TrustRadius Insights
Aprimo's SaaS DAM has proven to be a valuable tool for many users, allowing them to align their tools and customize them according to …
Overview
What is Aprimo?
Aprimo is a provider of digital asset management and work management solutions. Its content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, organize, govern, and deliver exceptional brand experiences at scale.…
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What is Aprimo?
Aprimo is a provider of digital asset management and work management solutions. Its content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, organize, govern, and deliver exceptional brand experiences at scale. Aprimo’s…
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Product Details
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- Integrations
- Competitors
- Tech Details
- FAQs
What is Aprimo?
Aprimo is a provider of digital asset management and work management solutions. Its content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, organize, govern, and deliver exceptional brand experiences at scale.
Aprimo’s library of connectors provides integration with the applications teams already use, like Salesforce, Microsoft, and Adobe Creative Cloud.
The Aprimo Platform
Digital Asset Management - Aprimo DAM aims to enable organizations to produce higher value content, get content to market faster, enable approved, on-brand omnichannel across channels, and reduce content recreation costs.
Productivity Management - Aprimo Productivity Management supports marketing teams so they can focus on the work that really matters. Plan, work, and execute with agility, get content, campaigns, and experiences to market faster; ensure all in-market activities meet compliance and brand standards, and align marketing with corporate priorities.
Plan & Spend - Aprimo Plan and Spend helps users to accelerate and improve marketing performance by quickly shifting plans, budget, and spend to meet market and customer demands.
Aprimo Features
DAM Features Features
- Supported: Uploading assets
- Supported: Downloading assets
- Supported: Categories
- Supported: Asset storage
- Supported: Asset sharing
- Supported: Asset search
- Supported: Tagging system
- Supported: Content editing
- Supported: Metadata
- Supported: Collections
- Supported: User access
- Supported: DAM Integrations
- Supported: DAM API
- Supported: Workflow automations
- Supported: Related asset discovery
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
- Supported: Data exportability
- Supported: Content analytics
Additional Features
- Supported: AI
Aprimo Screenshots
Aprimo Videos
The Aprimo DAM software experience. A digital asset management solution with a streamlined user experience to elevate content operations.
Aprimo Productivity Management helps streamline and automate work, improve speed to market, and manage and allocate resources. Aprimo can also automate project management—automatic reports, agile boards, calendars, timelines, other tools—to save time and help prioritize complex tasks.
Aprimo Marketing Calendar provides an in-depth view of everything going on in marketing.
Modular content can be used to deliver personalized content.
Aprimo Integrations
- Akamai
- Optimizely Customized Commerce
- SAP ERP, ECC
- Slack
- Contentstack
- PathFactory
- Salsify
- Akeneo
- IBM Aspera on Cloud
- Claravine
- Hootsuite
- NetSuite ERP
- ON24
- Showell
- Shutterstock
- Sprinklr Marketing
- Templafy
- Adobe Experience Manager
- inriver PIM
- Microsoft 365
- Salesforce Sales Cloud
- Tridion
- Sitecore Experience Manager
- Tableau Cloud
- GoTo Webinar
- Adobe PhotoShop
- Adobe InDesign
- Adobe Dreamweaver
- Adobe Marketo Engage
- Adobe Acrobat
- Adobe Campaign
- FADEL Rights Cloud
- Smint.io
- Finra
- Indegene
- Solutions Plus
- Simflofy
Aprimo Competitors
Aprimo Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Mobile Web |
| Supported Countries | Global |
| Supported Languages | English, Spanish, German, French, Italian, Japanese, Portuguese, Chinese (Simplified) |
Frequently Asked Questions
Reviewers rate Aprimo Post-Sales Experience highest, with a score of 8.1.
The most common users of Aprimo are from Enterprises (1,001+ employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Aprimo's SaaS DAM has proven to be a valuable tool for many users, allowing them to align their tools and customize them according to their specific needs. Users appreciate Aprimo's AI capabilities, particularly its ability to automatically add metadata and tags, as well as its feature for discovering duplicate assets. This automation has significantly improved efficiency and saved time for users.
One of the key use cases of Aprimo is its centralized process for campaign management. This feature greatly reduces risks and improves outcomes for organizations by providing a streamlined approach to planning, executing, and tracking marketing campaigns. Additionally, Aprimo DAM solves the problem of managing security for different user groups and allows for easy sharing of content with global stakeholders. The platform also addresses workflow problems by providing controlled availability of assets and searchability in a library format, which benefits both creative and administrative teams.
Another notable use case of Aprimo is its capability to serve as a centralized repository for content marketing. By housing all content-related activities in one place, Aprimo enables users to efficiently plan, create, store, and distribute content. Additionally, Aprimo's seamless integrations with popular reporting tools make it easier for users to generate reports and analyze the performance of their content strategies.
Many customers appreciate Aprimo's customization options and deep understanding of marketing. These features allow users to tailor the platform to their specific requirements and optimize their marketing operations. Furthermore, Aprimo serves as the single source of truth for digital assets and facilitates content sharing between different regions and syndication to downstream systems.
Aprimo is widely used across various industries for managing direct marketing campaigns, selecting customers for email sends, SMS communications, and surveys. It is also implemented as an audit trail and asset management system to ensure compliance with marketing rules and standards. Moreover, Aprimo is chosen as a Digital Asset Management tool for Intellectual Property, serving functions such as cataloging, creation information appending, production coordination, asset approvals, scheduling, and workflows.
Overall, Aprimo's versatile features and intuitive interface make it a valuable solution for users seeking to streamline marketing operations, improve collaboration, and effectively manage their digital assets and content throughout the campaign lifecycle.
Users have made several recommendations based on their experiences with Aprimo. First, users suggest verifying the functionality claimed by Aprimo before implementing it. This recommendation emphasizes the importance of thoroughly testing and evaluating the software's capabilities to ensure that it meets the specific needs of the company.
Second, users recommend improving the user interface and ease of use of Aprimo. This recommendation highlights the need for a more intuitive and user-friendly interface that can enhance user productivity and reduce the learning curve for new users.
Lastly, users advise having training and guides available for Aprimo users. This recommendation underscores the value of providing comprehensive training resources to help users fully understand and utilize the features and functionalities of Aprimo effectively.
Additionally, users recommend having dedicated IT support and super users for managing Aprimo and training new employees. This suggestion stresses the importance of having knowledgeable individuals who can handle technical issues and provide guidance to maximize the benefits of using Aprimo within an organization.
These recommendations aim to optimize the implementation, usability, and support aspects of Aprimo, fostering a positive user experience and ensuring efficient utilization of its features.
Attribute Ratings
Reviews
(1-3 of 3)Companies can't remove reviews or game the system. Here's why
Score 9 out of 10
Vetted Review
Verified User
ALE’s marketing focus is driving growth and meeting targets
for the pipeline, across the 30 countries we operate in. Aprimo’s SaaS DAM is
central to managing all of our marketing content and approvals, including
sharing ‘campaign in a box’ collateral with partners and providing a library to
support our sales team.
- Powerful DAM that is highly configurable to ALE’s specific needs and processes
- Flexible integrations with other applications e.g. Sitecore, Brightcove
- Backed by helpful and knowledgeable support team.
- Aprimo’s system is so flexible and configurable that it really requires the optional ‘Concierge’ service to extract the best from the implementation.
- Reduce time on Asset management details such as categorization and profiles of people who can see or not specific contents
- Allows perfect synch between Aset management and web display (Sitecore connector)
- ALE is a long-term customer of Aprimo, starting with an on-prem installation and latterly moving to the SaaS solution, for easier maintenance and continual product upgrades.
- Aprimo has been able to consistently accelerate the approvals process, meaning we get assets into our markets more quickly. ALE is able to share and reuse assets across our global markets, significantly reducing costs.
We didn't, surely because we are facing a support that will be not know our own configuration and settings, and we have a lot of customize settings that always required experiences on our day to day business, and the way we are using the DAM.
Yes
Sometimes yes, the support was really quick and effective.
But when it is related to particular settings dedicated to our environment, we always have to escalate and reach concierge or specific professional support team.
So far we always get solutions for our issues thanks to the product team who is considering ALE as a reference customer.
But when it is related to particular settings dedicated to our environment, we always have to escalate and reach concierge or specific professional support team.
So far we always get solutions for our issues thanks to the product team who is considering ALE as a reference customer.
Of course, Aprimo has been present for the design and conception of our solution, but also after when we had to migrate from on premises to SAAS. of course with some costs for ALE, but always with a lot of professionalism and consistency. Today we are using concierge as a service that is clearly making the difference when we are trying to improve of DAM end user life.
January 05, 2022
DAM Learning Curve
We use Aprimo as the single source of truth for digital assets and content to share between regions and syndicate to downstream systems.
- Grouping of content for targeted users and use cases
- Searchability with facets and filters makes it easy for consumers
- Bulk editing for mass updates
- Flexible rules that can be implemented for various needs
- Customer support is slow to resolve system issues
- Complicated configuration with no in-depth training amounts to a huge learning curve and expensive concierge services
- The consumer-facing UI does not have all of the functionality that is required
- Training videos are out of date or purport functionality that does not exist
- Consolidated asset storage from internal and external drives
- Savings on multiple rendition creation
We purchased concierge support because of the learning curve. The implementation was rushed, much of the configuration is complicated and the knowledge was not shared.
Yes
Yes, it was resolved to my satisfaction but not in a timely fashion.
I'm afraid I cannot at this point.
Score 10 out of 10
Vetted Review
Verified User
Communications uses Aprimo DAM as its media archive, Fundraising uses it for donor communication
- Reliable
- Easy to use
- Constant updates
- Listens to user requests
- Easy to maintain
- Solid customer service
- Text document previews
- Editorial possibilities to design entry pages
- User satisfaction has gone up significantly
- SaaS saves us a lot of costs
- Fast delivery of assets to customers
- Great sharing features
1800
Fundraising, Communications, Product management, management - basically every function
1
Business Analyst
Help desk manager
Help desk manager
- Fundraising communication
- Global asset management and distribution
- Donor communication via CDN
- De-centralized content repository for member associations
Yes
A homegrown sharepoint solution, totally outdated and not state of the art
- Price
- Product Features
- Product Usability
The product features and the price played the biggest role and how the system fits into the existing system landscape
No reason to change
- Third-party professional services
Book That In
No
Change management was minimal
The change was actually only going back to an out of the box system
- Replacing some of the custom features with out of the box features
24/7 support is included
Yes
Always
- The new user interface is beautiful and has great features
- AI functionality
- Updating the frontpage
Yes, but I don't use it