App engagement made simple with AppsFlyer
We use AppsFlyer, mainly, to send Push Notifications and in-app messages. From one dashboard, we're able to engage our members with …
Starting at $0.06 per conversion
View PricingOverview
What is AppsFlyer?
AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of…
Recent Reviews
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Pricing
Growth
$0.06
Cloud
per conversion
Zero
Free Forever
Cloud
Enterprise
Contact sales team
Cloud
Entry-level set up fee?
- Setup fee optionalOptional
For the latest information on pricing, visithttps://www.appsflyer.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Appsflyer GO - Demo video - V5
YouTube
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is AppsFlyer?
AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 8,000+ technology partners to create better, more meaningful customer relationships.
AppsFlyer Features
- Supported: Mobile Attribution
- Supported: Deep Linking
- Supported: Fraud Detection
- Supported: Ad Revenue Tracking
- Supported: Scalability
- Supported: Relibility
- Supported: Flexibility
- Supported: Customer Support
- Supported: Global Presence
AppsFlyer Screenshots
AppsFlyer Video
How Mobile Marketers Improve Performance With AppsFlyer's Mobile Attribution.
AppsFlyer Integrations
AppsFlyer Competitors
AppsFlyer Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Countries | Global |
| Supported Languages | German, French, Japanese, Korean, Portuguese, Russian, Spanish, Chinese (Simplified) |
AppsFlyer Downloadables
Frequently Asked Questions
Reviewers rate Support Rating highest, with a score of 6.
The most common users of AppsFlyer are from Mid-sized Companies (51-1,000 employees).
Comparisons
Compare with
Reviews and Ratings
(118)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Recommendations
Users highly recommend using Appsflyer for improving marketing campaigns, attracting potential customers, and increasing sales. They suggest that the documentation for Appsflyer could be more concise and have a step-by-step guide per item. The user also recommends getting a full product overview and set-up example for Appsflyer. Additionally, users think support is key for using Appsflyer and praise the great customer experience. They highly recommend Appsflyer for identifying fraud installs and scaling app-based companies efficiently. They suggest that Appsflyer is worth the money for better analytics, despite being more expensive than competitors. The user strongly urges using Appsflyer for all app analytics and considers it a must-have attribution tool for marketers. They recommend Appsflyer for understanding the performance of marketing campaigns and optimizing budgets. The user suggests using Appsflyer's support pages and blogs for useful information. They praise the incredible platform of AppsFlyer for mobile measurement and the helpfulness of their contacts. The user recommends reading emails, attending events, and reaching out to support staff for a good experience with Appsflyer. They think Appsflyer is a phenomenal choice for mobile app tracking. The user suggests getting a business plan for Appsflyer to maximize advantages. They recommend Appsflyer for robust reporting and access to raw data for user acquisition campaigns. The user thinks AppsFlyer is the best app tracking solution, very usable, and easy to implement. They highly recommend Appflyer for app marketing and attribution, mentioning minimal onboarding and great support. The user considers AppsFlyer the best MMP solution and advises considering marketing/business needs and ease of integration.
Attribute Ratings
Reviews
(1-3 of 3)Companies can't remove reviews or game the system. Here's why
January 13, 2020
Great third-party analytics for app of any size.
We use AppsFlyer as a third-party analytics tool. We gather all essential data from several advertising sources like Google Ads, Twitter, Facebook, and Apple Search Ads. That helps us to understand our main KPIs by channel, campaign and even ad creative in order to either double down on what's working well for us or just stop unnecessary waste of money.
- Seamless integration with Facebook Ads, Google and Twitter Ads
- Affordable pricing structure
- Customer Support is very very slow
- Create better user guides and manuals
- Increase in number of non organic installs
- Decrease the cost of installation by 25%
December 04, 2019
One of the best MMP's available
Currently being used by four different teams including DevOps, product, social, and UA teams. It helps with tracking installs from various channels and ad networks on all app activity pre and post-install. This allows us to see which channels are profitable and ROI positive vs which channels are worth considering pausing. We also leverage AppsFlyer's Protect360 to combat fraud and set up various custom validation rules for mistargeting. Our social team leverages OneLink and deep linking to promote a specific section of our app for easy navigation.
- Easy partner integration and set-up.
- Protect360 gives you all the data you need to understand where you're seeing fraud.
- Lots of customization on making sure you're not paying for any bogus installs.
- Ability to download massive data from data locker for marketers to slice and dice the data however they need to.
- CSM are amazing and are very proactive in making sure clients needs are addressed in timely manner.
- Reporting can get bit tricky since there's lots of raw reporting data which you can download from but only 2-3 of them are very useful out of all.
- AppsFlyer at times blocks legitimate installs causing more issues for us marketers.
- Pivot table feature crashes all the time.
- Mitigate fraud risk and increase profitability.
- Increase app revenue by leveraging various tools such as deep linking to drive users to specific in-app feature.
- See cost and revenue by channel.
September 12, 2019
The leader in app attribution
It is being used by the marketing, analytics, and product team. It helps the marketing team track the attribution for various performance marketing channels - it helps with multi-attribution and not just first click/last click model. It helps the analytics team use its dashboard and APIs for CAC LTV, ARPU etc analysis. Product team uses this for tracking overall traffic impact on certain features through link tracking.
- Tracking multiple traffic sources effectively including Facebook, Instagram, Google, Affiliates etc.
- Deduplication while at attribution and fraud detection, which helps saves a lot on the marketing spends.
- Multi touch, exponential, last click, first click attribution models basis our requirement.
- Short links and smart URL that is mostly used for quick campaigns and product integrations.
- iOS and Android dashboard are different.
- Web attribution and tracking are not there fully.
- Deeplink feature can be improved a bit to be on par with other leading tools.
- It has helped us save 22% of our marketing costs in the last 1 year.
- It has helped us choose the basis of the right channels CAC LTV and not overspend on channels basis their own analysis of cost per order etc.
- No negative ROI at this moment.
- Branch and Kochava
Branch is good but they have limited attribution and integrations with publishers. Also, the dashboard is not as comprehensive and requires a lot of manual work to do analysis. Kochava is much more expensive for the same type of services, hence we prefer AppsFlyer which is the dominant player in the industry.