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Aurea LM

Aurea LM
Formerly Lyris LM

Overview

What is Aurea LM?

Lyris LM is unusual in that it is only available as an on-premise version. It is an enterprise platform and is used by some large brands. Lyris was acquired by Aurea, and the product rebranded as Aurea List Manager.

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Recent Reviews

TrustRadius Insights

Easy to Use: Many users have found Lyris to be easy and user-friendly for sending a large quantity of emails, creating custom segments, …
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Pricing

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N/A
Unavailable

What is Aurea LM?

Lyris LM is unusual in that it is only available as an on-premise version. It is an enterprise platform and is used by some large brands. Lyris was acquired by Aurea, and the product rebranded as Aurea List Manager.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Aurea LM?

Aurea List Manager is an email marketing program engine. It powers marketing campaigns for some of the world’s largest organizations who need to manage high‑volume campaigns behind the firewall.

Aurea LM Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(9)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Easy to Use: Many users have found Lyris to be easy and user-friendly for sending a large quantity of emails, creating custom segments, uploading emails, setting up automated programs, connecting to data sources, and cloning/editing emails. The intuitive interface and quick learning curve make it accessible for users of varying technical abilities. This ease of use extends to features like campaign management, web analytics tools for reporting results, the ability to send targeted emails, and the convenience of cloning previous emails for easy editing. Overall, Lyris provides a seamless experience for email marketing tasks with its user-friendly interface and extensive features that cater to different user needs.

Lack of Support: Several users have expressed frustration with the lack of support provided by the software. They have mentioned difficulties in receiving timely customer support, especially outside of regular business hours. Some users have also criticized the limited support provided during the start-up period and the additional charges for support after that period.

Reliability Issues: Many reviewers have raised concerns about the reliability of the software. They have reported frequent outages that prevent them from sending emails for extended periods of time. Users have also experienced glitches, multiple server outages, and instances where emails fail to send or the software does not open.

Steep Learning Curve: A significant number of users have mentioned a steep learning curve associated with the SQL programming language used by the software. This has made it difficult for some users to fully utilize its features and functionalities.

Users of Lyris have made several recommendations based on their experiences with the email marketing tool. The three most common recommendations are:

  1. Users emphasize the importance of comparing Lyris with other email marketing services, such as Mandrill or Mailchimp. They suggest evaluating features, pricing, and customer support before making a decision.

  2. Some users recommend exploring alternative email marketing services if you are new to email marketing and require more coaching or hand-holding. This implies that Lyris may not be the best option for beginners who need more guidance in using the platform.

  3. Another recommendation is to opt for the self-hosted version of Lyris instead of the hosted version. Users believe that having control over the hosting can offer more flexibility and customization options.

Overall, users acknowledge that Lyris has most of the features expected from an email marketing service and commend its product support. However, they advise potential users to carefully evaluate their needs and consider alternatives before committing to Lyris.

Attribute Ratings

Reviews

(1-4 of 4)
Companies can't remove reviews or game the system. Here's why
May 16, 2018

LM Review

Kaustav Chakraborty | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
We used it for sending field communications, to send to targeted users, for non sensitive communication, and by specific departments based on requirements.
  • Users and lists easy to set up
  • Segments are helpful to reuse lists
  • Administration through UI is easy
  • Tech support is limited for standard users, especially during non business hours even for critical errors
  • Installation/upgrade is often complicated
  • Version releases are too frequent
It is helpful for small/mid-sized organisations. User support of large organisations is often limited, and performance can potentially degrade.
  • Improved large communications
  • Improved speed of communication
  • Improved ease of communication
Email & Online Marketing (6)
68.33333333333333%
6.8
WYSIWYG email editor
70%
7.0
Dynamic content
60%
6.0
Ability to test dynamic content
60%
6.0
Landing pages
80%
8.0
Email deliverability reporting
60%
6.0
List management
80%
8.0
Reporting & Analytics (3)
70%
7.0
Dashboards
70%
7.0
Standard reports
70%
7.0
Custom reports
70%
7.0
Pre-Send Testing
N/A
N/A
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Aurea ListManager is being used to manage and distribute information for various retail industries.
  • Reports: extensive reporting on mailings and membership. Pre-built reports/charts include Mailings, Members, Server Performance, Web site, Purchases, Interest and Surveys. If Aurea ListManager doesn't have the built-in chart needed, you can easily create your own.
  • Easy to analyze mailings: Completed mailing can be analyzed quickly. Options include viewing any errors that may have resulted, and checking list performance, evaluating recipient actions, ( opens, click-troughs). Details can be seen on a per-recipient basis, allowing you to see exactly what happened with each message sent.
  • Discussion Lists. There are numerous list setting to customize each list.
  • Interface, needs a modern look.
  • HTML Editor and built in templates. Would be nice if they added up to date templates for responsive design. It's easy to create a responsive design template but it has to be made in a different program, copied and pasted into the editor.
  • Ideally with API you can integrate LM with any other programs. Too many competing programs have this all ready done so the end user can use it immediately.
It's a good fit for companies that have several departments that need separate mailing lists under the same domain.

LM is an excellent Discussion List Medium: plenty of features (all open to customization), has searchable archives and easy for members to use.

No drop and drag features, does not look up-to-date considering what it can do.

Template creation can be a pain.

It does do marketing, Unit Price, Quantity, Product/SKU#, Interest Stage and Interest Points. You can use a purchasing script or shopping cart application can then dynamically update these variables with information about the customer's purchase, which then is sent to LM However it takes some effort to set this up.


  • Aurea as a company is mediocre with support. The former LM staff was better informed about the product.
  • LM can do almost anything you need. it's complete.
  • ROI has suffered as Aurea has not updated the product, charges a considerable amount for renewals, promises with no results.
Email & Online Marketing (8)
88.75%
8.9
WYSIWYG email editor
80%
8.0
Dynamic content
100%
10.0
Ability to test dynamic content
100%
10.0
Landing pages
50%
5.0
A/B testing
100%
10.0
Email deliverability reporting
100%
10.0
List management
100%
10.0
Triggered drip sequences
80%
8.0
Reporting & Analytics (3)
100%
10.0
Dashboards
100%
10.0
Standard reports
100%
10.0
Custom reports
100%
10.0
Pre-Send Testing
N/A
N/A
Templates: from experience with other programs you have no control over the templates, and it's difficult to create your own.
LM has the ability to send big files and attachments, those other programs limit sending size.
LM has excellent reports, there are limits with the others.
I like the fact that Mailchimp has seemly more options, but the cost as your list grows, is not comparable.
Score 10 out of 10
Vetted Review
Verified User
We are a self funded non-profit museum and periodically need to do special events as a fund raiser. When these events arise we find it easier and more efficient to use Lyris LM to advertise or get the information out about said event, over running an ad in the local newspaper. Several different departments in our museum have access to Lyris LM. As far as the business problems that it addresses, we find that is is more cost efficient, and less labor intensive to to use Lyris LM.
  • You can create customized reports based on your needs for each mailing.
  • It handles Bounces great
  • Affordable, based on other options out there we have found Lyris to be more affordable in the long run.
  • It would be great to see drop and drag templates.
  • Lyris needs to be able to work better with other programs.
Lyris LM is suited well with an organization or group that have several lists, as virtual list hosting is not represented by any other hosting company as far as I can tell.
  • We at the museum find that Lyris LM can get the information into our customers inbox with no issues.
  • We have found that sending our newsletter out has brought more people into our museum than before.
  • Constant Contact,MailChimp
We selected Lyris LM based on cost, the fact that we can create custom reports and the way that they handle bounced emails just to name a few, It is easy to use and we have control of who can and cannot use. With a virtual list I can create a list or take a list down at any given time without filling out a form or contact with my provider and my list looks as if it is coming from my own server @museum.com.
April 02, 2013

Very weak reporting.

Score 4 out of 10
Vetted Review
Verified User
  • Distributing an eblast is rather simple and quick through Lyris LM. My favorite feature is the ability to create eblast content outside of Lyris, have it uploaded into the system, then tested and distributed.
  • The reporting offered in our version of Lyris LM is very weak. The system does not seem to capture CTR (click through rates) anymore. The final report tells me little to nothing about the success of the distributed eblast. The dashboards available when logging in are blank for the most part.
  • The ability to distribute eblasts to over 20,000 users quickly and easily.
We will most likely not use Lyris LM for much longer. We have recently been offered to utilize a different software that better meets our needs, is current, user friendly, and has fantastic reporting capabilities.
Lyris LM is not a bad software, it just does not meet our needs anymore. Because we are unable to renew to a current version of Lyris for budget reasons, I have begun the process of looking into use of a new software already utilized by other departments in our office.
  • Utilized to manage email blasts to over 20,000 users.
Our company began using Lyris LM for eblasts and mass mailings prior to my employment. To my knowledge, they were not utilizing a mass mailing system prior to Lyris.
I have begun evaluating other systems. Our version of Lyris is outdated and not providing the marketing results I need day-to-day. I have had the opportunity to trial run SubscriberMail, which has been fantastic.
  • Implemented in-house
  • Don't know
I was not part of the implementation process.
  • Self-taught
I would not recommend this approach to others. Self-training was very difficult. Fortunately, I had a user guide to follow which assisted me significantly. It is important to fully understand the software prior to distributing an eblast.
No
Not available.
I have not needed to utilize customer support during my use of Lyris LM.
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