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AppsFlyer

Score4.8 out of 10

124 Reviews and Ratings

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What is AppsFlyer?

AppsFlyer helps brands make good choices for their business and their customers through privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships.

Categories & Use Cases

Media

Screenshot of a custom dashboard.
Screenshot of the engagement and retention dashboard.

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Screenshot of a custom dashboard.

Reviews

What users are saying about AppsFlyer.
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Good MMP with many useful features

Incentivized
Paula HelinView profile
UA Manager in Marketing at Musopia Apps (11-50 employees employees)

Use Cases and Deployment Scope

As the UA manager, AppsFlyer is a crucial part of my day to day work. We use to track the performance of several channels and rely on the SSOT report to avoid discrepancies in the data. With the raw reports, we are able to track events on a granular level, such as keywords, and this has been very valuable to ASA campaigns.

Pros

  • Useful raw data reports
  • Partner integration
  • SSOT

Cons

  • Customer service
  • UI ease of use
  • Too short period for retroactive raw data reports

Return on Investment

  • Big help with fraud prevention
  • Help with deep linking for different marketing campaigns

Usability

Appsflyer - Comprehensive Mobile Attribution and Marketing Analytics Powerhouse.

Incentivized
Verified User
Professional in Quality Assurance (10,001+ employees employees)

Use Cases and Deployment Scope

It helps in insights for attribution for marketing and detailed analytics for user behaviors for retention and monetization.

Pros

  • Attribution for user tracking platforms.
  • Reporting
  • Deep linking features of Appsflyer are useful.

Cons

  • Appsflyer SDK integration compatibility.
  • Appsflyer support.

Return on Investment

  • Detailed and data driven insights for user acquisition.
  • User Retention and engagements.
  • Integration challenges is the negative points.
  • Cost factor for business is again a negative point.

Usability

Alternatives Considered

Tenjin and TUNE

App engagement made simple with AppsFlyer

Incentivized
Francis de Castro
Business User Engagement Manager in Information Technology at Travellers International Hotel Group, Inc. (5001-10,000 employees employees)

Use Cases and Deployment Scope

We use AppsFlyer, mainly, to send Push Notifications and in-app messages. From one dashboard, we're able to engage our members with announcements and promotions. We used to do this through SMS and Email. However, the database isn't always updated and we miss a lot of our members. For as long as the guest or members have our app, we can engage them. We can also create segments that allow us to target specific sectors of our base. This gives us the ability to tailor specific promotions to them to get the most engagement from them. The analytics are also fantastic at informing us on what works and what doesn't.

Pros

  • Sending of Push Notifications and In-app messages
  • Creation and management of segments for targeting
  • Analytics to let us know who engages and with what promotions

Cons

  • The UI needs to be improved as it can get confusing
  • The message editor isn't the most friendly in creating layouts
  • Resending messages sometimes requires recreating the whole layout again

Most Important Features

  • Sending of In-app messages and Push Notifications
  • Segmentation and targeting
  • Analytics

Return on Investment

  • Mobile app engagement is up
  • Foot traffic attributed to promotions pushed on the app is up
  • Casino patronage is up through information and promotions pushed from AppsFlyer

Other Software Used

Google Analytics, Google Workspace (formerly G Suite), TestFlight

The pros & cons of AppFlyer's attribution and how it stacks up to its competitors

Incentivized
Nathan LevinView profile
Founder & CEO in Marketing at Mobile UA Ltd. (1-10 employees employees)

Pros

  • They allow for any event to be attributed within specific ranges.
  • They have an excellent fraud protection suite in Protect 360.
  • They account for cohorted data pretty well.

Cons

  • Protect360 should come included, instead of as an added fee.
  • Visually seeing cohorted data should be as easy as Adjust's.

Return on Investment

  • Allows us to make sure that we're meeting our advertiser's performance and optimize accordingly. Which keeps our business on going.
  • Allows us to stop spend on inventory that's not performing well to save money on those placements.
  • Allows us to identify fraudulent inventory and get our money back from our traffic sources.

Alternatives Considered

Adjust Attribution, Branch, Kochava and Singular

Other Software Used

Adjust Attribution, Looker, Everflow

How AppsFlyer helps scale businesses!

Incentivized
Rohit AseshView profile
Deputy Manager - Digital Marketing in Marketing at ADDA52 (201-500 employees employees)

Pros

  • Fraud protection tool is really helpful in doing source analysis and this has helped filter our top funnel well. We were able to remove all irrelevant sources from our targeting.
  • Attribution is well built and the deepest level of integration helps get the data segmented in an oriented manner. Raw reports are great to study.
  • OneLink has been a great tool that we have used to improve our promotions and retebtion.

Cons

  • Cohorts could be more detailed and insightful with more layers that can be added.
  • Fetching the reports sometimes takes much longer than expected.
  • A more customized front dashboard would make the product shine brighter.

Return on Investment

  • 10% improvement in app retention, M1 (next month)
  • 30% increase in DAU in last 1 year and 18% MAU increment in the same duration.
  • Lower CAC as we were able to detect fraud traffic and penalized them accordingly.

Alternatives Considered

TUNE (formerly HasOffers), Branch and Adjust Attribution

Other Software Used

TUNE (formerly HasOffers), WebEngage, Google Marketing Platform (formerly DoubleClick)

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