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What is Audiense?

Audiense is a social marketing platform focused on Twitter analytics. The company and product was formerly called SocialBro, and rebranded in 2015. Capabilities include social listening, social marketing, and Twitter advertising.

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Recent Reviews

TrustRadius Insights

Audiense has proven to be a versatile tool with a wide range of use cases. Users have successfully utilized Audiense to target and find …
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Twitter Marketing (formerly Socialbro)


per month (billed annually)

Audience Insights


per month (billed annually)

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visit…


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $99 per month
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Product Demos

17 Demo Cara Membuat Iklan Retarget Audiense


Demo cara membuat iklan Retarget Audiense


17 Demo Cara Membuat Iklan Retarget Audiense


17 Demo Cara Membuat Iklan Retarget Audiense


Demo Cara Membuat Iklan Retarget Audiense


17 Demo Cara Membuat Iklan Retarget Audiense

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Product Details

What is Audiense?

Audiense is an Audience Intelligence platform. It aims to help marketers and consumer researchers be innovative and develop relevant audience-centric strategies through the use of proprietary social consumer segmentation whilst providing insights on who they are and how to engage with them in the most meaningful way.

They offer users the choice of 2 products developed for very different needs Audiense Insights: Audience intelligence and segmentation and Audiense Connect (aka SocialBro): A Twitter marketing tool

Audiense Insights allows users to identify and understand any audience, no matter how specific or unique it is. Users can create highly personalised audience segments by combining a variety of filters when creating a report, such as user profiles, affinities, demographics and job roles. With Audiense Insights in hand, the vendor states users can make better marketing decisions, adapt targeting, improve relevancy and drive high-performance campaigns at scale.

Audiense Connect a Twitter Marketing Tool uses the rich audience insights to build and explore communities, identify audiences and engage directly on Twitter at scale via:

  • Community analysis & management.
  • Advanced monitoring & listening.

  • Twitter tailored audiences for advertising.


Audiense Insights segments audiences by the interconnections that exist among the people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), Audiense can infer their shared interests and affinities.

Its social consumer segmentation provides a great data foundation to Persona development, understanding the audiences that matter to a business, or finding new audience pocket opportunities.

Combined with the affinity graph analysis, it gives users the ability to tap into the ever-evolving culture & trends; and helps bring personalisation and build more relevance in:

  • Influencer and Sponsorship selection

  • Content/creative development

  • PR & Comms strategy

  • Media planning in the cookie-less world (e.g. contextual advertising strategy)

Audiense can be used with other tools, given its data and insights are complementary, rather than overlapping.

  • Existing Social Listening

  • Third-party audience Survey Platforms

  • 1st party data

The Challenge

Culture is always on the move, making it increasingly difficult for consumer segmentation to keep up. However, Audiense's social consumer segments are derived from the consumers behaviour “in the wild '', to make it more likely to reflect real affinities, and become a source of new input into the segmentation strategy.

As a result, the vendor states marketers can use Audiense to identify unique approaches to marketing to consumers that stem from rich and varied social data, in turn providing competitive differentiation.

So what’s the point?

Audiense's goal is to actively trying to solve 3 issues:

#1 Tackling traditional consumer research: it's time-consuming, static and expensive

#2 Incorporation of social data into organisational strategies: They are struggling, for instance, Social Listening is keyword-based and not audience-based

#3 Tactical brand strategy & personalisation: It comes at the expense of performance marketing

Audiense Screenshots

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Audiense Video

In this demo, Luke White (Head of Partnerships at Audiense) covers how to put consumer segmentation and cultural understanding at the centre of a social listening strategy.

Audiense Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Audiense is a social marketing platform focused on Twitter analytics. The company and product was formerly called SocialBro, and rebranded in 2015. Capabilities include social listening, social marketing, and Twitter advertising.

Audiense starts at $99.

NOW Affinio, Helixa, and People Pattern are common alternatives for Audiense.

The most common users of Audiense are from Small Businesses (1-50 employees).
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Audiense has proven to be a versatile tool with a wide range of use cases. Users have successfully utilized Audiense to target and find users on Twitter and Instagram for community management purposes, leveraging the tool's insights to maximize the reach of their content. Moreover, customers have found Audiense effective in running customized Twitter advertising campaigns that outperform campaigns run within the native Twitter app. This capability has been particularly beneficial for running massive donation campaigns within a short period of time. Audiense is also widely used as part of the tool stack for Social Intelligence across all markets and teams, supporting clients' needs and business questions by providing a deeper understanding of customers through analysis of segments, clusters, interests, and demographics. Clients have relied on Audiense to inform the definition of personas and provide recommendations for targeting campaigns. The tool's ability to identify specific types of consumers, customers, companies, and prospects using various filters and dials has made it an essential resource for many users. With its valuable insights about audiences including demographics, psychographics, influencers, media affinity, and more, Audiense Insights has been compared to an online focus group that provides unparalleled audience insights. Agencies have found Audiense useful for uncovering valuable insights about potential and target audiences, as well as niche audiences. Additionally, Audiense offers robust monitoring capabilities such as identifying optimal times to post and building target audiences on Twitter. It has also proven effective at growing Twitter followership for various commercial and B2B accounts in different markets. The integration with Pulsar Platform further enhances its offering by providing a deeper understanding of the real audience and elevating strategies. By providing comprehensive analysis and insights through tools like Audiense Connect and Insights, this product differentiates users in their role as social media service providers. Overall, Audiense is considered a key tool for understanding audience preferences and affinities while offering unparalleled insight, usability, and customer support. It enables users to clean out poor followers and pointless follows, monitor social engagement, audience interests, discover new users effectively, and build influence through social media. Audiense has directly contributed to revenue growth through social interactions and engagement. It provides powerful intelligence data for defining and monitoring social media strategies. Audiense's intuitive interface makes it easy to navigate and utilize its features, while its granular and aggregate data options allow researchers to tailor their analysis based on the scope of their research. Users appreciate the rich insights and information provided by Audiense, which help them gain a better understanding of their target audience. The world

Best tool for monitoring follower changes: Multiple reviewers have stated that Audiense is the go-to tool when it comes to tying tweets to changes in followers. Users appreciate how it enables them to monitor and track the gain or loss of followers for their account, providing valuable insights into the impact of their tweets on their audience.

Comprehensive and insightful analytics: Many users have praised Audiense for its extensive analytical tools. Reviewers find features like best time to tweet reports particularly useful as they offer valuable insights for optimizing social media strategies. With Audiense's comprehensive view of each person followed or following them, customers are able to understand the demographics, personality, and interests of their audience, allowing for targeted campaigns and personalized messaging.

Advanced segmentation capabilities: A common sentiment among reviewers is that Audiense excels in its segmentation capabilities. Users appreciate being able to segment users based on various variables and identify top users based on engagement and use frequency. This makes user targeting simple with advanced search and filters, helping businesses effectively reach their desired audience with precision.

Lack of Mobile App: Several users have expressed their desire for a mobile app to manage Audiense on the go, mentioning that it becomes difficult to properly handle the community outside of the office.

Interface and Export Limitations: Some users have mentioned that the interface could be cleaner and that exporting data is not as straightforward as they would like, causing certain functions like DM posting to become inactive.

Limited Integration with Social Networks: A few users have found it unfortunate that Audiense only works with Twitter and have expressed a need for it to integrate with other social networks.

Users have made several recommendations based on their experiences with Audiense and SocialBro. The most common recommendations include:

  1. Use Audiense to better understand audiences in marketing, advertising, and PR. Users recommend utilizing the online tutorials and comparing Twitter following with other influencers to increase relevant outreach within the community. Audiense is seen as a decent option and a great tool for getting to know the audience better and using data from current platforms to inform new campaigns.

  2. Take advantage of the Insights section in Audiense for deep and detailed guidance about specific audience segments. Users suggest integrating Audiense with a social listening platform and reaching out to the Audiense team for support. It is believed that Audiense is worth a try for other companies as it helps grow social network accounts effectively and reach suitable users.

  3. For those specifically interested in Twitter marketing, users highly recommend both Audiense and SocialBro for their respective features and benefits. They think Audiense is excellent for building a business from a social marketing angle, while SocialBro is considered an affordable alternative, particularly suited for small businesses. Users also suggest comparing SocialBro with other services before committing.

Overall, users encourage exploring the full potential of both Audiense and SocialBro by playing around with the tools, asking questions, and consulting with experts if needed. They emphasize choosing software according to specific market needs and recommend these platforms as valuable resources for understanding audiences, managing Twitter marketing, and achieving rapid audience growth.

Attribute Ratings


(1-23 of 23)
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Score 7 out of 10
Vetted Review
Verified User
  • Segment kind of users inside an audience.
  • Find out the main characteristics between these audiences.
  • A good starting point to create an strategy that needs custom segmentation.
  • To include more social networks that could help Twitter data.
  • An easy way tool from start to segment audiences that share similar characteristics to get a deep-dive.
  • Easy to use export reports or an API integration for a Data visualization tool.
Guilhem Boyer | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
  • In-depth research among subscribers
  • Tracking of subscribers activity
  • Stats about subscribers base
  • the interface could be cleaned up
  • exports are not as easy as they might be
  • some functions (like DM posting) are not active anymore, even if it's Twitter's fault
Jeremy Fultz | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
  • Segments users based on many variables.
  • Identifies top users based on engagement and use frequency.
  • Makes user targeting simple with advanced search and filters.
  • It's unfortunate that Audiense only works with Twitter.
  • A bulk unfollow feature would be nice.
  • Aggregating users by keywords and hashtags in tweets would be helpful.
Kim Townend | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Audience Clustering
  • Likelihood of audience using various social platforms
  • Who influences the audience, and being able to filter this
  • Being able to get really specific about the audience you want to analyze if you're building your audience on the platform.
  • I would like to be able to download more of the charts as CSVs so that I can make my own charts easier
  • I would like them to include the likelihood of social platforms in their PDF report downloads
Andrew Jenkins | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Twitter Analytics and Insights
  • Audience Persona, Interests and Influences Data
  • Historical Data
  • Listening
  • Moving beyond Twitter as the proxy resource for insights
  • Improved automation between insights and campaign creation for Facebook/Instagram but recognize this could be more of a Facebook/Instagram issue vs an Audiense issue
  • customizable report templates for Insights
Score 9 out of 10
Vetted Review
Verified User
  • Rapid, accessible analysis of social audiences
  • The ability to identify influencers in potentially challenging and niche areas
  • An understanding of the emotional drivers that underpin the audience
  • Demo+sociographic insights that can be used to help build broader personas
  • Larger (more detailed) network maps with greater interactivity
  • More options for network map visualizations
  • Auto-naming of segments is not great
Tamara Lucas | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Clustering Twitter audience based on who they follow or what are their affinities.
  • Providing insights to inform the creation of targeted campaigns.
  • Sharing information for Media Planning (where to reach each the audiences).
  • Highlight what are the differences across clusters/segments
  • Adding other platforms information (Instagram, TikTok, LinkedIn...)
Ángel González | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Identifying the Buyer Persona profiles.
  • Understanding the social narrative of our audiences.
  • Identifying how the audiences interact with brands and between them.
  • Double checking some reports before discussion.
Nathaniel Hansen | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Identification of an audience
  • Insights on that audience
  • Discovery of who influences an audience
  • Speed of discovering the above three items
  • For the USA, if is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
  • For the world, if is able to enrich an audience with Pipl,, and Full Contact API data, then we have the next iteration of this already amazing solution
  • As refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
  • If were to integrate the full capabilities of Relationship Science ( ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
Victor Manuel Gañan Fernandez | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Audience segmentation
  • Social community management
  • Social analytics reports
  • I wish there was an app to use Audiense from my smartphone or tablet. Many times I have the need to manage the community and out of the office I can not do it properly.
Score 5 out of 10
Vetted Review
Verified User
  • Provides Insights about your own influence
  • Provides insights on others influence and how to gain their following
  • This is a useful tool for information purposes but I wish it had a little bit more bells and whistles
  • Great for gaining perspective on others influence, but not at suggesting how to spread your own clearly
Score 10 out of 10
Vetted Review
Verified User
  • Helps us find influencers are reach out to them.
  • Mass add/remove accounts we follow.
  • Understand competitors' followers and twitter strategy.
  • Could have a better UI. Sometimes confusing or hard to navigate.
James Young | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
  • Audiense also has great analytical tools like best time to tweet reports
  • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
  • The only complaint I have is that I would like Audiense for other social networks
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