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Apptentive

Apptentive

Overview

What is Apptentive?

Apptentive allows companies to measure shifts in customer emotion and gather actionable feedback across their mobile customer journeys. Their mobile customer feedback solution helps brands manage their brand reputation, prioritize product roadmaps, and measure customer experience down to individual customer…

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Recent Reviews

TrustRadius Insights

Apptentive has proven to be an invaluable tool for users looking to enhance their app store ratings and gather customer reviews. With this …
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Pricing

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What is Apptentive?

Apptentive allows companies to measure shifts in customer emotion and gather actionable feedback across their mobile customer journeys. Their mobile customer feedback solution helps brands manage their brand reputation, prioritize product roadmaps, and measure customer experience down to individual…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Apptentive at TechStars Seattle's 2012 Demo Day

YouTube

Apptentive - iOS integration with Xcode 4

YouTube

TechStars Demo Day 2012 — Apptentive

YouTube
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Product Details

What is Apptentive?

Apptentive allows companies to measure shifts in customer emotion and gather actionable feedback across their mobile customer journeys. Their mobile customer feedback solution helps brands manage their brand reputation, prioritize product roadmaps, and measure customer experience down to individual customer IDs. With event-based targeting, brands can ask the right customers the right question at the right time, driving response rates higher than web and email. Apptentive’s ability to connect identity to feedback with the goal of allowing brands to move faster, enhance first-party data, acquire customers at lower costs, and increase customer lifetime value. The vendor states Apptentive powers millions of consumer interactions across billions of mobile devices each month, and help the world’s top brands—including FanDuel, eBay, CNN, Capital One, JetBlue, Arby’s, Zillow, Norwegian Cruise Lines, Safeway, and Sonic— enhance customer love and improve customer experience.

Apptentive Features

  • Supported: Segmentation
  • Supported: Reports and Dashboards
  • Supported: Standard and Custom Targeting
  • Supported: API / Integrations
  • Supported: QA Testing
  • Supported: App Performance and Reliability
  • Supported: User, Role, and Access Management
  • Supported: Survey Deployment
  • Supported: Feedback Collection
  • Supported: Device Responsiveness
  • Supported: Feedback Aggregation
  • Supported: Trigger Alerts
  • Supported: Real-Time Analysis
  • Supported: Churn Risk Scoring
  • Supported: Customer Insights
  • Supported: Customer Sentiment

Apptentive Screenshots

Screenshot of Sentiment and Topic Analysis - The Apptentive dashboard provides key insights into who customers are, what they care about, and how to communicate with them. Apptentive works from day one using machine learning and semantic analysis to bubble up key trends, so the user can stop guessing what customers want and recognize issues not readily seen.Screenshot of The Love Dialog shows how customers feel about a brand and mobile experience by asking one simple question, ‘Do you love our company?’. The Love Dialog allows users to track and analyze customer sentiment over time, and by app version.Screenshot of Apptentive’s Surveys can be changed without updating the app. Collect quantitative data and qualitative information with a tap. Optimized for mobile with in-depth targeting, gather thousands of responses to make faster data-driven decisions.

Apptentive Video

"How Dunkin’ Uses Apptentive to Improve Mobile Customer Experience"

Apptentive Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported LanguagesEnglish
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Comparisons

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Reviews and Ratings

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Reviews

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Score 8 out of 10
Vetted Review
Verified User
Incentivized
Apptentive is being used by our B2C side to help consolidate interactions on our mobile app. It helps to solve the issue of providing not only insights and metrics into usage and ratings/reviews but also helps to promote the app or other updates with the ability to place messaging into either iOS or Android apps so we can customize as best as possible our users' experience and their interaction with rating our app at the most opportune times.
  • Provides notes and interactions within your app so you can connect with users better.
  • Also allows for more support-driven interactions and engaging feedback from customers so it isn't all routed through app store reviews that are more difficult to manage and interact with users.
  • Apptentive measures satisfaction with its Love metric that helps us better understand usage instead of just store ratings and anecdotal feedback.
  • Apptentive's metrics aren't as customizable as we would like but what it does measure it does a good job at.
  • Managing multiple apps (iOS and Android) can make for extra work because you're duplicating work on Notes and Events.
  • Finding the right way to interact can take multiple tests, surfacing best practices across the industry would be a help.
Apptentive is well suited for getting more feedback from mobile app users. It has all the tools to ask the right questions at the right time. It's less appropriate for simply an app metrics solution. While it provides metrics other mobile platforms would be better at compiling the correct metrics needed for insights.
  • Apptentive has helped us increase our app store ratings which results in better listings in search results, etc.
  • Apptentive has helped give us better insights from our users.
  • Apptentive has helped us better manage emergencies that we can address without an App Store update now.
We haven't used or evaluated another tool similar to Apptentive. We selected it and it has worked for what we needed it for. I'm sure other solutions provide similar options. We keep Apptentive because it is already integrated with our apps and we've continued to be able to use it for what we need without worrying about how a new tool would connect to everything that goes into a mobile app.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We are using Apptentive to drive customer reviews and feedback for our mobile application. It is used primarily by the Marketing department and our development team. We use it to gather more 5-star app store reviews. It serves as an in-app messaging center for our users, it allows us to push surveys and notifications of new app features, and it also provides us valuable analytics on app usage and user sentiment.
  • Push notifications for app store reviews.
  • Targeted interactions based on in-app events.
  • Easy in-app messaging service for direct access to our support team.
  • Sometimes the notifications of new messages do not come through email as they should, so you can miss some.
  • I would like to see more interaction options.
  • More app analytics.
It works very well for consumer-centric applications. If you had an app with in-app purchases, or a retail store app, or even a simple gaming application, Apptentive would be more powerful. In our case, we have an app that serves as a productivity tool, so Apptentive gives us great insight and tools, but we do not take advantage of them as much as other apps might.
  • We have seen over 100 5 star reviews come in via the Apptentive interactions.
  • User adoption of our mobile app was swift and easy with the help of Apptentive.
  • It is hard to put an ROI on it when we aren't selling through the app, but it is a great tool.
We thought about Firebase, but we ultimately selected Apptentive because it is brand-agnostic. Using a Google app for an iOS application could have proved disastrous if the support for iOS had been lost down the line.
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