TrustRadius
AppsFlyerBest attribution tool I've used2018-08-30T22:28:09.399ZAppsFlyer, in my opinion, is one of the most powerful solutions for mobile product managers or mobile marketers. It allows you to see exactly where users are coming from, their quality and how well your user acquisitions are doing. I can’t see myself running campaigns without AppsFlyer at this point. Also, features like OneLink deep linking are a nice touch and super useful addition to your campaign optimization game.,OneLink is a great feature for deeplinking, I don't think any of AppsFlyer competitors offer anything similar
Attribution data is SUPER accurate
Amazing integrations and cross-platform support,Kind of expensive, especially for SMBs
I’m not a huge fan of the dashboard UI and the mobile app is still a little buggy, but it keeps improving with every version, which is great.,8,Increased retention rate and quality of users
Better conversion rate on acquisition funnels
Made campaign optimizations easier and quicker for the team,Crashlytics, Trello, Aha!Verified UserTwo Years Of Measuring Marketing For Mobile With Appsflyer2018-05-29T21:02:40.724ZAppsFlyer is being used by the whole organization. We have a central AppsFlyer integration that supports all the apps. 59 apps so far! We use AppsFlyer to achieve measurement for marketing campaigns for these mobile apps.,AppsFlyer dashboard reflects metrics in real time. If you click on a link on your mobile device and then install/engage, then, the result shows up in the AppsFlyer dashboard within the minute. This fast metric is really useful for testing.
AppsFlyer has a product called data vault that gives you both organic and non-organic traffic attribution details - for every single call made. It is great for doing more analysis.
AppsFlyer customer service is phenomenal - I have phone access to at least two people in Appsflyer - one an account manager, and another, an engineer.
AppsFlyer has great integration with other mobile networks (SSPs). I was evaluating using DoubleClick for Mobile vs AppsFlyer. At the time of evaluation, AppsFlyer was miles ahead and integrated with every ad network that we were interested in. Moreover, Facebook has the most audience that we are interested in - AppsFlyer was better suited for that than Doubleclick.,The AppsFlyer UI for generating individual campaign trackers is terrible. I gave them feedback and they tell me that they are working on fixing it soon (in 6 months?).
AppsFlyer documentation for server to server integration for both install and engagement campaigns is (still!) very confusing.,10,We have spent more than $50 million on mobile campaigns, all tracked through AppsFlyer. If we assume measurement adds at least 10% value, then, we can quantify ROI at at-least $5 million.
We have 59 apps on AppsFlyer.
We have integrated with 101 ad networks through AppsFlyer (i.e. created trackers to run ads on these networks).,Kochava and DoubleClick,DoubleClick, Salesforce DMP (formerly Krux), Selligent, Sizmek, Epsilon Agility Harmony, CheetahMail, Flurry Analytics,10,5,Mobile marketing measurement
Buying decision in real time
Server to server integration (as opposed to SDK), because we are paranoid about 3rd party SDKs
If you buy audience on Facebook.,10Srikanth BangaloreBest SDK solution2016-12-07T16:05:19.441ZIn my department we use Appsflyer in order to measure download campaigns.,Best SDK technology
A lot of suppliers integrated
Many KPI measurables,Is not possible to add adserving tracking (sizmek or dcm impression pixel or click command),8,It's necessary if the client pays you by downloads
You can justify your results with Appsflyer, would be good or bad, because you have a lot of info inside appsflyer about the campaign,Emma,EmmaVerified User
Unspecified
AppsFlyer
9 Ratings
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