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Deep audience understanding via Audiense

March 08, 2022
Deep understanding of digital target audiences and their interests, motivations, and needs, specifically in comparison to benchmark …
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Twitter Marketing (formerly Socialbro)


per month (billed annually)

Audience Insights


per month (billed annually)

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visit…


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $99 per month

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Product Details

What is Audiense?

Audiense is an Audience Intelligence platform. It aims to help marketers and consumer researchers be innovative and develop relevant audience-centric strategies through the use of proprietary social consumer segmentation whilst providing insights on who they are and how to engage with them in the most meaningful way.

They offer users the choice of 2 products developed for very different needs Audiense Insights: Audience intelligence and segmentation and Audiense Connect (aka SocialBro): A Twitter marketing tool

Audiense Insights allows users to identify and understand any audience, no matter how specific or unique it is. Users can create highly personalised audience segments by combining a variety of filters when creating a report, such as user profiles, affinities, demographics and job roles. With Audiense Insights in hand, the vendor states users can make better marketing decisions, adapt targeting, improve relevancy and drive high-performance campaigns at scale.

Audiense Connect a Twitter Marketing Tool uses the rich audience insights to build and explore communities, identify audiences and engage directly on Twitter at scale via:

  • Community analysis & management.
  • Advanced monitoring & listening.

  • Twitter tailored audiences for advertising.


Audiense Insights segments audiences by the interconnections that exist among the people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), Audiense can infer their shared interests and affinities.

Its social consumer segmentation provides a great data foundation to Persona development, understanding the audiences that matter to a business, or finding new audience pocket opportunities.

Combined with the affinity graph analysis, it gives users the ability to tap into the ever-evolving culture & trends; and helps bring personalisation and build more relevance in:

  • Influencer and Sponsorship selection

  • Content/creative development

  • PR & Comms strategy

  • Media planning in the cookie-less world (e.g. contextual advertising strategy)

Audiense can be used with other tools, given its data and insights are complementary, rather than overlapping.

  • Existing Social Listening

  • Third-party audience Survey Platforms

  • 1st party data

The Challenge

Culture is always on the move, making it increasingly difficult for consumer segmentation to keep up. However, Audiense's social consumer segments are derived from the consumers behaviour “in the wild '', to make it more likely to reflect real affinities, and become a source of new input into the segmentation strategy.

As a result, the vendor states marketers can use Audiense to identify unique approaches to marketing to consumers that stem from rich and varied social data, in turn providing competitive differentiation.

So what’s the point?

Audiense's goal is to actively trying to solve 3 issues:

#1 Tackling traditional consumer research: it's time-consuming, static and expensive

#2 Incorporation of social data into organisational strategies: They are struggling, for instance, Social Listening is keyword-based and not audience-based

#3 Tactical brand strategy & personalisation: It comes at the expense of performance marketing

Audiense Screenshots

Audiense Video

In this demo, Luke White (Head of Partnerships at Audiense) will cover how you can put consumer segmentation and cultural understanding at the centre of your social listening strategy.

Audiense Competitors

Audiense Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo


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Frequently Asked Questions

What is Audiense?

Audiense is a social marketing platform focused on Twitter analytics. The company and product was formerly called SocialBro, and rebranded in 2015. Capabilities include social listening, social marketing, and Twitter advertising.

How much does Audiense cost?

Audiense starts at $99.

What is Audiense's best feature?

Reviewers rate Support Rating and Implementation Rating highest, with a score of 9.5.

Who uses Audiense?

The most common users of Audiense are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.


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