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AppsFlyerAppsFlyer is Good.... Branch is Better and Free2019-04-26T19:23:49.414ZAppsFlyer is our attribution platform for mobile app installs and mobile app activity after installs. It basically lets us know which marketing campaigns are leading to the most installs then activity in our application, so we can focus on marketing campaigns that actually drive ROI. On top of that, it helps determine the ROI of marketing campaigns with easy digital integrations for Facebook, Google, and other display networks.,ROI reporting: something most competitors don't have.
Activity tracking: a full attribution platform to judge activity from a campaign.
Easy setup: not too many lines of code for our developers.
Ads integration: easy 1 to 2 step integration for digital ad networks.,Dynamic Links are kind of ugly. They're super in-depth to set up and work fantastically, it's just that unlike Branch or Firebase AppsFlyer links are long, not customized, and ugly. I always need to hide them in a bit.ly which is a pain.
No automatic dynamic links -- we couldn't use it to share inside the app and measure the results of a referring a friend campaign.,6,Allowed us to measure ROI correctly. We couldn't before.
Cut our Facebook ad and Google Adwords costs per install almost in half.
Added a few extra cents to each install, but it's worth it when looking at the optimization of the ads.,Branch, Firebase and Mixpanel,Branch, Workplace by Facebook, Slack, EvernoteEvan LairdThe leader in app attribution2019-09-12T19:46:09.393ZIt is being used by the marketing, analytics, and product team. It helps the marketing team track the attribution for various performance marketing channels - it helps with multi-attribution and not just first click/last click model. It helps the analytics team use its dashboard and APIs for CAC LTV, ARPU etc analysis. Product team uses this for tracking overall traffic impact on certain features through link tracking.,Tracking multiple traffic sources effectively including Facebook, Instagram, Google, Affiliates etc.
Deduplication while at attribution and fraud detection, which helps saves a lot on the marketing spends.
Multi touch, exponential, last click, first click attribution models basis our requirement.
Short links and smart URL that is mostly used for quick campaigns and product integrations.,iOS and Android dashboard are different.
Web attribution and tracking are not there fully.
Deeplink feature can be improved a bit to be on par with other leading tools.,10,It has helped us save 22% of our marketing costs in the last 1 year.
It has helped us choose the basis of the right channels CAC LTV and not overspend on channels basis their own analysis of cost per order etc.
No negative ROI at this moment.,Branch and Kochava,9,Apple ARKit, Hootsuite, OptimizelyVerified UserAppsFlyer for Data nerds!2019-02-28T17:59:57.656ZAppsFlyer has been part of the decision making in choosing and selecting install campaign partner. AppsFlyer is mainly used in the Internet Marketing team. AppsFlyer has the capability to provide raw data, which we can use to detect invalid install. Out there, there are lots of fraud installs, and naive marketers are charged for this.,Ability to provide raw data upon installation.
Customized funnel.
A vast variety of integrated partners.,Making a customized chart.,8,We're saving lots of money because we can claim for invalid install.
We can save budget and allocate to channels with more ROI.
For the corporate level, it also provides unlimited subscription.,Kochava,Google Analytics PremiumVerified UserTwo Years Of Measuring Marketing For Mobile With Appsflyer2018-05-29T21:02:40.724ZAppsFlyer is being used by the whole organization. We have a central AppsFlyer integration that supports all the apps. 59 apps so far! We use AppsFlyer to achieve measurement for marketing campaigns for these mobile apps.,AppsFlyer dashboard reflects metrics in real time. If you click on a link on your mobile device and then install/engage, then, the result shows up in the AppsFlyer dashboard within the minute. This fast metric is really useful for testing.
AppsFlyer has a product called data vault that gives you both organic and non-organic traffic attribution details - for every single call made. It is great for doing more analysis.
AppsFlyer customer service is phenomenal - I have phone access to at least two people in Appsflyer - one an account manager, and another, an engineer.
AppsFlyer has great integration with other mobile networks (SSPs). I was evaluating using DoubleClick for Mobile vs AppsFlyer. At the time of evaluation, AppsFlyer was miles ahead and integrated with every ad network that we were interested in. Moreover, Facebook has the most audience that we are interested in - AppsFlyer was better suited for that than Doubleclick.,The AppsFlyer UI for generating individual campaign trackers is terrible. I gave them feedback and they tell me that they are working on fixing it soon (in 6 months?).
AppsFlyer documentation for server to server integration for both install and engagement campaigns is (still!) very confusing.,10,We have spent more than $50 million on mobile campaigns, all tracked through AppsFlyer. If we assume measurement adds at least 10% value, then, we can quantify ROI at at-least $5 million.
We have 59 apps on AppsFlyer.
We have integrated with 101 ad networks through AppsFlyer (i.e. created trackers to run ads on these networks).,Kochava and DoubleClick,DoubleClick, Salesforce DMP (formerly Krux), Selligent, Sizmek, Epsilon Agility Harmony, CheetahMail, Flurry Analytics,10,5,Mobile marketing measurement
Buying decision in real time
Server to server integration (as opposed to SDK), because we are paranoid about 3rd party SDKs
If you buy audience on Facebook.,10Srikanth BangaloreBest attribution tool I've used2018-08-30T22:28:09.399ZAppsFlyer, in my opinion, is one of the most powerful solutions for mobile product managers or mobile marketers. It allows you to see exactly where users are coming from, their quality and how well your user acquisitions are doing. I can’t see myself running campaigns without AppsFlyer at this point. Also, features like OneLink deep linking are a nice touch and super useful addition to your campaign optimization game.,OneLink is a great feature for deeplinking, I don't think any of AppsFlyer competitors offer anything similar
Attribution data is SUPER accurate
Amazing integrations and cross-platform support,Kind of expensive, especially for SMBs
I’m not a huge fan of the dashboard UI and the mobile app is still a little buggy, but it keeps improving with every version, which is great.,8,Increased retention rate and quality of users
Better conversion rate on acquisition funnels
Made campaign optimizations easier and quicker for the team,Crashlytics, Trello, Aha!Verified UserBest SDK solution2016-12-07T16:05:19.441ZIn my department we use Appsflyer in order to measure download campaigns.,Best SDK technology
A lot of suppliers integrated
Many KPI measurables,Is not possible to add adserving tracking (sizmek or dcm impression pixel or click command),8,It's necessary if the client pays you by downloads
You can justify your results with Appsflyer, would be good or bad, because you have a lot of info inside appsflyer about the campaign,Emma,EmmaVerified UserUnspecified
AppsFlyer
15 Ratings
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April 26, 2019
AppsFlyer is Good.... Branch is Better and Free
AppsFlyer is our attribution platform for mobile app installs and mobile app activity after installs. It basically lets us know which marketing campaigns are leading to the most installs then activity in our application, so we can focus on marketing campaigns that actually drive ROI. On top of that, it helps determine the ROI of marketing campaigns with easy digital integrations for Facebook, Google, and other display networks.
- ROI reporting: something most competitors don't have.
- Activity tracking: a full attribution platform to judge activity from a campaign.
- Easy setup: not too many lines of code for our developers.
- Ads integration: easy 1 to 2 step integration for digital ad networks.
- Dynamic Links are kind of ugly. They're super in-depth to set up and work fantastically, it's just that unlike Branch or Firebase AppsFlyer links are long, not customized, and ugly. I always need to hide them in a bit.ly which is a pain.
- No automatic dynamic links -- we couldn't use it to share inside the app and measure the results of a referring a friend campaign.
September 12, 2019
The leader in app attribution
It is being used by the marketing, analytics, and product team. It helps the marketing team track the attribution for various performance marketing channels - it helps with multi-attribution and not just first click/last click model. It helps the analytics team use its dashboard and APIs for CAC LTV, ARPU etc analysis. Product team uses this for tracking overall traffic impact on certain features through link tracking.
- Tracking multiple traffic sources effectively including Facebook, Instagram, Google, Affiliates etc.
- Deduplication while at attribution and fraud detection, which helps saves a lot on the marketing spends.
- Multi touch, exponential, last click, first click attribution models basis our requirement.
- Short links and smart URL that is mostly used for quick campaigns and product integrations.
- iOS and Android dashboard are different.
- Web attribution and tracking are not there fully.
- Deeplink feature can be improved a bit to be on par with other leading tools.
February 28, 2019
AppsFlyer for Data nerds!
AppsFlyer has been part of the decision making in choosing and selecting install campaign partner. AppsFlyer is mainly used in the Internet Marketing team. AppsFlyer has the capability to provide raw data, which we can use to detect invalid install. Out there, there are lots of fraud installs, and naive marketers are charged for this.
- Ability to provide raw data upon installation.
- Customized funnel.
- A vast variety of integrated partners.
- Making a customized chart.
AppsFlyer is being used by the whole organization. We have a central AppsFlyer integration that supports all the apps. 59 apps so far! We use AppsFlyer to achieve measurement for marketing campaigns for these mobile apps.
- AppsFlyer dashboard reflects metrics in real time. If you click on a link on your mobile device and then install/engage, then, the result shows up in the AppsFlyer dashboard within the minute. This fast metric is really useful for testing.
- AppsFlyer has a product called data vault that gives you both organic and non-organic traffic attribution details - for every single call made. It is great for doing more analysis.
- AppsFlyer customer service is phenomenal - I have phone access to at least two people in Appsflyer - one an account manager, and another, an engineer.
- AppsFlyer has great integration with other mobile networks (SSPs). I was evaluating using DoubleClick for Mobile vs AppsFlyer. At the time of evaluation, AppsFlyer was miles ahead and integrated with every ad network that we were interested in. Moreover, Facebook has the most audience that we are interested in - AppsFlyer was better suited for that than DoubleClick.
- The AppsFlyer UI for generating individual campaign trackers is terrible. I gave them feedback and they tell me that they are working on fixing it soon (in 6 months?).
- AppsFlyer documentation for server to server integration for both install and engagement campaigns is (still!) very confusing.
August 30, 2018
Best attribution tool I've used
AppsFlyer, in my opinion, is one of the most powerful solutions for mobile product managers or mobile marketers. It allows you to see exactly where users are coming from, their quality and how well your user acquisitions are doing. I can’t see myself running campaigns without AppsFlyer at this point. Also, features like OneLink deep linking are a nice touch and super useful addition to your campaign optimization game.
- OneLink is a great feature for deeplinking, I don't think any of AppsFlyer competitors offer anything similar
- Attribution data is SUPER accurate
- Amazing integrations and cross-platform support
- Kind of expensive, especially for SMBs
- I’m not a huge fan of the dashboard UI and the mobile app is still a little buggy, but it keeps improving with every version, which is great.
December 27, 2016
Best SDK solution
In my department we use Appsflyer in order to measure download campaigns.
- Best SDK technology
- A lot of suppliers integrated
- Many KPI measurables
- Is not possible to add adserving tracking (sizmek or dcm impression pixel or click command)
AppsFlyer Scorecard Summary
About AppsFlyer
Categories: Mobile Marketing
AppsFlyer Technical Details
| Operating Systems: | Unspecified |
|---|---|
| Mobile Application: | No |