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Aprimo

Aprimo

Overview

What is Aprimo?

Aprimo is a provider of digital asset management and work management solutions. Its content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, organize, govern, and deliver exceptional brand experiences at scale.…

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Recent Reviews

TrustRadius Insights

Aprimo's SaaS DAM has proven to be a valuable tool for many users, allowing them to align their tools and customize them according to …
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Take a look into Aprimo

9 out of 10
June 07, 2023
Incentivized
We currently use the Aprimo DAM and Productivity. We have been using the DAM for about two years to store and manage our content as well …
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Aprimo DAMN good!

10 out of 10
March 06, 2023
Incentivized
I use Aprimo DAM as Digital Asset Librarian with a Librarian account. My main duty is to review the materials that contributors add to the …
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Impressed with Aprimo

9 out of 10
May 15, 2022
We use Aprimo to submit work through the Marketing & Communications Services Dept (my dept). This work gets assigned to our …
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DAM

10 out of 10
May 15, 2022
We need to concentrate all Digital Assets all together in a unique place (SAAS). We need to find and organize easily all assets. AI is …
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Aprimo, journey well done so far

10 out of 10
February 24, 2022
We use Aprimo's Plan & Spend Marketing Operations and Digital Asset Management modules on its SaaS offering. It provides a single platform …
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Aprimo Review

8 out of 10
February 15, 2022
We use Aprimo for Marketing campaign management. Using this system provides us with a clear trail of all marketing projects booked in and …
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Aprimo DAM review

8 out of 10
January 07, 2022
Incentivized
We use workflows for the preparation of promotional materials and also to have a good repository of promotional materials
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DAM Learning Curve

8 out of 10
January 05, 2022
Incentivized
We use Aprimo as the single source of truth for digital assets and content to share between regions and syndicate to downstream systems.
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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What is Aprimo?

Aprimo is a provider of digital asset management and work management solutions. Its content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, organize, govern, and deliver exceptional brand experiences at scale. Aprimo’s…

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.aprimo.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Aprimo?

Aprimo is a provider of digital asset management and work management solutions. Its content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, organize, govern, and deliver exceptional brand experiences at scale.

Aprimo’s library of connectors provides integration with the applications teams already use, like Salesforce, Microsoft, and Adobe Creative Cloud.

The Aprimo Platform

Digital Asset Management - Aprimo DAM aims to enable organizations to produce higher value content, get content to market faster, enable approved, on-brand omnichannel across channels, and reduce content recreation costs.

Productivity Management - Aprimo Productivity Management supports marketing teams so they can focus on the work that really matters. Plan, work, and execute with agility, get content, campaigns, and experiences to market faster; ensure all in-market activities meet compliance and brand standards, and align marketing with corporate priorities.

Plan & Spend - Aprimo Plan and Spend helps users to accelerate and improve marketing performance by quickly shifting plans, budget, and spend to meet market and customer demands.

Aprimo Features

DAM Features Features

  • Supported: Uploading assets
  • Supported: Downloading assets
  • Supported: Categories
  • Supported: Asset storage
  • Supported: Asset sharing
  • Supported: Asset search
  • Supported: Tagging system
  • Supported: Content editing
  • Supported: Metadata
  • Supported: Collections
  • Supported: User access
  • Supported: DAM Integrations
  • Supported: DAM API
  • Supported: Workflow automations
  • Supported: Related asset discovery

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports
  • Supported: Data exportability
  • Supported: Content analytics

Additional Features

  • Supported: AI

Aprimo Screenshots

Screenshot of Contextual DAM Experience:
Allows users to see information that they need depending on their use case. Every metadata field is configurable to give DAM users the power to tailor the experience to their needs.Screenshot of Contextual DAM Experience:
Allows users to see information that they need depending on their use case. Every metadata field is configurable to give DAM users the power to tailor the experience to their needs.Screenshot of Content Return on Effort: Generates a full picture of how individual pieces of content and campaigns perform across channels.Screenshot of Aprimo Creative Cloud Connector: Aprimo assets can be browsed and searched directly from Adobe Creative Cloud.Screenshot of Brand Portal: A homepage view in Aprimo configured to different user groups, or each user can be allowed to configure this space to their own preference. The DAM is navigated from this screen.Screenshot of Marketing Calendar: Offers a single, integrated view into all planned, in-flight, and in-market activities.Screenshot of Productivity Management: Standardizes all marketing activities to get campaigns and content to market faster without sacrificing quality or compliance.Screenshot of side-by-side review, to enable more collaboration and approvals with markup, annotations.

Aprimo Videos

The Aprimo DAM software experience. A digital asset management solution with a streamlined user experience to elevate content operations.
Aprimo Productivity Management helps streamline and automate work, improve speed to market, and manage and allocate resources. Aprimo can also automate project management—automatic reports, agile boards, calendars, timelines, other tools—to save time and help prioritize complex tasks.
Aprimo Marketing Calendar provides an in-depth view of everything going on in marketing.
Modular content can be used to deliver personalized content.

Aprimo Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationMobile Web
Supported CountriesGlobal
Supported LanguagesEnglish, Spanish, German, French, Italian, Japanese, Portuguese, Chinese (Simplified)

Frequently Asked Questions

Adobe Experience Manager, Bynder, and Acquia DAM (Widen) are common alternatives for Aprimo.

Reviewers rate Aprimo Post-Sales Experience highest, with a score of 8.

The most common users of Aprimo are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(54)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Aprimo's SaaS DAM has proven to be a valuable tool for many users, allowing them to align their tools and customize them according to their specific needs. Users appreciate Aprimo's AI capabilities, particularly its ability to automatically add metadata and tags, as well as its feature for discovering duplicate assets. This automation has significantly improved efficiency and saved time for users.

One of the key use cases of Aprimo is its centralized process for campaign management. This feature greatly reduces risks and improves outcomes for organizations by providing a streamlined approach to planning, executing, and tracking marketing campaigns. Additionally, Aprimo DAM solves the problem of managing security for different user groups and allows for easy sharing of content with global stakeholders. The platform also addresses workflow problems by providing controlled availability of assets and searchability in a library format, which benefits both creative and administrative teams.

Another notable use case of Aprimo is its capability to serve as a centralized repository for content marketing. By housing all content-related activities in one place, Aprimo enables users to efficiently plan, create, store, and distribute content. Additionally, Aprimo's seamless integrations with popular reporting tools make it easier for users to generate reports and analyze the performance of their content strategies.

Many customers appreciate Aprimo's customization options and deep understanding of marketing. These features allow users to tailor the platform to their specific requirements and optimize their marketing operations. Furthermore, Aprimo serves as the single source of truth for digital assets and facilitates content sharing between different regions and syndication to downstream systems.

Aprimo is widely used across various industries for managing direct marketing campaigns, selecting customers for email sends, SMS communications, and surveys. It is also implemented as an audit trail and asset management system to ensure compliance with marketing rules and standards. Moreover, Aprimo is chosen as a Digital Asset Management tool for Intellectual Property, serving functions such as cataloging, creation information appending, production coordination, asset approvals, scheduling, and workflows.

Overall, Aprimo's versatile features and intuitive interface make it a valuable solution for users seeking to streamline marketing operations, improve collaboration, and effectively manage their digital assets and content throughout the campaign lifecycle.

Users have made several recommendations based on their experiences with Aprimo. First, users suggest verifying the functionality claimed by Aprimo before implementing it. This recommendation emphasizes the importance of thoroughly testing and evaluating the software's capabilities to ensure that it meets the specific needs of the company.

Second, users recommend improving the user interface and ease of use of Aprimo. This recommendation highlights the need for a more intuitive and user-friendly interface that can enhance user productivity and reduce the learning curve for new users.

Lastly, users advise having training and guides available for Aprimo users. This recommendation underscores the value of providing comprehensive training resources to help users fully understand and utilize the features and functionalities of Aprimo effectively.

Additionally, users recommend having dedicated IT support and super users for managing Aprimo and training new employees. This suggestion stresses the importance of having knowledgeable individuals who can handle technical issues and provide guidance to maximize the benefits of using Aprimo within an organization.

These recommendations aim to optimize the implementation, usability, and support aspects of Aprimo, fostering a positive user experience and ensuring efficient utilization of its features.

Attribute Ratings

Reviews

(1-3 of 3)
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Score 9 out of 10
Vetted Review
Verified User
Aprimo is a powerful system that we implemented to store and disseminate a large number of website assets into our website using Tridion Sites, due to the deprecation of our previous system. The import and implementation process had a very short timeline, which Aprimo worked hard to meet. It is already improving efficiency and workflows and simplifying system requirements. The system is being rolled out across our marketing department to facilitate efficient workflows and better content reuse across the marketing team and to automate asset dissemination across multiple systems in the long term. The goal is to integrate many systems and use cases into it over time, utilizing the wide range of features offered.
  • Search and find functionality
  • New features and updates--automatic rollout
  • Supportive and friendly team
  • Highly customizable system
  • Aprimo Academy training area
  • Complex back end of system
  • Multiple user interfaces
  • Higher cost than competitors (but more functionality offered)
Aprimo is fantastic and is well suited for larger companies, especially those that are looking to use the system for multiple types of assets across multiple teams or business portfolios or who want the high potential for integration opportunities with systems. It is great where customization or potentially unusual combinations of use are required. It has multiple modules, which are ideal for scenarios where users want to incorporate the different aspects of work, including workflow, brand templates, approval and amendment processes, and integration possibilities with REST API use. It would be less suitable in a scenario where a very simple setup for just storage of assets is required, or where there is a very small, non-technical team working with it.
  • Reduced cost and simplification of infrastructure from replacement of two systems with one
Bynder was simpler and lower cost, but Aprimo offered more advanced functionality, better integration potential, faster implementation, more customization, and better levels of support, which our business required.
Yes
SDL Media Manager was replaced due to depreciation. CI Control was replaced to simplify systems infrastructure.
  • Product Features
  • Product Usability
  • Product Reputation
Really good search and upload process, and great functionality for workflow approval and editing. QuickConnect is handy for on the go, and the SSO keeps it simple. For customization, it is relatively complex and requires some technical knowledge. The user guides are very detailed, and the Aprimo Academy training modules provide lots of information, but there is a steep learning curve to get fully up to scratch with the system. The level of inter-relatedness of areas of customization could be complicated to work out if there is a problem. The support team at Aprimo is fantastic and the high customization potential is a benefit rather than a downside. A system champion is required to make sure it is fully utilized.
  • Search and filtering
  • AI suggestions
  • Upload process
Score 10 out of 10
Vetted Review
Verified User
Communications uses Aprimo DAM as its media archive, Fundraising uses it for donor communication
  • Reliable
  • Easy to use
  • Constant updates
  • Listens to user requests
  • Easy to maintain
  • Solid customer service
  • Text document previews
  • Editorial possibilities to design entry pages
Aprimo DAM is a fantastic DAM and Aprimo a reliable vendor. It's fast and scalable, easy to maintain, and most of all - Aprimo listens to their customers. In their Voice portal, customers can leave their wish lists and Aprimo has picked up so many of them. We migrated to their recent SaaS version and are exceptionally satisfied with the results. User satisfaction has gone up significantly.
We are now going to add the Brand portal functionality. Keep in mind that it's a great DAM, but not a CMS.
  • User satisfaction has gone up significantly
  • SaaS saves us a lot of costs
  • Fast delivery of assets to customers
  • Great sharing features
Reliable and trustworthy vendor!
It has greatly improved with the SaaS version, but there a few more small steps to go
1800
Fundraising, Communications, Product management, management - basically every function
1
Business Analyst
Help desk manager
  • Fundraising communication
  • Global asset management and distribution
  • Donor communication via CDN
  • De-centralized content repository for member associations
We are simply very satisfied with the product and the business relationship
Yes
A homegrown sharepoint solution, totally outdated and not state of the art
  • Price
  • Product Features
  • Product Usability
The product features and the price played the biggest role and how the system fits into the existing system landscape
No reason to change
  • Third-party professional services
Book That In
No
Change management was minimal
The change was actually only going back to an out of the box system
  • Replacing some of the custom features with out of the box features
Nothing in particular
24/7 support is included
Yes
Always
  • The new user interface is beautiful and has great features
  • AI functionality
  • Updating the frontpage
Yes, but I don't use it
Score 8 out of 10
Vetted Review
Verified User
  • In general the capabilities within Marketing Resource Management seem like a platform built by marketers for marketers.
  • The out of the box processes are pretty
  • The uniformity of the user experience across modules makes user training and change management a lot We are still in early stages of using the reporting capabilities, but we can see lots of value in what they Unica was not as standardized.
  • We are still very much focused on adoption.
  • Users have to adjust to Aprimo. More challenging for organizations that have deep-rooted processes and this is something that has to be addressed in training.
  • The portal full application experience varies greatly and it can become cumbersome for users to communicate via Aprimo on projects.
  • We are early users of the tool so it's hard to quantify actual benefits yet, but the following metrics have been established per business function:
  • Brand & Creative - Cycle time from creative brief intake to delivering the final design; Number of reviews/re-works per creative request
  • Field Marketing - Time to consolidate a field marketing forecast
  • Digital Engagement - Cycle time to complete a website request
  • PHSS - Time to complete a marketing plan for a specific PHSS campaign
  • CEOP - # of emails and phone calls required to get a CEOP request through the cycle; Time to develop a consolidate quarterly report on CEOP requests/status
  • Email Marketing - End-to-end email production process, through to launch date (# of launches that don't stay on schedule; # of email launches that have mistakes - audience, sender line, grammar; # of email launches that involve internal complaints, miscommunications)
  • On-boarding/CDRP - Time to generate a quarterly client status regionalization report; Errors in data capture and missed deadlines; Capacity to handle on-boarding requests
  • Direct Mail - % of mail campaign requests that miss 15-day approval service level, Involvement of LOB/ Stakeholders in the review process while maintaining response time.
The investment you have to make in process and ensuring your people have the right skills in the art of marketing is critical. For successful change management, make sure you form a team of what we called “process champions” composed of a member from each of the functional groups. These individuals will be the voice of their team to the deployment resources and the voice and the champions of the project to their teams. They should maintain an ongoing presence for the life of the relationship with Aprimo with their role being continuous evaluation of their processes, voice of their function with regards to new capabilities and requirements. Aprimo have taken the challenge of technology out of the picture by focusing so much on the user experience.
100
100 users in Marketing: – Brand And Creative – Field Marketing – Consumer marketing (Direct Response) – PHSS Marketing – RCO Microsites – Corporate Microsites – Celebrity and Entertainment programs
1
We have one contracted resource, but we are taking steps to secure full-time employees. We expect 1-2 FTEs to support this deployment.
  • In aggregate, Aprimo supports 6 processes and their sub-processes:
  • Field Marketing - National Campaign workflow
  • Field Marketing - Template Edit workflow
  • Brand & Creative - Creative Review workflow
  • RCO Microsite - Microsite workflow
  • Microsites - Corporate Microsite and WPG workflow
  • PHSS- PHSS workflow
  • Direct Response creative processes
We had no legacy systems that deliver the same capabilities. We were just using mass communication tools.
Unica - Both platforms (i.e. Unica and Aprimo) delivered comparable capabilities. However, due to internal limitations around technical support and technical maturity of the organization we selected Aprimo as it delivered the more user friendly user interface. Unica requires more technical saviness. With Aprimo you can be completely non-technical. We evaluated Epsilon, but they were too expensive and don’t compete on price. We evaluated Axciom. They offered an outsourced full service and were very powerful, but we wanted to bring capabilities more in-house. The capabilities were more advanced that we needed today. We felt Aprimo or Unica could both carry us a long way. We did not look at marketing automation vendors like Eloqua, Marketo. From a scale standpoint, we were looking for campaign management and not just marketing automation. Also wanted MRM (Marketing Resource Management) or internal workflow management capabilities. We did not take a deep dive as they didn’t have the full suite solution.
  • Vendor implemented
  • Professional services company
TopRight (http://toprightpartners.com/).
We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy. Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management. I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform.
  • Online training
  • In-person training
Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.
It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.
We have not had any need for customization. We went into this with the mantra of let’s adapt ourselves to the platform.
No
Customer service has been responsive and attentive in line with the service we have bought. However, any organization that wants to make investments in Aprimo should plan to make an investment in internal support headcount to serve as the first line of defense for user issues and inquiries otherwise it could become too expensive. We are on a standard service plan. You get 8 hours/month of whatever you want to ask them. This has been good enough. Will be buying more when we implement campaign management.
They have taken the challenge of technology out of the picture by focusing so much on the UI.
We have not yet experienced any downtime
We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster. They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant.
  • Our first goal is to get integrated with data warehouse (Teradata). Ultimately the data warehouse will have integrations to Salesforce.com etc.
Teradata owns Aprimo and are integrated. It was a factor in our decision, though I'm not sure if there’s a system integration advantage, as Teradata has been agnostic historically.
Deeply discounted licenses. If you have in-house resources capable of configuring of the platform you will have significant savings in implementation costs.
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