Aprimo Reviews

19 Ratings
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Score 6.0 out of 100

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Reviews (1-7 of 7)

Adrienne Spohr profile photo
Score 5 out of 10
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While Aprimo provides the fundamental tools to track our actual spend, it has a major void when trying to plan for future programs. Our teams often have offline Excel spreadsheets to track actuals spend vs. our original budget, and lay out the future programs against which we plan to use budget funds. Would also appreciate reporting mechanisms which could splice data in non table format. For example, we often use marketing calendars to display programs/spend over time. This helps our team ensure that programs which are intended to run concurrent with in-store sales executions are happening in the correct time frame. The visual is simply easier to follow.
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Ricardo Camargo profile photo
Score 8 out of 10
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Aprimo does not have a full support team in Brazil and does not have account manager to help us develop and improve our processes.

An important factor is that Aprimo is more expensive than other players in the market, so the ROI has to be very clear in order to renew the contract.

Besides these problems, Aprimo is a very powerful tool and allow us to do a lot of tracking and analysis in our contact database at the same time is a complete email manager.
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Score 1 out of 10
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I understand that there are other aspects of the program that our organization was hoping to utilize, once we got past the initial usage, but we hav not moved in that direction yet.
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About Aprimo

Aprimo is a leader in global marketing operations technology. Aprimo’s performance-driven marketing operations and digital asset management software is designed to give marketers the advantage to govern and grow their brand.

According to the vendor, Aprimo delivers the advantage with its innovative Marketing Operations Hub. It allows marketers to manage budgets, people, data, and content throughout the ideation, workflow, and campaign delivery of the brand experience while maximizing provable ROI.

Aprimo Features

Has featureAprimo Marketing Productivity
Has featureAprimo Plan & Spend
Has featureAprimo Distributed Marketing
Has featureAprimo Digital Asset Management
Has featureAprimo Campaign

Aprimo Screenshots

Aprimo Integrations

Aprimo Competitors

Distribion, Workfront, Allocadia, SAS, Adobe, OpenText, Bynder, IBM, Zift Solutions, TIE Kinetix

Aprimo Support Options

 Paid Version
Video Tutorials / Webinar

Aprimo Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No