App engagement made simple with AppsFlyer
We use AppsFlyer, mainly, to send Push Notifications and in-app messages. From one dashboard, we're able to engage our members with …
Starting at $0.06 per conversion
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What is AppsFlyer?
AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of…
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$0.06
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per conversion
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- Setup fee optionalOptional
For the latest information on pricing, visithttps://www.appsflyer.com/pricing
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Appsflyer GO - Demo video - V5
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What is AppsFlyer?
AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 8,000+ technology partners to create better, more meaningful customer relationships.
AppsFlyer Features
- Supported: Mobile Attribution
- Supported: Deep Linking
- Supported: Fraud Detection
- Supported: Ad Revenue Tracking
- Supported: Scalability
- Supported: Relibility
- Supported: Flexibility
- Supported: Customer Support
- Supported: Global Presence
AppsFlyer Screenshots
AppsFlyer Video
How Mobile Marketers Improve Performance With AppsFlyer's Mobile Attribution.
AppsFlyer Integrations
AppsFlyer Competitors
AppsFlyer Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Countries | Global |
| Supported Languages | German, French, Japanese, Korean, Portuguese, Russian, Spanish, Chinese (Simplified) |
AppsFlyer Downloadables
Frequently Asked Questions
Reviewers rate Support Rating highest, with a score of 6.
The most common users of AppsFlyer are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Recommendations
Users highly recommend using Appsflyer for improving marketing campaigns, attracting potential customers, and increasing sales. They suggest that the documentation for Appsflyer could be more concise and have a step-by-step guide per item. The user also recommends getting a full product overview and set-up example for Appsflyer. Additionally, users think support is key for using Appsflyer and praise the great customer experience. They highly recommend Appsflyer for identifying fraud installs and scaling app-based companies efficiently. They suggest that Appsflyer is worth the money for better analytics, despite being more expensive than competitors. The user strongly urges using Appsflyer for all app analytics and considers it a must-have attribution tool for marketers. They recommend Appsflyer for understanding the performance of marketing campaigns and optimizing budgets. The user suggests using Appsflyer's support pages and blogs for useful information. They praise the incredible platform of AppsFlyer for mobile measurement and the helpfulness of their contacts. The user recommends reading emails, attending events, and reaching out to support staff for a good experience with Appsflyer. They think Appsflyer is a phenomenal choice for mobile app tracking. The user suggests getting a business plan for Appsflyer to maximize advantages. They recommend Appsflyer for robust reporting and access to raw data for user acquisition campaigns. The user thinks AppsFlyer is the best app tracking solution, very usable, and easy to implement. They highly recommend Appflyer for app marketing and attribution, mentioning minimal onboarding and great support. The user considers AppsFlyer the best MMP solution and advises considering marketing/business needs and ease of integration.
Attribute Ratings
Reviews
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May 03, 2022
App engagement made simple with AppsFlyer
We use AppsFlyer, mainly, to send Push Notifications and in-app messages. From one dashboard, we're able to engage our members with announcements and promotions. We used to do this through SMS and Email. However, the database isn't always updated and we miss a lot of our members. For as long as the guest or members have our app, we can engage them. We can also create segments that allow us to target specific sectors of our base. This gives us the ability to tailor specific promotions to them to get the most engagement from them. The analytics are also fantastic at informing us on what works and what doesn't.
March 25, 2022
AppsFlyer has become a key part of our marketing analysis and offers valuable insights.
Our marketing and product teams are using AppsFlyer to track attribution for our paid channels including Search Ads, Facebook, etc. We are able to attribute app installs and monitor user engagement and events through the dashboard. We also use it to track referral campaigns through the OneLink product. It helps us with marketing analytics and retention data.
February 01, 2022
Great Performance Tracking
Appsflyer is our current main tool for two main objectives. The first one is the attribution model for User Acquisition campaigns, and the second is the sharing of quality information related to the aforementioned campaigns. We use it to set the key values and objectives of each campaign and keep a good tracking of its performance in each media.
October 27, 2020
AppsFlyer: Honest review
We are currently using the software to monitor fraud as well as track all activity and attribution for our partners. The software provides tracking links which we use and append for our clients. The software is also used to track revenue and spends.
October 08, 2020
AppsFlyer keeps our apps flyin!
AppsFlyer is being used across our entire organization, which includes 17 total television stations. AppsFlyer has helped our stations track their app downloads and most helpful placements with deep linking on their sites. Additionally, we are able to attribute paid marketing dollars and see the value of our app users.
October 06, 2020
A Beginner's Review
We are utilizing Appsflyer as our single source of truth for attribution. We are levering Appsflyer to pull in conversions across multiple social and programmatic platforms. It solves for attribution overlap and duplication and gives credit where due.
September 25, 2020
Fantastic tool for no-nonsense app attribution
We use AppsFlyer to track app download attribution by channel. It is used by our digital commerce and marketing teams to determine best channels for acquisition. AppsFlyer allows us to easily track attribution metrics as well as easily set up attribution links.
September 09, 2020
Good choice for startups
I use AppsFlyer mainly for marketing campaigns. Our business uses both iOS and android and we wanted an easier way to direct our customers to the download page and at the same time have a single tool tracker for all our social media accounts.
September 08, 2020
AppsFlyer: One tool to attribute them all
We use AppsFlyer in the marketing department to monitor and measure various marketing campaigns we use for app installations for both Android and iOS. We also create audiences for retargeting based on the activity the users perform on the app using AppsFlyer. We also use OneLink for creating links that we use for deep-linking. Post-installations we also measure the performances of the users acquired by these campaigns to measure the ROI and engagement of the audience.
September 04, 2020
AppsFlyer is a best-in-class MMP
Appsflyer is used only in the marketing department to measure paid media across 3 apps. It addresses the business problem of app attribution, profitability measurement and reporting, fraud/brand safety protection, and consumer experience with deep linking.
September 04, 2020
AppsFlyer is a great tool for analytics
We use AppsFlyer to analyze the promotions and advertisements for our mobile applications. It is being used across our entire organization but specifically within marketing to better target and engage with our consumers. This application addresses the need to better understand what is effective in reaching our customers, what they are already doing to find our products, why they are more likely to install the apps, etc. We are also able to look at historical data to discover trends and patterns to better understand and create a strategy for the future.
September 02, 2020
Transparent and Affordable Experts
AppsFlyer was purchased and is being managed by our digital department. AppsFlyer was recommended for attribution by both the Adobe Experience Cloud and Google Marketing Cloud because of the ever-changing landscape mobile attribution. AppsFlyer helps us attribute marketing spend and effort for our mobile apps easily. They build and maintain the relationships with 3rd-party advertising platforms to automatically attribute installs allowing us to focus more on our product offering than tracking issues.
August 31, 2020
Great product!
We use this for attribution, spend, cost aggregation, and fraud detection. It used to understand which partners drove which traffic, how much money is being used on each channel, and what the ROI is. It's a great platform to see which partners should have more of our budget as well as understand which ones have legitimate/non-fraudulent traffic. Protect360 is great for resolving fraud disputes off the bat and it is used by many departments.
August 30, 2020
AppsFlyer: Best MMO for digital marketers
We use AppsFlyer as our main attribution partner for all our cross-platform marketing efforts but it's used across the whole company. It's INCREDIBLY helpful to marketing and our department to sort through all the attribution data and confirm what we see on each individual dashboard, looking at CPI rate for our app downloads, and also looking at factors like ARPU and retention.
Its plug-n-play features for integrating with new marketing channels are seamless as well. I have no dev background but can figure it out easily.
Its plug-n-play features for integrating with new marketing channels are seamless as well. I have no dev background but can figure it out easily.
Our company uses AppsFlyer to understand the campaigns we run for our clients--performance and optimization. It helps us understand how each campaign we are currently running is performing and compare them to each other. It also facilitates the launch of new campaigns by being integrated with all of the most important media globally.
August 26, 2020
If you're an indie developer looking to grow then AppsFlyer is the way to go for your attribution needs
We run numerous ads across platforms like TikTok, Snapchat, Facebook & Search Ads. We wanted to track our ad spending and see what campaigns were profitable and what was not profitable. Integrating AppsFlyer has helped us greatly with that. They also sync with other tools we are we using, such as RevenueCat & SearchAds.
August 25, 2020
AppsFlyer is a great tool for mobile attribution
We use AppsFlyer in order to check campaign data for our clients. We also use the AppsFlyer platform in order to set up new media sources for our clients. It is very easy to use and we're very happy with the support they have.
August 18, 2020
Appsflyer : The Most Versatile Attribution Platform
Appsflyer is being used by the Sales & Marketing team. The company I worked for specialize in mobile app acquisitions by connecting publishers & direct advertisers. It solves attribution tracking for mobile app systems, from installs, purchases, and any actions that a user would perform in an app.
We're using it as an attribution platform to help verify when traffic converts into app installs and post-install events. It's used by the Marketing and Media Buying department. Without it, we can't prove to our advertisers that we're helping their growth. AppsFlyer allows for our marketing to be measurable and scalable. It also helps identify fraudulent inventory to help lower costs.
August 17, 2020
AppsFl
We use it thoroughly and on regular basis to track downloads, map events. Attribution is also done via AppsFlyer and we have very high dependency on it. So far, the experience has been good. We have experienced few issues, but in some cases, the data fields are missing, e.g. for Source, Medium, or Campaign name, but we're getting it sorted out with the service team.
August 17, 2020
AppsFlyer Review
AppsFlyer is mostly used in my organization for attribution and fraud detection across all marketing departments. Most other business needs are covered by other solutions as far as I know. As a UA manager, those are 2 main features I'm using in AppsFlyer in my day-to-day work.
August 14, 2020
Source of Truth
We use AppsFlyer for tracking of daily install and subscription volume. It is really efficient and effective. The dashboard is user friendly and easy to understand. We use the API tool for automating our reports. We use it for the entire organization. It also helps us in solving the problem of fraudulent install from various ad partners.
August 13, 2020
How AppsFlyer helps scale businesses!
We are using Appsflyer as our primary MMP and we're using it effectively to grow our app business because of its detailed features and detailed raw report and effective data interpretation.
We have been able to improve our app acquisition and retention using AppsFlyer. The product is being used by acquisition, promotions and retention teams.
We have been able to improve our app acquisition and retention using AppsFlyer. The product is being used by acquisition, promotions and retention teams.
August 13, 2020
AppsFlyer - the best MMP in the market
AppsFlyer is used by me and my colleagues to check the performance of campaigns that are direct with us, it used by departments of marketing and advertising.
AppsFlyer is very easy to use and generally it helps us a lot to check the performance of the campaigns, whether they are performing well or not & and it also identifies any fraud occurring by using Protect360.
AppsFlyer is very easy to use and generally it helps us a lot to check the performance of the campaigns, whether they are performing well or not & and it also identifies any fraud occurring by using Protect360.
August 12, 2020
Great MMP!
AppsFlyer is used as a MMP, mobile attribution partner. We rely on AF data for the attribution of our whole acquisition. It is mainly used by my dept (marketing) but also by my platform team, that pull the data through AF API, and shows them in our internal BI, to all the people in the company.