Aprimo Reviews

21 Ratings
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Score 6.5 out of 100

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November 30, 2020
Leonardo Axel Velasco | TrustRadius Reviewer
Score 9 out of 10
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Likelihood to Recommend

Aprimo has very good products, aimed at Marketing / Sales department. It is really great to work with such good and talented people, who are dedicated to their work 100%.
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November 20, 2018
Anonymous | TrustRadius Reviewer
Score 6 out of 10
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Likelihood to Recommend

  • Suited well for the design of web ads, banners, print ads - easy to track project and to look up past projects by ID
  • I have found other software products like Eloqua easier/better for email build/send
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March 18, 2015
Michael Higgins | TrustRadius Reviewer
Score 4 out of 10
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Likelihood to Recommend

Consider availability of experienced admins in advance because you're basically teaching yourself. Consider if you can make do with the 'lighter' application which will be easier for admins and end users to do.
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November 21, 2013
Adrienne Spohr | TrustRadius Reviewer
Score 5 out of 10
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Likelihood to Recommend

I would advise him/her to meet with an Aprimo consultant to understand all of the capabilities of the software. I have a feeling that Aprimo does have the planning capability we urgently desire, but the training platforms Aprimo offers are very limited. Perhaps a valuable proposition would be for certain employees to become power users who are constantly seeking out improvements within our company's use of Aprimo.
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March 28, 2014
Kishore Rachapudi | TrustRadius Reviewer
Score 7 out of 10
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Likelihood to Recommend

Is product in compliance with your requirements? More detailed level of functional and non functional requirements.
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November 09, 2013
Ricardo Camargo | TrustRadius Reviewer
Score 8 out of 10
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Likelihood to Recommend

Aprimo is a powerful communication tool for digital marketing professionals and amplifies the costumer experience tracking in email messages as well on websites, through microsites, forms, user responses and downloads. The segmentation and trigger tools are very intuitive and powerfull allowing campaigs to be more precise and get better results.

Aprimo Report makes the marketers life easier too, making response times a lot better.
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October 15, 2012
Anonymous | TrustRadius Reviewer
Score 8 out of 10
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Likelihood to Recommend

The investment you have to make in process and ensuring your people have the right skills in the art of marketing is critical.

For successful change management, make sure you form a team of what we called “process champions” composed of a member from each of the functional groups. These individuals will be the voice of their team to the deployment resources and the voice and the champions of the project to their teams. They should maintain an ongoing presence for the life of the relationship with Aprimo with their role being continuous evaluation of their processes, voice of their function with regards to new capabilities and requirements.

Aprimo have taken the challenge of technology out of the picture by focusing so much on the user experience.
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What is Aprimo?

Aprimo is a digital asset management (DAM) and work management software company offering content, operations, and planning solutions to enterprises globally. The Aprimo platform enables brands to streamline and govern all the behind-the-scenes activities of every project, from ideation to delivery to campaign analysis. And with an ever-expanding library of connectors, Aprimo DAM and work management work together with the applications a team already uses, like Microsoft Office Suite, Adobe Creative Cloud, and Salesforce.

- Scalable central source of truth for global campaigns across every channel
- Store, review, and manage any asset type: videos, text, and 3D images
- See how content is being used, how it’s performing with integrated analytics
- Support the entire content lifecycle
- Share content across the organization in real time

Vendor's Clients
Aprimo provides digital asset and work management solutions to enterprises in industries like life sciences, financial services, consumer goods, and high tech.

Aprimo Features

Has featureDigital Asset Management solutions
Has featureAsset upload, versioning, download and sharing
Has featureAI-driven auto-tagging
Has featureAsset Search
Has featureVersion Control
Has featureDigital Rights Management
Has featureContent Collaboration, workflows, calendars, resource management
Has featureProduct Content Management including PIM For Product Experience, 3D and 360 Product Content and Product Content Localization
Has featureContent Distribution
Has featureProductivity & Work management solutions including:
Has featureAgile Project Management with Agile boards, dashboards, reports and work requests
Has featureResource optimization
Has featureAI Powered Workflows
Has featureContent Ideation and Reviews
Has featureMarketing planning including budgets and forecasting
Has featureROI Modeling
Has featureSpend Management

Aprimo Screenshots

Aprimo Videos (4)

Watch Aprimo Digital Asset Management is the answer to a complex problem in a changing environment. Govern and grow your digital brand footprint by managing any product and content, from any source, in any format.

Watch Your customers demand near real-time experiences across all channels. How will you meet those demands? Agile Marketing with Aprimo. Accelerate your marketing with customizable Agile solutions that will help your team improve productivity, quickly change priorities, and reallocate resources. LEARN MORE about Agile with Aprimo: https://resources.aprimo.com/agile

Watch See how Aprimo DAM helps you easily create, manage, and distribute your entire library of digital content. This digital asset management demo shows you the power of Aprimo DAM, the market leading, cloud-based digital asset software. See how we stack up: Download the 2019 Forrester Wave Report on Digital Asset Management for Customer Experience https://www.aprimo.com/forrester-wave... Learn more about Aprimo DAM: https://www.aprimo.com/platform/digit... Take yourself through a live Aprimo Digital Asset Management demo: http://interactive.aprimo.com/digital-asset-management

Watch Aprimo Productivity Management helps you streamline and automate your work at every level. From work requests and resource assignments to budget tracking and analytics, Productivity Management helps your team produce awesome content from start to finish. See why Aprimo Productivity Management was named a LEADER: https://www.aprimo.com/forrester-wave-marketing-resource-management/ LEARN MORE about Productivity Management: https://www.aprimo.com/platform/productivity-management/

Aprimo Integrations

Akamai, Brightcove Beacon, Episerver Commerce Cloud, SAP ERP, Slack, Adobe Experience Manager Assets, Adobe Creative Cloud, Fadel, inRiver, Microsoft Office, Salesforce, SDL, Sitecore, Tableau

Aprimo Competitors

Adobe Experience Manager, Allocadia, BrandMaker, Workfront, Bynder, OpenText Media Management (OTMM), Sitecore Content Hub

Aprimo Support Options

 Paid Version
Live Chat
Video Tutorials / Webinar
Dedicated Customer Success Manager

Aprimo Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Countries:Several
Supported Languages: Several