Overview
What is AppNexus?
AppNexus AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.[3]
Great CTV Solution
AppNexus (APN) Review
A Dissapointing Experience For A Product That Has Lots Of Potential
AppNexus is a strong partner
AppNexus Review
A clean ecosystem
Great SSP!
The best Yield Management App
Appnexus is good but it could get even better!!
AppNexus, a great tool for Programmatic Marketers
Pixel Pro Media Review on AppNexus
Thumbs up to AppNexus!
For Media Solutions: We implement display and facebook …
RTB on AppNexus
AppNexus is the tool that you're missing
From Start to Finish, this is the Solution
Popular Features
- DSP integration (8)9.090%
- Ad dashboards (9)9.090%
- Ad campaign creation (8)8.080%
- Ad performance reports (9)7.070%
Pricing
What is AppNexus?
AppNexus AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.[3]
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
End to End Demo of Windsor AppNexus Ad Data Connector
AppNexus Apps 2.0
Features
Ad Network Integration
Integration with main ad networks, and exchanges to make accurate media buys.
- 8Data Transfer(6) Ratings
Transfer of data to ad exchanges to match third-party to segments.
- 9DSP integration(8) Ratings
Integration with DSP platforms for ad buying
Ad Campaigns
Features related to creating and deploying ad campaigns.
- 8Ad campaign creation(8) Ratings
Allows users to programmatically create ads and build new campaigns within the tool.
- 9Ad deployment(7) Ratings
Allows users to quickly and easily deploy new ad campaigns from within the tool.
- 7Display advertising(7) Ratings
Supports banner and rich media display ads, including video, audio, mobile, etc.
- 8Ad display and retargeting segmentation(7) Ratings
Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.
- 8Sequence targeting(7) Ratings
Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.
Ad Reporting & Analytics
Features related to reporting on and analyzing advertisements.
- 9Ad dashboards(9) Ratings
Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.
- 7Ad performance reports(9) Ratings
Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)
- 8Ad conversion tracking(8) Ratings
Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.
- 8Ad attribution reporting(8) Ratings
Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.
- 9Cross-channel ad management(8) Ratings
Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.
- 8Ad forecasting and optimization(8) Ratings
Ad forecasting models predict campaign performance to assist with optimization.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is AppNexus?
AppNexus Integrations
AppNexus Competitors
AppNexus Technical Details
Operating Systems | Unspecified |
---|---|
Mobile Application | No |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(36)Community Insights
- Business Problems Solved
- Pros
- Cons
Users have found great success in monetizing their inventory through the AppNexus platform, finding it to be an effective and reliable solution. They have also praised the platform for its impressive range of formats, including CTV inventory, which has proven valuable for customers running brand campaigns. With AppNexus, users can easily report on yield using the Yieldex feature, providing detailed metrics by section or DMA and enabling them to send KPI reports to management for better decision-making. In fact, many users have reported that the forecasting accuracy of Yieldex surpasses that of DFP, making it a valuable addition to their order management platforms. Moreover, AppNexus is highly regarded as a top performer in the header bidder stack, providing accurate and timely reporting.
AppNexus serves as a versatile DSP platform for programmatic advertising, offering highly customizable options and advantageous solutions for buying impressions. Users appreciate the ability to access premium publishers and reach users on multiple devices such as phones, PCs, and TVs. The global reach of AppNexus coupled with its exclusive publishers and supportive team make it a preferred choice for many advertisers. Additionally, AppNexus excels at data aggregation for organizing and managing journal subsets effectively. The platform is also utilized as a DMP for programmatic enterprise systems, providing accurate daily spend reports. Overall, AppNexus proves to be an invaluable tool for optimizing content inventory online and implementing successful programmatic campaigns.
Strong and Proactive Support Personnel: Multiple reviewers have praised the support team of AppNexus for their prompt resolution of issues and proactive approach to solving problems, ensuring a positive user experience.
Valuable Resource - AppNexus Wiki: Users have found the AppNexus wiki to be an invaluable source of information on various topics, including campaign performance and inventory optimization. The wiki provides comprehensive insights that help users make informed decisions.
Effective Platform for Buyers and Sellers: Many reviewers appreciate how AppNexus caters to the needs and goals of both buyers and sellers in the digital marketing industry. Its platform effectively facilitates transactions, creating mutually beneficial opportunities for all parties involved.
Cons:
- Time-consuming user creation process and invalid token messages: Some users have mentioned that creating users for a publisher account on AppNexus is a time-consuming process and can result in receiving invalid token messages. This aspect of the platform needs improvement.
- Complex platform with insufficient support: Several reviewers have found AppNexus to be a complex platform that requires a deep understanding of how it works. They also mentioned that the available wiki is insufficient, and getting support through email exchanges has been difficult. These users suggest that phone support would be more helpful.
- Non-intuitive interface and lack of training options: Users have expressed dissatisfaction with the platform's interface, stating that it is not easy to use, especially for newcomers. Additionally, they have mentioned the lack of training or certification options for users, making it challenging for them to fully utilize the platform's features effectively.
Attribute Ratings
Reviews
(1-16 of 16)Great CTV Solution
- We increased the reach, delivering more impressions and improving revenue and ROI.
- High take rates decreasing campaigns margin.
- Premium supply that increases ROI.
AppNexus (APN) Review
- AppNexus (APN) allows you to manage campaigns and customize margins
- AppNexus (APN) is one of the most important platforms for my company
- Trading team can track delivery/performance within platform
- After using AppNexus for our banner ads, which used to be a simple task became a complex one and we lost time building it out.
- After realizing there is no dedicated way to contact AppNexus for troubleshooting and exchanging many emails going into long threads we lost even more time.
- Our return on investment was poor with AppNexus due to the vastness of the platform and poor support experience limiting what we could do and losing time.
AppNexus is a strong partner
- Has helped our overall ROI and has assisted in improving our overall header bidding strategy.
AppNexus Review
- Header bidding has been positive.
- Great DSP.
- Driving lower cost CPMs.
A clean ecosystem
- The 1 USD audit fee makes it very hard to A/B test creatives and improve performance, hurting ROI.
- We have been able to reach some users that we weren't able to get before, increasing spending, which is good for ROI.
- We can run campaigns on TV, which is a big boost for the business, and very ROI positive.
Great SSP!
- It has been ROI positive for branding campaigns.
- It has not worked well for performance campaigns.
- It has helped us onboard better publishers.
The best Yield Management App
- The price tag is expensive
Appnexus is good but it could get even better!!
- The performance campaign I ran with AppNexus didn't deliver the expected/desired ROI goal.
AppNexus, a great tool for Programmatic Marketers
- Allowed more effective organization of programmatic campaigns with a proven whitelist of appropriate sites.
Pixel Pro Media Review on AppNexus
- As long as you maintain quality and hard work the results with AppNexus is unbelievable.
- The results are always positive and the returns will obviously result in Organisation growth, Employee satisfaction and expansion of business.
- AppNexus has designed in such a way to give better customer service.
Thumbs up to AppNexus!
- As a positive impact, we were able to use AppNexus to run campaigns that we didn't have the inventory for.
- As a negative impact, the 2 facebook campaigns I have ran with AppNexus has CTR much below average and there wasn't able to optimize much other than optimizing toward bid ranges for the fold performing well.
RTB on AppNexus
- the more product offerings AppNexus develops, the more we can use it and streamline our process (creates better efficiency by keeping us in one platform, rather than needing to switch back and forth between several)
- quick snapshot reporting (imps, clicks, conversions) saves us time and makes information more readily available for ad-hoc advertiser inquiries
- the transparency of AppNexus allows us to be able to provide more honest information about where the ads ran, how much they cost, etc.
AppNexus is the tool that you're missing
- ROI over all has improved because we do have quicker leads and can tell user interest.
- Analysts spend less time looking at the data because it's displayed in a clear and concise manner.
- I personally like that it can work with Google's Doubleclick to make it double trouble in tracking ads and exchanges.
From Start to Finish, this is the Solution
- Allowed us to create better strategoies for clients besides buying directly with Publishers
AppNexus user Review
- Increased campaign targeting options
- Increased inventory reach
- Additional applications to increase campaign strategies
- Negative impact on reporting delays