AppsFlyer Reviews

We're using it as an attribution platform to help verify when traffic converts into app installs and post-install events. It's used by the Marketing and Media Buying department. Without it, we can't prove to our advertisers that we're helping their growth. AppsFlyer allows for our marketing to be measurable and scalable. It also helps identify fraudulent inventory to help lower costs.

Both. We were able to identify fraudulent sources and placements and redirect our spending to inventory that can genuinely help our longterm growth. As well as recouping ad spend on bad players who were trying to get one by us so to speak to get their fraud paid for.

We are using Appsflyer as our primary MMP and we're using it effectively to grow our app business because of its detailed features and detailed raw report and effective data interpretation.

We have been able to improve our app acquisition and retention using AppsFlyer. The product is being used by acquisition, promotions and retention teams.

Yes, it has been very effective tool. I have been using AppsFlyer in my previous organization as well and it had been a great hit there where we were able to eliminate all such fraudulent traffic and saved us good amount of penny which we utilized in more productive areas. CAC were brough out and CRs were really improved after 2 months of usage.

I use AppsFlyer mainly for marketing campaigns. Our business uses both iOS and android and we wanted an easier way to direct our customers to the download page and at the same time have a single tool tracker for all our social media accounts.

We were able to focus on the campaigns that are actually getting us high-quality leads.

We use AppsFlyer in the marketing department to monitor and measure various marketing campaigns we use for app installations for both Android and iOS. We also create audiences for retargeting based on the activity the users perform on the app using AppsFlyer. We also use OneLink for creating links that we use for deep-linking. Post-installations we also measure the performances of the users acquired by these campaigns to measure the ROI and engagement of the audience.

We haven't used AppsFlyer’s real-time and post-attribution fraud protection.

We use AppsFlyer as our main attribution partner for all our cross-platform marketing efforts but it's used across the whole company. It's INCREDIBLY helpful to marketing and our department to sort through all the attribution data and confirm what we see on each individual dashboard, looking at CPI rate for our app downloads, and also looking at factors like ARPU and retention.

Its plug-n-play features for integrating with new marketing channels are seamless as well. I have no dev background but can figure it out easily.

Of course, using AppsFlyer’s real-time and post-attribution fraud protection has been helpful. We were able to redirect ad-spend away from networks that were not providing a clear return on investment. It's been incredibly helpful in picking which channels were the best and where we want to invest more money.

We run numerous ads across platforms like TikTok, Snapchat, Facebook & Search Ads. We wanted to track our ad spending and see what campaigns were profitable and what was not profitable. Integrating AppsFlyer has helped us greatly with that. They also sync with other tools we are we using, such as RevenueCat & SearchAds.

Yes, it definitely is an effective tool. We were able to eliminate all such fraudulent traffic and it saved us a good amount of advertising dollars that were going to go to waste.

We create several marketing campaigns, we use it to attribute the installs from different channels. AppsFlyer is single integration for several channels' marketing.

We use AppsFlyer for tracking of daily install and subscription volume. It is really efficient and effective. The dashboard is user friendly and easy to understand. We use the API tool for automating our reports. We use it for the entire organization. It also helps us in solving the problem of fraudulent install from various ad partners.

This feature is probably the best suited for our business and maintaining the overall quality and hygiene. we seldom face the fraud installer issue and by Protect360 we are successfully able to tackle that. The features like the Validation rule helps us in geofencing the installer, highly beneficial for the multi-geography clients like us.

AppsFlyer is used mainly by Marketing and Analytics, but since we rolled out deeplinking recently it is also been use by the Liveops team. We use AppsFlyer to attribute our installs correctly through tracking links used on mobile acquisition partners or to external partners such as influencers and web traffic for all our games.

We use 360 on a monthly basis when we are about to pay our invoices. We do a cross check between the installs we are invoiced for and what 360 is telling us what the valid installs were. Besides that we use 360 when we onboard new partners when we don't know the quality of their traffic yet. Then we use it on a daily base to avoid being exposed to fraudulent traffic.

We use AppsFlyer for attribution, tracking, and events for our real money gaming app named Playship. It is a great app for casual gaming with arcade games like carrom, pool, etc., and one of India's leading gaming ventures. We have plans to grow this app for users across India and are currently in the phase of user acquisition and retention. We use various 3rd party ad networks and ad agencies, and it is useful to attribute the media sources of acquisition using AppsFlyer.

We have used Protect360 to reduce and capture the fraudulent app installs of our Playship real money gaming app, but I am not very confident this is leading to 100% satisfactory results. There are cases where we have seen very high uninstall rates, so there is a possibility that Protect360 may be allowing some leakage.

AppsFlyer is a marketing analytics and mobile attribution software that is used in our organization to maximize the activities of our marketing team and improve the way we engage with our potential and existing clients. The platform has impacted a lot in our sales campaigns and helps us determine the platform best suited to run our advertisements from Google Adwords to Facebook Campaigns. It has helped us reach our target audience efficiently and this ensures that we achieve success and that our marketing efforts bear the intended benefits that enhance the growth of our portfolio.

Protect360 has helped us save time and expenses that we would have spent in non-performing platforms that only eat up our huge chunk of budget yet they are not delivering the set targets. It helps us ensure that we gain value for money invested in advertising, thus growing our sales volume. It further enables us to safeguard our data, as it wont be accessed by ad platforms that do not deliver on anything at all.

AppsFlyer is one of the most used MMPs in the market. Many of our clients use it and it is a fundamental tool for our account managers to help our clients achieve their goals. Besides all data analysis capabilities, the integration for partners is something crucial, since it permits us to receive online data from all our clients directily to our platform, where we make decisions, optimizations, and much more.

Since my organization works between AppsFlyer and ad networks the most important benefit of Protect360 was having details on each ad network traffic quality. Once we have this info we could work closely with them on each ad source to eliminate in the granular level all bad traffic regarding fraud or suspect conversions we could identify.

Appsflyer is used only in the marketing department to measure paid media across 3 apps. It addresses the business problem of app attribution, profitability measurement and reporting, fraud/brand safety protection, and consumer experience with deep linking.

Protect360 has allowed us to recoup charges from installs that proved fraudulent. I also enabled us to redirect ad spend away from networks that didn't meet our standards and reallocate those dollars to generate a higher ROI. Beyond protect360 we've also been able to use AppsFlyer reporting to define what a high-value installer behavior is and use those as thresholds to ensure the strength of our program. This cuts down on less valuable installers such as those who uninstall, don't re-open the app or otherwise lapse.

I've been using AppsFlyer for the past 4 years of working as a User Acquisition Manager and can't imagine my everyday working routine without it. It is a vital tool for analyzing the traffic and measuring the success + it provides some additional features e.g. Protect360 to identify fraud. AppsFlyer is mostly used by the marketing department, but is also useful for the product team.

We're using Protect360 as it doesn't require any additional work from the UA team - we can simply open the dashboard to see if there are any fraud installs and where are they coming from. What is especially useful is that AppsFlyer can show this information split by site ids, which makes it a lot easier to identify the root of the problem.

We are currently using the software to monitor fraud as well as track all activity and attribution for our partners. The software provides tracking links which we use and append for our clients. The software is also used to track revenue and spends.

We commonly use the software to filter our traffic for fraud, however, we think it could use some tweaking and further definition and metrics used to calculate fraud.

Our company carries out Smart Cities projects, in one of the projects we needed to create a mobile application and we decided to carry out a market monitoring campaign. From the analysis and development team, experts in Business Intelligence and Dashboards, we wanted to use this information to measure their performance.

In our case, we have not used Protect360 since our objective was not to measure the campaign, but to obtain simple results of downloading and using each application, we did not care so much about fraud since we did not plan to monetize these campaigns.

We use AppsFlyer to track app download attribution by channel. It is used by our digital commerce and marketing teams to determine best channels for acquisition. AppsFlyer allows us to easily track attribution metrics as well as easily set up attribution links.

We have not utilized this feature of AppsFlyer.

We use AppsFlyer to analyze the promotions and advertisements for our mobile applications. It is being used across our entire organization but specifically within marketing to better target and engage with our consumers. This application addresses the need to better understand what is effective in reaching our customers, what they are already doing to find our products, why they are more likely to install the apps, etc. We are also able to look at historical data to discover trends and patterns to better understand and create a strategy for the future.

Fraud protection is one of our greatest priorities and having the benefit of Protect360 made us feel much better about using the service. Especially with analytics and consumer promotions, ethics and privacy are at the forefront of our emphasis. We want to make sure to not only protect ourselves but also our customers. So far, this application has done a great job and we have been very pleased.

Our marketing and product teams are using AppsFlyer to track attribution for our paid channels including Search Ads, Facebook, etc. We are able to attribute app installs and monitor user engagement and events through the dashboard. We also use it to track referral campaigns through the OneLink product. It helps us with marketing analytics and retention data.

AppsFlyer was purchased and is being managed by our digital department. AppsFlyer was recommended for attribution by both the Adobe Experience Cloud and Google Marketing Cloud because of the ever-changing landscape mobile attribution. AppsFlyer helps us attribute marketing spend and effort for our mobile apps easily. They build and maintain the relationships with 3rd-party advertising platforms to automatically attribute installs allowing us to focus more on our product offering than tracking issues.

We use this for attribution, spend, cost aggregation, and fraud detection. It used to understand which partners drove which traffic, how much money is being used on each channel, and what the ROI is. It's a great platform to see which partners should have more of our budget as well as understand which ones have legitimate/non-fraudulent traffic. Protect360 is great for resolving fraud disputes off the bat and it is used by many departments.

We have been able to save from fraud activities. We have benefited greatly from the Protect360 tool and the spend aggregation. It's been great for understanding how to allocate our spending and budget away from networks/publishers known to drive fraudulent traffic. It also helps inform their Machine Learning models to understand how to spot future fraud.

Our company uses AppsFlyer to understand the campaigns we run for our clients--performance and optimization. It helps us understand how each campaign we are currently running is performing and compare them to each other. It also facilitates the launch of new campaigns by being integrated with all of the most important media globally.

We use the information to get credits from DSP networks that might have bought some fraudulent traffic.

Appsflyer is being used by the Sales & Marketing team. The company I worked for specialize in mobile app acquisitions by connecting publishers & direct advertisers. It solves attribution tracking for mobile app systems, from installs, purchases, and any actions that a user would perform in an app.

Very beneficial. Protect 360 is bar-none the best fraud measurements on mobile marketing ecosystems out-there. We were able to save half of a million dollars by identifying SDK fraud.

AppsFlyer is mostly used in my organization for attribution and fraud detection across all marketing departments. Most other business needs are covered by other solutions as far as I know. As a UA manager, those are 2 main features I'm using in AppsFlyer in my day-to-day work.

We don't have much fraud, but when we do we send the report from Protect360 to the media partner and he's accepting the claims. It is very easy and fast to use and almost eliminate all fraud, which saves us money.

AppsFlyer is used by me and my colleagues to check the performance of campaigns that are direct with us, it used by departments of marketing and advertising.
AppsFlyer is very easy to use and generally it helps us a lot to check the performance of the campaigns, whether they are performing well or not & and it also identifies any fraud occurring by using Protect360.

We have been able to recoup charges from third-party affiliate networks for fraud installs. We have also stopped working with some of the networks where the fraud percentage was high and have been able to use that budget effectively elsewhere. And we can easily identify the sources that generate fraud installs on the campaigns.