Name: AttaainCI
Rating: 7 (1 reviews)
Author: Telmar

Help Desk

Web and Video Conferencing

Customer Support

Agile Development

Changelog

Image Recognition

JavaScript Frameworks

Development

K-12 Online Learning

Education

Business Intelligence (BI)

Collaboration

Corporate Performance Management (CPM)

Desktop Publishing

Interactive Voice Response (IVR)

Supply Chain Management

Enterprise

Accounting

Payment Hubs

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Credentialing

HR Management

Leave Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Brokers

Cloud Storage

Data Center Outsourcing (USA)

Data Lakehouse

Data Masking

Data Privacy Management

Ethernet Switches

Fraud Detection

IT Asset Disposal

IT Asset Management

IT Infrastructure Monitoring

Integration Platform as a Service (iPaaS)

Managed IT Service

Network Performance Monitoring

Network Security

Routers

Software Distribution

Tape Storage

Technology Business Management

Threat Hunting

Wireless LAN

Information Technology

A/B Testing

Account-Based Marketing (ABM)

Ad Serving & Retargeting

All-in-One Marketing

Brand Intelligence

Click Fraud

Content Management

Digital Signage

Email Management

Email Marketing

Graphics

Marketing Automation

Social Media Management

Survey & Forms Building

Swag Management

Web Analytics

Marketing

Project Management

Video Conferencing

Professional Services

Customer Relationship Management (CRM)

Presales

Trade Promotion Management

Sales

Animation

Equipment Rental

InsurTech

Insurance Policy Administration Systems

Laboratory Information Management

Lease Management

Legal Billing

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

Koyfin

Similarweb

Similarweb LTD

Factiva

Dow Jones

AMI Enterprise Intelligence

Bertin IT - CNIM Group

Oracle DaaS

Oracle

Comscore Ad Metrix

Comscore

Cronycle

AdClarity

BIScience

Cortellis

Clarivate

Nielsen Digital Ads Ratings

Nielsen

### Market Research and Insights
Users consistently highlight AttaainCI's market research and insights capabilities as a valuable asset for understanding consumer behavior, identifying target demographics, and optimizing marketing strategies. The platform's wide array of data sources, user-friendly interface, and efficient analysis tools contribute to its positive reputation among market researchers. Clients appreciate the platform's ability to provide comprehensive insights and support data-driven decision-making processes.

### Audience Segmentation and Targeting
Users consistently praise AttaainCI for its user-friendly platform that organizes and analyzes data to understand different audience segments effectively. The platform's extensive range of data points allows users to optimize, organize, and analyze data to gain insights into various consumer and non-consumer groups. Additionally, users find AttaainCI beneficial for creating and crafting target audience profiles, enabling them to track shifts in audience behavior and adapt marketing strategies accordingly. The ability to swiftly navigate through categorized audience habits and data values makes AttaainCI a valuable tool for understanding and targeting specific audience segments across different media platforms.

### Media Planning and Analysis
Users consistently highlight AttaainCI's media planning and analysis tools as instrumental in making informed decisions and crafting targeted media strategies across various platforms. While some users find the interface clunky and slow, the ability to analyze media consumption habits, understand target audience demographics, and assess post-campaign performance stands out as key strengths of the platform. The tool's capacity to provide in-depth scenario planning and calculate audience reach for different media types is particularly valued by users for optimizing media plans effectively.

### Data Management and Manipulation
Users generally appreciate AttaainCI's robust data organization and manipulation features. The platform's ability to easily organize and analyze data from various sources has been well-received, allowing users to optimize their data points and gain valuable insights into different audience segments. Despite some challenges with running large data pulls causing occasional crashes, users find AttaainCI's data manipulation capabilities to be effective and beneficial for their research and decision-making processes.

### Consumer Behavior and Demand
Opinions on Telmar's consumer behavior and demand functionalities vary among users. Some appreciate its ability to help understand audience media consumption habits and create efficient media plans, while others find challenges in data mining and system understanding. The platform's features for analyzing consumer demand drivers and media behaviors receive mixed reviews, with some users finding it beneficial for audience profiling and market research presentations, while others encounter difficulties with data pulls and platform crashes. Despite differing experiences, Telmar remains a valuable tool for audience segmentation and media planning.

Users commonly recommend the following:

1. Save runs to avoid data loss: Users suggest always saving runs in Telmar to prevent the loss of important data. This recommendation reflects the importance of preserving valuable information and highlights the potential consequences of not saving runs.

2. Seek support from Telmar's responsive team: Users recommend reaching out to Telmar's support team for assistance, emphasizing their responsiveness and helpfulness. This suggestion highlights the positive experience users have had when seeking help from the support team.

3. Request training for valuable insights: Users advise asking for training as it has proven extremely valuable for them. This recommendation underscores the importance of obtaining proper training to maximize the benefits and capabilities of Telmar, indicating that users have found it beneficial in gaining expertise with the platform.

AttaainCI is a valuable asset for businesses looking to better understand their audience and make informed media decisions. Users of the software can mix data from multiple providers within one agnostic program, allowing them to gain a comprehensive understanding of their target audience's demographics, location, and lifestyle attributes. With AttaainCI's intricate data sources, users can glean insights into when their target audience is consuming media and on which touchpoints. 

One of the key business problems solved by AttaainCI is its ability to help users build addressable targets and calculate awareness and reach for specific, highly-targeted audiences across multiple media channels. This allows users to make informed media decisions that are tailored to their target audience's media habits. AttaainCI also provides competition landscape solutions, using market research data to give users a clear understanding of their industry and where they fit in. By providing trustworthy strategic media planning tools and metrics validation, AttaainCI helps businesses make impactful marketing decisions that lead to greater ROI.

Vast array of data sources: Users appreciate the vast array of data sources on AttaainCI, including TGI and clickstream. This feature allows users to segment data based on various demographics, acorn groups, income, etc., which is helpful for a range of clients. Many reviewers have praised this feature as it makes researching and analyzing data more accessible.

User-friendly interface: The user-friendly interface in AttaainCI has received high praise from many reviewers. They find it straightforward and easy to use, making it an excellent tool for applying research daily. Some users also like the platform's ability to rename columns when they've added multiple filters to make snapshots easier to understand.

Scenario planning: Reviewers appreciate AttaainCI's ability to do in-depth scenario planning. It provides reach numbers for different media types that help develop rigorous plans targeting the right people across several platforms. Many users found it extremely difficult to calculate the overall impact their media plans would have holistically without AttaainCI; thus, this feature is very valuable.

Expensive charges: Many users have found the charges for formatting certain databases into a format that Telmar can read to be expensive. This has been a common issue among reviewers, and it is causing some dissatisfaction with the software.

Difficulty in data mining: Several users face difficulty in mining through the data to find what they need, especially when looking for new ideas or inspiration. The lack of an intuitive search function or filtering options has been frustrating many users who rely on quick and efficient data analysis.

Slow and dated interface: Numerous reviewers have expressed their dissatisfaction with the slow and dated interface of Telmar. Users report that the UI takes a while to understand and can be quite clunky, particularly Media Planner. Additionally, the platform is slow and often crashes while running a huge data pull.

AttaainCI is a competitive and market intelligence SaaS platform from Telmar.

Koyfin is a financial data and analytics platform for researching stocks and understanding market trends, from the company of the same name in New York. Its data coverage includes stocks, ETFs, mutual funds, FX, bonds, economics, news, and Twitter so users can have a broad overview of financial markets.

Plus

Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking.

Semrush can be acquired for as little as $69.95 on a monthly basis (with a 7-day money back guarantee in place of a free trial) with the Pro pack, up to $549.95 per month with the Business pack; features and tools are the same across tiers, only usage limits change. Discounts are available for annual subscription. Semrush boasts well-known users, like Forbes, Paypal, Wells Fargo, and many marketing agencies.

Guru

Business

Semrush

AttaainCI

Market intelligence software determines what intelligence is needed, collects it by searching its environment and delivers it to marketing managers who need it. Marketing intelligence software can be deployed using an on-premises or software as a service (SaaS, or cloud-based) model. These systems take data from disparate data sources, such as web analytics, business intelligence, call center and sales data - which often comes in separate reports - and puts them into a single environment.

Market Intelligence

Telmar

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

Contact information

Information about individual contacts is available and high quality.

Keyword analysis

The tool analyzes the content of your site to help discover the right keywords.

SERP ranking tracking

The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.

Competitive analysis

The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.

Financial Research

The most important features for the effectiveness of a financial research platform

Industry and Sector Research

The quality and completeness of analyses and research on the overall performance and outlook of specific sectors and industries

Independent Research Access

The ability to access third-party analyses, e.g., Morningstar reports

Search Tools

The quality and effectiveness of tools to help locate specific and relevant information within the platform

Industry-Specific Information

The quality and completeness of industry-specific information, e.g., the progress or success of clinical trials in the pharmaceutical industry

Macroeconomic News

The quality and completeness of news and information about current macroeconomic events and trends

Market Research

Tools and techniques that enable qualitative and quantitative research into consumer markets.

Competitor and Industry Benchmarking

Enables users to compare their performance against specific competitors or their industry as a whole. This may include cross-channel traffic, audience engagement, market share, tech stacks, strategy, etc.

Competitor Research

Quantitative and qualitative tools that are used to identify competitors and assess their strengths and weaknesses, with a view toward identifying competitive advantages and opportunities for improvement.

Web Traffic Analysis

The ability to analyze, segment, and track competitive web traffic with usage metrics based on traffic share, pricing, paid search, demographics, geographic region, customer journeys, engagement, user sentiment, etc.

Consumer Feedback

The ability to collect feedback from customers, prospects, focus groups, interviewees, etc.

Competitor alerts

Alerts notify users when their competitors have entered a new customer segment, modified their strategy, incorporated new products or services, changed their prices for specific products, etc.

Market Insights and Reports

Reports, newsfeeds, and information related to events, industry trends, or competitive insights.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

AttaainCI

Overview

What is AttaainCI?