Aurea LM Reviews

9 Ratings
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Score 5.9 out of 100

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Reviews (1-4 of 4)

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May 16, 2018
Kaustav Chakraborty | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
We used it for sending field communications, to send to targeted users, for non sensitive communication, and by specific departments based on requirements.
  • Users and lists easy to set up
  • Segments are helpful to reuse lists
  • Administration through UI is easy
  • Tech support is limited for standard users, especially during non business hours even for critical errors
  • Installation/upgrade is often complicated
  • Version releases are too frequent
It is helpful for small/mid-sized organisations. User support of large organisations is often limited, and performance can potentially degrade.
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July 28, 2017
Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
Aurea ListManager is being used to manage and distribute information for various retail industries.
  • Reports: extensive reporting on mailings and membership. Pre-built reports/charts include Mailings, Members, Server Performance, Web site, Purchases, Interest and Surveys. If Aurea ListManager doesn't have the built-in chart needed, you can easily create your own.
  • Easy to analyze mailings: Completed mailing can be analyzed quickly. Options include viewing any errors that may have resulted, and checking list performance, evaluating recipient actions, ( opens, click-troughs). Details can be seen on a per-recipient basis, allowing you to see exactly what happened with each message sent.
  • Discussion Lists. There are numerous list setting to customize each list.
  • Interface, needs a modern look.
  • HTML Editor and built in templates. Would be nice if they added up to date templates for responsive design. It's easy to create a responsive design template but it has to be made in a different program, copied and pasted into the editor.
  • Ideally with API you can integrate LM with any other programs. Too many competing programs have this all ready done so the end user can use it immediately.
It's a good fit for companies that have several departments that need separate mailing lists under the same domain.

LM is an excellent Discussion List Medium: plenty of features (all open to customization), has searchable archives and easy for members to use.

No drop and drag features, does not look up-to-date considering what it can do.

Template creation can be a pain.

It does do marketing, Unit Price, Quantity, Product/SKU#, Interest Stage and Interest Points. You can use a purchasing script or shopping cart application can then dynamically update these variables with information about the customer's purchase, which then is sent to LM However it takes some effort to set this up.

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January 20, 2015
Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We are a self funded non-profit museum and periodically need to do special events as a fund raiser. When these events arise we find it easier and more efficient to use Lyris LM to advertise or get the information out about said event, over running an ad in the local newspaper. Several different departments in our museum have access to Lyris LM. As far as the business problems that it addresses, we find that is is more cost efficient, and less labor intensive to to use Lyris LM.
  • You can create customized reports based on your needs for each mailing.
  • It handles Bounces great
  • Affordable, based on other options out there we have found Lyris to be more affordable in the long run.
  • It would be great to see drop and drag templates.
  • Lyris needs to be able to work better with other programs.
Lyris LM is suited well with an organization or group that have several lists, as virtual list hosting is not represented by any other hosting company as far as I can tell.
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April 02, 2013
Anonymous | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
Review Source
  • Distributing an eblast is rather simple and quick through Lyris LM. My favorite feature is the ability to create eblast content outside of Lyris, have it uploaded into the system, then tested and distributed.
  • The reporting offered in our version of Lyris LM is very weak. The system does not seem to capture CTR (click through rates) anymore. The final report tells me little to nothing about the success of the distributed eblast. The dashboards available when logging in are blank for the most part.
Lyris LM is not a bad software, it just does not meet our needs anymore. Because we are unable to renew to a current version of Lyris for budget reasons, I have begun the process of looking into use of a new software already utilized by other departments in our office.
I have not needed to utilize customer support during my use of Lyris LM.
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Feature Scorecard Summary

WYSIWYG email editor (2)
Dynamic content (2)
Ability to test dynamic content (2)
Landing pages (2)
A/B testing (1)
Email deliverability reporting (2)
List management (2)
Triggered drip sequences (1)
Dashboards (2)
Standard reports (2)
Custom reports (2)

What is Aurea LM?

Aurea List Manager is an email marketing program engine. It powers marketing campaigns for some of the world’s largest organizations who need to manage high‑volume campaigns behind the firewall.
Categories:  Email Marketing

Aurea LM Integrations

Aurea LM Competitors

Aurea LM Pricing

  • Has featureFree Trial Available?Yes
  • Does not have featureFree or Freemium Version Available?No
  • Does not have featurePremium Consulting/Integration Services Available?No
  • Entry-level set up fee?No

Aurea LM Technical Details

Operating Systems: Unspecified
Mobile Application:No

Frequently Asked Questions

What is Aurea LM?

Lyris LM is unusual in that it is only available as an on-premise version. It is an enterprise platform and is used by some large brands. Lyris was acquired by Aurea, and the product rebranded as Aurea List Manager.

Who uses Aurea LM?

The most common users of Aurea LM are from Small Businesses and the Banking industry.