LM Review
May 16, 2018
We used it for sending field communications, to send to targeted users, for non sensitive communication, and by specific departments based …
Aurea LM
Aurea List Manager (formerly Lyris LM)
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What is Aurea LM?
Lyris LM is unusual in that it is only available as an on-premise version. It is an enterprise platform and is used by some large brands. Lyris was acquired by Aurea, and the product rebranded as Aurea List Manager.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Product Details
What is Aurea LM?
Aurea List Manager is an email marketing program engine. It powers marketing campaigns for some of the world’s largest organizations who need to manage high‑volume campaigns behind the firewall.
Aurea LM Integrations
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Aurea LM Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Frequently Asked Questions
What is Aurea LM?
Lyris LM is unusual in that it is only available as an on-premise version. It is an enterprise platform and is used by some large brands.
Lyris was acquired by Aurea, and the product rebranded as Aurea List Manager.
What are Aurea LM's top competitors?
What is Aurea LM's best feature?
Reviewers rate Email deliverability reporting highest, with a score of 6.2.
Who uses Aurea LM?
The most common users of Aurea LM are from Small Businesses (1-50 employees) and the Banking industry.
Reviews and Ratings
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Reviews
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May 16, 2018
LM Review
We used it for sending field communications, to send to targeted users, for non sensitive communication, and by specific departments based on requirements.
- Users and lists easy to set up
- Segments are helpful to reuse lists
- Administration through UI is easy
- Tech support is limited for standard users, especially during non business hours even for critical errors
- Installation/upgrade is often complicated
- Version releases are too frequent
July 28, 2017
Aurea List Manager, email here.
Aurea ListManager is being used to manage and distribute information for various retail industries.
- Reports: extensive reporting on mailings and membership. Pre-built reports/charts include Mailings, Members, Server Performance, Web site, Purchases, Interest and Surveys. If Aurea ListManager doesn't have the built-in chart needed, you can easily create your own.
- Easy to analyze mailings: Completed mailing can be analyzed quickly. Options include viewing any errors that may have resulted, and checking list performance, evaluating recipient actions, ( opens, click-troughs). Details can be seen on a per-recipient basis, allowing you to see exactly what happened with each message sent.
- Discussion Lists. There are numerous list setting to customize each list.
- Interface, needs a modern look.
- HTML Editor and built in templates. Would be nice if they added up to date templates for responsive design. It's easy to create a responsive design template but it has to be made in a different program, copied and pasted into the editor.
- Ideally with API you can integrate LM with any other programs. Too many competing programs have this all ready done so the end user can use it immediately.
January 21, 2015
Lyris ListManager is not just any other list hosting service.
We are a self funded non-profit museum and periodically need to do special events as a fund raiser. When these events arise we find it easier and more efficient to use Lyris LM to advertise or get the information out about said event, over running an ad in the local newspaper. Several different departments in our museum have access to Lyris LM. As far as the business problems that it addresses, we find that is is more cost efficient, and less labor intensive to to use Lyris LM.
- You can create customized reports based on your needs for each mailing.
- It handles Bounces great
- Affordable, based on other options out there we have found Lyris to be more affordable in the long run.
- It would be great to see drop and drag templates.
- Lyris needs to be able to work better with other programs.
April 02, 2013
Very weak reporting.
- Distributing an eblast is rather simple and quick through Lyris LM. My favorite feature is the ability to create eblast content outside of Lyris, have it uploaded into the system, then tested and distributed.
- The reporting offered in our version of Lyris LM is very weak. The system does not seem to capture CTR (click through rates) anymore. The final report tells me little to nothing about the success of the distributed eblast. The dashboards available when logging in are blank for the most part.
- Self-taught