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Attentive

Score8.9 out of 10

45 Reviews and Ratings

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What is Attentive?

Attentive is a personalized mobile messaging platform that helps innovative brands & organizations connect with consumers in a new way from the company of the same name in New York. The service allows users to deliver relevant offers, content, and information to create seamless communication between a business and its audience.

Categories & Use Cases

Reviews

What users are saying about Attentive.
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Avid Attentive Lover!

Incentivized
Verified User
Employee in Marketing (51-200 employees employees)

Use Cases and Deployment Scope

Our SMS marketing program is powered exclusively by Attentive, allowing us to educate and engage directly with our customers. A key feature of this platform is its text-back channel, which enables seamless two-way communication. This direct interaction strengthens brand trust and supports our engagement goals.

Pros

  • Easy to navigate dashboard and reporting interface
  • Two-way communication support and integration to our internal ticketing system
  • Concierge support for campaign building and platform optimization

Cons

  • Options to organize campaign messaging rather than deleting to change placement.

Return on Investment

  • We have increased incremental income by using the AI Pro audience targeting
  • We have seen a reduction in our sending cost due to proper targeting of our engaged customers also by using AI Pro's data
  • By implementing retargeting campaigns, we have also been able to increase engagement on campaigns

Usability

Other Software Used

Klaviyo, Bloomreach Composable Personalization Cloud, ChatGPT

Great UI and easy to implement!

Verified User
Manager in Marketing (1001-5000 employees employees)

Use Cases and Deployment Scope

We use Attentive Mobile to coordinate, schedule, and analyze SMS campaigns for our enterprise. The problems it addresses are how can we communicate with customers on a more immediate level. We have been attempting to personalize content in an effort to make our brand appear more human and thus increase conversion rates.

Pros

  • Segments
  • A/B Testing
  • Previews

Cons

  • Manual splitting of segments
  • A/B testing not involving winning criteria
  • Faster updates to send data as SMS is deploying

Return on Investment

  • More sales
  • Better reporting
  • Better view of customer data

Usability

Alternatives Considered

PushEngage

I have loved Attentive Mobile and couldn't recommend it enough!

Incentivized
Verified User
Employee in Marketing (51-200 employees employees)

Use Cases and Deployment Scope

We use Attentive Mobile to send all of our adhoc and journey emails as well as SMS campaigns. Our production team builds email in the platform and our digital marketing team schedule email and SMS sends, update journeys, build journeys, and perform A/B testing.

Pros

  • The support team we work with are really knowledgeable and helpful.
  • Campaign set up and scheduling is extremely easy.
  • The platform is constantly updating with new features.
  • Reporting is very easy to pull.

Cons

  • I wish the scheduling calendar also showed draft campaigns, not just those that are scheduled.
  • It is a little difficult to delete old saved rows.
  • It is difficult to delete old automated recommendation zones.

Return on Investment

  • After switching to Attentive Mobile we were able to launch several new journeys and make improvements to others that had large positive impact on our marketing journey revenue and click rates YoY.
  • We were able to easily launch an SMS program that collected over 100k subscribers in one year.
  • We were able to easily A/B test in our journeys to increase revenue.

Usability

Alternatives Considered

Zeta Marketing Platform

Other Software Used

Adobe Analytics, Monetate

Build your database with Attentive Mobile and increase your revenue

Incentivized
John Laudisio
Associate Director of Marketing in Marketing at Musictoday (51-200 employees employees)

Pros

  • Easy-to-use dashboard
  • Ability to create/customize different creatives
  • Helpful customer service and client support team

Cons

  • Agency billing is a little messy
  • Reporting is all Excel based, not interactive
  • Occasional (rare) bugs in the UI

Return on Investment

  • Some clients seeing 50x ROAS (which plateaus eventually)
  • All clients making money

Alternatives Considered

ManyChat

Other Software Used

MessageGears, Google Analytics, Agorapulse

Contract Nightmare

Verified User
Director in Marketing (1-10 employees employees)

Use Cases and Deployment Scope

I believe that Attentive Mobile has predatory contracts with zero concessions. They may have a high growth rate, but I'd invite researchers to figure out how many of those companies are tied to a contract for up to 2 years that they cannot break with any form of concessions. When you try to talk to anyone higher than a young entry level sales person, you do not get a response. Once they have your money and contract, the customer service is poor and with my experience trying to solve real world problems companies are facing this year, Attentive Mobile does little to help their clients succeed in their goals overall.

Cons

  • Contract Concessions under special circumstances
  • Scheduling calls when clients ask for them

Most Important Features

  • List Management
  • Mobile Friendly

Return on Investment

  • Negative ROI
  • Negative Client Relationship Management
  • Lack of Communication
  • Lack of tech support
  • Lack of concessions