TrustRadius Insights
AttaainCI is a valuable asset for businesses looking to better understand their audience and make informed media decisions. Users of the …
Overview
What is AttaainCI?
AttaainCI is a competitive and market intelligence SaaS platform from Telmar.
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What is AttaainCI?
AttaainCI is a competitive and market intelligence SaaS platform from Telmar.
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Product Details
- About
- Tech Details
What is AttaainCI?
AttaainCI Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
AttaainCI is a valuable asset for businesses looking to better understand their audience and make informed media decisions. Users of the software can mix data from multiple providers within one agnostic program, allowing them to gain a comprehensive understanding of their target audience's demographics, location, and lifestyle attributes. With AttaainCI's intricate data sources, users can glean insights into when their target audience is consuming media and on which touchpoints.
One of the key business problems solved by AttaainCI is its ability to help users build addressable targets and calculate awareness and reach for specific, highly-targeted audiences across multiple media channels. This allows users to make informed media decisions that are tailored to their target audience's media habits. AttaainCI also provides competition landscape solutions, using market research data to give users a clear understanding of their industry and where they fit in. By providing trustworthy strategic media planning tools and metrics validation, AttaainCI helps businesses make impactful marketing decisions that lead to greater ROI.
Vast array of data sources: Users appreciate the vast array of data sources on AttaainCI, including TGI and clickstream. This feature allows users to segment data based on various demographics, acorn groups, income, etc., which is helpful for a range of clients. Many reviewers have praised this feature as it makes researching and analyzing data more accessible.
User-friendly interface: The user-friendly interface in AttaainCI has received high praise from many reviewers. They find it straightforward and easy to use, making it an excellent tool for applying research daily. Some users also like the platform's ability to rename columns when they've added multiple filters to make snapshots easier to understand.
Scenario planning: Reviewers appreciate AttaainCI's ability to do in-depth scenario planning. It provides reach numbers for different media types that help develop rigorous plans targeting the right people across several platforms. Many users found it extremely difficult to calculate the overall impact their media plans would have holistically without AttaainCI; thus, this feature is very valuable.
Expensive charges: Many users have found the charges for formatting certain databases into a format that Telmar can read to be expensive. This has been a common issue among reviewers, and it is causing some dissatisfaction with the software.
Difficulty in data mining: Several users face difficulty in mining through the data to find what they need, especially when looking for new ideas or inspiration. The lack of an intuitive search function or filtering options has been frustrating many users who rely on quick and efficient data analysis.
Slow and dated interface: Numerous reviewers have expressed their dissatisfaction with the slow and dated interface of Telmar. Users report that the UI takes a while to understand and can be quite clunky, particularly Media Planner. Additionally, the platform is slow and often crashes while running a huge data pull.
Users commonly recommend the following:
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Save runs to avoid data loss: Users suggest always saving runs in Telmar to prevent the loss of important data. This recommendation reflects the importance of preserving valuable information and highlights the potential consequences of not saving runs.
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Seek support from Telmar's responsive team: Users recommend reaching out to Telmar's support team for assistance, emphasizing their responsiveness and helpfulness. This suggestion highlights the positive experience users have had when seeking help from the support team.
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Request training for valuable insights: Users advise asking for training as it has proven extremely valuable for them. This recommendation underscores the importance of obtaining proper training to maximize the benefits and capabilities of Telmar, indicating that users have found it beneficial in gaining expertise with the platform.