AppsFlyer Reviews

17 Ratings
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Score 8.2 out of 100

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Reviews (1-8 of 8)

Denis Mutsky | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
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We use AppsFlyer as a third-party analytics tool. We gather all essential data from several advertising sources like Google Ads, Twitter, Facebook, and Apple Search Ads. That helps us to understand our main KPIs by channel, campaign and even ad creative in order to either double down on what's working well for us or just stop unnecessary waste of money.
  • Seamless integration with Facebook Ads, Google and Twitter Ads
  • Affordable pricing structure
  • Customer Support is very very slow
  • Create better user guides and manuals
AppsFlyer is a well-suited substitution of Google's Firebase that allows you to track your digital marketing efforts and optimize as necessary. Also it provides tools for deep link management.
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Anonymous | TrustRadius Reviewer
Score 8 out of 10
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Verified User
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Currently being used by four different teams including DevOps, product, social, and UA teams. It helps with tracking installs from various channels and ad networks on all app activity pre and post-install. This allows us to see which channels are profitable and ROI positive vs which channels are worth considering pausing. We also leverage AppsFlyer's Protect360 to combat fraud and set up various custom validation rules for mistargeting. Our social team leverages OneLink and deep linking to promote a specific section of our app for easy navigation.
  • Easy partner integration and set-up.
  • Protect360 gives you all the data you need to understand where you're seeing fraud.
  • Lots of customization on making sure you're not paying for any bogus installs.
  • Ability to download massive data from data locker for marketers to slice and dice the data however they need to.
  • CSM are amazing and are very proactive in making sure clients needs are addressed in timely manner.
  • Reporting can get bit tricky since there's lots of raw reporting data which you can download from but only 2-3 of them are very useful out of all.
  • AppsFlyer at times blocks legitimate installs causing more issues for us marketers.
  • Pivot table feature crashes all the time.
If you're in the business of buying traffic for your app, then you need a Mobile Measurement Platform (MMP) like AppsFlyer to measure paid and organic app installs. If you're e-commerce who does not have a supporting app then there's no reason for you to use AppFlyer. In this case, you would most likely use Google Analytics.
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Anonymous | TrustRadius Reviewer
Score 10 out of 10
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Verified User
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It is being used by the marketing, analytics, and product team. It helps the marketing team track the attribution for various performance marketing channels - it helps with multi-attribution and not just first click/last click model. It helps the analytics team use its dashboard and APIs for CAC LTV, ARPU etc analysis. Product team uses this for tracking overall traffic impact on certain features through link tracking.
  • Tracking multiple traffic sources effectively including Facebook, Instagram, Google, Affiliates etc.
  • Deduplication while at attribution and fraud detection, which helps saves a lot on the marketing spends.
  • Multi touch, exponential, last click, first click attribution models basis our requirement.
  • Short links and smart URL that is mostly used for quick campaigns and product integrations.
  • iOS and Android dashboard are different.
  • Web attribution and tracking are not there fully.
  • Deeplink feature can be improved a bit to be on par with other leading tools.
This is probably the best attribution and tracking tool out there at the moment. The best part is that this is being adopted by all the leading publishers and networks, so marketing teams can work with almost any company and they will have a tie-up AppsFlyer for a quick start of the campaign. It's best suited for ensuring we don't overpay due to fraud and due to incorrect attribution.
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Evan Laird | TrustRadius Reviewer
Score 6 out of 10
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Verified User
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AppsFlyer is our attribution platform for mobile app installs and mobile app activity after installs. It basically lets us know which marketing campaigns are leading to the most installs then activity in our application, so we can focus on marketing campaigns that actually drive ROI. On top of that, it helps determine the ROI of marketing campaigns with easy digital integrations for Facebook, Google, and other display networks.
  • ROI reporting: something most competitors don't have.
  • Activity tracking: a full attribution platform to judge activity from a campaign.
  • Easy setup: not too many lines of code for our developers.
  • Ads integration: easy 1 to 2 step integration for digital ad networks.
  • Dynamic Links are kind of ugly. They're super in-depth to set up and work fantastically, it's just that unlike Branch or Firebase AppsFlyer links are long, not customized, and ugly. I always need to hide them in a bit.ly which is a pain.
  • No automatic dynamic links -- we couldn't use it to share inside the app and measure the results of a referring a friend campaign.
To be relatively honest, AppsFlyer is a great service and an excellent platform. It's robust, and we still haven't gone insanely deep into some of its functionality. If it wasn't for using Appsee as our UI/UX and mobile app analytics platform, we would have gone with a free option, like Branch.io, but unfortunately, they didn't integrate well with Appsee. So out of the companies that did, AppsFlyer was the best and cheapest, as it's pay by install is a small cent amount.
If you for some reason can't use a free platform like Branch or Firebase, then AppsFlyer is probably your best choice for just attribution.
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Anonymous | TrustRadius Reviewer
February 28, 2019

AppsFlyer for Data nerds!

Score 8 out of 10
Vetted Review
Verified User
Review Source
AppsFlyer has been part of the decision making in choosing and selecting install campaign partner. AppsFlyer is mainly used in the Internet Marketing team. AppsFlyer has the capability to provide raw data, which we can use to detect invalid install. Out there, there are lots of fraud installs, and naive marketers are charged for this.
  • Ability to provide raw data upon installation.
  • Customized funnel.
  • A vast variety of integrated partners.
  • Making a customized chart.
AppsFlyer has been our greatest source of data to identify invalid installs. However, it will need the users to have a good skill of data analysis in order to extract meaningful insights into budgeting and marketing optimization. But apart from that, just for basic data, AppsFlyer is pretty enough to evaluate the performance of mobile app install marketing channel.
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Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
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AppsFlyer, in my opinion, is one of the most powerful solutions for mobile product managers or mobile marketers. It allows you to see exactly where users are coming from, their quality and how well your user acquisitions are doing. I can’t see myself running campaigns without AppsFlyer at this point. Also, features like OneLink deep linking are a nice touch and super useful addition to your campaign optimization game.
  • OneLink is a great feature for deeplinking, I don't think any of AppsFlyer competitors offer anything similar
  • Attribution data is SUPER accurate
  • Amazing integrations and cross-platform support
  • Kind of expensive, especially for SMBs
  • I’m not a huge fan of the dashboard UI and the mobile app is still a little buggy, but it keeps improving with every version, which is great.
I would recommend this tool to any bigger company with a mobile app and bigger budget. This tool is extremely helpful when you're running multiple user acquisition campaigns and would like to better understand which channel works best, and why. In other words, this is great for mobile marketing initiatives and optimizations.
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Srikanth Bangalore | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
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AppsFlyer is being used by the whole organization. We have a central AppsFlyer integration that supports all the apps. 59 apps so far! We use AppsFlyer to achieve measurement for marketing campaigns for these mobile apps.
  • AppsFlyer dashboard reflects metrics in real time. If you click on a link on your mobile device and then install/engage, then, the result shows up in the AppsFlyer dashboard within the minute. This fast metric is really useful for testing.
  • AppsFlyer has a product called data vault that gives you both organic and non-organic traffic attribution details - for every single call made. It is great for doing more analysis.
  • AppsFlyer customer service is phenomenal - I have phone access to at least two people in Appsflyer - one an account manager, and another, an engineer.
  • AppsFlyer has great integration with other mobile networks (SSPs). I was evaluating using DoubleClick for Mobile vs AppsFlyer. At the time of evaluation, AppsFlyer was miles ahead and integrated with every ad network that we were interested in. Moreover, Facebook has the most audience that we are interested in - AppsFlyer was better suited for that than DoubleClick.
  • The AppsFlyer UI for generating individual campaign trackers is terrible. I gave them feedback and they tell me that they are working on fixing it soon (in 6 months?).
  • AppsFlyer documentation for server to server integration for both install and engagement campaigns is (still!) very confusing.
If you are doing marketing for apps and doing real-time bidding/price adjustments, then, AppsFlyer's integration will help you double the value (than if you did no integration - basically ran a cost-per-click campaign). If you wanted to do funnel analysis of how your users navigate your product, then use something else - like Flurry Analytics.
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Anonymous | TrustRadius Reviewer
December 27, 2016

Best SDK solution

Score 8 out of 10
Vetted Review
Verified User
Review Source
In my department we use Appsflyer in order to measure download campaigns.
  • Best SDK technology
  • A lot of suppliers integrated
  • Many KPI measurables
  • Is not possible to add adserving tracking (sizmek or dcm impression pixel or click command)
It's appropriate in all campaigns where you want to measure downloads and events inside the app, and you will run the campaign in some networks. It's less appropriate in campaigns where you won't measure downloads, or you have a low budget because the integration of the SDK is not cheap.
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About AppsFlyer

The vendor states AppsFlyer’s technology is found on 98 percent of the world’s smartphones, making it a global leader in mobile attribution and marketing analytics. Data-driven marketers use AppsFlyer for independent measurement solutions to grow and protect their mobile business. AppsFlyer’s platform processes billions of mobile actions every day, to help app marketers and developers maximize return on their marketing investments.

Features like AppsFlyer’s NativeTrack™ Attribution, Marketing Analytics Data, OneLink’s Deep linking capabilities and Protect360 enterprise-grade fraud solutions are included to make AppsFlyer’s platform a go-to resource for successful mobile apps. Boasting Facebook, Google, Twitter, Pinterest, Snap Inc., Tencent and 4,500+ other integrated partners, and clients including HBO, Waze, Alibaba, Skyscanner, Activision and 12,000+ leading brands worldwide, AppsFlyer has 14 global offices to support marketers globally. To learn more, visit www.appsflyer.com.

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AppsFlyer Technical Details

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Mobile Application:No