Two Years Of Measuring Marketing For Mobile With AppsflyerAppsFlyer is being used by the whole organization. We have a central AppsFlyer integration that supports all the apps. 59 apps so far! We use AppsFlyer to achieve measurement for marketing campaigns for these mobile apps.,AppsFlyer dashboard reflects metrics in real time. If you click on a link on your mobile device and then install/engage, then, the result shows up in the AppsFlyer dashboard within the minute. This fast metric is really useful for testing. AppsFlyer has a product called data vault that gives you both organic and non-organic traffic attribution details - for every single call made. It is great for doing more analysis. AppsFlyer customer service is phenomenal - I have phone access to at least two people in Appsflyer - one an account manager, and another, an engineer. AppsFlyer has great integration with other mobile networks (SSPs). I was evaluating using DoubleClick for Mobile vs AppsFlyer. At the time of evaluation, AppsFlyer was miles ahead and integrated with every ad network that we were interested in. Moreover, Facebook has the most audience that we are interested in - AppsFlyer was better suited for that than Doubleclick.,The AppsFlyer UI for generating individual campaign trackers is terrible. I gave them feedback and they tell me that they are working on fixing it soon (in 6 months?). AppsFlyer documentation for server to server integration for both install and engagement campaigns is (still!) very confusing.,10,We have spent more than $50 million on mobile campaigns, all tracked through AppsFlyer. If we assume measurement adds at least 10% value, then, we can quantify ROI at at-least $5 million. We have 59 apps on AppsFlyer. We have integrated with 101 ad networks through AppsFlyer (i.e. created trackers to run ads on these networks).,Kochava and DoubleClick,DoubleClick, Salesforce DMP (formerly Krux), Selligent, Sizmek, Epsilon Agility Harmony, CheetahMail, Flurry Analytics,10,5,Mobile marketing measurement Buying decision in real time Server to server integration (as opposed to SDK), because we are paranoid about 3rd party SDKs If you buy audience on Facebook.,10
15 Ratings
Score 7.9 out of 101
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AppsFlyer Reviews

15 Ratings
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Score 7.9 out of 101

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Categories:  Mobile Marketing

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Operating Systems: Unspecified
Mobile Application:No