App engagement made simple with AppsFlyer
We use AppsFlyer, mainly, to send Push Notifications and in-app messages. From one dashboard, we're able to engage our members with …
Starting at $0.06 per conversion
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What is AppsFlyer?
AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of…
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Pricing
Growth
$0.06
Cloud
per conversion
Zero
Free Forever
Cloud
Enterprise
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Cloud
Entry-level set up fee?
- Setup fee optionalOptional
For the latest information on pricing, visithttps://www.appsflyer.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Appsflyer GO - Demo video - V5
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is AppsFlyer?
AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 8,000+ technology partners to create better, more meaningful customer relationships.
AppsFlyer Features
- Supported: Mobile Attribution
- Supported: Deep Linking
- Supported: Fraud Detection
- Supported: Ad Revenue Tracking
- Supported: Scalability
- Supported: Relibility
- Supported: Flexibility
- Supported: Customer Support
- Supported: Global Presence
AppsFlyer Screenshots
AppsFlyer Video
How Mobile Marketers Improve Performance With AppsFlyer's Mobile Attribution.
AppsFlyer Integrations
AppsFlyer Competitors
AppsFlyer Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Countries | Global |
| Supported Languages | German, French, Japanese, Korean, Portuguese, Russian, Spanish, Chinese (Simplified) |
AppsFlyer Downloadables
Frequently Asked Questions
Reviewers rate Support Rating highest, with a score of 6.
The most common users of AppsFlyer are from Mid-sized Companies (51-1,000 employees).
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(118)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Recommendations
Users highly recommend using Appsflyer for improving marketing campaigns, attracting potential customers, and increasing sales. They suggest that the documentation for Appsflyer could be more concise and have a step-by-step guide per item. The user also recommends getting a full product overview and set-up example for Appsflyer. Additionally, users think support is key for using Appsflyer and praise the great customer experience. They highly recommend Appsflyer for identifying fraud installs and scaling app-based companies efficiently. They suggest that Appsflyer is worth the money for better analytics, despite being more expensive than competitors. The user strongly urges using Appsflyer for all app analytics and considers it a must-have attribution tool for marketers. They recommend Appsflyer for understanding the performance of marketing campaigns and optimizing budgets. The user suggests using Appsflyer's support pages and blogs for useful information. They praise the incredible platform of AppsFlyer for mobile measurement and the helpfulness of their contacts. The user recommends reading emails, attending events, and reaching out to support staff for a good experience with Appsflyer. They think Appsflyer is a phenomenal choice for mobile app tracking. The user suggests getting a business plan for Appsflyer to maximize advantages. They recommend Appsflyer for robust reporting and access to raw data for user acquisition campaigns. The user thinks AppsFlyer is the best app tracking solution, very usable, and easy to implement. They highly recommend Appflyer for app marketing and attribution, mentioning minimal onboarding and great support. The user considers AppsFlyer the best MMP solution and advises considering marketing/business needs and ease of integration.
Attribute Ratings
Reviews
(1-25 of 44)Companies can't remove reviews or game the system. Here's why
May 03, 2022
App engagement made simple with AppsFlyer
- Mobile app engagement is up
- Foot traffic attributed to promotions pushed on the app is up
- Casino patronage is up through information and promotions pushed from AppsFlyer
March 25, 2022
AppsFlyer has become a key part of our marketing analysis and offers valuable insights.
- Helped us gain a better understanding of our users
- Gave us valuable insights on our ad performance
- Saves time for marketing team
February 01, 2022
Great Performance Tracking
- Scaled mobile app user acquisition by 3 times
- Increase in ROAS
- CPA improvement
October 27, 2020
AppsFlyer: Honest review
- Increase in retention
- Increase in recognizability since advertisers are able to search.
- Increase in accuracy of data which leads to positive ROI.
October 08, 2020
AppsFlyer keeps our apps flyin!
- Positive - incorporating app users to customer lifetime value cycle
- Positive - reporting to help understand what platforms are best for paid marketing
October 06, 2020
A Beginner's Review
- Negative ROAS as the platforms have higher metrics
September 25, 2020
Fantastic tool for no-nonsense app attribution
- Attribution tracking allowed us to optimize install campaigns greatly reducing costs.
- We could identify the specific pain-points on a click-to-install basis to update communication outside of the app store's regular update cycles.
September 09, 2020
Good choice for startups
- It helps us track our marketing spend and optimize it based on what's performing and not
September 08, 2020
AppsFlyer: One tool to attribute them all
- AppsFlyer helps us optimize our campaigns for Facebook as well as Google
- Post-install performance tracking of in-app events as well as custom events for all campaigns
- It also helps in easy creation & export of audiences based on behavior of users
- Postback of events to Facebook & Google Adwords
September 04, 2020
AppsFlyer is a best-in-class MMP
- Visibility into engagement and what engagement behaviors lead to purchase.
- Reporting beyond the install, on purchases. Resulting in more profitable campaigns.
- Visibility into install quality, with metrics like loyal user.
September 04, 2020
AppsFlyer is a great tool for analytics
- Positive understanding of the customer
- Positive understanding of trends
- Positive understanding of ad impacts
September 02, 2020
Transparent and Affordable Experts
- Increase ad spend on platforms resulting in events not just installs
August 31, 2020
Great product!
- Strong ROAS
- User-level cohorting
August 30, 2020
AppsFlyer: Best MMO for digital marketers
- Very positive in sorting through data
- Build the business (MMPs are key partners).
- Increase the testing speed of new networks.
August 26, 2020
If you're an indie developer looking to grow then AppsFlyer is the way to go for your attribution needs
- Our ROI has increased as we know where to allocate our ad budget.
- OneLink has helped with social media/influencer tracking.
August 25, 2020
AppsFlyer is a great tool for mobile attribution
- As we can track the ROAS, we now how much we're getting
August 18, 2020
Appsflyer : The Most Versatile Attribution Platform
- Positive: Ability to cut down CPA target by half.
- Negative: System lagging when downloading reports makes optimization delay.
- Positive: Cutting down on fraudulent sources.
- Allows us to make sure that we're meeting our advertiser's performance and optimize accordingly. Which keeps our business on going.
- Allows us to stop spend on inventory that's not performing well to save money on those placements.
- Allows us to identify fraudulent inventory and get our money back from our traffic sources.
August 17, 2020
AppsFl
- Very positive impact on ROI
- We can measure the actual ROI.
- Objectives can directly be mapped with AppsFlyer.
August 17, 2020
AppsFlyer Review
- I can't pinpoint our relations with AppsFlyer as negative or positive. I believe that most MMPs can answer our needs pretty much at the same level.
August 14, 2020
Source of Truth
- Able to save by paying to genuine installs.
- Able to scale up the business maintaining the quality.
- Helped us in focusing on the installer the quality and increase our retention base.
August 13, 2020
How AppsFlyer helps scale businesses!
- 10% improvement in app retention, M1 (next month)
- 30% increase in DAU in last 1 year and 18% MAU increment in the same duration.
- Lower CAC as we were able to detect fraud traffic and penalized them accordingly.
August 13, 2020
AppsFlyer - the best MMP in the market
- Creating very detailed audience segments.
- AppsFlyer gives good visibility on media sources where our users are coming from.
- ROAS & user retention.
August 12, 2020
Great MMP!
- Monitoring.
- Richness of data.