Aprimo Reviews

19 Ratings
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Score 6.0 out of 100

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Reviews (1-8 of 8)

Adrienne Spohr | TrustRadius Reviewer
November 21, 2013

Good Fundamental Tool for Actual Spend, Some Voids on Planning Capabilities

Score 5 out of 10
Vetted Review
Verified User
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Return on Investment

  • Aprimo enabled our team to efficiently deploy a $10M budget; in prior years we returned unspent funds to the corporation with little ROI benefit
  • Increased employee efficiency in researching spend on various programs - allowed our team to leverage one ananlyst vs. two across our pet and consumer business units
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Ricardo Camargo | TrustRadius Reviewer
November 09, 2013

AMSOD Review - a 2 year experience.

Score 8 out of 10
Vetted Review
Verified User
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Return on Investment

  • The lead management tool improves lead generation by shortening the lead circle in our communications and send leads to a sales team automatically.
  • Aprimo allows the marketing team to improve the quality and timing to communicate by knowing the customer experience with our messages and microsites.
  • Automated response triggers and reports increased the marketing team efficiency.
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Anonymous | TrustRadius Reviewer
October 15, 2012

Built by marketers, for marketers.

Score 8 out of 10
Vetted Review
Verified User
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Return on Investment

  • We are early users of the tool so it's hard to quantify actual benefits yet, but the following metrics have been established per business function:
  • Brand & Creative - Cycle time from creative brief intake to delivering the final design; Number of reviews/re-works per creative request
  • Field Marketing - Time to consolidate a field marketing forecast
  • Digital Engagement - Cycle time to complete a website request
  • PHSS - Time to complete a marketing plan for a specific PHSS campaign
  • CEOP - # of emails and phone calls required to get a CEOP request through the cycle; Time to develop a consolidate quarterly report on CEOP requests/status
  • Email Marketing - End-to-end email production process, through to launch date (# of launches that don't stay on schedule; # of email launches that have mistakes - audience, sender line, grammar; # of email launches that involve internal complaints, miscommunications)
  • On-boarding/CDRP - Time to generate a quarterly client status regionalization report; Errors in data capture and missed deadlines; Capacity to handle on-boarding requests
  • Direct Mail - % of mail campaign requests that miss 15-day approval service level, Involvement of LOB/ Stakeholders in the review process while maintaining response time.
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About Aprimo

Aprimo is a leader in global marketing operations technology. Aprimo’s performance-driven marketing operations and digital asset management software is designed to give marketers the advantage to govern and grow their brand.

According to the vendor, Aprimo delivers the advantage with its innovative Marketing Operations Hub. It allows marketers to manage budgets, people, data, and content throughout the ideation, workflow, and campaign delivery of the brand experience while maximizing provable ROI.

Aprimo Features

Has featureAprimo Marketing Productivity
Has featureAprimo Plan & Spend
Has featureAprimo Distributed Marketing
Has featureAprimo Digital Asset Management
Has featureAprimo Campaign

Aprimo Screenshots

Aprimo Integrations

Aprimo Competitors

Distribion, Workfront, Allocadia, SAS, Adobe, OpenText, Bynder, IBM, Zift Solutions, TIE Kinetix

Aprimo Support Options

 Paid Version
Video Tutorials / Webinar

Aprimo Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No