AppsFlyer

As the UA manager, AppsFlyer is a crucial part of my day to day work. We use to track the performance of several channels and rely on the SSOT report to avoid discrepancies in the data. With the raw reports, we are able to track events on a granular level, such as keywords, and this has been very valuable to ASA campaigns.

It helps in insights for attribution for marketing and detailed analytics for user behaviors for retention and monetization.

We use AppsFlyer in order to check campaign data for our clients. We also use the AppsFlyer platform in order to set up new media sources for our clients. It is very easy to use and we're very happy with the support they have.

We use AppsFlyer, mainly, to send Push Notifications and in-app messages. From one dashboard, we're able to engage our members with announcements and promotions. We used to do this through SMS and Email. However, the database isn't always updated and we miss a lot of our members. For as long as the guest or members have our app, we can engage them. We can also create segments that allow us to target specific sectors of our base. This gives us the ability to tailor specific promotions to them to get the most engagement from them. The analytics are also fantastic at informing us on what works and what doesn't.

We're using it as an attribution platform to help verify when traffic converts into app installs and post-install events. It's used by the Marketing and Media Buying department. Without it, we can't prove to our advertisers that we're helping their growth. AppsFlyer allows for our marketing to be measurable and scalable. It also helps identify fraudulent inventory to help lower costs.

We are using Appsflyer as our primary MMP and we're using it effectively to grow our app business because of its detailed features and detailed raw report and effective data interpretation.

We have been able to improve our app acquisition and retention using AppsFlyer. The product is being used by acquisition, promotions and retention teams.

I use AppsFlyer mainly for marketing campaigns. Our business uses both iOS and android and we wanted an easier way to direct our customers to the download page and at the same time have a single tool tracker for all our social media accounts.

We use AppsFlyer in the marketing department to monitor and measure various marketing campaigns we use for app installations for both Android and iOS. We also create audiences for retargeting based on the activity the users perform on the app using AppsFlyer. We also use OneLink for creating links that we use for deep-linking. Post-installations we also measure the performances of the users acquired by these campaigns to measure the ROI and engagement of the audience.

We use AppsFlyer as our main attribution partner for all our cross-platform marketing efforts but it's used across the whole company. It's INCREDIBLY helpful to marketing and our department to sort through all the attribution data and confirm what we see on each individual dashboard, looking at CPI rate for our app downloads, and also looking at factors like ARPU and retention.

Its plug-n-play features for integrating with new marketing channels are seamless as well. I have no dev background but can figure it out easily.

We run numerous ads across platforms like TikTok, Snapchat, Facebook & Search Ads. We wanted to track our ad spending and see what campaigns were profitable and what was not profitable. Integrating AppsFlyer has helped us greatly with that. They also sync with other tools we are we using, such as RevenueCat & SearchAds.

We use AppsFlyer for tracking of daily install and subscription volume. It is really efficient and effective. The dashboard is user friendly and easy to understand. We use the API tool for automating our reports. We use it for the entire organization. It also helps us in solving the problem of fraudulent install from various ad partners.

AppsFlyer is used mainly by Marketing and Analytics, but since we rolled out deeplinking recently it is also been use by the Liveops team. We use AppsFlyer to attribute our installs correctly through tracking links used on mobile acquisition partners or to external partners such as influencers and web traffic for all our games.

We use AppsFlyer for attribution, tracking, and events for our real money gaming app named Playship. It is a great app for casual gaming with arcade games like carrom, pool, etc., and one of India's leading gaming ventures. We have plans to grow this app for users across India and are currently in the phase of user acquisition and retention. We use various 3rd party ad networks and ad agencies, and it is useful to attribute the media sources of acquisition using AppsFlyer.

AppsFlyer is one of the most used MMPs in the market. Many of our clients use it and it is a fundamental tool for our account managers to help our clients achieve their goals. Besides all data analysis capabilities, the integration for partners is something crucial, since it permits us to receive online data from all our clients directily to our platform, where we make decisions, optimizations, and much more.

We use AppsFlyer as a third-party analytics tool. We gather all essential data from several advertising sources like Google Ads, Twitter, Facebook, and Apple Search Ads. That helps us to understand our main KPIs by channel, campaign and even ad creative in order to either double down on what's working well for us or just stop unnecessary waste of money.

AppsFlyer is our attribution platform for mobile app installs and mobile app activity after installs. It basically lets us know which marketing campaigns are leading to the most installs then activity in our application, so we can focus on marketing campaigns that actually drive ROI. On top of that, it helps determine the ROI of marketing campaigns with easy digital integrations for Facebook, Google, and other display networks.

Appsflyer is our current main tool for two main objectives. The first one is the attribution model for User Acquisition campaigns, and the second is the sharing of quality information related to the aforementioned campaigns. We use it to set the key values and objectives of each campaign and keep a good tracking of its performance in each media.

Our marketing and product teams are using AppsFlyer to track attribution for our paid channels including Search Ads, Facebook, etc. We are able to attribute app installs and monitor user engagement and events through the dashboard. We also use it to track referral campaigns through the OneLink product. It helps us with marketing analytics and retention data.

AppsFlyer is being used by the whole organization. We have a central AppsFlyer integration that supports all the apps. 59 apps so far! We use AppsFlyer to achieve measurement for marketing campaigns for these mobile apps.

Appsflyer is used only in the marketing department to measure paid media across 3 apps. It addresses the business problem of app attribution, profitability measurement and reporting, fraud/brand safety protection, and consumer experience with deep linking.

I've been using AppsFlyer for the past 4 years of working as a User Acquisition Manager and can't imagine my everyday working routine without it. It is a vital tool for analyzing the traffic and measuring the success + it provides some additional features e.g. Protect360 to identify fraud. AppsFlyer is mostly used by the marketing department, but is also useful for the product team.

We are currently using the software to monitor fraud as well as track all activity and attribution for our partners. The software provides tracking links which we use and append for our clients. The software is also used to track revenue and spends.

We use AppsFlyer to track app download attribution by channel. It is used by our digital commerce and marketing teams to determine best channels for acquisition. AppsFlyer allows us to easily track attribution metrics as well as easily set up attribution links.

We use AppsFlyer to analyze the promotions and advertisements for our mobile applications. It is being used across our entire organization but specifically within marketing to better target and engage with our consumers. This application addresses the need to better understand what is effective in reaching our customers, what they are already doing to find our products, why they are more likely to install the apps, etc. We are also able to look at historical data to discover trends and patterns to better understand and create a strategy for the future.

AppsFlyer was purchased and is being managed by our digital department. AppsFlyer was recommended for attribution by both the Adobe Experience Cloud and Google Marketing Cloud because of the ever-changing landscape mobile attribution. AppsFlyer helps us attribute marketing spend and effort for our mobile apps easily. They build and maintain the relationships with 3rd-party advertising platforms to automatically attribute installs allowing us to focus more on our product offering than tracking issues.