AT Internet Reviews

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Score 8.1 out of 101

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Reviews (1-25 of 31)

Todd Reinhart profile photo
October 08, 2019

AT Internet earns an "A"

Score 9 out of 10
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We leverage AT Internet's tagging and analytics to provide valuable insight on user and content engagement within our best-in-class digital publishing software platforms. Since we license our software to brands of all sizes throughout the world, AT Internet's Analytics Suite 2 is being utilized by both our entire organization as well as our digital partners.
  • Implementation
  • Detailed Help Center
  • Ongoing support
  • More exporting options
  • Expanded support hours for U.S. based companies
Since our use case is a bit different from a website or other media properties, Marie Fenner (Managing Director - U.K. & U.S.) and Nicolas Hinternesch (Senior Digital Analytics Consultant) provided "white glove" service and a detailed understanding of our product offerings to make for a smooth implementation.
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Benoît Gaillat profile photo
Score 10 out of 10
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As a consulting firm, we mostly use AT Internet on behalf of our customers to monitor e-commerce website conversion rates. We explore data, build reports and drive e-commerce performance with AT Internet. Today, it's really an integral part of our organization. Without AT Internet, it would be a lot longer and more difficult to help our customers to increase their online sales.
  • Data collection.
  • Reports.
  • Data visualization.
  • Onboarding with new customers.
  • Design.
  • Connection with other solutions.
We mostly use AT Internet for e-commerce websites because it's very flexible to build a specific marking plan to collect everything we need to improve conversion rates. From data collection to reports, we can personalize every installation and configuration for each customer with only one team. This helps to reduce costs on our side and provide good services for customers.
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Denis Rousseau profile photo
September 30, 2019

Easy insights!

Score 10 out of 10
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AT Internet is used across the whole organization to collect statistics on all websites. It addresses all requirements regarding traffics, user behavior (journey, CTA) and campaigns tracking.
  • Data collection: Allows consolidating page views with named pages, categorizing CTAs per type (Download, Inbound, Outbound, Action), monitoring internal search engines usage including with/without results, and rich media usage like Youtube videos with detailed insights.
  • Data assessment: Explorer is a very convenient tool to quickly assess some odd behaviors, like unexpected bots traffic, with its "minutes" view, its "Organization" dimension, but also with its predictive capabilities. Then they can be annotated to share findings with all users. Explorer URLs are also a great way to quickly share an analysis, that can be at any moment send to Data Query for deeper investigation.
  • Data extraction: Data Query is from far the best data extraction tool on the market and the easier to use, moreover always evolving.
  • Multi-site capabilities: allows to assess "on the fly" some group of sites, with history not limited to group creation date.
  • Support: Reactive and efficient.
  • Evolution: The solution is permanently evolving, based on users feedback. Our opinion matters!
  • I would say the limitations on multi-sites assessment, but they are about to be broken with Data Query V3.
  • Tableau connector limitations, but they are mainly due to Tableau constraints, which doesn't accept direct REST API calls (no issue with Power BI).
AT Internet is well-suited for data assessment. I often have to provide some explanations about data oddities, like unexpected bot activities, and the combination of Explorer and Data Query always allows me to identify them.
When retrieving the original URL is necessary, we missed it as a dimension. However, the new engine will provide it, so that will no longer be an issue.
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stephen macleod profile photo
Score 8 out of 10
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It is being used across the whole organisation. AT Internet allows us to understand audience behaviours and helps us to more effectively build, market and sell advertising around Global News products.
  • AT Internet has worked with Global News and the wider BBC to tailor their platform to better deliver the kind of advanced functionality we require.
  • They have a great team of consultants that provide fast and efficient on-going support. Typically queries are resolved in a matter of hours rather than days.
  • AT Internet has all the standard reports you would expect from an enterprise analytics tool, but its real strength is its powerful query builder that allows almost limitless flexibility in constructing reports and segments.
  • The current product has some limitations around segmentation like, for example, nesting or stacking segments. They are however releasing a new segmentation engine early next year as part of a suite of new products that will address some of these limitations.
  • Also on segmentation, they just have visit or visitor scope right now and ideally there would be an event scope. Again I hope to see this in the new product.
AT Internet is well suited to a broad spectrum of users. It has enough functionality and power to suit professional data analysts, however it is quite intuitive as a tool and accessible to non-specialists such as marketers or sales folks. Its power lies in its data query engine that allows you to explore data quickly and flexibly and although there are some limitations with the existing tool, the new version in beta right now looks very exciting.
Read stephen macleod's full review
Kim Chan profile photo
September 29, 2019

AT Internet Review

Score 7 out of 10
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AT Internet is our main analytics tool and is used across the whole group (9 brands). It is used mainly in our eCommerce team to produce reports, analysis, and follow our KPIs.
  • Granular traffic data.
  • Funnel analysis.
  • Custom dimensions and variables at multiple levels.
  • Dashboards and look and feel reporting.
  • New interface not complete yet.
AT Internet is a very good tool for our needs and with pricing which is reasonable. It provides good granular data which is useful for more advanced analysis. For beginners or basic needs, it's not suited.
Read Kim Chan's full review
Abdelhamid Gahbiche profile photo
Score 9 out of 10
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AT Internet is our web analytics tool. We use it on a daily basis in order to monitor digital KPIs. Different departments rely on it since we offer a lot of services on our websites. My role is to gather data using explorer and data query and then refine it on specific dashboards for every department.
  • Audience measurement and data query tool.
  • Ergonomic platform.
  • Support answers in less than 24 hours.
  • Can't edit data on the navigation tool.
  • Can't edit user insights data.
In our case, AT Internet is well suited to implement on an informational service portal from basic to advanced KPIs. Data can easily be downloaded either on excel files, pdf or as an API that we can implement on our data viz tools. I believe that we're not using 100% of AT's capacities and I'm looking forward to discovering them.
Read Abdelhamid Gahbiche's full review
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Score 8 out of 10
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Use of AT Internet within the company is aiming to move from a current pure Web Analytic usage to a global data solution to address all our business matters, including the KPIs we push to our clients. The coming evolutions of the solution and data model will allow us to pursue this objective. The recent evolution of Explorer is also helping us to increase the adoption of the solution within the company.
  • Flexible solution.
  • Moving fast over the past years.
  • RGPD compliancy.
  • Current performances.
The suite is well connected with the possibility to switch reports/analyses from one tool to another.
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Score 9 out of 10
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AT Internet is used by our whole organization to help us monitor and analyze our trafic (website and apps).
It's really easy to build dashboard and share them across all the organisation.
  • A strong tracking solution and very complete: no sampling, clear traffic sources, etc.
  • Querying the data is made is with the Data Query tool.
  • Building dashboards and reports. You can share them by email or with a simple link.
  • They answer all of our questions, like what's the best way to track a specific event, what does this data mean, with a very efficient HelpDesk!
  • Going further with Data Viz (they're working on it).
AT Internet is, to me, the best analytics tool as it provides a wide range of way to track events and gives a very clear report of the data collected.
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Louis Burette profile photo
Score 9 out of 10
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I am working at Ysance Mazeberry as a project manager and customer success consultant for the use of our marketing attribution & contribution solution. We get the data from AT Internet as a collecting tool for some of our clients. Then, we retreat this data to compute some specific Mazeberry KPIs and to deliver attribution & contribution analysis to our common clients.
  • Collecting all data (clicks, impressions, and conversions) from the customer journey of their clients.
  • Collaboration with Mazeberry.
  • Data Query: good data mining tool to explore analytical data.
  • Availability of their support teams.
  • To be improved: having the same dedicated interlocutors to deal with a specific subject.
Thanks to AT Internet, our common clients are able to collect impressions from the customer journey and share them easily with Mazeberry to benefit from advanced attribution & contribution analysis.
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Tanguy RIOUST profile photo
Score 7 out of 10
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Used in the marketing department. My usage was different from the others. I analyzed refined data for every visitor or user in order to build features for machine learning models (to score users).
  • Drill available data
  • Access to the API URL
  • Requests to the API with voluminous data (> 1 million lines) was complicated, I had to tweak my python code in order to make many small requests to collect data faster.
  • Calls to the API can be further documented (example: no example for fetching total numbers of lines in python).
Good for analyzing data at a high level. Less good for analyzing data at a refined level.
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Julien Debriel profile photo
Score 10 out of 10
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AT Internet is used by more than 100 users inside the company. We are using it to drive and monitor digital activity. There are hundreds of datasets in the dashboard apps or report apps that help the sales and marketing team every day. There are a lot of features and good tool stability which permit you to keep good data quality for your company.
  • Great tool evolution
  • Data quality
  • Power & stability
  • More details about marketing attribution
- Funnel monitoring
- Dashboard
- Sales Insights
Read Julien Debriel's full review
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Score 8 out of 10
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AT Internet is our web analytics tool. We use it on a daily basis in order to monitor digital KPIs. Every data-oriented department is using it. To be more specific 4 departments (Marketing, PR, Finance, and Data science) are gathering data in different ways. We are using a large panel of the tools: dashboard, analyzer/explorer, and data query.
  • Funnel analysis in Analyzer NX
  • Data query
  • Reporting & Dashboard
  • Main dimensions in the Analyzer NX: Trafic, Pages, Sources, Ad, Technique, and Ergonomy
  • The mobile device is something natural nowadays. As well as desktop users. Reports need to be up to date and automatically include those dimensions, without having to segment the data.
  • Even though funnel analysis is one of its strengths, I think that adding more steps can be more comfortable.
  • Adding more dimensions like the mobile internet connection (3G or 4G) is something I'm looking forward to.
  • Having the ability the create dashboards or reports & compare it with a flexible period is crucial. Eg. YTD vs. Y-1, MTD vs. M-1, MoM vs. Y-1/M-1, any given period that I choose vs. any other given period that I choose.
  • Better heatmap & clickmap analysis.
  • Video/session recording.
  • Label completion: in a funnel, there can be several steps & in those steps there can be labels. We already have a completion rate by steps, it will be useful to have a completion rate by labels within a step.
Well suited for medium-size companies. In my opinion, companies that are looking for a tool without sampling problems, that can deliver fast reports and doesn't cost 100k€ per year, then AT Internet is appropriate. The support answers quickly and human customer success managers can take over. Another strong point for AT Internet is there GDPR compliance. It is less appropriate for small businesses that are not digitally mature, have no budget, or have other strong options in the market. At the moment (2019), AT Internet doesn't provide a strong heat/click map. So if you are looking for that kind of insight, you'll be disappointed by the result.

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Score 6 out of 10
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It is used across the entire organization, for all web teams and digital marketing teams in various regions or BUs.
  • Detailed granular traffic info.
  • Visualizations.
  • Data comparisons over time.
  • Linking specific pages to tracked events.
  • Identifying specific actions.
  • Making dashboards and data shareable with non-users, I'd like to have a live and updating dashboard on the web.
Well suited - Identifying content that is popular and easily found.

It is difficult for beginners and hard to draw connections between the actual site (as visitors or business view it from the outside) and the internal structure of the site and tagging.
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April 04, 2019

Easy and effective

Score 5 out of 10
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All websites within my organization use AT Internet. We are able to compare traffic.
  • Global reporting.
  • KPI measures.
  • SEA campaigns traffic.
  • I'd like to have some tutorials.
Difficult for debutants, good for professionals.
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Score 7 out of 10
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It helps us to feed our own dashboard through APIs with analytic data. It is also our main monitoring tool in terms of traffic.
  • Audience measurement.
  • Campaign tracking.
  • Filters are not always accurate.
We are not using AT internet for our eCommerce activity but mainly for our media activities. Also, we take advantage of their powerful APIs to extract data to our in-house monitoring platform.
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Score 8 out of 10
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AT Internet helps us understand our users' activity and evaluate past or next marketing projects. It is also used for daily traffic monitoring.
  • High quality data retrieval
  • In-depth user centric analytics
  • Simplifying tag management, lack of automation and auto documenting tracking tool.
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Sixtine Wittlin profile photo
Score 9 out of 10
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Ooreka is the market leader for people in need of expert advice on pretty much anything (works in your house, health, finance, career, etc.). We have more than 6 million people coming to our website each month and they all have different needs. AT Internet enables us to track them - what pages they visit on our website, what they do, where they click etc.
  • AT Internet offers real-time data, when you need insights quickly.
  • AT Internet doesn't sample so I really trust the data I get.
  • The API is easy-to-use and powerful, I use it all the time for creating reports and dashboards.
  • The user interface could be improved (design, font, colors).
I really like the app "Reports" that allows me to create my own reports and share them with colleagues.
I also use very often the app "Data Query" (AT Internet's API) which is very powerful: you can quickly build a customized table with the exact metrics and dimensions you need. When I'm asking myself a question, Data Query always has the answer.
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Martin Krieg profile photo
Score 10 out of 10
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ZDF, a national television station in Germany, and ZDF Digital Medienproduktion GmbH, a daughter company of ZDF, uses the software to monitor the activities of all internet users on our platforms (responsive web, Android app, iOS app, Windows mobile app, hbbTV, VR app) It’s used for online research, but also the areas of controlling and product management and development are involved in the tool.

In addition, we measure our partners, 3sat and phoenix as well as the offer [link], which was set up for the target group of 14-29 year olds, as a cross-platform offer (YouTube, Instagram, Snapchat, Twitter). In addition, the marketing department uses the software to monitor marketing campaigns (banner advertising, pre-rolls, etc.).

The implementation of the web analysis tool was the responsibility of the media research department, which actively and fully uses the tool together with the online editorial department. The tool was introduced in several phases and for different user groups. A dashboard solution is now available to almost all users of the company. The media research department and the online editorial departments only have access to elaborated areas of the software (DataQuery etc.).

The controlling, editorial, product development and marketing department use the tool for different questions:

• How many users are on the ZDF platforms (in real-time, daily, weekly, quarterly)?

• Which platforms are used and which have to be developed or newly developed?

• What sources and campaigns bring users to the platforms?

• How are text and how are video (VoD) offers (mediathek / mediaplayer) used?

  • AT Internet offers tools for target groups and users (for beginners in the field of web analysis, for example, dashboard solutions; for web analytics specialists, elaborate analysis tools with export functions in BI solutions).
  • AT Internet is web-based and available on all devices and delivers user numbers in real-time at any location. The creation of reports and reports with AT Internet is fast to learn and the operation is very intuitive (good usability).
  • AT Internet has brought very many new analytical tools on the market in a very fast time and relaunched older applications. There are currently still smaller bugs that should be fixed.
  • AT Internet is currently working under high pressure on new analysis tools. The first beta versions look very promising and replace, which in their functionality now somewhat dusted tools.
AT Internet is good in visualization, in data protection issues, and in the provision of data. AT Internet as a web application has the danger that sometimes a desktop client solution would be more stable, sometimes data must be recalculated or corrected. But generally, AT Internet is a very good tool.
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Heikal Mohamed profile photo
Score 8 out of 10
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We use AT Internet as the source of truth for our digital news properties, gathering data for product management, sales strategy and operations. It guides decisions for editorial teams on content creation and programming, for product teams on feature development, for sales strategists in product positioning and for operations in monitoring and troubleshooting.
  • AT Internet doesn't use sampling, which reduces confidence and doubt in data.
  • Real-time data allows for immediate analysis and reaction where necessary.
  • Segmenting is flexible and powerful in delivering insights.
  • Unique visitors are treated somewhat separately from other metrics, which can complicate analyses.
  • User experience can be improved in simple ways - e.g. larger fonts on some report screens.
AT Internet is suitable for regular product health monitoring. It's also useful for analysis of issues to the users' desired depth of understanding.
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Dmitry Kharitonov profile photo
Score 9 out of 10
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AT Internet is used across the whole our media company. It addresses the following business problem: media consumption analysis—how does our audience read the content we produce, page layout analysis—does our navigation system work good, audience acquisition analysis—which traffic source works better, m/v testing for launching updates. We also use Data Query to get the data for our own custom dashboards.
  • Reliable data. AT Internet provides metrics adjusted with Digital Analytics Association, giving clear metrics meaning description and help you understand data in a right way.
  • Flexible system. The data is stored in a raw, non-aggregate way, web interface provides a powerful segment constructor, including user-based segments (cohort) and here's REST API for any data to work with it in a custom way.
  • Professional team. Digital Analytics Consultants here understand both the tool and web digital analytics tasks excellent. They help to define your objective, configure the tools and understand data in a right way.
  • Long response time for reports based on a huge datasets in some cases. If your volume of data is high and you're requesting a data within a complex segment then response time could be significant. But the processing time for regular reports could be improved by AT Internet team if you request it.
  • Delays in a problem solving when the issue requires several technical teams cooperation.
It's well suited if you have both teams without specific skills working with data and teams who need deep data digging. Analyzer provides a lot of preconfigured and recognizable reports, and Data Query gives you a way to work with data in any manner you need. It's good for a media company as you can do cohort analysis and explore how visitors interact with your content.
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Ole Bahlmann profile photo
Score 9 out of 10
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AT Internet is used on all web properties of the company. That includes the main website, the mobile website, the blogs and widgets. The data is used by both decision makers in the business and product departements as well as analysts from the insights team. It is used to assess usability issues as well as general user behaviour analysis.
  • AT Internet offers full segmentation and filtering, on the fly, across the whole data set.
  • The data query module offers great flexibility for analysis and automated reporting.
  • The Android and iOS libraries need improvement and the analytics suite would benefit from more mobile tailored reports and analysis options.
  • The interface needs a refresh and more customizability for the graphs.
  • While the documentation is generally good, it's only accessible through PDF documents. Having this information at ones fingertips while using the tool would be great.
If your focus is on your mobile apps, there are better tools out there. If you need to track across websites and apps or web only, AT Internet can be a valuable tool. The rich media analysis features makes tracking of video and audio content in the context of the site very easy. Full segmentation and filtering are very powerful tools to drill down to the details.
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Edouard Ader profile photo
Score 8 out of 10
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AT Internet is a great tool to gather information from my website. I can get real time analytics and performance segmentation from mobile devices and regular laptops. The advanced Analytics reporting is very useful end easy to view on the dashboard. AT internet continues to improve on all its solutions.
  • Real-time Analytics
  • Advanced Analytics Reporting
  • Dashboarding - API
  • The price can always be lower
  • The solution is limited to big companies
  • We are always looking for even more details in the reporting
It is suited for big companies that have a lot of traffic on their website. The question would be: what do you expect from your website? business? visibility or just good reputation?
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Christiane Lapeyre profile photo
Score 9 out of 10
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AT Internet is our main web analytics tool, allowing us to measure the whole audience of our websites and apps, as well as building an analytics culture among many newsrooms and sales departments.
  • No sampling, segmentation on 6 months
  • Input of first party data
  • Dashboarding with API
  • Unify the features of the APIs
  • More Unique visitors analysis
  • A lower price
AT Internet is suitable for improving your audience knowledge, whether you are a small or big company. The product is easy to use and the SLA is very efficient.
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Alice Lamotte profile photo
Score 8 out of 10
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The tool is used across the entire digital department to track the activity and performance of all mobiles/websites and applications. We have more than 120 users.
  • Ability to track in depth sales details
  • Powerful segmentation tool
  • Interface to build custom rest API requests and and IQY files
  • Data available at the user ID level
  • Design of the interface ( dramatically improved on the new application recently released ! )
  • Default views by unique users
  • Interface not very handy at first that may require a bit of support to start with
It's a powerful tool which easily allows the collection of very granular data. The interface allows to build data requests and generate wether a rest URL or an IQY connection file that can be inserted into an already existing Excel dashboard, which is a great advantage.
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September 15, 2017

Pretty good for the price !

Score 8 out of 10
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We use it to analyse all the traffic on our web sites. It is used for all the departments of our organisation worldwide, to produce reports on this traffic to final users, on a regular basis and on request. It help us to understand our visibility on the World Wide Web and to correct it when necessary.
  • Rich interface with a marketing approch
  • No limit to request on previous data
  • Data mining possibility on all the parameters
  • Simplified interface
  • More graphics options
  • Easy reporting

Very good for web traffic analysis when it is correctly set up. Users from the marketing Department appreciate it.

In its current configuration, it's a bit complicated to use, and could be improved in term of versatility.

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About AT Internet

AT Internet is a European leader in digital analytics. Active for over 20 years, AT Internet's goal is helping customers measure their audience, optimise their digital performance and create value.

From data collection to exploration, activation and the sharing of actionable insights, AT Internet's Analytics Suite is designed to provide reliable high-quality data to enhance decision-making company wide. Adapted to e-commerce, media, finance/banking, and corporate websites & mobile apps, the vendor promises an easy-to-use solution accessible to everyone, whether they’re business users, analysts or data scientists.

Used on more than 20,000 sites and mobile applications worldwide, the Analytics Suite enables the company to qualify its audience and target ads, and gives a greater understanding of the audience and how to better serve them.

With more than 200 employees, the group is present globally via its customers, subsidiaries and partners.

AT Internet won Best Analytics Platform at the 2019 Martech Awards and was named a web analytics “Leader” in the “The Forrester Wave™: Web Analytics, Q4 2017” report from Forrester Research, Inc.

AT Internet Features

Has featureMade-to-Measure Dashboards
Has featureReal-Time Segmentation
Has featureMulti-Device Analytics
Has featurePowerful Reporting API
Has featureRetention measurement
Has featureReal Time Analytics
Has featureReal Time Reporting
Has featureRich Media measurement and video analysis
Has featureUser-experience optimisation
Has featureUnique business analyses with custom metrics
Has featureUnique SLAs on the market
Has featureUnrivalled performance for implementation and data access
Has featureQuick and simple tagging (soft tagging)
Has featureHigh-Performing Segmentation
Has featureMade-to-Measure Reports
Has featureTargeting and Behavioural Analysis
Has featureComplete View of E-marketing Campaigns and their Profitability
Has featureAdvanced Analytics Reporting
Has featureDashboarding - API
Has featureFlexible Tagging for Web and Mobile
Has featureComprehensive Tag Audits
Has featureTargeted Tag Testing
Has featurePainless Error Correction
Has featureRich & Limitless Exploration
Has featureDiscover Your Users' Navigational Paths
Has featureMesure Visitors Across Devices & Sites
Has featureAutomatically Segment Based on Customer Value
Has featureFully Integrated Analyses
Has featureDeep Data Mining
Has featureMassive Exports for your Big Data Needs
Has featureConnect with 3rd Party Systems
Has featureCustom Performance Alerts
Has featureRelevant & Tailored Reporting
Has featureIn-page Analytics
Has featureExplorer Mobile App

AT Internet Screenshots

AT Internet Video

Unlock your data’s full potential with AT Internet! Our digital analytics solution guarantees high-quality data you can rely on providing insights that are easily accessible to everyone in your company, and accompanying our customers with responsive expert support.

AT Internet Integrations

AT Internet Competitors


Has featureFree Trial Available?Yes
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?Optional

Our different options are designed to scale and adapt to your needs : BUSINESS : Starting at 355€/MONTH No obligation Try for 1 month, for free! PREMIUM : Contact us for pricing details Free Trial: Available. Pricing model: Subscription.

AT Internet Customer Size Distribution

Small Businesses (1-50 employees)
Mid-Size Companies (51-500 employees)
Enterprises (> 500 employees)

AT Internet Support Options

 Free Version
Video Tutorials / Webinar

AT Internet Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android
Supported Languages: French, English, German, Spanish.