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ARchitect is utilized by various analyst relations teams, such as Dell and Capgemini, to effectively manage their interactions with the …
Overview
What is ARchitect?
ARInsights’ SaaS platform is used by B2B tech and services companies for managing their analyst relations (AR) and influencer relations programs. The flagship solution, ARchitect, along with multiple complementary products, help improve AR professionals’ efficiency and productivity.
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What is ARchitect?
ARInsights’ SaaS platform is used by B2B tech and services companies for managing their analyst relations (AR) and influencer relations programs. The flagship solution, ARchitect, along with multiple complementary products, help improve AR professionals’ efficiency and productivity.
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Product Details
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- Competitors
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What is ARchitect?
Founded in 2004 and backed by Polaris Growth Fund, ARInsights provides their SaaS platform for managing analyst relations (AR) programs. Their flagship solution, ARchitect, along with multiple complementary products, enables companies to increase awareness and enhance knowledge-sharing with the industry analysts that influence their business.
ARInsights has a proprietary database with research from 30+ firms (including Gartner, Forrester, IDC, etc.) and contact information for more than 10,000 analysts and other B2B influencers from over 1,000 firms. ARchitect, the company’s core product, includes a database integrated with a purpose-built interaction management solution used to organize, plan, coordinate, track and measure success of analyst relationships. ARInsights has also expanded its product portfolio in recent years to include multiple complementary solutions. Premium Content helps customers monitor influencer research, blogs, and social media. Event Manager enables users to optimize analyst and spokesperson schedules during events. And the Analyst Portal provides a secure online environment where companies can share curated content and interact with analysts.
ARInsights has a proprietary database with research from 30+ firms (including Gartner, Forrester, IDC, etc.) and contact information for more than 10,000 analysts and other B2B influencers from over 1,000 firms. ARchitect, the company’s core product, includes a database integrated with a purpose-built interaction management solution used to organize, plan, coordinate, track and measure success of analyst relationships. ARInsights has also expanded its product portfolio in recent years to include multiple complementary solutions. Premium Content helps customers monitor influencer research, blogs, and social media. Event Manager enables users to optimize analyst and spokesperson schedules during events. And the Analyst Portal provides a secure online environment where companies can share curated content and interact with analysts.
ARchitect Screenshots
ARchitect Competitors
- Meltwater
- Cision Communications Cloud
- In-house systems
ARchitect Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
Frequently Asked Questions
ARInsights’ SaaS platform is used by B2B tech and services companies for managing their analyst relations (AR) and influencer relations programs. The flagship solution, ARchitect, along with multiple complementary products, help improve AR professionals’ efficiency and productivity.
Meltwater and Cision Communications Cloud are common alternatives for ARchitect.
The most common users of ARchitect are from Enterprises (1,001+ employees).
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Reviews and Ratings
(16)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
ARchitect is utilized by various analyst relations teams, such as Dell and Capgemini, to effectively manage their interactions with the analyst community. With its comprehensive functionalities, ARchitect proves to be a valuable tool for running outreach campaigns, managing projects, and tracking interactions with analysts worldwide. Users have found it especially helpful in keeping records of analyst briefings and generating reports for business unit leaders. The software serves as a CRM for AR professionals, assisting them in managing current and future interactions, conducting communications, running analytics, and generating briefing books. Informatica also benefits from ARchitect's features by saving time through automated report generation and tracking interactions based on product, region, and analyst. The custom fields and analyst groups feature are particularly valued by Informatica for tracking interactions, providing updates, and facilitating cross-selling and upselling efforts. Additionally, ARchitect proves to be indispensable for organizing and enriching analyst relations programs, maintaining an international analyst database, and improving communication through relevant research notifications. While primarily used by the analyst relations department, some PR teams have found value in the software for event planning purposes. Overall, ARchitect has demonstrated its effectiveness in streamlining processes for managing analyst relationships and enhancing the overall efficiency of organizations' AR functions.
Attribute Ratings
Reviews
(1-2 of 2)Companies can't remove reviews or game the system. Here's why
October 06, 2022
ARchitect - custom built for AR but not IR
I have used ARInsights ARchitect to support both analyst relations and influencer relations programs. The users are in the AR or Influencer Relations team. It is used to support and effectively run outreach campaigns. The software is effectively the foundation on which the programs are run on and the scope of the programs is global in nature.
- Building lists - its excellent
- Provide details/biogs on analysts
- Solid platform for email outreach
- Ability to track interactions
- Use of the finder feature is a little cumbersome
- The email editor is better but still a little fiddly compared to the likes of Mailchimp
- Adding in new contacts is a little tedious process
- Removing analysts no longer with an organisation - in transit is a little onerous
- Positive - very helpful in terms of open rates for email blasts
- Positive - useful to track interactions
- Negative - no great on analyst output/coverage
There isn't a comparative like-for-like product that I would compare ARchitect to; rather I would compare it to any other CRM system. The key differentiator is the database of analysts listed after that is really a case of comparing how interactions are listed and how emails are distributed and tasks assigned.
I have used the platform when working with some of my clients and the number of users have been between 2 - 10 all of the people are in the Analyst Relations team/division which on occasions is part of the corporate communications/marketing teams.
Again as per my previous answer, there tends to be one person that is assigned to look after ARchitect and supports other members of the team to do so. The person that does this will generally be comfortable working with software.
- Managing relationships with analysts
- Support AR interactions - briefing documents
- Measuring AR activity/output
- Investigating new analysts/new areas
- Monitoring analyst output
- Use of the platform to match analyst output to PR output
- As a starting point to match AR activity to sales work
- Linking ARchtect to sales management software
- Possibly linking ARchitect to ABM
No
- Product Reputation
- Prior Experience with the Product
I have been aware of the product for many years, it has been the defacto product for anyone working with analysts and wanting a platform to discover, manage and evaluate working with analysts
I would definitely do a like for like comparison with Spotlight Oz which I have been really impressed with. I would also look at Onalytica and Tagger as I think there is a lot more out there that covers influencers too.
- Don't know
No I have not purchased premium support as I did not feel the need to do so. So I can't really provide any meaningful comment on this question.
No
I was after some support on how to create reports using the platform and the account manager worked hard to try and provide me with the support I need to get the job done.
- Building a database
- Finding out details on an analysts
- Running a report
- Sending out newsletter
- Running bespoke reports
- Setting up tasks
Score 10 out of 10
Vetted Review
Verified User
I use ARchitect to keep track of all interactions and to find new analysts. This information is then conveniently exported in a pie chart or via graph for our organization's quarterly business reviews.
- Their staff is incredible to work with, as they know all the tricks to represent an AR program well using the reporting features.
- Track interactions by product segment.
- Track interactions by analyst firm.
- Find bio information about analysts.
- We get alerts when analysts join or leave a firm.
- I was able to compare report, media, and social mentions before and after my joining, which was very impressive.