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Apphud

Score7 out of 10

2 Reviews and Ratings

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What is Apphud?

Apphud is a technological stack to grow iOS and Android apps with in-app purchases. Designed for app developers, mobile marketers and product managers.

It provides a payment infrastructure for cross-platform apps. Set up in-app purchases without writing a single line of a server code: by signing up at Apphud users can integrate its Open source SDK.

Apphud integrates with 16 leading tools, including AppsFlyer, Adjust, Branch, Firebase, Amplitude, Mixpanel, OneSignal, Segment. Send renewal events with correct revenue in order to properly calculate marketing channels ROI.

For mobile marketers, Apphud offers advanced revenue analytics. View metrics, like MRR, Revenue, Refunds, ARPU, Conversion rates and many more in a real time. Use the power of cohort analysis tool to analyze retention metrics.

Apphud can also help to understand what pricing model performs best. Design and run pricing experiments. Test different paywalls and products to find ones that lead to better Conversion rate and ARPU.

The vendor states Apphud Rules feature may increase app revenue up to 10% with no coding required. Apphud can automatically send targeted Push notifications to customers when they cancel trial or subscription, offering additional free trial or discount. Moreover, the user can build promo offer paywalls right in Visual editor and distribute them without app update.

Understand why customers churn and improve a product. Apphud can automatically ask customers why did they cancel subscription: was it too expensive, or they found a better app.

Apphud helps to reduce involuntary churn by asking customers to update their payment information in case of App Store billing issue.

The vendor states almost 1,000 apps on App Store and Google play rely on Apphud Infrastructure. They aim to help mobile developers earn more on their apps, improve products and make their app users happier.

Categories & Use Cases

Media

Convenient dashboard to see all main metrics at a glance.
Powerful integrations with 16 leading mobile solutions, including: AppsFlyer, Adjust, Branch, Amplitude, Firebase, Segment, OneSignal, Slack and many more.
Analyze 20+ app metrics, including MRR, ARPU, Refunds, Conversion Rates and many more.
Use the power of cohort analysis to make data-driven decisions.
See trial conversions in a real time.
Run paywall and pricing experiments to maximize app revenue.
Increase app revenue with no coding required. Build promo offer screens and surveys in a Visual Editor. Automatically win back lapsed customers, reduce churn, get subscription cancellation insights.

1 / 7

Reviews

What users are saying about Apphud.
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Easiest solution for In-app subscriptions

Incentivized
Lokesh Singh
Jr. App Developer in Information Technology at FlipPaisa (51-200 employees employees)

Use Cases and Deployment Scope

We were looking for a solution to implement in-app transactions, like in-app purchases or in-app subscriptions. Apphud allowed us to implement auto-renewable subscriptions in an improved way, so we choose Apphud as the solution provider for subscriptions, etc. We found that Apphud is also good in reporting and analytics of transactions.

Pros

  • Apphud implementation is quick and simple compared to its competitors.
  • It doesn't put too much load on the app or device.
  • It works efficiently and we can rely on it.
  • It gives real-time reporting and analysis could be done using charts and graphs in an easy manner.

Cons

  • It would be great if they could add some more payment options or payment gateways.
  • They could work on a little improvement in the UI/UX, however, that is not a big issue.
  • They could add some features for better A/B testing.

Most Important Features

  • Management is not a hectic process.
  • Reporting and analytics is quite good and real time.
  • Additional features other than basic functions which they provide are must.

Return on Investment

  • Its implementation goes as expected, so saved a lot of time and money.
  • Real-time reporting and analytics help us to track everything and take better decisions.

Other Software Used

Pixabay, Android Studio, Xamarin

Easy to integrate solution for In-app purchases

Incentivized
Shekhar Kapoor
Jr. App Developer in Information Technology at FlipPaisa (51-200 employees employees)

Use Cases and Deployment Scope

We were looking for a solution for in-app subscriptions and in-app purchases, then Apphud came to our notice. We are having one of our apps developed using Flutter and integration of Apphud with Flutter is quite an easy process. Using Apphud, we do not have to think about handling the logic of in-app transactions.

Pros

  • Integration of Apphud is the best thing about it. It is quite a simple process.
  • As our app is Cross-platform, based on Flutter, Apphud manages it automatically.
  • We can precisely analyze the data. Their charts and other analytics formats are awesome.

Cons

  • They might consider offering some other plans for low-budget startups.
  • It might be better, if it could support some more payment gateways.
  • They might consider UI upgrade a little bit, however, this is not the major concern.

Most Important Features

  • It's easy Onboarding and Integration Process.
  • The precise statistics and analytics.
  • Their great support team is quite good and a must-have feature.

Return on Investment

  • As Apphud is quite easy to integrate, it saves a lot of time and energy.
  • Its precise data analytics and reporting, allow us to make better decisions.
  • After using Apphud, we also got quite positive feedback from the end-users.

Other Software Used

Amazon EC2 Auto Scaling, Google AdMob, Google Analytics