Audiense

I use Audiense to gather insights on our community and followers to help maximize the reach of our content. I also use Audiense to run customized Twitter advertising campaigns. The campaigns I have run with Audiense outperformed the campaigns I've run within the native Twitter app. Finally, I've used Audiense to run a massive donation campaign and ended up meeting our goal within 3 days. I could not have done this without Audiense.

• Helped raise 500k in 3 days
• Increased sign up for events
• Target our followers effectively

Hootsuite, MeetEdgar and Sprout Social

Asana, Airtable, Notion

We are an agency so use this tool alongside other research tools to provide digital insights that our clients can use to increase the effectiveness of their marketing strategies. This has allowed us to uncover valuable insights around potential and target audiences or uncover niche audiences that our clients weren't aware of.

• Improved communications for clients (tone of voice)
• Better segmentation
• Rich competitor analysis

Talkwalker, Oktopost, CommuniGator

Audiense is a great tool to get valuable information about our subscribers. It allows us to accurately monitor the effectiveness of our accounts on key targets such as opinion leaders and journalists. The tool also allows us to explore the subscribers base of other accounts to detect new communication opportunities.

• Ability to determine our exposure to journalists/key opinion leaders (and establish an objective)
• Better targeting of press relations, even outside social media
• Useful insights to determine and prove the evolution of a social media strategy

Talkwalker, Agorapulse, Buffer

We use Audiense to identify optimal times to post and build our target audiences for clients on Twitter. We have a wide variety of clients and need a product like this that delivers insight and robust data that we can pass on to our clients within each sector we are operating in.

• We have won strategy pitches due to the insight that Audiense has provided us.

Nuvi

Nuvi, Hootsuite, Later

Audiense is part of our tool stack for Social Intelligence, and it is used across all the markets and teams to support our clients' needs and business questions. We use Audiense to have a deeper and better understanding of the customers: 1. Understanding the segments/clusters of a specific Twitter user, a group of Twitter users discussing the same topic, or a group of Twitter users with the same demographic characteristics (to give some examples). 2. Answer the questions of who they are, what are their interest, who they follow, where to find them, when/where they are online and how is their personality. 3. Inform the definition of our clients' Personas and recommendations for targeting campaigns. Most of the data come from Twitter, so it's a Twitter-focus tool. From time to time this is a challenge, as in some markets or demographics Twitter isn't a top social media platform.

• Increased value of social intelligence data
• Time saved

Talkwalker, Synthesio Social Intelligence Suite, Socialbakers Suite