Name: Attributy
Price: 625 USD
Author: ATTRIBUTY

Help Desk

Web and Video Conferencing

Customer Support

AI Code Generation

Development

Business Intelligence (BI)

Collaboration

Contract Analysis

Enterprise Content Management

Payment Facilitation

Visitor Management

Enterprise

Accounting

CTRM

Travel Management

Finance and Accounting

Applicant Tracking

Compensation Management

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Access Gateways

Application Server

Cloud Storage

Container Security

Data Center Backup

Data Preparation

Embedded Database

Enterprise Service Bus

Fraud Detection

Infrastructure-as-a-Service

Integration Platform as a Service (iPaaS)

LAN Switches

Message Oriented Middleware

Mobile Data Security

Mobile Identity

Monolithic Frame-based Disk Arrays

Network Performance Monitoring

Storage as a Service (STaaS)

Value-Added Resellers (VARs)

Virtualization Management

Website Hosting

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Customer Advocacy

Ecommerce Personalization

Email Marketing

Marketing Attribution

Marketing Automation

Mobile Advertising

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Task Management

Professional Services

Customer Onboarding

Customer Relationship Management (CRM)

Sales Content Management

Sales Performance Management

Sales Training

Sales

Cloud Infrastructure Entitlement Management

Intrusion Detection

Virtualization Security

Security

Aviation

Fleet Management

Hospital Management

Intelligent Document Processing

Online Ordering

Online Voting

Practice Management

Veterinary

eDiscovery

Vertical-Specific

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Attributy is an AI-based conversion tracker offered by Attributy Inc. According to the vendor, the product is designed to help businesses track, manage, and optimize their marketing campaigns, including search engine advertising, retargeting, and offline spends like TV. It is intended for small to large-sized companies in various professions and industries, such as marketing professionals, advertising agencies, e-commerce businesses, digital marketing agencies, and retail companies.

## Key Features

**AI-driven Optimization**: Attributy utilizes AI-driven optimization to track and analyze individual customer journey data, providing businesses with insights into the contribution of each visit to conversion. The vendor claims that the intuitive dashboard presents an accurate picture of the value of each marketing channel.

**Budget Optimizer**: According to the vendor, Attributy's budget optimizer learns from historical data to make data-driven recommendations on how to allocate marketing budget. It analyzes trends and patterns to maximize budget allocation and help businesses achieve their marketing goals.

**TV Ad Performance Analysis**: Attributy analyzes the performance of each TV ad and combines it with multi-touch attribution to evaluate the impact of TV in user journeys. The vendor states that this feature allows businesses to assess the effectiveness of their TV spending compared to other marketing channels.

**Visitor Engagement Analysis**: According to the vendor, Attributy's visitor engagement analysis feature analyzes individual visitor engagement patterns and predicts user conversion probabilities. It helps identify visitors on the edge of conversion and reallocates marketing expenditures accordingly to boost ROI.

**API Integration and Data Collection**: Attributy offers API integration to combine existing tracking strategies with its deep learning algorithm. It provides tracking code or data collection from BigQuery and enables automatic cost upload through API integrations, according to the vendor.

**Competitor Analysis**: The vendor claims that Attributy provides insights into competitor performance by analyzing their marketing campaigns. This feature helps businesses understand their competitive landscape and make informed decisions to stay ahead.

**Conversion Attribution**: Attributy accurately attributes conversions to the appropriate marketing channels, allowing businesses to measure the effectiveness of their campaigns and optimize their marketing strategies accordingly, according to the vendor.

**Real-time Reporting**: Attributy offers real-time reporting, providing businesses with up-to-date insights into their marketing campaigns. The vendor claims that this feature enables timely decision-making and allows for quick adjustments to optimize performance.

**Cross-Channel Tracking**: Attributy tracks marketing campaigns across multiple channels, providing a holistic view of the customer journey, according to the vendor. This feature helps businesses understand the interactions between different channels and optimize their marketing efforts accordingly.

**Customizable Dashboards**: According to the vendor, Attributy allows businesses to customize their dashboards to focus on the metrics that matter most to them. This feature provides a personalized experience and enables businesses to monitor the performance of their marketing campaigns with ease.

Basic

Maropost, headquartered in Toronto with offices in New York, London, and Delhi, offers an enterprise level email marketing and automation platform for email-centric campaigns and total customer lifecycle management via an automated workflow. It features social networking "listening" to keep track of all mentions across familiar spaces like Facebook and Twitter, dashboard reports and analytics to help make sense of data from emails and web activity, a survey / form builder, and custom landing pages for a seamless customer experience from seeing your email to visiting the site. Maropost also offers consulting services.

Maropost grew quite rapidly in 2014 (500%), with growth expected to continue. Their software supports the campaigns of well-known organizations, including Mastercard, Volvo, Jaguar, Samsung, Prada, and others.

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Software that supports highly personalized and relevant communications delivered across a variety of interactive channels and that enable optimization, channel integration, and institutional memory of the customer.

Cross-Channel Campaign Management

ATTRIBUTY

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Home

Cross-Channel Campaign Management Software

Attributy

Overview

What is Attributy?