I really believe that every company, business, and organization needs some aggregator for NPS scores. Feedback is so critical in the direction of a company, especially in the tight-knit healthcare IT community. The more we know about our strengths and weaknesses, the better suited we will be to keep our current client base happy, while resolving issues that are affecting our detractors. That direction will guide the product, leading to an increase in sales; it's a no-brainer. The question is, what solution do we opt for? The paper-and-pen method (Excel) was not sustainable. Online documents are only really viable for the first few weeks. Having a user-friendly and easily maintainable solution like AskNicely is the key. The interface is simplicity itself, and the results were very surprising (in a good way). I would very strongly recommend this for software companies, but really any group that needs to monitor feedback could benefit from this service. The larger the group, the better suited it would be. I would only say this is not an applicable solution for very small companies with a very local client base (but, even then, I could make the argument).