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AppNexus

AppNexus

Overview

What is AppNexus?

AppNexus AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.[3]

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Recent Reviews

TrustRadius Insights

Users have found great success in monetizing their inventory through the AppNexus platform, finding it to be an effective and reliable …
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TrustRadius Insights
TrustRadius Insights

AppNexus (APN) Review

8 out of 10
March 03, 2020
Incentivized
AppNexus is used as one of the primary DSP platforms that our programmatic team uses. Our team has been able to integrate AppNexus (APN) …
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AppNexus Review

7 out of 10
October 07, 2019
Incentivized
We use AppNexus as a DSP for programmatic advertising. It's used as part of a stack of tools and other DSPs as part of our display …
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A clean ecosystem

7 out of 10
September 05, 2019
Incentivized
We are using AppNexus to run campaigns in various countries, but mostly in the US. It allows us to get access to premium publishers at …
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Great SSP!

8 out of 10
August 09, 2019
Incentivized
AppNexus is a good partner for us to scale in the programmatic space. It is used mainly by the account management team to run campaigns. …
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Thumbs up to AppNexus!

7 out of 10
November 19, 2014
AppNexus is used in two departments in our company: Media Solutions and RTB.

For Media Solutions: We implement display and facebook …
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RTB on AppNexus

7 out of 10
March 07, 2014
We use AppNexus as our RTB (real time bidding) platform for all display and some mobile products sold by our sales department. It is used …
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Popular Features

View all 13 features
  • DSP integration (8)
    9.0
    90%
  • Ad dashboards (9)
    9.0
    90%
  • Ad campaign creation (8)
    8.0
    80%
  • Ad performance reports (9)
    7.0
    70%
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Pricing

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AppNexus

AppNexus

N/A
Unavailable

What is AppNexus?

AppNexus AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.[3]

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

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Product Demos

End to End Demo of Windsor AppNexus Ad Data Connector

YouTube

AppNexus Apps 2.0

YouTube
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Features

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

8.5
Avg 7.4

Ad Campaigns

Features related to creating and deploying ad campaigns.

8
Avg 7.8

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

8.2
Avg 7.8
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Product Details

What is AppNexus?

AppNexus Integrations

AppNexus Competitors

AppNexus Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

AppNexus AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.[3]

Adobe Advertising Cloud, Google Marketing Platform, and OpenX are common alternatives for AppNexus.

Reviewers rate DSP integration and Ad deployment and Ad dashboards highest, with a score of 9.

The most common users of AppNexus are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(36)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have found great success in monetizing their inventory through the AppNexus platform, finding it to be an effective and reliable solution. They have also praised the platform for its impressive range of formats, including CTV inventory, which has proven valuable for customers running brand campaigns. With AppNexus, users can easily report on yield using the Yieldex feature, providing detailed metrics by section or DMA and enabling them to send KPI reports to management for better decision-making. In fact, many users have reported that the forecasting accuracy of Yieldex surpasses that of DFP, making it a valuable addition to their order management platforms. Moreover, AppNexus is highly regarded as a top performer in the header bidder stack, providing accurate and timely reporting.

AppNexus serves as a versatile DSP platform for programmatic advertising, offering highly customizable options and advantageous solutions for buying impressions. Users appreciate the ability to access premium publishers and reach users on multiple devices such as phones, PCs, and TVs. The global reach of AppNexus coupled with its exclusive publishers and supportive team make it a preferred choice for many advertisers. Additionally, AppNexus excels at data aggregation for organizing and managing journal subsets effectively. The platform is also utilized as a DMP for programmatic enterprise systems, providing accurate daily spend reports. Overall, AppNexus proves to be an invaluable tool for optimizing content inventory online and implementing successful programmatic campaigns.

Strong and Proactive Support Personnel: Multiple reviewers have praised the support team of AppNexus for their prompt resolution of issues and proactive approach to solving problems, ensuring a positive user experience.

Valuable Resource - AppNexus Wiki: Users have found the AppNexus wiki to be an invaluable source of information on various topics, including campaign performance and inventory optimization. The wiki provides comprehensive insights that help users make informed decisions.

Effective Platform for Buyers and Sellers: Many reviewers appreciate how AppNexus caters to the needs and goals of both buyers and sellers in the digital marketing industry. Its platform effectively facilitates transactions, creating mutually beneficial opportunities for all parties involved.

Cons:

  1. Time-consuming user creation process and invalid token messages: Some users have mentioned that creating users for a publisher account on AppNexus is a time-consuming process and can result in receiving invalid token messages. This aspect of the platform needs improvement.
  2. Complex platform with insufficient support: Several reviewers have found AppNexus to be a complex platform that requires a deep understanding of how it works. They also mentioned that the available wiki is insufficient, and getting support through email exchanges has been difficult. These users suggest that phone support would be more helpful.
  3. Non-intuitive interface and lack of training options: Users have expressed dissatisfaction with the platform's interface, stating that it is not easy to use, especially for newcomers. Additionally, they have mentioned the lack of training or certification options for users, making it challenging for them to fully utilize the platform's features effectively.

Attribute Ratings

Reviews

(1-16 of 16)
Companies can't remove reviews or game the system. Here's why
May 27, 2021

Great CTV Solution

Kimberly Smith | TrustRadius Reviewer
Kimberly Smith
Director digital
Ogilvy (Internet, 10,001+ employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Appnexus is specifically well suited for CTV campaigns. They have the full technology stack to help you scale campaigns in any format, whether you need a lot of volume in traditional formats like banners and interstitials or if you need high-impact formats like video and other alternatives. Appnexus has a very strong set of unique publishers which makes it a great DSP for branding campaigns.
March 03, 2020

AppNexus (APN) Review

Verified User
Account Manager in Marketing
Marketing and Advertising Company, 201-500 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
AppNexus is well suited to use for programmatic campaigns that we have to launch for clients. Everything from standard display, native, high-impact, and video can run within the platform. Our trading team is well experienced within AppNexus (APN), and it's typically the first DSP they learn when starting.
October 18, 2019

A Dissapointing Experience For A Product That Has Lots Of Potential

Verified User
Manager in Marketing
Furniture Company, 11-50 employees
Score 4 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
AppnNexus is a strong tool that is quite customizable but this program is hard to recommend to most organizations. It requires quite a bit of previous knowledge to fully utilize and even though the wiki has a complete set of instructions to follow, AppNexus has functions that conflict with each other at times. I would recommend this only to an organization that has a vast technical knowledge and doesn't mind its clunky UI.
October 07, 2019

AppNexus Review

Verified User
Professional in Marketing
Marketing and Advertising Company, 1001-5000 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
AppNexus is perfect as a DSP. It is great for programmatic advertising and buying. As a buyer, it is easy to use and the support from the customer services team has been mostly great. Header bidding is a great tool too which has helped combat any viewability issues we encounter.
September 05, 2019

A clean ecosystem

Verified User
Director in Sales
Internet Company, 201-500 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
AppNexus works very well for branding campaigns, where you are able to bid higher because performance is not that important. Since CPMs on the platform are high and publishers are premium, AppNexus is a perfect fit. I wouldn't recommend it if you need to achieve any kind of leads or CPA, or if you want to get easy clicks.
August 09, 2019

Great SSP!

Verified User
Manager in Sales
Internet Company, 51-200 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
AppNexus is suitable for branding campaigns where you are able to bid aggressively. For performance campaigns its usually harder to meet your ROI target because of the expensive prices. Also, AppNexus works better on the US market as their main focus is on that geo compared to other SSPs with a broader reach internationally.
February 08, 2018

The best Yield Management App

KY
Kevin Yip
Online Business & Data Analyst
San Francisco Chronicle (Newspapers, 201-500 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Yieldex is well suited when you want to analyze yield. Gone are the days when people asked me for new reports and I turned them away. I can always create a new report quickly. However, it does not generate nice looking charts for you. You still need to download the report and create charts yourself.
March 07, 2014

RTB on AppNexus

Verified User
Account Manager in Marketing
Marketing and Advertising Company, 51-200 employees
Score 7 out of 10
Vetted Review
Verified User
Likelihood to Recommend
AppNexus is generally well suited for the majority of display campaigns, and is more limited (at this time) for mobile. CPC campaigns for both display and mobile is typically limited. The platform is better suited for CPM campaigns.
March 01, 2014

AppNexus is the tool that you're missing

Verified User
Analyst in Marketing
Publishing Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Likelihood to Recommend
This is incredibly well suited to targeting audiences for scientific journals and making sure that users don't see repeat ads. We don't want to overload someone with the same thing and like to keep it all fresh and interesting while keeping our data relevant to ad exchanges and user click patterns.
March 01, 2014

From Start to Finish, this is the Solution

Verified User
Director in Other
Marketing and Advertising Company, 5001-10,000 employees
Score 8 out of 10
Vetted Review
Verified User
Likelihood to Recommend
The main question that I would ask - Am I using AppNexus data often (i.e daily) to help optimize my campaign. If so, that might be a problem as the data is available about every 4 hours which is reasonable, however, the outages and delays on reporting is quite often.
February 25, 2014

AppNexus user Review

Verified User
Account Manager in Product Management
Marketing and Advertising Company, 11-50 employees
Score 7 out of 10
Vetted Review
Reseller
Likelihood to Recommend
There are various business models and extensive ways that AppNexus may be suitable. For our platform, it's been beneficial to increase our reach to even more inventory. The optimization tools are valuable for expert users but may not be recommended for new users. Understanding a company's digital role in terms of service and value-add should be defined to select how this is beneficial.
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