Attributy

Attributy is an AI-based conversion tracker offered by Attributy Inc. According to the vendor, the product is designed to help businesses track, manage, and optimize their marketing campaigns, including search engine advertising, retargeting, and offline spends like TV. It is intended for small to large-sized companies in various professions and industries, such as marketing professionals, advertising agencies, e-commerce businesses, digital marketing agencies, and retail companies.

Key Features

AI-driven Optimization: Attributy utilizes AI-driven optimization to track and analyze individual customer journey data, providing businesses with insights into the contribution of each visit to conversion. The vendor claims that the intuitive dashboard presents an accurate picture of the value of each marketing channel.

Budget Optimizer: According to the vendor, Attributy's budget optimizer learns from historical data to make data-driven recommendations on how to allocate marketing budget. It analyzes trends and patterns to maximize budget allocation and help businesses achieve their marketing goals.

TV Ad Performance Analysis: Attributy analyzes the performance of each TV ad and combines it with multi-touch attribution to evaluate the impact of TV in user journeys. The vendor states that this feature allows businesses to assess the effectiveness of their TV spending compared to other marketing channels.

Visitor Engagement Analysis: According to the vendor, Attributy's visitor engagement analysis feature analyzes individual visitor engagement patterns and predicts user conversion probabilities. It helps identify visitors on the edge of conversion and reallocates marketing expenditures accordingly to boost ROI.

API Integration and Data Collection: Attributy offers API integration to combine existing tracking strategies with its deep learning algorithm. It provides tracking code or data collection from BigQuery and enables automatic cost upload through API integrations, according to the vendor.

Competitor Analysis: The vendor claims that Attributy provides insights into competitor performance by analyzing their marketing campaigns. This feature helps businesses understand their competitive landscape and make informed decisions to stay ahead.

Conversion Attribution: Attributy accurately attributes conversions to the appropriate marketing channels, allowing businesses to measure the effectiveness of their campaigns and optimize their marketing strategies accordingly, according to the vendor.

Real-time Reporting: Attributy offers real-time reporting, providing businesses with up-to-date insights into their marketing campaigns. The vendor claims that this feature enables timely decision-making and allows for quick adjustments to optimize performance.

Cross-Channel Tracking: Attributy tracks marketing campaigns across multiple channels, providing a holistic view of the customer journey, according to the vendor. This feature helps businesses understand the interactions between different channels and optimize their marketing efforts accordingly.

Customizable Dashboards: According to the vendor, Attributy allows businesses to customize their dashboards to focus on the metrics that matter most to them. This feature provides a personalized experience and enables businesses to monitor the performance of their marketing campaigns with ease.