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AppsFlyer

AppsFlyer

Overview

What is AppsFlyer?

AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of…

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Recent Reviews

AppsFlyer: Honest review

9 out of 10
October 27, 2020
Incentivized
We are currently using the software to monitor fraud as well as track all activity and attribution for our partners. The software provides …
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A Beginner's Review

5 out of 10
October 06, 2020
Incentivized
We are utilizing Appsflyer as our single source of truth for attribution. We are levering Appsflyer to pull in conversions across multiple …
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Great product!

7 out of 10
August 31, 2020
Incentivized
We use this for attribution, spend, cost aggregation, and fraud detection. It used to understand which partners drove which traffic, how …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

View all pricing

Growth

$0.06

Cloud
per conversion

Zero

Free Forever

Cloud

Enterprise

Contact sales team

Cloud

Entry-level set up fee?

  • Setup fee optional
    Optional
For the latest information on pricing, visithttps://www.appsflyer.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Appsflyer GO - Demo video - V5

YouTube
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Product Details

What is AppsFlyer?

AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 8,000+ technology partners to create better, more meaningful customer relationships.

AppsFlyer Features

  • Supported: Mobile Attribution
  • Supported: Deep Linking
  • Supported: Fraud Detection
  • Supported: Ad Revenue Tracking
  • Supported: Scalability
  • Supported: Relibility
  • Supported: Flexibility
  • Supported: Customer Support
  • Supported: Global Presence

AppsFlyer Screenshots

Screenshot of Custom dashboard.Screenshot of Engagement and retention dashboard.

AppsFlyer Video

How Mobile Marketers Improve Performance With AppsFlyer's Mobile Attribution.

AppsFlyer Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesGlobal
Supported LanguagesGerman, French, Japanese, Korean, Portuguese, Russian, Spanish, Chinese (Simplified)

Frequently Asked Questions

Adjust by AppLovin, Branch, and Kochava are common alternatives for AppsFlyer.

Reviewers rate Support Rating highest, with a score of 6.

The most common users of AppsFlyer are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(118)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users highly recommend using Appsflyer for improving marketing campaigns, attracting potential customers, and increasing sales. They suggest that the documentation for Appsflyer could be more concise and have a step-by-step guide per item. The user also recommends getting a full product overview and set-up example for Appsflyer. Additionally, users think support is key for using Appsflyer and praise the great customer experience. They highly recommend Appsflyer for identifying fraud installs and scaling app-based companies efficiently. They suggest that Appsflyer is worth the money for better analytics, despite being more expensive than competitors. The user strongly urges using Appsflyer for all app analytics and considers it a must-have attribution tool for marketers. They recommend Appsflyer for understanding the performance of marketing campaigns and optimizing budgets. The user suggests using Appsflyer's support pages and blogs for useful information. They praise the incredible platform of AppsFlyer for mobile measurement and the helpfulness of their contacts. The user recommends reading emails, attending events, and reaching out to support staff for a good experience with Appsflyer. They think Appsflyer is a phenomenal choice for mobile app tracking. The user suggests getting a business plan for Appsflyer to maximize advantages. They recommend Appsflyer for robust reporting and access to raw data for user acquisition campaigns. The user thinks AppsFlyer is the best app tracking solution, very usable, and easy to implement. They highly recommend Appflyer for app marketing and attribution, mentioning minimal onboarding and great support. The user considers AppsFlyer the best MMP solution and advises considering marketing/business needs and ease of integration.

Attribute Ratings

Reviews

(1-25 of 33)
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Score 9 out of 10
Vetted Review
Verified User
Incentivized
To summarize, AppsFlyer has better end-to-end data processing and performance tracking. It also provides us with better integration for clients and their agencies for its use. We also found the possibility to work with SKAN attribution and retargeting campaigns which were not so easy to find in the other supplier.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Branch
AppsFlyer places attribution as its #1 priority vs. a secondary priority for other companies such as Branch. The pricing structure of AppsFlyer is also very reasonable compared with other attribution solutions. Additionally, AppsFlyer's global footprint allowed us to launch the solution globally across all countries we operate in an effortless way.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We preferred finding a third party that integrated with both Adobe Analytics and Google Analytics to provide flexibility in tools we chose to tracking our mobile apps. AppsFlyer also had the most affordable and transparent pricing than others we evaluated.
August 31, 2020

Great product!

Score 7 out of 10
Vetted Review
Verified User
Incentivized
AppsFlyer is by far the best one because of ease of use. They have great cost aggregation, are cheap to use, and have strong technical expertise and a good customer success team. Their solution is sophisticated enough, has great reporting views, and is a sound, technically proficient product, with a solid roadmap as they add on new features from existing and new clients.
Arfan Chaudhry | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It was priced well with great support so it was a no brainer for us to go with AppsfFyer. Also, Appsflyer was integrated with everyone we wanted to use where the competition was not. This was the major deciding factor and also the price point is very startup-friendly for indie developers like me.
Nathan Levin | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Adjust is the best, followed by AppsFlyer. The rest are a joke and should be ashamed of themselves for putting out products that don't give marketers the insights they need to facilitate growth or identify fraud.
August 14, 2020

Source of Truth

Score 10 out of 10
Vetted Review
Verified User
Incentivized
It's a one-stop solution for all our problems. Now we can focus on growing our apps and business. We are able to scale our business by managing our team bandwidth. The advance features like real-time data, and full-featured raw data reports are very helpful and time-saving. It is our source of truth and highly recommended.
Rohit Asesh | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Again, AppsFlyer has an edge over others because of its 1. easy to use interface 2. brilliantly researched modules 3. the kind of support they provide in term of knowledge base records and human support both 4. innovations and new module launches they come up with to keep you market ready always.

There are many reasons to choose AppsFlyer, major ones are already listed.



Score 10 out of 10
Vetted Review
Verified User
Incentivized
I personally recommend AppsFlyer over the other tracking software because it's easy to use and we can get all necessary details at one click. And especially the Protect360 feature is the best fraud tracking module that I have ever seen.
Michael Jessen | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
In my previous company I tested both Adjust and Branch, but always came back to AppsFlyer. It's easy to use, great support, very visual (which I prefer over Adjust and such) and the various tools such as 360 and audiences that are top notch.
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