes featured in the app store. Essentially an alert to let us know to expect a ton of volume or a heads up not to send out a new build.
AppFollow is well suited if you only operate in a few app store countries and don't have a high volume of keywords that you are looking to rank for. This is, of course, the free plan.

Besides that AppFollow is well suited for communication with other apps - they have an open API and other connections to a ton of third-party analytical tools.
SEO (2)
85%
8.5
Keyword analysis
90%
9.0
Competitive analysis
80%
8.0
SEO Channels (2)
85%
8.5
Local SEO
80%
8.0
Global SEO
90%
9.0
SEO Platform & Account Management (1)
100%
10.0
Integration with web analytics tools
100%
10.0
  • Being that we use the free plan, AppFollow has helped us track ASO metadata A/B tests with tracking keyword positions over time. This has made a huge difference for us increasing our MAU and average download volume by 20% +.
  • As a concierge service, our clients expect a 100% user experience every time they visit our website or apps. Being able to client feedback via app store reviews and responding to them in a timely manner is extremely vital for us to being able to consistently provide that experience. We've had times a user reports a bug on the app store review and we are able to contact them resolve the issue and go in and fix the problem right away.
While App Annie is extremely robust and pulls in data from acquisition channels, app stores, and elsewhere, it can be quite overwhelming at times. If you are looking for more simple and just keyword positioning then definitely look at AppFollow.

Apart from the two platforms themselves, I've had numerous contact experiences with both AppFollow and App Annie. The winner is definitely AppFollow with a less aggressive approach and a higher willingness to go above and beyond to make sure all questions are answered. With App Annie I was bombarded with a ton of sleazy, sales emails to purchase their product.
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